Barlow Chevrolet

What Barlow Chevrolet does

Barlow Auto Group, operating commercially under names including Barlow Chevrolet, is a privately held multi-brand automobile dealership group headquartered in Delran, New Jersey. The group holds authorized franchised dealer agreements with General Motors for Chevrolet, Buick, and GMC, as well as an Isuzu commercial truck franchise, and operates five retail showrooms across Delran, Woodbury, and Manahawkin in southern New Jersey. It also runs dedicated Business Elite divisions for commercial fleet and work-truck customers, and has added BrightDrop electric commercial vehicles to its lineup. Customer segments are individual retail consumers (primary) and commercial/business fleet buyers (secondary).

The business operates the standard franchised dealer revenue model. Revenue is generated across five streams: new vehicle sales (front-end gross margin between wholesale acquisition cost and retail price), pre-owned and certified pre-owned vehicle sales (margin on trade-ins and purchased inventory), finance and insurance products (transaction fees on lender-arranged financing plus extended warranty and protection plan income), service and parts (maintenance, repairs, and OEM parts/accessories), and trade-in/appraisal transactions. Vehicle pricing is not publicly disclosed and is set via direct quote; manufacturer MSRP serves as a starting point for new vehicles, while used pricing reflects market value and condition. The group distributes through physical retail showrooms plus an online Express Store platform (express.barlowautogroup.com) that supports browsing and a streamlined purchase flow.

Go-to-market is direct-to-consumer via the five physical locations and the Express Store digital channel, supported by co-marketing with GM and Isuzu brands, local/regional marketing across Burlington County and surrounding NJ communities, and standard digital channels (SEO, paid search, manufacturer programs). Marketing technology is limited to commodity tools — Google Analytics, AdSense, AdWords, and DoubleClick — with no disclosed proprietary technology, AI/ML capabilities, patents, or proprietary data assets. The firm is privately held with no disclosed parent company, institutional investor, or funding history.

Name

Barlow Chevrolet

Legal name

Barlow Auto Group

Website

https://barlowautogroup.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Barlow Auto Group is a privately held New Jersey franchised dealer group operating five Chevrolet, Buick, GMC, and Isuzu showrooms across Delran, Woodbury, and Manahawkin, selling new and used vehicles plus financing, service, and commercial fleet solutions to retail and business customers.

Ownership category

akta.pro rank

Product category

Automobile Dealership

NAICS

Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

akta.pro secondary industries

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD), Auto & Vehicle Loan Brokerage (FSAEAEAK)

Keywords

• Automobile dealership
• New vehicle sales
• Pre-owned vehicles
• Auto financing services
• Commercial fleet sales

Headquarters

HQ city

Riverside

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Vehicle Sales - New Vehicles: Sale of new vehicles from manufacturer brands (Chevrolet, Buick, GMC, Isuzu). Revenue generated from the difference between wholesale acquisition cost and retail selling price.
2. Vehicle Sales - Pre-Owned Vehicles: Sale of used and certified pre-owned vehicles. Revenue from vehicle margin on trade-ins and purchased used inventory.
3. Finance and Insurance Products: Financing arrangements for vehicle purchases, including collaborative lending relationships with financial institutions. F&I products such as extended warranties and protection plans.
4. Service and Parts: Vehicle maintenance, repairs, and sale of OEM parts and accessories. Ongoing revenue from service department operations.
5. Trade-In/Appraisal Services: Trade-in vehicle acquisition and appraisal services. Revenue generated from vehicle margin on accepted trades.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Barlow Auto Group operates a multi-brand franchised automobile dealership group in New Jersey, selling new Chevrolet, Buick, GMC, Isuzu, and BrightDrop vehicles alongside an extensive pre-owned inventory. The business also provides in-house vehicle financing, F&I products, trade-in appraisals, certified pre-owned vehicles, and a Service & Parts department for maintenance, repairs, and OEM parts across five physical locations plus an online Express Store purchasing platform.

Product overview

Barlow Auto Group operates as a traditional automotive dealership offering a comprehensive vehicle sales and service ecosystem. The core offering consists of new vehicle sales across Chevrolet, Buick, GMC, and commercial brands (Isuzu, BrightDrop), complemented by an extensive pre-owned inventory spanning multiple manufacturers. The portfolio includes certified pre-owned vehicles, financing services, and a Service & Parts department. The group also maintains an Express Store for online vehicle purchasing. Their multi-location presence serves customers in Delran, Woodbury, and Manahawkin, New Jersey, with specialized Business Elite divisions for commercial fleet and work truck solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Express Store: Online vehicle purchasing platform offering streamlined car buying experience

Products and services

• New Vehicle Sales Sale of new Chevrolet, Buick, GMC, Isuzu, and GM BrightDrop vehicles including cars, trucks, SUVs, and commercial vans for individual and commercial buyers at franchised dealership locations in New Jersey.
• Pre-Owned Vehicles Sale of used vehicles from multiple manufacturers including Chevrolet, Buick, GMC, Ford, Toyota, Honda, Dodge, Jeep, RAM, Cadillac, Volvo, Genesis, INFINITI, Audi, Hyundai, and Kia, available for browsing and purchase online or at dealership locations.
• Certified Pre-Owned Vehicles Manufacturer-inspected and warranty-backed used vehicles offered through certified pre-owned programs.
• Vehicle Financing and Leasing Vehicle financing and leasing arrangements with competitive rates through multiple lending partnerships, including online credit pre-qualification applications for new and pre-owned vehicle purchases.
• Service and Parts Vehicle maintenance, repair services, and sale of OEM parts and accessories for Chevrolet, Buick, GMC, and other brands, with online service scheduling available.
• Trade-In and Vehicle Appraisal Vehicle trade-in acquisition and appraisal services allowing customers to offset the cost of a new or used vehicle purchase at any of the dealership locations.
• Express Store Online Vehicle Shopping Online vehicle shopping platform providing simplified inventory browsing and a streamlined purchase process for customers preferring digital car buying.
• Commercial Fleet and Work Truck Sales Sales of work trucks, commercial vans, and fleet vehicles through dedicated Barlow Chevrolet Business Elite, Barlow Woodbury Business Elite, Barlow GMC Business Elite, and Barlow Isuzu divisions serving business and fleet buyers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• General Motors (Chevrolet, Buick, GMC Brands)coreChannel Partner/ Reseller/ DistributorBarlow Auto Group holds authorized dealer franchises for Chevrolet, Buick, and GMC brands under General Motors. This franchise agreement allows the dealership to sell new GM vehicles, access manufacturer incentives and marketing programs, and provide GM-certified service and parts.
• IsuzuminorChannel Partner/ Reseller/ DistributorBarlow Isuzu operates as an authorized Isuzu commercial truck dealer, selling Isuzu low cab forward trucks for commercial applications.
• BrightDrop (GM Subsidiary)minorChannel Partner/ Reseller/ DistributorBarlow Auto Group offers BrightDrop electric commercial vehicles (BrightDrop 400 and BrightDrop 600) as part of their commercial vehicle lineup.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• CarMax: Largest U.S. used-vehicle retailer with national omnichannel footprint and proprietary technology platform. Competes with Barlow's pre-owned inventory and Express Store digital channel with greater scale and tech depth.
• Carvana: National online used-vehicle retailer with proprietary car-vending logistics and fully digital purchase/delivery experience. Direct emerging competitor to Barlow's pre-owned and Express Store operations, with stronger technology stack.

Broad incumbents

• AutoNation: Largest U.S. public franchised auto retailer with ~250+ stores across multiple states. Broad incumbent in the same franchised dealer category with comparable OEM franchise mix and used-vehicle operations.
• Lithia Motors: Largest U.S. franchised auto dealer group with hundreds of stores across nearly all states and a broad OEM franchise portfolio. Broad incumbent competing for OEM allocation and serving similar customer segments at national scale.

Direct peers

• Holman Automotive: Family-owned multi-brand franchised dealer group based in the Mid-Atlantic/Northeast with franchised retail and fleet/commercial operations. Comparable as a privately held multi-brand regional dealer with commercial fleet exposure.
• DCH Auto Group: New Jersey-headquartered multi-brand franchised auto dealer group operating several GM, Honda, Toyota, and other franchises across NJ and adjacent states. Most directly comparable peer given overlapping NJ footprint and similar multi-brand GM-heavy mix.
• Ira Automotive Group: New England regional multi-brand franchised dealer group operating GM, Toyota, Honda, and other franchises. Comparable in scale and franchise-mix strategy to Barlow.
• Hamilton Auto Group: Pennsylvania/New Jersey-based multi-brand franchised dealer group with GM and other OEM franchises. Comparable regional Mid-Atlantic dealer with overlapping brand portfolio.
• Mastria Auto Group: Massachusetts/New England multi-brand franchised dealer group with GM franchises among others. Similar regional multi-brand dealer profile serving a defined geographic catchment.
• Nucar Auto Group: Regional multi-brand franchised dealer group operating across the Northeast/Mid-Atlantic with GM, Toyota, Honda, and other franchises. Comparable in size, regional footprint, and multi-brand franchised model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/barlow-automotive-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barlow Chevrolet