Dr.Hoje

What Dr.Hoje does

Dr. Hoje is a Brazilian private company headquartered in Brasília-DF that operates Dr. Hoje Premium, a subscription-based healthcare intermediary service positioned as an alternative to traditional health insurance. The product is an integral health program offering subscribers access to over 500 healthcare services across 30+ specialties — including cardiology, pediatrics, endocrinology, ophthalmology, dermatology, physiotherapy, psychology, yoga, pilates, acupuncture, and RPG — with progressive discounts of up to 100% when procedures are referred by the Saúde Clara reference clinic and a fixed 50% discount at other partner clinics. In-person services are delivered exclusively through a network of 14+ partner clinics in Brasília-DF, while telemedicine services are available nationwide across Brazil.

The underlying technology is a web-based telemedicine platform that delivers unlimited 24/7 virtual care with a general clinician and pediatrician, plus 24/7 psychological crisis support (Tele Acolhimento Psicológico 24h). There is no mobile app or public API; service delivery depends on consultant-assisted onboarding through the website and ongoing support via WhatsApp, a toll-free number (0800 000 3507), and email. The company does not disclose any AI/ML capabilities, proprietary data assets, or clinical decision support tooling. Care coordination is handled manually by the Saúde Clara reference clinic's integrative health team, which routes patients through care lines and arranges procedures at partner facilities.

The business model is subscription-recurring with two customer segments: individuals (starting at R$79.00/month with a 12-month commitment, no hiring fee, immediate access upon payment) and corporate clients ("Para empresas") on custom pricing. A secondary transaction-fee revenue stream comes from referral and administrative fees on procedures performed at partner clinics. The go-to-market is sales-led: prospects submit email and phone through the website, and dedicated consultants follow up to close the sale and answer questions. Specific specialty services — psychiatry (R$110), psychology (R$50), Pilates/RPG (R$50), and DIU/Implanon placement (from R$1,100) — are priced à la carte and contribute incremental revenue beyond the base subscription.

Name

Dr.Hoje

Legal name

Dr. Hoje

Website

https://drhoje.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Dr. Hoje Premium is a Brazilian subscription-based healthcare intermediary based in Brasília-DF, offering individuals and corporate clients access to 500+ healthcare services and 24/7 telemedicine via a network of 14+ partner clinics.

Ownership category

akta.pro rank

Product category

Healthcare Subscription Services

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

Keywords

• Telemedicine subscription services
• Healthcare intermediation platform
• Virtual medical consultations
• Integrative health programs
• Discounted healthcare network

Headquarters

HQ city

Brasil

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Others

Revenue model

1. Monthly Subscription - Individual Plan: Monthly subscription revenue from individual consumers accessing the Dr. Hoje Premium program. Starting at R$79.00/month with 12-month commitment. Includes unlimited telemedicine, discounted procedures at partner clinics, and access to 500+ healthcare services with progressive discounts up to 100%.
2. Corporate Health Programs: B2B health programs for companies (Para empresas) offering the same comprehensive care platform to employees with corporate subscription pricing.
3. Procedure Fees: Revenue from discounted procedures at partner clinics where Dr. Hoje acts as intermediary. Services referred by Saúde Clara reference clinic have no additional cost; other partner clinics offer 50% discount, with Dr. Hoje receiving referral/administrative fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Dr. Hoje Premium is a subscription-based healthcare intermediation program (not a health insurance plan) that provides subscribers access to more than 500 healthcare services and over 30 medical specialties and therapies with progressive discounts of up to 100%. The offering includes unlimited 24/7 telemedicine with general clinicians and pediatricians, 24/7 psychological crisis telehealth support, and coordinated in-person care routed through the Saúde Clara reference clinic and a network of 14+ partner clinics located exclusively in Brasília-DF. Pricing starts at R$79.00/month with a 12-month commitment and immediate access to the member area upon subscription.

Product overview

Dr.Hoje offers a single core product called Dr. Hoje Premium — an integral health program that provides healthcare intermediary services rather than traditional health insurance. The platform offers access to over 500 medical and wellness services with progressive discounts, including 24/7 telemedicine consultations (general practice and pediatrics), psychological crisis support, specialist consultations, diagnostic procedures, and therapies such as pilates, acupuncture, and RPG. Services are delivered through a network of partnered clinics in Brasília-DF, with the core value proposition being immediate access to coordinated healthcare without the bureaucracy of traditional health plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Dr. Hoje Premium

Quantifiable outcome

• Up to 100% discount on procedures referred by reference clinic
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Dr.OnlineminorOthersPartner healthcare clinic in Brasília-DF providing in-person healthcare services to Dr. Hoje Premium subscribers at discounted rates.
• Espaço Saúde UnimedminorOthersPartner clinic affiliated with Unimed network in Brasília-DF offering healthcare services to Dr. Hoje Premium subscribers with 50% discount.
• Cuidar MaisminorOthersPartner healthcare clinic in Brasília-DF providing services to Dr. Hoje Premium subscribers at discounted rates.
• Saúde ClaracoreStrategic or Co-development PartnerReference clinic serving as the primary care coordination center for Dr. Hoje Premium. Services referred by their integrative health team are provided at no additional cost to subscribers. They direct patients through care lines and arrange procedures at partner facilities. This is the most strategically important partnership.
• Casa AdharaminorOthersPartner healthcare clinic in Brasília-DF providing services to Dr. Hoje Premium subscribers at discounted rates.
• Vila ClínicasminorOthersPartner healthcare clinic in Brasília-DF providing services to Dr. Hoje Premium subscribers at discounted rates.
• Clínica Santa RitaminorOthersPartner healthcare clinic in Brasília-DF providing services to Dr. Hoje Premium subscribers at discounted rates.
• Clínica ConsulteminorOthersPartner healthcare clinic in Brasília-DF providing services to Dr. Hoje Premium subscribers at discounted rates.
• PadrãominorOthersPartner healthcare clinic in Brasília-DF providing services to Dr. Hoje Premium subscribers at discounted rates.
• Clube SaúdeminorOthersPartner healthcare clinic in Brasília-DF providing services to Dr. Hoje Premium subscribers at discounted rates.
• Vita CareminorOthersPartner healthcare clinic in Brasília-DF providing services to Dr. Hoje Premium subscribers at discounted rates.
• Reviva SaúdeminorOthersPartner healthcare clinic in Brasília-DF providing services to Dr. Hoje Premium subscribers at discounted rates.
• CBVminorOthersPartner healthcare clinic in Brasília-DF providing services to Dr. Hoje Premium subscribers at discounted rates.
• Fisíco ClinminorOthersPartner physiotherapy clinic in Brasília-DF providing rehabilitation and physical therapy services to Dr. Hoje Premium subscribers at discounted rates.

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Amil: Major Brazilian health insurer (owned by UnitedHealth Group) offering health plans and increasingly digital care services. Overlaps with Dr. Hoje's offering of affordable healthcare access but competes from incumbent scale and brand trust.
• Teladoc Health: Global leader in virtual care and telehealth subscriptions for individuals, employers, and health plans. Comparable business model (membership-based virtual care) but operates globally at vastly larger scale.
• SulAmérica: Established Brazilian health insurer and benefits provider with corporate and individual plans. Comparable customer segment (corporate benefits decision-makers) but offers traditional insurance rather than subscription intermediary model.
• Hapvida NotreDame Intermédica: Largest Brazilian health insurer and operator of owned clinics/hospitals, with national reach. Comparable as a healthcare access subscription product but operates at vastly larger scale with owned-provider infrastructure rather than partner clinics.
• Dasa: Largest integrated healthcare network in Brazil offering diagnostics, hospitals, and increasingly telemedicine and subscription health programs. Comparable as a Brazil-based healthcare access brand with national infrastructure.

Direct peers

• Zenklub: Brazilian mental health and corporate wellness subscription platform offering online therapy and psychology sessions. Directly comparable subscription model, Brazilian focus, and overlap on the 24/7 psychological support feature Dr. Hoje offers.
• Conexa Saúde: Brazilian telehealth and integrated care platform serving both individuals and corporate clients with online consultations and care navigation. Highly comparable GTM (B2C and B2B) and product structure to Dr. Hoje Premium.
• Doctoralia: Brazilian healthcare marketplace and telemedicine platform connecting patients to doctors online and in-person. Directly comparable as a DTC telehealth subscription player operating in the same Brazilian market with overlapping customer segments.
• iDr: Brazilian telehealth platform offering online consultations with general practitioners and specialists via subscription and pay-per-use. Direct competitor in the affordable DTC telemedicine segment with overlapping service catalog.

Others

• Wellhub (formerly Gympass): Brazil-founded corporate wellness benefits platform offering subscription access to gyms, wellness apps, and increasingly mental health. Comparable as a corporate subscription wellness platform serving Brazilian employers with B2B GTM, though focused on fitness rather than clinical care.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Dr_hoje
• LinkedInlinkedin.com/company/doutor-hoje

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr.Hoje