CoAction

What CoAction does

CoAction is a private group purchasing organization (GPO) founded in 2013 and headquartered in Little Rock, Arkansas. The company aggregates purchasing volume across its member organizations to negotiate preferential pricing and service terms with industry-leading suppliers across six core spending categories: shipping and logistics (parcel carriers FedEx, UPS, DHL and freight), food service distribution (US Foods, Sysco), facilities maintenance and supplies (Georgia-Pacific, Kimberly-Clark, Cintas), cybersecurity assessment and vendor selection, customer experience solutions, and office and hybrid work solutions. CoAction claims to leverage approximately $100 billion in combined member spending power to access contract rates and service levels that individual members could not qualify for independently, with the shipping program offering documented member savings of 20-40% over standalone parcel contracts.

The company operates a platform-plus-advisory model built around website-driven self-serve membership signup and its CloudAdvisor concierge service, which guides organizations through vendor research, qualification, and contract negotiation across multiple categories. The underlying technology is described as a web-based membership management platform with confidential savings analysis capabilities; no proprietary technical stack, integrations, or AI/ML components are disclosed. Members complete a detailed intake specifying their current suppliers, shipping spend bands, and platforms; in return they receive a confidential savings analysis and access to competitively bid contracts with preferred suppliers.

CoAction generates revenue exclusively through supplier-paid fees for access to aggregated member demand rather than charging members directly. Membership is free for participating organizations, and the company monetizes through an affiliate/referral arrangement with its network of preferred suppliers. The organization is staffed by 1-10 employees, has raised no external funding, and operates primarily in the United States, though its signup form accepts international members and a related Nordic freight group (CoAction Lund) is engaged in a 2025 sustainable-transport partnership with 4PL Central Station Nordic AB.

Name

CoAction

Legal name

CoAction

Website

https://coaction.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

CoAction is a private group purchasing organization that aggregates member purchasing volume across SMB and mid-market companies to negotiate discounted contracts with leading suppliers. The firm operates across six spending categories including shipping, facilities, food service, and cybersecurity, monetizing via supplier referral fees while offering free membership.

Ownership category

akta.pro rank

Product category

Group Purchasing Services

akta.pro primary industry

Compliance, Risk & Supplier Due Diligence (KYC/ESG/Sanctions) (BPAAAJAK)

Keywords

• Group purchasing organization
• Collective purchasing power
• Shipping cost reduction
• Supplier negotiation services
• Membership savings program

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Supplier Referral/Aggregation Fees: CoAction generates revenue by charging suppliers a small fee to access the organization's collective purchasing volume. This is a volume-based aggregation model where the company acts as a buyer advocate, combining member spending power to negotiate better rates. Suppliers pay CoAction to access the aggregated demand, while the service remains free for member organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

CoAction is a group purchasing organization (GPO) that aggregates the purchasing volume of its member organizations to negotiate discounted, competitively bid contracts with leading suppliers across expense categories including parcel shipping, freight, facilities maintenance, food service distribution, cybersecurity, payment processing, and office/hybrid work solutions. Membership is provided free of charge to organizations; the company earns revenue from fees that suppliers pay to access the aggregated member demand. Members receive confidential savings analyses and, where relevant, expert advisory support via the CloudAdvisor concierge service.

Product overview

CoAction is a group purchasing organization (GPO) that aggregates purchasing power across member organizations to secure preferential pricing and terms from suppliers. The company operates a platform-plus-services model consisting of six core spending categories: Shipping and Logistics, Office & Hybrid Work Solutions, Cybersecurity Assessment & Vendor Selection, Customer Experience Solutions, Food Service Distribution, and Facilities Maintenance & Supplies. All services are complemented by the CloudAdvisor advisory module, which provides expert guidance in researching, qualifying, and negotiating with vendors. Members leverage a combined $100 billion in spending power to access rates they would not qualify for individually, with the shipping program offering documented savings of 20-40% on parcel contracts. The service is free to members, with suppliers paying CoAction a fee based on collective volume.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Members typically save 20-40% over their current parcel shipping contract rates
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, preferred supplier and preferred carrier.

• 4PL Central Station Nordic ABcoreStrategic or Co-development Partner · 21 November 2025CoAction Lund's freight group partnered with 4PL Central Station Nordic AB to conduct a survey and evaluation on sustainable transport options. The partnership showed that over half of member organizations would pay more for sustainable transport options. The collaboration aims to harmonize environmental policies across member organizations and create market leverage for carriers meeting sustainability requirements.
• Georgia-Pacificpreferred supplierChannel Partner/ Reseller/ DistributorGeorgia-Pacific is one of the top suppliers available to CoAction members in the Facilities Maintenance, Janitorial and Sanitation categories through competitively bid, deeply discounted contracts.
• Kimberly-Clarkpreferred supplierChannel Partner/ Reseller/ DistributorKimberly-Clark is one of the top suppliers available to CoAction members in the Facilities Maintenance, Janitorial and Sanitation categories through competitively bid, deeply discounted contracts.
• Cintaspreferred supplierChannel Partner/ Reseller/ DistributorCintas is one of the top suppliers available to CoAction members in the Facilities Maintenance, Janitorial and Sanitation categories through competitively bid, deeply discounted contracts.
• US Foodspreferred supplierChannel Partner/ Reseller/ DistributorUS Foods is a major food service distribution partner available to CoAction members through competitively bid, deeply discounted contracts for organizations buying food in quantity.
• Syscopreferred supplierChannel Partner/ Reseller/ DistributorSysco is a major food service distribution partner available to CoAction members through competitively bid, deeply discounted contracts for organizations buying food in quantity.
• FedExpreferred carrierChannel Partner/ Reseller/ DistributorFedEx is a primary parcel shipping carrier partner available to CoAction members through group pricing programs, helping members qualify for rates that local reps cannot offer individually.
• UPSpreferred carrierChannel Partner/ Reseller/ DistributorUPS is a primary parcel shipping carrier partner available to CoAction members through group pricing programs, helping members qualify for rates that local reps cannot offer individually.
• DHLpreferred carrierChannel Partner/ Reseller/ DistributorDHL is an international shipping carrier partner available to CoAction members through the group purchasing program.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• E&I Cooperative Services: Member-owned GPO serving education institutions with aggregated contracts across facilities, IT, and food service. Comparable cooperative buying model to CoAction.
• National IPA: Cooperative purchasing organization that aggregates public agency and nonprofit volume to access competitively solicited supplier contracts. Closely comparable GPO peer across categories.
• OMNIA Partners: Large multi-category group purchasing organization serving public agencies, schools, and nonprofits. Operates an analogous supplier-aggregation model across many of the same spend categories as CoAction, including facilities, food service, and shipping.
• Sourcewell: Government cooperative that competitively bids contracts on behalf of members across dozens of categories. Direct GPO peer to CoAction in model, though skewed toward public-sector buyers.

Emerging players

• PGX (Procurement Group): Smaller GPO serving SMB buyers with aggregated supplier contracts. Directly comparable to CoAction in target customer and aggregation mechanics.
• BuyerQuest: Procurement software provider focused on guided buying and supplier selection for mid-market organizations. Adjacent to CoAction's CloudAdvisor service in approach and buyer profile.

Broad incumbents

• Coupa Software: Procurement and spend-management platform enabling contract negotiation and supplier selection. Addresses the same procurement problem as CoAction but with software/SaaS delivery rather than buyer-advocacy services.
• SAP Ariba: Enterprise procurement and supplier network with category-level sourcing capabilities. Competes for the same procurement workflow ownership that CoAction targets at the SMB end of the market.
• Vizient: Healthcare performance and sourcing company with a major GPO arm. A larger, established incumbent in group purchasing with overlapping supplier-aggregation mechanics.
• Premier Inc: Large healthcare-focused GPO and supply chain operator. Demonstrates the scale and integration a GPO can achieve, though concentrated in healthcare rather than the horizontal SMB/nonprofit space CoAction targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/coaction

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoAction