AC Reggiana 1919
AC Reggiana 1919 is a private Italian football club in Reggio Emilia competing in Serie BKT. It owns Mapei Stadium and operates youth, women's, and inclusive football programmes. Revenue comes from ticketing, merchandise, sponsorships, and a 30+ affiliated amateur club network.
- Company typePrivate
- Founded1919
- HeadquartersReggio Nell'emilia, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
What AC Reggiana 1919 does
AC Reggiana 1919 S.r.l. is a private Italian football club founded in 1919, headquartered in Via Brigata Reggio 32, Reggio Emilia, Italy. The club fields a men's first team that competes in Serie BKT, the second tier of Italian professional football, with home matches played at the privately-owned Mapei Stadium – Città del Tricolore (capacity 23,717) – noted as the first football stadium in Italy to be directly owned by a club. The organisation operates a multi-tier Settore Giovanile (Primavera down to Under 9), a five-team Settore Femminile (Under 12 through Serie C), Regia For Special (FIGC Paralympic Football Division for athletes with cognitive-relational disabilities), and an Integration League squad operating with UNHCR and Project School support for refugees and asylum seekers.
The product and service portfolio spans competitive football entertainment, the Reggiana Official Store (retail and online merchandise), the Regia Card loyalty scheme (€10, five-year validity, mandatory for season ticket purchase), ticketing via the VivaTicket platform (online and POS), the Villa Granata Training Centre (76,400 sqm with 15 pitches under a 24-year municipal concession), Regia Camp youth summer programmes (Masterclass Granata Via Agosti and Regia Camp Toano, €110–€550), the Provincia Granata network of 30+ affiliated amateur clubs, and the UNIMOREGIA partnership with the University of Modena and Reggio Emilia (Equality Week, conferences, Prisma 2.0 wellbeing project).
Revenue is generated across matchday (19-match season subscriptions across multiple discount tiers, individual tickets, VIP hospitality and 32 skyboxes, parking), merchandising (kits and apparel via the official store and Vivaticket), and commercial partnerships (main sponsors Immergas, SAFIM, Fratelli Fico; technical sponsor Macron; stadium naming rights holder Mapei; exclusive retailer Conad; ticketing partner VivaTicket). Distribution is purely domestic within the Reggio Emilia territory, executed through the stadium box office, the physical store on Via Piccard, and the VivaTicket digital channel. The disclosed technology stack is limited to a WordPress/Elementor web platform, VivaTicket integration, and YouTube content distribution via Regia Channel; there are no proprietary technology assets, AI capabilities, or public APIs referenced. No revenue figures are publicly disclosed.
AC Reggiana 1919 firmographics
Firmographics- Name
- AC Reggiana 1919
- Legal name
- A.C. Reggiana 1919 S.r.l.
- Website
- https://reggianacalcio.it
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AC Reggiana 1919 is a private Italian football club in Reggio Emilia competing in Serie BKT. It owns Mapei Stadium and operates youth, women's, and inclusive football programmes. Revenue comes from ticketing, merchandise, sponsorships, and a 30+ affiliated amateur club network.
- Ownership category
- akta.pro rank
AC Reggiana 1919 industry classification
Industry- Product category
- Professional Football Club / Sports Entertainment
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Team Sports Matches (Club & National) (MPAGAMAB)
- akta.pro secondary industries
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ)
Keywords
Where AC Reggiana 1919 is headquartered
LocationHeadquarters
- HQ city
- Reggio Nell'emilia
- HQ country
- Italy
- HQ region
- Europe
Offices6 records
Markets served
AC Reggiana 1919 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Matchday Revenue: Revenue from ticket sales (individual match tickets), season ticket subscriptions (19 Serie BKT home matches), and hospitality services including VIP areas and 32 skyboxes. Park Auto parking options also available.
- Merchandising: Sale of official merchandise including kits (home, away, third), training gear, and accessories through the Reggiana Official Store and online Vivaticket platform. Discounts for season ticket holders.
- Sponsorship and Commercial Partnerships: Main sponsors (Immergas, SAFIM, Fratelli Fico), exclusive partners, official suppliers (Macron kit provider, VivaTicket ticketing), and other commercial partners providing financial support in exchange for brand visibility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Season Ticket 2025/26 - valid for all 19 Serie BKT home matches |
| One time/ perpetual license | Multi-year contract | Regia Card fidelity card - mandatory for season ticket subscription |
| Unit Pricing | Pay-as-you-go | Regia Camp 2026 summer camps for youth ages 8-13 |
| Unit Pricing | Pay-as-you-go | Reggiana Official Store merchandise and kits |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
AC Reggiana 1919 product offering
Product offeringCore offering
AC Reggiana 1919 is a private Italian professional football club based in Reggio Emilia. The club fields a men's first team in the Serie BKT championship, plus women's, youth, disability, and integration-league football teams. Its commercial core offerings are matchday experiences (tickets, season subscriptions, VIP/skybox hospitality) at the club-owned Mapei Stadium, official merchandise sold through the Reggiana Official Store and VivaTicket, and youth football development programs such as Regia Camp summer camps and the Settore Giovanile academy.
Product overview
AC Reggiana 1919 is a professional football club operating multiple product lines: the core Prima Squadra competing in Serie BKT, an e-commerce merchandise operation (Reggiana Official Store) with loyalty program (Regia Card), ticketing services via VivaTicket, comprehensive youth academies (Settore Giovanile with 10+ teams), women's football (Settore Femminile with 5 teams), and community/social initiatives including Regia Camp summer programs, Regia For Special disability football, and Integration League inclusive football. The club also manages the Provincia Granata grassroots network project and maintains UNIMOREGIA educational partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- Reggiana Integration League: Squadra partecipante al torneo Integration League promosso da Lega Pro con il supporto di UNHCR Italia, progetto di inclusione per rifugiati e comunità locali.
- Regia For Special
- Provincia Granata
- Regia Card
- Regia Camp
- Regia Channel
Products and services
- Prima Squadra - First Team Professional Football (Serie BKT) The professional men's football team of AC Reggiana 1919, competing in the Serie BKT championship and representing Reggio Emilia in Italian professional football. Sold as matchday entertainment via season subscriptions and individual match tickets at Mapei Stadium - Città del Tricolore.
- Match Ticketing and Season Subscriptions Ticketing service for AC Reggiana home matches sold through the VivaTicket digital platform (online and POS), the Reggiana Official Store (with no prevendita booking fees), and the Mapei Stadium box office (opening 90 minutes before kick-off). The 2025/26 season-ticket subscription (Campagna Abbonamenti) covers all 19 Serie BKT home matches with category discounts (women, over 65, under 18, AVIS donors, under 14, fragile categories, students) and a family formula.
- Regia Card Loyalty Card Mandatory fidelity/loyalty card required for season-ticket subscription purchase. Priced at 10 euro with a 5-year validity, it also enables away-match purchase rights and identification.
- Reggiana Official Store (Official Merchandise) Retail of official AC Reggiana merchandise (Kit Gare 25/26 home/away/third kits, training gear, accessories) through a physical store at Via Augusto Piccard 16/B (Tue-Sat) and online channels. Season-ticket holders receive store discounts.
- Settore Giovanile - Youth Academy Comprehensive youth academy with teams across Primavera, Under 17, Under 16, Under 15, Under 14, Under 13, Under 12, Under 11, Under 10, and Under 9 categories, providing the player-development pathway from age 9 through to the First Team. Operated from the Villa Granata Training Centre (15 football pitches).
- Settore Femminile - Women's Football Section Women's football section fielding a Serie C first team plus Under 19, Under 17, Under 15, and Under 12 teams. The 2025/26 women's first team finished second in its group.
- Regia Camp Summer Football Camps Paid summer football camps for children aged 8–13 (born 2013–2018), including Masterclass Granata at Villa Granata Via Agosti and Regia Camp Toano (with optional overnight stay at Hotel Miramonti), as well as goalkeeper clinics and female-only weeks. Fees range 110–550 euro.
- Provincia Granata - Grassroots Affiliate Network Affiliation network of 30+ amateur football clubs across Reggio Emilia province, building a grassroots-youth development pathway under the AC Reggiana brand (active since 2021). Affiliated clubs (e.g., Santos 1948, Arsenal Cadelbosco, Bibbiano San Polo, Casalgrande) gain brand association and youth-development integration.
- Regia For Special - Paralympic Football Programme Football team for athletes with cognitive-relational disabilities, founded January 2020, with Level I and Level II squads competing in the FIGC Divisione Calcio Paralimpico e Sperimentale (Paralympic and Experimental Football Division).
- Integration League Team Inclusive football team participating in the Lega Pro Integration League in partnership with UNHCR Italia (Agenzia ONU per i Rifugiati) and Project School, using football to integrate refugees and asylum seekers with local community members. Achieved second place in the 2022/23 national finals.
- Matchday Corporate Hospitality (VIP and Skyboxes) Corporate hospitality offering at Mapei Stadium - Città del Tricolore comprising one VIP area and 32 skyboxes equipped with TV, heating, minibar, and dedicated catering, used by enterprises for client entertainment and B2B networking.
Quantifiable outcome
- Women's team finished second in Serie C group (2025/26)
- +4 more outcomes
Companies that use AC Reggiana 1919
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
AC Reggiana 1919 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AC Reggiana 1919 partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Santos 1948coreAffiliated club under Provincia Granata project. Renewed agreement allows three AC Reggiana youth teams (Under 17, Under 16, Under 15) to play official matches on Santos's Rabotti synthetic field. President Tommaso Cagnolati of Santos and AC Reggiana VP Giuseppe Fico signed the agreement for 2026/27 season.
- Kaiti ExpansionminorCommunication partner for MoReSport - Sport & Society event with Unimore. Supporting social inclusion and equality communication initiatives.
- Unimore (Università degli Studi di Modena e Reggio Emilia)coreLong-standing university partnership for social projects. Collaborates on Equality Week, Integration League, diversity promotion, and educational initiatives. Joint events on sport as inclusion tool. AC Reggiana participates in Prisma 2.0 project for university wellbeing.
- ImmergascoreMain sponsor of AC Reggiana 1919. Provides heating and energy solutions. Key commercial partner featured prominently on official materials and merchandise.
- SAFIMcoreMain sponsor. Local Reggio Emilia business partnership supporting the club's commercial operations.
- Fratelli FicocoreMain sponsor. Family business partnership in the club's commercial sponsor network.
- MacroncoreOfficial kit supplier (Technical Sponsor). Provides all match kits, training apparel, and Regia Camp kits. Brand visible on official store merchandise and team equipment.
- VivaTicketcoreOfficial ticketing partner. Provides digital ticketing platform for online sales, point-of-sale network, and Regia Card loyalty system. Handles all digital ticket and subscription transactions.
- MapeicoreStadium naming rights sponsor. Mapei Stadium - Città del Tricolore (23,717 capacity). First privately-owned football stadium in Italy, significant sponsorship asset.
- ConadminorExclusive partner and retailer. Featured on partner page with store locations across the territory.
- Hotel MiramontiminorOfficial hotel for First Team pre-season retreat (ritiro) in Toano. Also hosts Regia Camp Toano overnight participants.
- Parmigiano ReggianominorSponsor for Regia Camp 2026. Local food product partner supporting youth camp activities.
- PalfingerminorSponsor for Regia Camp 2026 alongside Ferrari International. Provides support for youth summer camp activities.
- Ferrari InternationalminorSponsor for Regia Camp 2026 alongside Palfinger. Supporting youth football camp operations.
- UNHCR Italia (Agenzia ONU per i Rifugiati)corePartner in Integration League project with Lega Pro and Project School. Uses football to integrate refugees and asylum seekers with local communities. Project involves local amateur clubs (Polisportiva Zelig, Original Celtic Bhoys, U.S. Reggio Calcio, ASD Masone).
- Project SchoolcoreCo-promoter of Integration League project alongside Lega Pro and UNHCR. Educational partner supporting football-based social integration programs.
- Provincia Granata Affiliated Clubs (30+ clubs)coreNetwork of amateur football clubs affiliated with AC Reggiana project from 2021-2025. Includes clubs like Arsenal Cadelbosco, Bibbiano San Polo, Casalgrande, Santos 1948, Tricolore Reggiana, and others across Reggio Emilia province. Provides youth development pathway and community football network.
Scale indicators10 records
Recent moves5 records
Expansion highlights5 records
AC Reggiana 1919 competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AC Reggiana 1919 social profiles
Digital presenceAC Reggiana 1919 financial estimates
Financial estimateRevenue estimate
Valuation estimate
AC Reggiana 1919 leadership team
Management profileNumber of profiles
Profiles15 records
AC Reggiana 1919 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AC Reggiana 1919 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AC Reggiana 1919
What does AC Reggiana 1919 do?
AC Reggiana 1919 is a private Italian professional football club based in Reggio Emilia. The club fields a men's first team in the Serie BKT championship, plus women's, youth, disability, and integration-league football teams. Its commercial core offerings are matchday experiences (tickets, season subscriptions, VIP/skybox hospitality) at the club-owned Mapei Stadium, official merchandise sold through the Reggiana Official Store and VivaTicket, and youth football development programs such as Regia Camp summer camps and the Settore Giovanile academy.
Is AC Reggiana 1919 a public or private company?
AC Reggiana 1919 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AC Reggiana 1919 founded?
AC Reggiana 1919 was founded in 1919. It employs 11 to 50 people.
Where is AC Reggiana 1919 based?
AC Reggiana 1919 is headquartered in Reggio Nell'emilia, Italy, in the Europe region.
How does AC Reggiana 1919 make money?
Three revenue lines are on record. Matchday Revenue is the primary driver. The others are merchandising and sponsorship and Commercial Partnerships.
Does AC Reggiana 1919 have an API?
No public API is recorded for AC Reggiana 1919.
What industry is AC Reggiana 1919 in?
AC Reggiana 1919's product category is Professional Football Club / Sports Entertainment. Its primary akta.pro industry code is MPAGAMAB, Team Sports Matches (Club & National), with a secondary code of MPAKACAE, Local Amateur Clubs & Community Sports Organizations. Its NAICS code is 711211 and its SIC code is 7997.