U.S. Cremonese
U.S. Cremonese S.p.A. is an Italian professional football club founded in 1903 in Cremona, owned by the Arvedi Group steel conglomerate. It fields a men's first team in Serie B, sells sponsorships to 100+ corporate partners, and operates a youth development ecosystem engaging 3,300+ children across 40 affiliated local football societies.
- Company typePrivate
- Founded1903
- HeadquartersCremona, Italy
- Headcount101–250
- GTM typeB2C
- OfferingServices
What U.S. Cremonese does
U.S. Cremonese S.p.A. is an Italian professional football club founded in 1903 and headquartered in Cremona, Lombardy. The club operates as a privately-held Società Per Azioni, owned by the Arvedi Group — a diversified Italian steel conglomerate comprising Arinox, Ilta Inox, Acciaieria Arvedi, and Arvedi Tubi Acciaio, which also serve as the club's main and sleeve sponsors. Following two promotions to Serie A in 2022 and 2025 (the latter via playoff final) and a Coppa Italia semifinal appearance in 2022/23, Cremonese was relegated from Serie A at the end of the 2025/26 season and is preparing for the 2026/27 Serie BKT campaign under head coach Marco Giampaolo and new sporting director Christian Botturi (effective July 1, 2026).
The club's commercial operations are organized around four revenue streams: matchday revenue (ticket sales at Stadio Giovanni Zini via Vivaticket from 2026/27 and TicketOne previously, including the Cremo Card season ticket loyalty program), sponsorship and advertising (100+ partner companies across main, sleeve, back, technical, premium, institutional, and supporter tiers), merchandise and retail (USC Store online and physical locations at Via Solferino 36 and the stadium), and youth camps and programs (City Camp and Summer Camp residential programs at Centro Sportivo Giovanni Arvedi). Sponsorship packages deliver brand visibility through Serie A Enilive broadcasts, matchday signage, the official website, publications, and VIP areas.
Beyond the first team, the club operates a substantial youth and community ecosystem branded as Gioventù Grigiorossa, encompassing a network of 40 affiliated local football societies, the City Camp and Summer Camp programs engaging 200+ children, youth teams from Under 10 through Primavera, coaching workshops, and the Philadelphia Junior Cup anti-racism youth tournament. The club maintains direct communication with fans through its website, social media channels, the CR1 dedicated television channel (digital terrestrial channel 19), and email newsletters.
U.S. Cremonese firmographics
Firmographics- Name
- U.S. Cremonese
- Legal name
- U.S. Cremonese S.p.A.
- Website
- https://uscremonese.it
- Company type
- Private
- Founded year
- 1903
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- U.S. Cremonese S.p.A. is an Italian professional football club founded in 1903 in Cremona, owned by the Arvedi Group steel conglomerate. It fields a men's first team in Serie B, sells sponsorships to 100+ corporate partners, and operates a youth development ecosystem engaging 3,300+ children across 40 affiliated local football societies.
- Ownership category
- akta.pro rank
U.S. Cremonese industry classification
Industry- Product category
- Professional Football Club
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)
Keywords
Where U.S. Cremonese is headquartered
LocationHeadquarters
- HQ city
- Cremona
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
U.S. Cremonese business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Matchday Revenue: Revenue from ticket sales and matchday operations at Stadio Giovanni Zini, including season tickets (Cremo Card loyalty program) and individual match tickets sold via TicketOne and Vivaticket platforms.
- Sponsorship and Advertising: Main sponsorship, sleeve sponsorship, back sponsorship, technical sponsorship, premium partnerships, institutional partnerships, mobility partners, fashion partners, energy partners, health partners, gold/silver/bronze tiered partnerships, sky box, official suppliers, and supporter partnerships. Sponsors receive brand visibility through match broadcasts, stadium signage, website, publications, and VIP areas.
- Merchandise and Retail: Revenue from the US Cremonese official store (online and physical at Via Solferino 36 and stadium location), selling kits, apparel, accessories, summer collection items including swimwear, beach towels, and other branded merchandise.
- Youth Camps and Programs: Revenue from City Camp (two-week summer football camps for children born 2013-2019 at Centro Sportivo Giovanni Arvedi) and Summer Camp (week-long residential camp at Rovetta). City Camp fees range from €305-€895 depending on duration and family discounts; Summer Camp managed through Experience Summer Camp partnership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Serie BKT match tickets with sector-based pricing |
| Unit Pricing | Pay-as-you-go | City Camp registration fees for football summer camp |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
U.S. Cremonese product offering
Product offeringCore offering
U.S. Cremonese is an Italian professional football club that competes in Serie B and sells matchday ticket experiences (season tickets, individual match tickets, Cremo Card loyalty program), sponsorship and advertising packages to corporate partners, official club merchandise through physical and online stores, and youth football development programs (Gioventù Grigiorossa, City Camp, Summer Camp). The club also distributes club-related multimedia content through the CR1 local TV channel and a newsletter subscription.
Product overview
U.S. Cremonese operates as an Italian professional football club offering a portfolio of products and services centered on matchday experiences, youth development, and fan engagement. The core offerings include ticketing services (via Vivaticket partnership), official merchandise through the U.S. Cremonese Store, and multimedia content through CR1 television channel. Youth development is supported through the Gioventù Grigiorossa program, which includes youth camps (City Camp, Summer Camp), workshops, and affiliated society coordination. Additional services include a whistleblowing reporting platform and newsletter subscriptions.
Differentiator
Problem solved
Functional benefit
Brands
- Gioventù Grigiorossa: Youth sector project of U.S. Cremonese that includes youth teams (Under 10 to Primavera), the City Camp summer program, and initiatives with affiliated local football clubs
- City Camp
- Summer Camp
Products and services
- U.S. Cremonese Official Store Official e-commerce and physical retail operation selling team merchandise including match jerseys, training gear, accessories, and Summer Collection items to fans and supporters.
- Matchday Ticketing Service Official ticketing platform (Vivaticket and TicketOne) selling individual match tickets and season subscriptions (Cremo Card) for home matches at Stadio Giovanni Zini, with sector-based pricing including reduced categories.
- CR1 Television Channel Local TV channel (digital terrestrial channel 19) providing grigiorossa-focused programming including pre-match shows, match coverage, post-match analysis, talk shows, daily news, podcasts, and match replays, available on digital terrestrial, streaming, and on-demand.
- Gioventù Grigiorossa Youth Program Comprehensive territorial youth development initiative linking the club with 40 affiliated local football societies, engaging over 3,300 children and 400 practitioners through 140 sessions, training workshops, tournaments (GG DAY, GG CUP, AROUND CREMONA, PICCOLI AMICI GRIGIOROSSI), and educational events.
- City Camp
- Summer Camp
- Sponsorship Packages
Quantifiable outcome
- Two Serie A promotions achieved in 2021 and 2025
- +2 more outcomes
Companies that use U.S. Cremonese
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
U.S. Cremonese technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
U.S. Cremonese partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, minor, primary and flagship.
- VivaticketcoreVivaticket becomes the exclusive official technological ticketing partner from the 2026/27 season. The partnership consolidates the club's commitment to digital transformation and modernization of ticketing processes. Vivaticket, a world leader in ticketing solutions serving music, theatre, museums, fairs, theme parks, and sports venues, will manage exclusive ticket and subscription sales with advanced technological solutions improving fan experience.
- Philadelphia / Mondelez InternationalcoreTitle sponsor of the Philadelphia Junior Cup | Keep Racism Out youth football tournament (calcio a 7) for oratories of 17 Serie A cities. Partnership with Lega Calcio Serie A and Centro Sportivo Italiano (CSI) promoting anti-racism and inclusion values.
- Lega Calcio Serie AcoreCollaborates on youth development initiatives including the Philadelphia Junior Cup | Keep Racism Out tournament and other Serie A community programs. Manages league anti-discrimination campaign 'Keep Racism Out' with UNAR.
- Centro Sportivo Italiano (CSI)coreCo-organizer of the Philadelphia Junior Cup youth football initiative for oratory football teams, promoting educational and sporting values alongside Lega Calcio Serie A.
- UNAR (Ufficio Nazionale Antidiscriminazioni Razziali)minorItalian National Anti-Racial Discrimination Office collaborating on the 'Keep Racism Out' awareness campaign against racism and discrimination in football, promoted by Lega Calcio Serie A.
- ArinoxprimaryMain sponsor of U.S. Cremonese alongside Ilta Inox and Acciaieria Arvedi. Part of the Arvedi Group, a major Italian steel industry group. Receives primary brand visibility on official sponsors listings.
- Ilta InoxprimaryMain sponsor of U.S. Cremonese alongside Arinox and Acciaieria Arvedi. Part of the Arvedi Group. Receives primary brand visibility on official sponsors listings.
- Acciaieria ArvediprimaryMain sponsor of U.S. Cremonese alongside Arinox and Ilta Inox. Core company of the Arvedi Group. Receives primary brand visibility on official sponsors listings.
- Arvedi Tubi AcciaioflagshipSleeve sponsor of U.S. Cremonese. Receives prominent brand placement on jersey sleeve for all official matches.
- Feraboli LubrificanticoreBack sponsor for the 2026/27 season (second consecutive year). Partner for four seasons, was short sponsor in 2024/25. Company from Ostiano (CR) commercializing oils, antifreeze, and greases for automotive and industrial applications for over 70 years.
- AcerbiscoreTechnical sponsor of U.S. Cremonese providing official match kits, training apparel, and sporting equipment for all teams.
- CharityStarsminorMatch Worn Partner for auction of signed memorabilia and match-worn items supporting charitable causes.
- Lega Serie B / Serie A EnilivecoreThe club competes in Serie BKT (Serie A Enilive as of 2025/26 context) under the organizational framework of Lega Serie B and Lega Serie A. Receives broadcast coverage, match organization, and league participation rights.
- Experience Summer CampminorPartner for the 2026 Summer Camp residential program held from June 28 to July 4 at Rovetta in the Prealpi Orobie. Provides structured sports activities in a mountain setting for children born 2011-2017.
- Associazione Artisti CremonesiminorCollaboration for artistic laboratory at City Camp 2026, combining sports with artistic expression. Children created grigiorosso banners using footballs dipped in paint, representing football trajectories through teamwork.
- A2A GroupminorEnergy Partner providing energy solutions and services to the club's operations and facilities.
- AdeccominorPremium Partner and HR services company supporting the club's workforce and staffing needs.
- Kappa (Levi Strauss & Co. brand)coreTechnical partner providing official match balls (KOMBAT Ball Serie BKT) for Serie B. Brand has provided match balls for 10 consecutive seasons with FIFA QUALITY PRO certified products.
- CR1 TelevisioncoreLocal TV partner (channel 19) providing dedicated Grigiorossa programming including pre-match, match coverage, post-match shows, talk shows, news, and daily programs. Available on digital terrestrial, streaming, and on-demand.
Scale indicators11 records
Recent moves6 records
Expansion highlights4 records
U.S. Cremonese competitors and assessment
Company assessmentDirect peers
- Brescia Calcio: Neighboring Lombardy-based club that oscillates between Serie A and Serie B with comparable provincial catchment and ownership-led financial model. Operates the same youth development, sponsorship, and matchday revenue structure.
- Venezia FC: Recently promoted/relegated Serie A/B club owned by a single high-net-worth patron (Dunford/CE family). Exhibits a similar luxury brand-driven commercial strategy and reliance on individual investor backing.
- Feralpisalò: Lower-division Italian club recently promoted to Serie B, similar scale, with strong youth academy and regional sponsorship base.
- Parma Calcio 1913: Mid-sized Italian club that has experienced both Serie A success and relegation/recovery cycles under new American ownership. Comparable scale and provincial commercial footprint.
- Spezia Calcio: Smaller-market Serie A/B Italian club with comparable provincial catchment, youth development focus, and player-trading business model.
- Genoa Cricket and Athletic Club: Historic Italian football club (founded 1893) with long heritage in Serie A/B, comparable historic brand depth, traditional sponsorship portfolio, and youth academy operations.
- FC Südtirol: Serie B Italian club from a small provincial catchment that relies on community engagement and youth development — directly comparable to Cremonese's territorial model.
- Como 1907: Lombardy-based club that experienced a recent Serie B-to-Serie A promotion cycle under patron ownership (Djarum Group), with strong youth development emphasis. Closely comparable business model and recurring relegation/promotion dynamics.
- US Salernitana 1919: Recently relegated Serie A club from a smaller southern city, similar scale and operational complexity around Serie A/B transition.
Others
- Lega Serie B: League governing body that sets broadcast rights, sponsorship framework, and competitive structure for all Serie B clubs including Cremonese. Central counterparty for much of Cremonese's commercial revenue model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
U.S. Cremonese social profiles
Digital presenceU.S. Cremonese financial estimates
Financial estimateRevenue estimate
Valuation estimate
U.S. Cremonese leadership team
Management profileNumber of profiles
Profiles13 records
U.S. Cremonese funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
U.S. Cremonese M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about U.S. Cremonese
What does U.S. Cremonese do?
U.S. Cremonese is an Italian professional football club that competes in Serie B and sells matchday ticket experiences (season tickets, individual match tickets, Cremo Card loyalty program), sponsorship and advertising packages to corporate partners, official club merchandise through physical and online stores, and youth football development programs (Gioventù Grigiorossa, City Camp, Summer Camp). The club also distributes club-related multimedia content through the CR1 local TV channel and a newsletter subscription.
Is U.S. Cremonese a public or private company?
U.S. Cremonese is a private company. It is classified as corporate owned and is currently operating.
When was U.S. Cremonese founded?
U.S. Cremonese was founded in 1903. It employs 101 to 250 people.
Where is U.S. Cremonese based?
U.S. Cremonese is headquartered in Cremona, Italy, in the Europe region.
How does U.S. Cremonese make money?
Four revenue lines are on record. Matchday Revenue is the primary driver. The others are sponsorship and Advertising, merchandise and Retail and youth Camps and Programs.
Who are U.S. Cremonese's main competitors?
Direct peers on record are Brescia Calcio, Venezia FC, Feralpisalò, Parma Calcio 1913, Spezia Calcio, Genoa Cricket and Athletic Club, FC Südtirol, Como 1907 and US Salernitana 1919. Lega Serie B is listed as an others.
Does U.S. Cremonese have an API?
No public API is recorded for U.S. Cremonese.
What industry is U.S. Cremonese in?
U.S. Cremonese's product category is Professional Football Club. Its primary akta.pro industry code is MPAKAKAO, Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development). Its NAICS code is 711211 and its SIC code is 7997.