Public Relations Exchange

What Public Relations Exchange does

Public Relations Exchange (PRX) is a privately held, Melbourne-based communications consultancy founded in 2001 by Stephen Kerr. It delivers strategic and tactical communications services to government departments, corporate organisations, not-for-profits, and small to medium-sized businesses across Australia, leveraging an affiliate network that the firm says spans every Australian state and territory. The company markets itself on the senior counsel and 'thought-leader' positioning of its principals, particularly the founder's 30-plus years of industry experience, including prior leadership of Weber Shandwick's Australian operation.

PRX operates a unified 12-service portfolio covering corporate positioning, investor relations, industrial relations, issues and crisis management, government liaison, community relations, media relations, internal communications, event management, sponsorship, media training, and social media. The underlying technology stack is not disclosed; service delivery is a traditional professional services model with no proprietary platform, no API surface, no app, and no documented automation or AI tooling. Pricing is quote-based and not publicly disclosed, consistent with project- and retainer-style professional services engagements.

The firm's revenue model is services-led, monetised through bespoke engagements rather than productised offerings, SaaS, or licensing. Leadership consists of founder/CEO Stephen Kerr, Director Brian O'Neil (since inception), consultant Patrick Rasmussen (since 2014), and PR team member Ruby Kerr (since 2017). The business is founder-owned with no disclosed institutional investors, parent company, subsidiaries, or M&A activity, and no funding rounds of any kind have been recorded. Headcount sits in the 11-50 band and there are no public signals of expansion, contraction, or pivot; the company's most recent visible digital activity dates to a 2018 website refresh.

Name

Public Relations Exchange

Legal name

Public Relations Exchange

Website

https://prx.com.au

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Public Relations Exchange (PRX) is a Melbourne-based communications consultancy founded in 2001 that delivers strategic public relations, government liaison, crisis management, and media services to government, corporate, not-for-profit, and SMB clients across Australia through a four-person senior team and a nationwide affiliate network.

Ownership category

akta.pro rank

Product category

Public Relations Consulting

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFADAN

Reputation Management & Online PR

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYBPAFAAAL

PR, Corporate Communications & Crisis Management

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYBPAFADAO

Event PR & Communications Support

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYMPAAADAE

Public Affairs & Government Relations

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

Keywords

• Public relations consulting
• Corporate communications
• Crisis management
• Media relations
• Government liaison

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Core offering

Public Relations Exchange (PRX) is a Melbourne-based communications consultancy delivering strategic and tactical communications solutions to government, corporate, and not-for-profit clients across Australia. It provides a unified portfolio of twelve services spanning corporate positioning, investor relations, issues and crisis management, government liaison, media relations, internal communications, event management, sponsorship, media training, and social media strategy.

Product overview

Public Relations Exchange (PRX) is a communications consultancy offering a unified portfolio of 12 strategic communications services. Founded in 2001, PRX provides integrated PR and communications consulting across corporate positioning, investor relations, industrial relations, issues and crisis management, government liaison, community relations, media relations, internal communications, event management, sponsorship, media training, and social media. The services are delivered by a team of experienced consultants with over 30 years of combined industry experience, serving clients across government, corporate, and not-for-profit sectors throughout Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Positioning

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights3 records

Direct peers

• Howorth Communications: Australian independent communications consultancy of comparable size offering corporate communications, media relations, and stakeholder engagement; closest direct competitor in the Australian mid-market PR segment.
• SenateSHJ: Australia-based integrated communications and public affairs consultancy offering public relations, government relations, and stakeholder engagement services to a similar government and corporate client base.
• Haystac: Australian independent PR and communications agency offering brand strategy, consumer PR, corporate communications, and social media - directly comparable service mix to PRX's integrated offering.
• Sling & Stone: Australian PR and communications agency combining earned media, content, and social with strong corporate and technology sector credentials - a direct competitor for PRX's corporate positioning and media relations mandates.
• Eleven M Consulting: Australian communications and public affairs consultancy with comparable size and government/corporate client mix, offering media relations, issues management, and stakeholder engagement services.
• Zadro Agency: Sydney-based PR and communications consultancy with comparable mid-market positioning offering media relations, stakeholder engagement, and content services to Australian corporates and NFPs.
• Red Havas (formerly Red Agency): Australian-headquartered PR and communications agency now part of the Havas network, offering integrated earned media, content, and social services; competes for PRX's mid-market corporate mandates.

Broad incumbents

• Ogilvy PR Australia: Part of the global Ogilvy network's PR and influence offering in Australia; competes for integrated communications briefs where clients value one-stop creative, PR, and digital capability.
• Weber Shandwick Australia: Global top-tier PR network with a substantial Australian operation; competes for the same large corporate mandates PRX targets and is the founder's former employer, making it a relevant incumbent comparison.
• Edelman Australia: Global PR firm with deep Australian operations competing in corporate communications, crisis management, and public affairs - the segment where PRX's senior counsel positioning most directly overlaps.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/public-relations-exchange

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Public Relations Exchange