Spotted Yeti Media

What Spotted Yeti Media does

Spotted Yeti Media is a woman-owned, WBENC-certified video production agency headquartered in Covington, Kentucky (Northern Kentucky, across the Ohio River from Cincinnati), founded in 2012 by Molly Berrens. The firm operates from a 3,500-square-foot first-floor office in a building jointly purchased with sister agency Scooter Media, equipped with a production studio, edit suites, and creative spaces, and serves clients primarily in the Cincinnati/Northern Kentucky region with stated capability to serve worldwide. As of January 2020 the company employed five full-time staff (Founder/President Molly Berrens, Creative Director Christopher Hagan, Producer Stephanie Pierce, Editor Jenna Adkins, Producer Andy Gasper, and Motion Graphics Editor Liz Dawn), spanning the full production lifecycle from discovery and creative development through cinematography, FAA-licensed aerial drone capture, post-production (editing, 2D motion graphics, sound design, color grading), and implementation support.

The company's go-to-market is built around two productized offerings. The recurring offering is the Smart Video Packages — annual subscriptions structured in three tiers: Explorer at $5,200/month, Adventurer at $8,200/month (marketed as 20% discount), and Trailblazer at $12,200/month (Best Value), each bundling quarterly content bundles, production shoot days, an annual discovery session, quarterly planning, dedicated account management, and unlimited minor edit updates; the Trailblazer tier additionally includes AI-powered content re-edits and cutdowns and a bonus kickoff month. The transactional offering is Project-Based Video Pricing, with standardized content bundles starting at $13,900 (Attract Customers, Brand Story, Testimonials, Product Explainer, Team Culture, Tutorials, Ongoing Series, Recruitment, Onboarding, Fundraising, Social Reels, Event Promotion) plus custom quotes for unique scopes. External costs (talent, locations, specialty equipment) are excluded from base pricing.

Customer segments are horizontally diversified across business/corporate (CTI Clinical Research, CVG/British Airways, Baker Concrete, Messer Construction, Gold Star, Cerkl Broadcast, WeatherPod, VPod, C-Suite), nonprofits and mission-driven organizations (People Working Cooperatively on a 10-year partnership, Welcome House, Tri-State Trails, NKCAC, Aviatra, Northern Kentucky Tri-ED, Cincinnati Opera, National Aviation Hall of Fame), and education (Xavier University, University of Cincinnati). Selected quantified outcomes disclosed include WeatherPod reducing product returns via tutorial content, Xavier recruiting its second-largest new student class following recruitment video work, and Cerkl achieving 60 LinkedIn conversions in three weeks from an explainer video. The company markets through blog content, LinkedIn/Facebook/Instagram organic social, and consultative introductory calls, with no disclosed external funding beyond a 2023-12 engagement recorded with Main Street Ventures. AI capability is limited to AI-assisted content re-editing in the top subscription tier; the company has no patents, proprietary AI models, or disclosed AI hires.

Name

Spotted Yeti Media

Legal name

Spotted Yeti Media

Website

https://spottedyeti.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Spotted Yeti Media is a woman-owned, WBENC-certified video production agency in Covington, KY offering Smart Video Package subscriptions ($5,200-$12,200/month) and project-based video bundles (starting at $13,900) to corporate, nonprofit, and education clients across the Cincinnati/Northern Kentucky region.

Ownership category

akta.pro rank

Headquarters

HQ city

Covington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Smart Video Packages (Annual Partnerships): Monthly subscription packages ranging from $5,200 to $12,200 per month providing ongoing video strategy and production services. Includes quarterly production days, content bundles, account management, and implementation support.
2. Project-Based Video Production: One-off video projects and campaigns with custom pricing based on scope. Sample content bundles start at $13,900. Pricing flexes to fit goals with tailored proposals outlining deliverables, shoot days, and production needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Spotted Yeti Media provides B2B video marketing and production services for organizations. It creates videos and Smart Video Packages that combine audience strategy, production and implementation support for marketing, sales, fundraising, recruitment and training use cases.

Product overview

Spotted Yeti Media is a woman-owned smart video agency offering two primary service models: Smart Video Packages (annual partnerships at $5,200-$12,200/month providing ongoing video strategy and production across three tiers) and Project-Based Video Pricing (customized single-project or campaign work starting at $13,900). The Smart Video Packages include quarterly video content bundles with production shoot days, strategy sessions, and implementation support, with the Trailblazer tier incorporating AI-powered re-edits. The company provides end-to-end video services spanning discovery, strategy, creative development, pre-production (scriptwriting, casting, logistics), production (cinematography, aerial drone, sound), and post-production (editing, motion graphics, sound design, color grading). Sample content bundle options include brand storytelling, testimonials, product explainers, culture videos, tutorials, recruitment, onboarding, fundraising, social reels, and event promotion.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Video Packages Annual video partnership programs for organizations that need ongoing video strategy and production. Packages include discovery, quarterly production planning, video content bundles, production shoot days, dedicated account management and implementation support; tiers are Explorer ($5,200/month), Adventurer ($8,200/month) and Trailblazer ($12,200/month).
• Project-Based Video Production Custom single-video or campaign engagements for organizations with defined project needs. Proposals outline objectives, deliverables, shoot days and production requirements; sample content bundles start at $13,900.
• Promote: Marketing & Commercial Videos Marketing and commercial video production service covering brand videos, commercial spots, social ads, explainer videos, narrative stories and 2D motion graphics for customer acquisition and awareness.
• Inspire: Testimonial & Documentary Videos Testimonial and documentary-style video service for human-interest stories, documentary-style content, client testimonials and nonprofit storytelling intended to support action and emotional engagement.
• Educate: Training & Explainer Videos Training and educational video service for tutorials, e-learning modules, video blogs, brand stories, infographics and highlight reels used by educational institutions and organizations.

Quantifiable outcome

• WeatherPod reduced product returns through tutorial video content
• +2 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Epipheo: An explainer video studio producing animated and live-action brand, training, and product videos. Comparable to Spotted Yeti's product explainer, training, and brand storytelling bundles.
• Yum Yum Videos: An explainer video and animation agency serving B2B clients with brand explainers, product videos, and animated content. Overlaps directly with Spotted Yeti's product explainer, brand story, and motion graphics offerings.
• Demo Duck: A Chicago-based video agency specializing in explainer, brand, and animated marketing videos for B2B and B2C clients. Comparable to Spotted Yeti's product explainer, brand story, and testimonial bundle offerings.
• Thinkmojo: A video production agency producing brand, explainer, and customer-story content for technology and B2B companies. Direct peer given Spotted Yeti's similar mix of brand, product explainer, and testimonial work.
• Scooter Media: A Cincinnati-based marketing agency co-located with Spotted Yeti Media at 823 Scott Street (purchased jointly in 2020). Both agencies serve overlapping Cincinnati/Northern Kentucky clients with complementary creative and digital marketing services, making them the closest direct peer by both geography and customer base.
• Lemonlight: A national video production company offering both subscription-style packages and project-based pricing for brand, commercial, and explainer content. Closely comparable to Spotted Yeti's Smart Video Packages model and broad use-case mix.
• Vidico: A video production agency offering brand, explainer, and product videos for B2B and SaaS clients. Comparable use cases and customer segments to Spotted Yeti's technology and enterprise clients like Cerkl Broadcast and CTI Clinical Research.
• Sandwich Video: A creative video agency producing brand films, commercials, and explainers for tech and consumer brands. Comparable to Spotted Yeti's brand storytelling, commercial, and customer-acquisition video work, though at higher-profile scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SpottedYeti
• YouTubevimeo.com/spottedyeti
• Facebookfacebook.com/SpottedYetiMedia
• LinkedInlinkedin.com/company/spotted-yeti-media
• Instagraminstagram.com/spottedyeti

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spotted Yeti Media