Amazing Selling Machine

What Amazing Selling Machine does

Amazing Selling Machine (ASM), operated by AMAZING, INC., is a privately held online education and software business founded in 2012 and headquartered in Austin, Texas. The company sells a self-paced Amazon FBA business-building program to aspiring e-commerce entrepreneurs and side-hustlers, packaged as 12 training modules with 120+ lessons and 20+ hours of video content. Its technical layer consists of proprietary browser-based tools — the Amazing Intelligence Chrome extension (surfacing Amazon sales data Amazon does not publicly disclose), a Product Analyzer Tool for batch market analysis, and a Perfect Keyword Tool for keyword opportunity discovery — bundled with a Private Resource Vault of pre-negotiated service-provider discounts.

The commercial model is a one-time perpetual license priced at $4,997 list (currently promoted at $1,997, an 80% discount), with a 6-month Amazing Membership add-on providing weekly live coaching and access to the AI Photo Studio. The offering is sold exclusively direct-to-consumer via amazingsellingmachine.com to individuals in the U.S., U.K., Canada, and Australia, with no channel partners or enterprise tier. The program has reached 35,000+ paying customers over its 11+ year history, and ASM markets a cumulative member GMV of $9 billion+ on Amazon, though no ASM revenue figures are disclosed. Leadership comprises founder/CEO Matt Clark (also owner of Lifeboost, two-time Inc. 500), Chief Product Officer Mike McClary, and VP of Product Devin Dorosh, who took over as lead trainer. The company remains bootstrapped, with no disclosed funding rounds, parent company ownership, or acquisition history, and operates with a 1-10 person headcount.

Name

Amazing Selling Machine

Legal name

AMAZING, INC.

Website

https://amazingsellingmachine.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Amazing Selling Machine (operated by AMAZING, INC.) is a privately held online education and software company founded in 2012 that sells an Amazon FBA business-building training program bundled with proprietary product-research tools (Amazing Intelligence Chrome extension, Product Analyzer, Perfect Keyword Tool) directly to individual aspiring e-commerce entrepreneurs worldwide.

Ownership category

akta.pro rank

Product category

E-commerce Training and Education

NAICS

Business Schools and Computer and Management Training (6114), Computer Training (611420)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital Learning & Course Subscriptions (CRAFAIAD)

akta.pro secondary industries

Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH), Consultative Selling & Discovery (EDABABAC)

Keywords

• Amazon FBA training
• E-commerce education
• Product research software
• Online seller training
• Private label business

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Training Program Membership: One-time purchase of the Amazing Selling Machine course providing lifetime access to 12 modules, 120+ lessons, 20+ hours of content, software tools, Private Resource Vault, and ongoing upgrades. The program originally priced at $4,997 with current promotional pricing at $1,997 (80% off).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Amazing Selling Machine (ASM) is a one-time-purchase online training and software program that teaches individuals how to build and scale a private-label business selling on Amazon through the FBA (Fulfillment by Amazon) model. The flagship offering bundles a 12-module video curriculum (120+ lessons, 20+ hours) covering product research, supplier sourcing, listing optimization, launch strategy, and PPC advertising with proprietary software tools (Amazing Intelligence, Product Analyzer, Perfect Keyword), a Private Resource Vault, and a 6-month Amazing Membership with live weekly coaching. The program is positioned for aspiring entrepreneurs and side-hustlers globally who want to create a passive income e-commerce business on Amazon.

Product overview

Amazing Selling Machine (ASM) is a comprehensive Amazon FBA training platform consisting of a core 12-module program with 120+ lessons and 20+ hours of content, augmented by proprietary software tools (Amazing Intelligence Software, Product Analyzer Tool, Perfect Keyword Tool) and a Private Resource Vault. The ecosystem also includes multiple bonus offerings (8-Figure Mastermind Training, Perpetual Profit Machine, Zero Dollar Launch Method, SellerCon Recordings) and a membership tier providing live coaching and AI Photo Studio access. Members collectively have sold over $9 billion on Amazon.

Differentiator

Problem solved

Functional benefit

Products and services

• Amazing Selling Machine (ASM) The flagship business builder program for selling on Amazon via FBA, providing a comprehensive 12-module training course with 120+ lessons and 20+ hours of e-commerce content, bundled with proprietary software tools (Amazing Intelligence, Product Analyzer, Perfect Keyword), a Private Resource Vault, bonus modules (8-Figure Mastermind Training, Perpetual Profit Machine, Zero Dollar Launch Method, SellerCon Recordings), and a 6-month Amazing Membership with live weekly coaching. Sold as a one-time purchase with lifetime access to the core training and future upgrades, targeted at aspiring entrepreneurs and side-hustlers worldwide.

Quantifiable outcome

• Members have sold over $9 billion on Amazon collectively
• +3 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• Sir Richard Branson (Virgin Group)minorOthersFeatured endorser/advisor who has worked with Amazing.com. Branson is the founder of the Virgin Group and represents a high-profile business connection.
• Daymond JohnminorOthersFeatured endorser/advisor who has worked with Amazing.com. Daymond John is an entrepreneur and investor known as 'The People's Shark' on Shark Tank.
• Robert KiyosakiminorOthersFeatured endorser/advisor who has worked with Amazing.com. Kiyosaki is the author of 'Rich Dad Poor Dad' and a prominent financial education figure.
• Dave Asprey (Bulletproof Coffee)minorOthersFeatured endorser/advisor who has worked with Amazing.com. Asprey is the founder of Bulletproof Coffee and a prominent entrepreneur.
• Sara Blakely (Spanx)minorOthersFeatured endorser/advisor who has worked with Amazing.com. Blakely is the founder and owner of Spanx, a successful consumer products company.
• John Mackey (Whole Foods Market)minorOthersFeatured endorser/advisor who has worked with Amazing.com. Mackey is the co-founder and former CEO of Whole Foods Market.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Skillshare: Skillshare is a broad subscription-based online learning platform with creator-led courses including entrepreneurship and e-commerce content. It is a broader incumbent in the same digital learning commerce category ASM operates in, though without ASM's Amazon-specific focus.

Others

• Teachable: Teachable is a platform that enables creators to build, host, and sell online courses — an enabling/ecosystem participant relative to ASM rather than a direct competitor, but representative of the broader digital course infrastructure ASM could leverage or be compared against as a software vendor.

Direct peers

• Wholesale Ted: Wholesale Ted sells paid training and tools on Amazon wholesale and product sourcing. It competes with ASM for the same aspiring Amazon entrepreneur segment, particularly those interested in supplier-driven product discovery.
• AMZScout: AMZScout offers Amazon product research, keyword, and supplier tools alongside educational resources for new sellers. It mirrors ASM's bundling of Chrome extension data tools with step-by-step seller education.
• Amazing Academy: Amazing Academy is another creator-led Amazon FBA training program operating with a similar course + community + coaching structure. It targets the same end-customer (side-hustler/small business) as ASM.
• Jungle Scout: Jungle Scout provides Amazon product research tools plus an Academy for Amazon FBA education. It directly competes with ASM in both software tooling (product discovery, keyword research) and paid seller training, targeting the same SMB/entrepreneur persona.
• Marketplace Superheroes: Marketplace Superheroes is a paid Amazon FBA training program built around a comparable end-to-end curriculum (sourcing, suppliers, launch, scaling). It targets the same aspiring Amazon entrepreneur segment as ASM with a similar high-ticket course model.
• My Wife Quit Her Job: Steve Chou's My Wife Quit Her Job is an established e-commerce education business with courses on Amazon, Etsy, and Shopify selling. It targets the same lifestyle-buyer persona as ASM with comparable creator-led, course-based monetization.
• Helium 10: Helium 10 is the leading all-in-one Amazon seller software suite (keyword research, product research, Chrome extension) and also sells training programs (e.g., Freedom Ticket). It overlaps directly with ASM's tool bundle (Amazing Intelligence, Perfect Keyword) and training positioning.
• Global Fast Lane: Global Fast Lane is a long-running Amazon FBA training and mentorship program led by Dan Vas. It is one of ASM's most direct head-to-head competitors in the high-ticket paid-course Amazon coaching space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/amazing-selling-maachine

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amazing Selling Machine