Michael Robinson & Co

What Michael Robinson & Co does

Michael Robinson & Co is a privately held, independently operated real estate agency based in Forbes, New South Wales, Australia. The firm serves the local Forbes market and surrounding region, offering residential and rural property sales, commercial real estate sales and leasing, property management, and free market appraisals. It operates from a single office at 123 Lachlan Street, Forbes, with a headcount in the 11–50 range, and is owned and operated by Michael Robinson with family members including Ben Robinson also active as agents.

The company's product surface spans buy-side services (residential, vacant land, rural, and commercial listings, open home inspections, auctions, and priority buyer alerts), sell-side services (marketing, listing, free market appraisals, and recently-sold records), and rental management (residential and commercial leasing, tenant application and maintenance workflows, and rental alerts). Supporting tools include a borrowing capacity calculator, rental appraisals, and a market newsletter. The technology layer is not proprietary: the company website and property-management functionality (listings, virtual tours, tenant services) are powered by the third-party Eagle Software / EagleAgent platform.

Revenue is generated through a sales-led, personal-service go-to-market motion. The primary stream is transaction-based commission on residential and rural property sales (listed sale prices range from roughly $490,000 to $720,000, with commission rates not publicly disclosed and quote-based). Recurring revenue derives from property management fees charged to landlords and weekly rental income on managed properties (listed rents range from $250 to $500 per week). Market appraisals are offered free as a lead-generation mechanism. Customers are predominantly SMB and individual/consumer segments — home sellers and buyers, landlords and property investors, rural property owners, and commercial clients — all concentrated in the Forbes area.

Name

Michael Robinson & Co

Legal name

Michael Robinson & Co

Website

https://ref.com.au

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Michael Robinson & Co is an independent real estate agency in Forbes, NSW, Australia, providing residential, rural, and commercial property sales, leasing, property management, and free market appraisals to local sellers, buyers, landlords, and investors.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311), Nonresidential Property Managers (531312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Management Services (8741)

akta.pro primary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

akta.pro secondary industries

Real Estate Valuation & Appraisal Advisory (FSAEAJAI), Real Estate Valuation & Appraisal (BPAHANAC), Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)

Keywords

• Residential real estate sales
• Property management services
• Rural property sales
• Commercial real estate agency
• Real estate appraisals

Headquarters

HQ city

Forbes

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission: Commission-based revenue from residential and rural property sales. Agents sell properties and earn commission on successful transactions.
2. Property Management: Property management services for landlords including tenant placement, rent collection, and property maintenance.
3. Rental Income: Weekly rental income from managed properties. Weekly rental prices shown on website ranging from $250pw to $500pw.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Michael Robinson & Co is a regional real estate agency based in Forbes, NSW, Australia, providing residential, rural, vacant land, and commercial property sales, property management and rental services, and free market and rental appraisals. The agency uses the EagleAgent platform to power its property listings, virtual tours, and property management operations, serving buyers, sellers, landlords, and tenants in the Forbes region.

Product overview

Michael Robinson & Co operates as a single-location real estate agency in Forbes, NSW offering a unified property services platform. The core offering combines residential and commercial property sales (Buy Property Services) and property management (Rental Management Services), supported by valuation services (Market Appraisal, Rental Appraisal), buyer/renter alert subscriptions, financial tools (Borrowing Capacity Calculator), and a market newsletter. The portfolio is delivered as a single integrated service offering rather than separate modular products.

Differentiator

Problem solved

Functional benefit

Products and services

• Buy Property Services
• Sell Property Services
• Rental Management Services

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves2 records

Expansion highlights2 records

Broad incumbents

• Ray White: Largest Australian and Australasian real estate network with extensive regional NSW franchise coverage including Forbes-adjacent markets. Directly comparable service mix (residential sales, rural property, property management) but operates at vastly greater scale across hundreds of offices.
• LJ Hooker: National Australian real estate franchise network with long-standing regional presence. Offers the same buy/sell/manage/rent service stack as Michael Robinson & Co, with brand recognition and agent network that exceeds the subject company by orders of magnitude.
• McGrath Estate Agents: Australian residential real estate agency network with regional expansion. Comparable in residential sales and property management offering, though historically more metro-focused than the subject's regional/rural concentration.
• Harcourts: International real estate group expanding across Australia with regional office network. Competes on the same buy/sell/manage stack with greater resourcing, technology investment, and brand footprint.
• First National Real Estate: Australian real estate network with strong regional and rural representation. Offers residential, rural, and commercial sales plus property management — highly comparable service mix in similar geographic settings.
• Century 21 Australia: Global franchise real estate network operating across Australian regional centres. Comparable residential sales and property management offering, with brand and marketing scale materially larger than Michael Robinson & Co.
• Raine & Horne: Australian real estate group with strong rural and regional NSW franchise footprint. Comparable in offering residential, rural, and commercial sales plus property management — directly competes with Michael Robinson & Co's regional mandate.

Others

• Domain Group: Major Australian property listings portal owned by Nine Entertainment. Not a direct competitor for agency services but a critical channel dependency for regional agencies like Michael Robinson & Co to reach buyers and sellers.
• REA Group: Operator of realestate.com.au, Australia's dominant property listings portal. Functions as essential marketing infrastructure for regional agencies and a structural competitor on lead generation and consumer mindshare.

Direct peers

• Elders: Major Australian rural services and real estate agency with deep penetration across regional NSW including Forbes region. Overlaps directly in rural property sales, residential sales, and property management — making it the closest functional peer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/michaelrobinsonandco
• Xx.com/mrobinson_re

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michael Robinson & Co