Giroux Pappas Trial Attorneys

What Giroux Pappas Trial Attorneys does

Giroux Pappas Trial Attorneys is a Michigan-based boutique personal injury law firm founded in 2015 by Robert (Bob) Giroux, following his prior tenure as Managing Partner at a high-volume plaintiff-side firm. The firm represents individuals and families across Michigan who have been seriously harmed by negligence, medical error, or misconduct, with practice areas spanning motor vehicle and trucking accidents, motorcycle, pedestrian and bicycle collisions, medical malpractice and birth injury, construction and catastrophic injuries, wrongful death, premises liability, and sexual assault. It operates from three offices (Farmington Hills HQ, Boyne City in Northern Michigan, and Grand Rapids in Western Michigan) and runs on a selective-caseload model built around the trademarked Pure Law® philosophy, in which attorneys work directly with clients from intake through trial rather than routing cases through call centers or junior staff.

The firm makes money exclusively through contingency fee arrangements, taking a percentage of the settlement or verdict only upon successful recovery and charging nothing upfront; this aligns incentives with plaintiff outcomes and concentrates revenue on the subset of matters that resolve favorably. As of 2025 the firm had grown to 7 attorneys and 18 support staff, with three equity partners (Bob Giroux, Evan Pappas named partner in 2021, and Chris Collis named partner in 2025) plus dedicated medical malpractice and personal injury attorneys, of-counsel support, and intake/paralegal functions. Customer acquisition is direct-to-consumer and content-led, combining a Pure Law® blog, social channels, community sponsorships (WXYZ Brightest and Best, Exceptional Educators program, Kirk Gibson Foundation, Beyond Basics, and other Michigan nonprofits), and medical-provider referrals, with no external funding, private equity ownership, or M&A activity disclosed.

There is no proprietary technology platform underpinning the practice; the firm's only registered intellectual property is the Pure Law® trademark and the firm's name, and its differentiators are attorney expertise (Bob Giroux 30+ years, Chris Collis 20+ years arguing before the Michigan Supreme Court), a curated docket of seven- and eight-figure verdicts and settlements, and a depth-of-engagement model that contrasts explicitly with volume-based plaintiff firms. Operational cadence is reinforced by monthly firm-wide case review meetings and consistent recognition from Best Lawyers, Super Lawyers, Martindale-Hubbell AV Preeminent, and AVVO.

Name

Giroux Pappas Trial Attorneys

Legal name

Giroux Pappas Trial Attorneys

Website

https://greatmiattorneys.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Giroux Pappas Trial Attorneys is a Michigan-based boutique personal injury and medical malpractice law firm that represents individuals and families on a contingency fee basis through selective caseloads and direct attorney engagement across motor vehicle, medical malpractice, construction, wrongful death, and sexual assault matters.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Legal Services (5411), Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Medical malpractice
• Wrongful death representation
• Premises liability law
• Contingency fee attorneys

Headquarters

HQ city

Southfield

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Legal Services - Contingency Fee: The firm operates exclusively on a contingency fee basis, meaning clients do not pay anything upfront. The contingency fee is based upon a percentage of the settlement or verdict, and is only collected if the firm successfully recovers compensation for the client's injuries.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Giroux Pappas Trial Attorneys is a Michigan-based boutique personal injury law firm that provides legal representation to individuals and families harmed by negligence, medical error, or misconduct. The firm handles cases across practice areas including motor vehicle accidents, medical malpractice, birth injuries, wrongful death, sexual assault, slip and fall, construction injuries, and catastrophic injuries. All services are delivered on a contingency fee basis with no upfront costs to clients.

Product overview

Giroux Pappas Trial Attorneys operates as a boutique personal injury law firm in Michigan offering legal services through multiple practice areas. The core offering consists of personal injury law representation across specialized practice areas including Motor Vehicle Accidents, Medical Malpractice, Birth Injury, Wrongful Death, Sexual Assault, Slip and Fall, Construction Injuries, Catastrophic Injuries, Truck Accidents, Motorcycle Accidents, Dog Bite, Surgical Error, Pulmonary Embolism, Pedestrian Accidents, and Bicycle Accidents. All services are delivered through a direct attorney-client relationship model without intermediaries, supported by confidential consultation services. The firm was founded in 2015 and has grown to seven attorneys with a support team of 18, maintaining a selective caseload approach to ensure focused attention on each client.

Differentiator

Problem solved

Functional benefit

Brands

• Pure Law®: The firm's philosophy and trademarked approach to practicing law with integrity, thorough preparation, strategic clarity, and commitment to trial-ready case strategy.

Products and services

• Personal Injury Law Legal representation for individuals and families across Michigan harmed by negligence, medical error, or misconduct, providing thorough preparation and principled counsel throughout the legal process.
• Motor Vehicle Accidents Legal services for auto, trucking, and motorcycle collisions in Michigan, offering thorough preparation and direct communication for every case to secure compensation for injuries.
• Medical Malpractice Legal representation for individuals and families harmed by medical malpractice, including surgical errors, misdiagnosis, and medical negligence, with the precision and preparation these complex cases demand.
• Birth Injury Legal representation for families navigating complex birth injury matters when newborns or mothers are harmed during delivery due to medical negligence.
• Wrongful Death Legal counsel and representation for families facing profound loss caused by death in the family, helping them get the answers and justice they deserve.
• Sexual Assault Sensitive and discreet legal guidance for survivors of sexual assault, providing steady, confidential counsel through the legal process with a focus on protecting clients' rights.
• Slip and Fall Legal representation for premises liability cases arising from dangerous conditions on properties when business and property owners fail to maintain reasonably safe conditions.
• Construction Injuries Legal representation for construction site accidents including falls, equipment failures, and unsafe conditions, holding property owners, contractors, and employers accountable for negligence.
• Catastrophic Injuries Legal services for catastrophic injury cases involving spinal cord injuries, traumatic brain injuries, amputations, severe burns, and permanent disabilities requiring comprehensive compensation.

Quantifiable outcome

• $12 million settlement for motorcycle accident resulting in brain injury and death
• +7 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• WXYZ (Detroit ABC affiliate)coreGTM or Marketing PartnerGiroux Pappas has been a proud sponsor of WXYZ's Brightest and Best Awards program for five consecutive years. The program celebrates Southeast Michigan's outstanding graduating seniors. This partnership demonstrates the firm's commitment to community involvement and youth education recognition.
• Kirk Gibson FoundationcoreStrategic or Co-development PartnerGiroux Pappas serves as a major sponsor of the Kirk Gibson Foundation's new community center for individuals living with Parkinson's disease. The firm supports the foundation's Mount Kilimanjaro climb and Parkinson's Center initiatives.
• Beyond BasicsminorStrategic or Co-development PartnerGiroux Pappas has sponsored Beyond Basics for five years, a nonprofit dedicated to reading and literacy programs that supports Detroit-area schools.
• Starfish Family ServicesminorStrategic or Co-development PartnerGiroux Pappas supports Starfish Family Services, an organization focused on early childhood education and family services in the community.
• Center for SuccessminorStrategic or Co-development PartnerGiroux Pappas has supported the Center for Success organization as part of its Commitment to Community initiative.
• CARE of Southeast MichiganminorStrategic or Co-development PartnerGiroux Pappas supports CARE of Southeast Michigan through its community giving program.
• Guiding Harbor Foster CareminorStrategic or Co-development PartnerThe firm supports Guiding Harbor Foster Care by adopting families for the holidays during the festive season.
• Shelter to HomeminorStrategic or Co-development PartnerGiroux Pappas participates in Shelter to Home's golf outing as a community sponsor.
• Exceptional Educators Program Partner SchoolscoreStrategic or Co-development PartnerThe Exceptional Educators program partners with Michigan schools monthly to recognize outstanding educators with $1,000 donations. Partner schools include Haigh Elementary (Dearborn), West Bloomfield High School, John R. King Academy, and numerous other Michigan public and private schools. The program started in 2022 and runs during the school year.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• The Law Offices of Larry H. Parker: Plaintiff personal injury firm handling auto accidents, premises liability, and catastrophic injury cases on contingency. Comparable to Giroux Pappas in contingency-fee PI representation and multi-case portfolio breadth.
• Buckfire & Buckfire: Boutique Michigan personal injury law firm handling auto accidents, medical malpractice, and premises liability on contingency. Closely comparable in size, Michigan focus, and contingency plaintiff representation.
• The Barnes Firm: Personal injury law firm with significant Michigan presence handling auto, truck, and premises liability cases. Comparable in contingency plaintiff model, Michigan footprint, and auto-accident practice focus.
• Cellino Law: Plaintiff personal injury firm with strong New York presence and Michigan case work, handling auto, premises, and catastrophic injury. Comparable to Giroux Pappas in contingency-fee plaintiff PI and scaled TV/digital marketing.
• Michigan Auto Law: Michigan-based plaintiff personal injury firm focused on auto, truck, and motorcycle accident cases statewide. Directly comparable to Giroux Pappas in geography, plaintiff-only PI focus, and contingency-fee business model.

Broad incumbents

• Simmons Hanly Conroy: National plaintiff firm with significant mass tort and personal injury practice, including mesothelioma, catastrophic injury, and med-mal. Comparable in contingency plaintiff work on complex injury cases, though at national scale.
• Morgan & Morgan: Largest U.S. plaintiff personal injury firm with extensive Michigan advertising and broad practice coverage including auto, med-mal, and mass torts. Comparable in plaintiff PI cases, but operates at much greater scale across many states.
• Lieff Cabraser Heimann & Bernstein: National plaintiff firm with mass tort, catastrophic injury, and consumer class action practice. Comparable in high-stakes plaintiff injury work, with broader national and class-action reach than Giroux Pappas.
• Sokolove Law: National plaintiff firm specializing in mass torts, personal injury, and abuse cases including sexual assault. Overlaps with Giroux Pappas in contingency PI and sexual assault civil representation, but operates as a national referral network.
• Weitz & Luxenberg: National plaintiff firm with strong mass tort, medical malpractice, and catastrophic injury practice. Comparable to Giroux Pappas in med-mal and catastrophic injury plaintiff work, though operating nationally with mass-tort infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@girouxpappastrialattorneys
• Facebookfacebook.com/GirouxPappasTrialAttorneys
• LinkedInlinkedin.com/company/girouxpappastrialattorneys
• Instagraminstagram.com/girouxpappastrialattorneys

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giroux Pappas Trial Attorneys