GO Communications

What GO Communications does

GO Communications Sdn Bhd (713810T) is a privately held, Malaysia-headquartered public relations and integrated communications agency founded in 2006 by Michael de Kretser and Peter de Kretser. The firm operates three core service pillars: Public Relations (media relations, crisis communications, events, celebrity brand ambassador management, media training), Digital (social media management, content marketing, influencer engagement, application development, media buying), and Creative Services (corporate identity design, video production, copywriting, publications). Its stated approach emphasizes tailor-made, "out-of-the-box" campaign ideation rather than standardized service packages, with quantitative PR-value outcomes cited across case studies (e.g., RM 150M in worldwide media publicity for the Singapore Airlines "Singapore Girl" Madame Tussauds campaign; RM 30M PR value for Defence Services Asia 2018).

The company serves enterprise multinationals (Sunway Lagoon, Starbucks Malaysia, Singapore Airlines, Tesla, Lego, Van Cleef & Arpels, Moët Hennessy, Coway, Zurich Insurance), mid-market brands, startups, and select government/tourism bodies (Visit Victoria, Defence Services Asia, NKF Malaysia). Long-tenured agency-of-record relationships are documented, including Sunway Lagoon (10+ years), Kenny Rogers Roasters (12 years), and Starbucks Malaysia (first PR agency appointment). Revenue is generated via professional services fees on a project and retainer basis; pricing is not publicly disclosed.

GO Communications sits at the center of the "GO Group" network, a federation of partner agencies across 15+ Asian markets including Indonesia, Thailand, Laos, China, Japan, Hong Kong, Philippines, Cambodia, Vietnam, India, Singapore, Australia, and Myanmar. The firm also operates a sub-brand initiative, Million Dollar Feet, a youth football talent discovery campaign launched in 2016. The company is founder/family-controlled with no disclosed institutional investment or public listing.

Name

GO Communications

Legal name

GO Communications Sdn Bhd (713810T)

Website

https://gocomm.com.my

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

GO Communications is a Malaysia-headquartered integrated PR, digital, and creative communications agency founded in 2006, serving enterprise and mid-market clients across 15+ Asian markets via the GO Group partner network.

Ownership category

akta.pro rank

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. PR and Communications Services: Professional services revenue generated through providing public relations, digital communications, and creative services to corporate clients. Services include campaign ideation, media relations, crisis communications, digital campaign development, and creative brand design. The company operates on a project and retainer basis for clients ranging from startups to MNCs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

GO Communications is a public relations and communications agency that delivers three integrated service pillars: Public Relations (campaign ideation, media relations, crisis communications, events, celebrity brand ambassadors), Digital (social media management, influencer engagement, content marketing, media buying, application development), and Creative Services (corporate identity design, video content, copywriting, publications). Services are delivered on a retainer and project basis to enterprise and mid-market clients across Asia.

Product overview

GO Communications is a PR and communications agency offering three integrated service pillars: Public Relations (media relations, crisis communications, events, celebrity brand ambassadors), Digital (social media management, influencer engagement, content marketing, application development), and Creative Services (brand design, video production, publications). The agency also runs the Million Dollar Feet initiative for youth football talent discovery. Services are tailored to client-specific needs across various industry sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Million Dollar Feet: A football talent discovery campaign initiated by GO Communications in 2016, searching for the best young football talents aged 11-16 in Malaysia to potentially play for Europe's big football clubs.

Products and services

• Public Relations

Quantifiable outcome

• RM 150 Million worldwide media publicity for Singapore Girl campaign
• +6 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core.

• Praxis Public RelationscoreStrategic or Co-development PartnerGO Group Indonesia partner located in Jakarta. Praxis Public Relations serves as the regional partner for Indonesia within the GO Group network, enabling GO Communications to serve clients across the Indonesian market.
• DC ConsultantscoreStrategic or Co-development PartnerGO Group Thailand partner based in Bangkok. DC Consultants serves as the Thailand representative within the GO Group network.
• RDK GroupcoreStrategic or Co-development PartnerGO Group Laos partner located in Vientiane. RDK Group provides coverage across the Laos market within the GO Group network.
• Sinclair Communications (China)coreStrategic or Co-development PartnerGO Group China partner located in Shanghai. Sinclair Communications provides PR and communications services across the China market for GO Group clients.
• Kyodo Public RelationscoreStrategic or Co-development PartnerGO Group Japan partner based in Tokyo. Kyodo Public Relations serves as the Japan representative within the GO Group network.
• Sinclair Communications (Hong Kong)coreStrategic or Co-development PartnerGO Group Hong Kong partner located in Sheung Wan. Sinclair Communications provides communications services across the Hong Kong market.
• NGP Integrated Marketing Communications, Inc.coreStrategic or Co-development PartnerGO Group Philippines partner based in Pasig City. NGP provides integrated marketing communications services across the Philippines market.
• Go SolutionscoreStrategic or Co-development PartnerGO Group Cambodia partner located in Phnom Penh. Go Solutions provides PR and communications services across Cambodia.
• IMAS CommunicationcoreStrategic or Co-development PartnerGO Group Vietnam partner based in Ho Chi Minh City. IMAS Communication serves as the Vietnam representative within the GO Group network.
• Regional Public RelationscoreStrategic or Co-development PartnerGO Group India partner covering Delhi/NCR region. Regional Public Relations provides communications services across the Indian market.
• Tate AnzurcoreStrategic or Co-development PartnerGO Group Singapore partner based in Singapore. Tate Anzur serves as the Singapore representative within the GO Group network.
• BanksiacoreStrategic or Co-development PartnerGO Group Australia partner located in Melbourne. Banksia provides communications services across the Australian market.
• Peter Semone ConsultingcoreStrategic or Co-development PartnerGO Group Myanmar partner. Peter Semone Consulting serves as the Myanmar representative within the GO Group network, based in Bangkok.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ketchum: Global PR firm under Omnicom with strong heritage and Asia presence. Competes with GO Communications for multinational enterprise mandates across consumer, brand, and corporate communications.
• Edelman: Global independent PR firm with deep Asia presence and enterprise client roster. Edelman is the largest PR brand globally and directly competes with GO Communications for multinational and regional enterprise PR mandates across Asia.
• FleishmanHillard: Global PR network under Omnicom with strong Asia operations. Directly competes with GO for enterprise and government communications mandates across the same Asian markets.
• MSL Group: Global PR and integrated communications network under Publicis. Competes with GO for enterprise PR and digital mandates across Asia-Pacific markets.
• Ogilvy PR: Global PR and integrated communications agency under WPP with strong Asian footprint. Directly competes with GO Communications for integrated PR and digital mandates in the same Asian markets.
• Weber Shandwick: Global PR network under IPG with extensive Asia operations. Competes with GO for enterprise PR mandates, particularly in consumer, technology, and healthcare categories.
• Burson (formerly BCW): Global PR and communications network under WPP, recently merged from Burson-Marsteller and BCW. Competes with GO for enterprise AOR mandates across Asia-Pacific.
• Ruder Finn Asia: Global independent PR firm with established Asia presence (including China, Hong Kong, Singapore). Direct competitor for Asian enterprise mandates and valued media-relations work of the kind GO delivers.
• Hill+Knowlton Strategies: Global PR firm under WPP with significant Asia presence. Directly competes with GO Communications for enterprise communications, crisis, and public affairs mandates across Asia.

Direct peers

• Hope & Glory: Independent PR agency with strong consumer brand and enterprise credentials, competing for similar awards and multinational clients, often benchmarked alongside GO in regional PR Awards Asia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Facebookfacebook.com/gocomm
• LinkedInlinkedin.com/company/gocommunications
• Instagraminstagram.com/gocommmalaysia/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GO Communications