What Steelhead does

Omnicom Group Inc. (NYSE: OMC), founded in 1986 and headquartered at 280 Park Avenue, New York, is a publicly traded global marketing and sales holding company. As of Q1 2026, consolidated revenue was $6.2 billion with Core Operations revenue of $5.6 billion (3.9% organic growth) and Non-GAAP Adjusted EBITA of $833.5 million at a 14.8% margin. Following the November 26, 2025 close of its acquisition of The Interpublic Group of Companies (IPG), Omnicom now operates the world's largest marketing and sales platform, orchestrating $73.5 billion in media investment and serving a global enterprise client base across the United States, Europe, the UK, APAC, LATAM, and MEA.

The company operates a platform-plus-agency-network architecture centered on its Omni AI-driven marketing intelligence platform. Omni is an agentic AI framework that connects strategy, creativity, media, CRM, commerce, data, and AI, powered by Acxiom Real ID — a privacy-first identity foundation spanning 2.6 billion verified global IDs enriched with trillions of cultural, media, and commerce signals from Flywheel Commerce Cloud. Omni's capabilities include Central Orchestration, Personalized Production at Scale, Predictive Intelligence, a Unified Intelligence Backbone, Outcome-Driven Activation, and Localized Optimization. These capabilities are wrapped around nine discipline networks: Advertising (BBDO, McCann, TBWA, DDB), Media (OMD, PHD, UM, Hearts & Science), Health, Public Relations (FleishmanHillard, Weber Shandwick, Golin), Production, Branding (Interbrand, Wolff Olins), Commerce (Flywheel, Haygarth, TracyLocke), Experiential (Octagon, GMR Marketing, Momentum), and Precision Marketing (Credera, Critical Mass, RAPP).

Omnicom generates revenue primarily through professional service fees, contracted media spend management (where the company purchases media on client behalf and passes costs through at cost or with markup), and retainer or project-based arrangements across its agency networks. Omni platform capabilities are embedded within client engagements and supported by integrated services, while Acxiom monetizes identity and digital recognition products (e.g., activation on Amazon DSP, Salesforce integrations) and Flywheel monetizes commerce and retail media accelerator services. Go-to-market is enterprise field sales across all major markets, complemented by direct platform access via Omni specialists and Acxiom's programmatic channels.

Name

Steelhead

Legal name

Omnicom Group Inc.

Website

https://steelhead.tv

Company type

Public

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Omnicom Group is a publicly traded global marketing and sales holding company operating nine discipline networks (Advertising, Media, Health, PR, Production, Commerce, Experiential, Branding, Precision Marketing) on top of its Omni AI platform and Acxiom Real ID identity foundation, serving enterprise clients worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Marketing and Sales Services: Omnicom's primary revenue is derived from providing marketing and sales services to global brands, including advertising, media planning and buying, public relations, digital marketing, and branded content production. Revenue is generated through professional service fees, contracted media spend management (where Omnicom purchases media on behalf of clients and passes costs through at cost or with markup), and retainer/project-based arrangements.
2. Omni Platform Services: The Omni AI-driven platform provides intelligence and orchestration capabilities to agency teams and clients, functioning as a connected operating layer across Omnicom's capabilities. This is embedded within client engagements and supported by Omnicom's integrated capabilities.
3. Data, Identity, and Commerce Services: Acxiom generates revenue through its connected data and identity foundation, providing digital recognition and audience targeting solutions to brands and agencies. Services include site visitor recognition (10% increase in conversion rates, up to 50% higher recognition rates for email remarketing), audience activation across Amazon DSP, and privacy-first identity solutions. Flywheel generates revenue through commerce and retail media accelerator services, connecting media, retail activation, and trade planning.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Steelhead is a Los Angeles-based media production company that provides visual effects (VFX), motion graphics, and animation services to global enterprise brands. As part of Omnicom Production's connected content and production engine, Steelhead supports large-scale global advertising, media, commerce, and public relations campaigns with AI-powered production tools and the "Atomic Content" methodology. The company delivers production work that integrates with Omnicom's broader connected capabilities, including data-driven audience insights from Acxiom Real ID and commerce intelligence from Flywheel.

Product overview

Omnicom is a marketing and sales company offering a unified platform-plus-modules architecture built around its Omni intelligence platform. Omni connects strategy, creativity, media, CRM, commerce, data, and AI through an agentic AI framework, powered by Acxiom Real ID (2.6 billion verified global IDs). The portfolio includes connected agency networks (Advertising with BBDO/McCann/TBWA; Media with OMD/PHD/UM; Precision Marketing; Production; Branding with Interbrand; Commerce with Flywheel; Experiential; Health; and Public Relations with FleishmanHillard/Weber Shandwick), each supported by Omni's core capabilities including Central Orchestration, Predictive Intelligence, Unified Intelligence Backbone, and Outcome-Driven Activation. The platform enables personalized production at scale through generative AI and autonomous agents that orchestrate intelligence across creativity, media, commerce, and measurement.

Differentiator

Problem solved

Functional benefit

Brands

• Omnicom Advertising: Global creative advertising network with agencies BBDO, McCann, TBWA
• Omnicom Media
• Omnicom Health
• Omnicom Production
• Omnicom Precision Marketing
• Omnicom Commerce
• Omnicom Branding
• Omnicom Experiential
• Omnicom Public Relations

Products and services

• Visual Effects (VFX) Services

Quantifiable outcome

• 10% increase in website conversion rates using Acxiom Digital Recognition (Guitar Center case study)
• +7 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability10 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Amazon AdscoreTechnology or Integration · 16 March 2026Expanded partnership making over 10,000 Acxiom audiences directly available within Amazon DSP's Audience Hub, enabling seamless activation across Amazon-owned media properties (Prime Video, Twitch, Amazon Music) and premium open-internet supply in the U.S., U.K., and Germany. Direct API integration provides match rates often exceeding 80%.
• VideoAmpcoreTechnology or Integration · 1 January 2026Collaboration on a first-to-market video content planning capability leveraging VideoAmp's STB+ACR data to enable precise frequency management within and across linear and CTV environments. The new capability is part of OM's Video Content Cross-Screen Planner.
• The Trade DeskcoreTechnology or Integration · 1 January 2026The Trade Desk's programmatic bid stream data is used within Omnicom Media's video content planning capability to reduce duplication and suppress wasteful repetition within streaming sessions, and reallocate impressions to drive incremental reach across screens.
• Streaming Platforms (Amazon, AMC, Disney, Fox, NBCU, Roku, Paramount, Samsung)coreTechnology or Integration · 1 January 2026Collaboration with leading streamers on a first-to-market video content planning capability for precise frequency management within and across linear and CTV environments, developed using VideoAmp data, The Trade Desk bid stream data, first-party data from streaming partners, and Acxiom audience data.
• Flywheel Commerce CloudcoreTechnology or Integration · 1 January 2025Flywheel Commerce Cloud's data signals enrich Acxiom Real ID's 2.6 billion verified global IDs with trillions of media, cultural, and commerce signals. Flywheel operates as a cloud-based commerce and retail media accelerator integrated into Omnicom's capabilities.
• SalesforcecoreTechnology or Integration · 1 January 2025Acxiom's Real ID integrates into client Salesforce stacks (e.g., Guitar Center's Salesforce Marketing Cloud), enabling full visibility into tagging and automated optimization effects, and orchestrating more of the customer journey directly through Salesforce.
• CrederacoreStrategic or Co-development Partner · 1 January 2024Jantzen Bridges, Global President of Credera, co-explores the growing role of agentic AI with Omnicom's CTO at industry events, emphasizing organizational alignment, innovation culture, and employee tool integration.
• Mark Ritson (MiniMBA)minorOthers

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Mirada: Independent creative production studio with motion graphics, VFX, and animation capabilities. Directly comparable in size, location, and creative-services positioning.
• Psyop: Hybrid creative studio in Los Angeles and New York producing commercials, films, and immersive content with a motion design and animation core. Directly competes for premium brand-driven motion work.
• Digital Kitchen: Design-driven production studio with strong motion graphics and animation credentials. Targets similar brand and entertainment clients with creative-led VFX.
• Scholar: Creative production studio specializing in design, motion graphics, and animation for brand and entertainment clients. Similar scale and creative-services orientation.
• Buck: Los Angeles-based design and motion graphics studio with overlapping VFX, motion design, and animation offerings for brand and entertainment clients. Closely comparable in size and capability mix.
• Method Studios: LA-based VFX and post-production studio serving commercials, film, and content. Comparable in location, scale, and VFX/animation service mix.
• Logan: Los Angeles post-production and creative services studio with VFX and motion design offerings. Comparable boutique scale and client base.

Broad incumbents

• MPC (Moving Picture Company): Global VFX and post-production company with motion design and animation capabilities. Operates at a larger scale but overlaps in core VFX/animation services.
• The Mill: Global VFX and post-production company with deep motion design capability. Larger and broader than Steelhead, but directly comparable services in the same category.
• Framestore: Global VFX and creative studio with significant motion graphics and animation work. Competes for premium VFX-driven brand and entertainment projects.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat7 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/omnicom
• Facebookfacebook.com/Steelhead.LosAngeles
• LinkedInlinkedin.com/company/steelhead-tv
• Instagraminstagram.com/Omnicom

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steelhead