What 80 db does

80 dB Communications is a privately held, founder-owned independent PR and communications agency headquartered in a WeWork co-working space in Udyog Vihar Phase 4, Gurugram, India. Founded in 2016 by Kiran Ray Chaudhury and Abhilasha Padhy, who previously worked together at 20:20 MEDIA (now 2020 MSL), the firm operates as a boutique offering eight core service lines: Strategy & Research, Corporate Brand Reputation Management, Strategic Media Outreach, Content Creation, Crisis Communication, Social CEO, Social Media Management, and Influencer Management. The technology stack is essentially non-existent as a product; the offering is human-delivered professional services built on founder experience rather than a software platform.

The firm serves enterprise and mid-market clients across a diverse vertical mix that includes healthcare, education, fintech, F&B, hospitality, deep tech, and consumer brands, with named engagements for clients such as W Health Ventures, BML Munjal University, Scripbox, Tracxn, Speciale Invest, Subway India, The Postcard Hotel, Jagatjit Industries, and Sukoon Healthcare. Multiple client testimonials reference multi-year retainer relationships, indicating a relationship-driven, sales-led go-to-market anchored on founder network referrals, direct outreach, and industry reputation. The firm has no disclosed external funding, no parent company, no subsidiaries, and no M&A activity, and is recognized in industry rankings such as the e4m Top 25 PR Agencies 2023 and a broad set of IMAGEXX, BW Excel, e4m IPRCCA, and Kaleido awards between 2019 and 2024.

Commercially, 80 dB generates revenue through custom-quoted retainer-based engagements billed monthly or annually, with no publicly disclosed pricing tiers or standard rate cards. Its distribution is entirely direct, with no channel partners, resellers, or digital self-serve motion, and it markets itself through founder bylines, awards, industry jury roles, and client testimonials rather than paid acquisition. Headcount is reported in the 1-10 range, and the firm is currently celebrating its 10th operating anniversary.

Name

80 db

Legal name

80 dB Communications

Website

https://80-db.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

80 dB Communications is a Gurugram-based, founder-owned independent PR and social media agency serving enterprise and mid-market clients across healthcare, fintech, deep tech, F&B, and hospitality with retainer-based strategy, media outreach, crisis, and influencer services.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182)

SIC

Communications Services, Nec (4899)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

akta.pro secondary industry

Technology & B2B PR (BPAFADAI)

Keywords

• Public relations services
• Media relations
• Crisis communications
• Influencer marketing
• Social media management

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. PR and Communications Retainers: Ongoing retainer-based engagements providing PR strategy, media relations, social media management, and communications counsel. Typically structured as long-term partnerships with monthly or annual billing cycles.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

80 dB Communications is a public relations and social media agency that helps brands build, strengthen, sustain, and protect their credibility and reputation. The firm delivers tailored PR strategy, media relations, content creation, crisis communication, social media management, executive thought leadership positioning (Social CEO), and influencer marketing through retainer-based engagements with enterprise and mid-market clients across multiple sectors.

Product overview

80 dB Communications is a PR and Social Media agency offering a unified suite of communication services rather than a modular software product. The core offerings include Strategy & Research, Corporate Brand Reputation Management, Strategic Media Outreach, Content Creation, Crisis Communication, Social CEO, Social Media Management, and Influencer Management. These services are designed to build, strengthen, sustain, and protect organizational credibility and reputation. The company positions itself as a tailored PR and social media strategies firm that amplifies client messages across various mediums consumed by target audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Research Research and strategic planning services that form the foundation of communication campaigns; monitors emerging trends, technologies, and market shifts to position brands at the forefront of industry developments. Sold as a standalone retainer service to enterprise and mid-market clients.
• Corporate Brand Reputation Management Holistic reputation management ensuring the essence of a brand is accurately represented across internal and external touchpoints, managing brand perception and stakeholder relationships. Sold as a standalone retainer service.
• Strategic Media Outreach Earned media programs with a dedicated press office that strategically plans and executes comprehensive media outreach, high-impact interviews, and press releases to enhance brand credibility and trust. Sold as a standalone retainer service.
• Content Creation Content strategy and creation services producing content that informs, educates, entertains, and inspires action, fostering trust and credibility with target audiences across multiple platforms. Sold as a standalone retainer service.
• Crisis Communication Crisis management services providing immediate response and calibrated messaging, stakeholder engagement and trust restoration, media management, reputation protection, and post-crisis analysis and preparedness training. Sold as a standalone retainer service.
• Social CEO Specialized service helping senior leaders enhance their influence on social platforms through personalized strategies and hands-on guidance to establish a stronger online presence. Sold as a standalone retainer service.
• Social Media Management Comprehensive social media oversight including content creation, post scheduling, and audience engagement to ensure consistent brand voice and resonance with target demographics. Sold as a standalone retainer service.
• Influencer Management Influencer identification, relationship building, and collaboration orchestration services aligned with brand values, managing the entire process from outreach to campaign execution. Sold as a standalone retainer service.

Quantifiable outcome

• A 5-point reputation boost can lead to a 2.5% market cap increase (per Reputation Institute Global RepTrak 100)
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Adfactors PR: India's largest independent PR firm with full-service offerings across corporate, consumer, and financial communications. Operates in the same Indian PR market with similar multi-sector clients but at materially greater scale than 80 dB.
• Weber Shandwick India: India operations of the global Interpublic-owned PR network. Competes for enterprise communications mandates with significantly broader geographic and functional capabilities than a boutique like 80 dB.
• 2020 MSL (formerly 20:20 MEDIA): India's first tech-only PR agency where 80 dB's founders previously worked, now part of MSL Group/Publicis. Direct talent lineage and continued competition for tech/B2B PR mandates in India.
• Edelman India: India arm of Edelman, the world's largest PR firm. Competes for the same enterprise PR RFPs with materially greater network, resources, and multi-market reach than 80 dB.
• Ketchum Sam India: India arm of Ketchum (Omnicom), combining global PR network reach with local expertise. Competes for the same enterprise and tech PR work as 80 dB at meaningfully larger scale.
• FleishmanHillard India: India operations of the Omnicom-owned global PR network. Competes in enterprise and B2B PR segments that 80 dB also targets, with significantly broader scale.

Direct peers

• Pitchfork Partners: Boutique Indian PR and strategic communications firm targeting startups, corporates, and crisis work. Comparable in boutique positioning, founder-led model, and emerging-enterprise client mix to 80 dB.
• Kaizzen Communications: India-headquartered PR and communications agency serving enterprise and mid-market clients. Comparable boutique-to-mid scale and sectoral breadth to 80 dB.
• Value360 Communications: Mid-sized independent Indian PR agency offering media relations, corporate communications, and digital PR. Closely comparable to 80 dB in size, founder-led structure, and B2B/enterprise focus in India.
• Wizspk Communications: Indian PR and communications agency serving consumer, tech, and enterprise clients. Closely comparable boutique-mid scale and multi-sector positioning to 80 dB.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/80dbcommunications
• LinkedInlinkedin.com/company/80-db-communications

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 80 db