React Presents
React Presents is a Chicago-based EDM promoter and event producer operating 250+ festivals, clubs, and concerts, best known for the Spring Awakening festival. It operates as a sub-brand within the LiveStyle/LiveOne portfolio following its 2013 acquisition by SFX Entertainment.
- Company typePrivate
- Founded2011
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What React Presents does
React Presents is a Chicago-based electronic dance music (EDM) promoter and event producer, operating more than 250 festivals, clubs, and concerts. Its principal asset is the Spring Awakening festival, an established Midwest EDM brand. The company generates revenue through ticket sales, sponsorships, and live event production tied to its owned and operated event properties, serving end consumers in the EDM market.
In 2013, React Presents was acquired by SFX Entertainment, which raised approximately $260 million in a NASDAQ IPO to consolidate leading EDM promoters including React Presents, ID&T, and Made Event (operator of Electric Zoo). SFX later rebranded as LiveStyle, Inc. The parent entity filed for Chapter 11 bankruptcy in February 2016 with roughly $465-500 million in debt and emerged under new leadership in 2016-2017, pivoting toward premium experiences, portfolio rationalization, and production technology such as AR-infused shows and cashless payment systems. React Presents currently operates as a sub-brand within the LiveStyle/LiveOne-affiliated portfolio.
Following the parent company's restructuring, React Presents' independent operating status, headcount trajectory, and current product roadmap are not detailed in the available sources. There is no disclosed pricing model, technology stack, or named enterprise customer relationship for React Presents as a standalone entity.
React Presents firmographics
Firmographics- Name
- React Presents
- Legal name
- LiveOne, Inc.
- Website
- https://reactpresents.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- React Presents is a Chicago-based EDM promoter and event producer operating 250+ festivals, clubs, and concerts, best known for the Spring Awakening festival. It operates as a sub-brand within the LiveStyle/LiveOne portfolio following its 2013 acquisition by SFX Entertainment.
- Ownership category
- akta.pro rank
React Presents industry classification
Industry- Product category
- Live Music Events & Festival Promotion
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Music Festival Organizers & Promoters (MPAGAAAB)
Keywords
Where React Presents is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Markets served
React Presents business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel
React Presents product offering
Product offeringCore offering
React Presents is a producer and promoter of electronic dance music (EDM) events, festivals, clubs, and concerts, operating 250+ live EDM experiences. The company is most associated with the Spring Awakening festival and was acquired by SFX Entertainment (later LiveStyle, Inc.) as part of the consolidation of EDM promoters and festivals.
Product overview
React Presents was an independent electronic dance music (EDM) promoter and festival operator. The company operated major EDM events including the Spring Awakening festival. React Presents was acquired by LiveStyle, Inc. (formerly SFX Entertainment) as part of LiveStyle's strategy to consolidate EDM promoters and festivals. The acquired brands (Spring Awakening, Electric Zoo) became part of LiveStyle's portfolio of live electronic music events. As React Presents, the company focused on organizing and producing live EDM experiences for audiences in the electronic music market.
Differentiator
Problem solved
Functional benefit
Brands
- Spring Awakening: Electronic dance music festival acquired by SFX Entertainment/LiveStyle
Products and services
- Spring Awakening A major electronic dance music festival operated by React Presents before its acquisition by SFX Entertainment/LiveStyle, Inc. The festival is a multi-day EDM experience targeting electronic music fans.
Companies that use React Presents
Customer profileIdeal customer profiles1 record
React Presents technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
React Presents partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights2 records
React Presents competitors and assessment
Company assessmentOthers
- Beatport: Electronic music download/streaming platform serving the EDM ecosystem; adjacent to React Presents' business as a music supplier, sponsor partner, and signal source for EDM trends that drive event demand.
Direct peers
- Insomniac Events: Leading US electronic dance music promoter and festival operator (Electric Daisy Carnival, Countdown); directly comparable to React Presents in core genre, club and festival programming, and target audience.
- Disco Donnie Presents: Independent EDM and festival promoter producing hundreds of club shows and festivals annually; highly comparable to React Presents in scale of events and EDM-only focus.
- Made Event: Acquired sibling brand within LiveStyle's portfolio and operator of Electric Zoo; produces large-scale EDM festivals and club events in a manner directly analogous to React Presents' Spring Awakening programming.
- C3 Presents: US festival and concert promoter behind Austin City Limits Music Festival and Lollapalooza; operates multi-genre festivals and shares a similar promoter business model with React Presents.
- ID&T: Dutch EDM promoter behind Tomorrowland and other major festivals, also owned by LiveStyle/SFX; competes in the same electronic music festival segment and shares the same corporate parent.
Broad incumbents
- Goldenvoice: AEG subsidiary producing Coachella and other festivals; overlaps with React Presents in festival production infrastructure, ticketing, and sponsor monetization for multi-day events.
- Live Nation Entertainment: Largest global live entertainment company owning Ticketmaster and major festival/concert assets; competes with React Presents across concerts and festivals but at vastly greater scale and across all genres.
- AEG Presents: Major live music promoter and venue operator (Coachella, Goldenvoice); overlaps with React Presents' festival and concert promotion business while operating much broader and at larger scale.
Emerging players
- Pasquale Rotella / Project Imaginate: Founder of Insomniac Events; his current projects and festival concepts operate in the same experiential EDM space React Presents targets with branded festivals and themed events.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
React Presents social profiles
Digital presenceReact Presents financial estimates
Financial estimateRevenue estimate
Valuation estimate
React Presents leadership team
Management profileNumber of profiles
React Presents funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
React Presents M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about React Presents
What does React Presents do?
React Presents is a producer and promoter of electronic dance music (EDM) events, festivals, clubs, and concerts, operating 250+ live EDM experiences. The company is most associated with the Spring Awakening festival and was acquired by SFX Entertainment (later LiveStyle, Inc.) as part of the consolidation of EDM promoters and festivals.
Is React Presents a public or private company?
React Presents is a private company. It is classified as corporate owned and is currently acquired.
When was React Presents founded?
React Presents was founded in 2011. It employs 1 to 10 people.
Where is React Presents based?
React Presents is headquartered in Chicago, United States, in the North America region.
Who are React Presents's main competitors?
Beatport is listed as an others. Direct peers are Insomniac Events, Disco Donnie Presents, Made Event, C3 Presents and ID&T. Broad incumbents are Goldenvoice, Live Nation Entertainment and AEG Presents. Pasquale Rotella / Project Imaginate is listed as an emerging player.
Does React Presents have an API?
No public API is recorded for React Presents.
What industry is React Presents in?
React Presents's product category is Live Music Events & Festival Promotion. Its primary akta.pro industry code is MPAGAAAB, Music Festival Organizers & Promoters. Its NAICS code is 711320 and its SIC code is 7990.