Easy Wifi
Easy WiFi is an Italian SaaS platform that provides SMB hospitality and municipal venues with self-installed managed WiFi hotspots, social-login captive portals, and legally compliant user activity logging, sold via monthly subscription tiers.
- Company typePrivate
- Founded1995
- HeadquartersSiror, Italy
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Easy Wifi does
Easy WiFi is an Italian managed WiFi hotspot and customer-data SaaS platform sold primarily to small Italian hospitality and public-sector venues. The product combines a self-install hardware kit with a cloud-based management console that provisions captive portals, supports social-media and email authentication, persists device reconnections, monitors bandwidth and system utilization, and stores user activity logs for legal compliance. The platform's principal technical differentiator is automated compliance with Italian data retention law (D.lgs 196/2003) and GDPR, allowing venue operators to respond to law enforcement inquiries without manual data retrieval.
The company operates as a product brand under JLB Books S.a.s. di Nicola Svaizer & C., an Italian limited partnership (S.a.s.) headquartered in Siror, Trentino. Revenue is generated through three monthly subscription tiers: Silver (€10/month + €80 activation, up to 20 concurrent users), Gold (€20/month with free router and activation, up to 50 users with marketing data collection), and Platinum (€30/month, unlimited users with full branding customization and per-user bandwidth/time controls). Distribution is direct-to-SMB via website contact forms, with customers self-installing the kit and switching tiers as needed.
The customer base is concentrated in Italian SMB hospitality (e.g., Hotel Letizia, Hotel Jolanda, Hotel Conca Verde, Ski Residence, Residence Edelweiss), mountain shelters (Rifugio Mulaz, Rifugio Pradidali), one municipal government account (Comune di Mezzano), and a trade association (Associazione Artigiani). There is no evidence of external venture or private equity funding, no disclosed management team beyond the named partner Nicola Svaizer, and no announced expansion beyond the Italian domestic market. Headcount is stated at 1-10 employees.
Easy Wifi firmographics
Firmographics- Name
- Easy Wifi
- Legal name
- JLB Books S.a.s. di Nicola Svaizer & C.
- Website
- https://easywifi.app
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Easy WiFi is an Italian SaaS platform that provides SMB hospitality and municipal venues with self-installed managed WiFi hotspots, social-login captive portals, and legally compliant user activity logging, sold via monthly subscription tiers.
- Ownership category
- akta.pro rank
Easy Wifi industry classification
Industry- Product category
- Managed WiFi Hotspot Services
- NAICS
- Wired and Wireless Telecommunications (except Satellite) (5171)
- SIC
- Communications Services, Nec (4899)
- akta.pro primary industry
- Carrier & Public Venue Wi‑Fi (Hotspot/Passpoint/NGH) (HDAFACAI)
- akta.pro secondary industries
- Small Business/SoHo Routers & Gateways (HDAFAIAH), Wi‑Fi Controllers & WLAN Gateways (On‑prem/Virtual) (HDAFACAC)
Keywords
Where Easy Wifi is headquartered
LocationHeadquarters
- HQ city
- Siror
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Easy Wifi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Monthly Subscription Plans: Monthly subscription fees with tiered pricing based on user limits and feature access. Higher tiers include free hardware (router) and activation costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Silver - Entry tier for small venues with up to 20 users |
| Subscription | Monthly | Gold - Mid-tier with hardware included and advanced features |
| Subscription | Monthly | Platinum - Premium tier with full customization and unlimited capacity |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Easy Wifi product offering
Product offeringCore offering
Easy Wifi provides a cloud-based managed WiFi hotspot platform together with a self-install router kit that enables Italian businesses to offer guest internet access, capture customer data for marketing, and remain compliant with Italian and EU data retention laws. Service is sold on monthly recurring subscriptions (Silver €10/month, Gold €20/month, Platinum €30/month) with progressive features such as social login, branded captive portals, and advanced analytics.
Product overview
Easy WiFi is a single SaaS platform delivering managed WiFi hotspot and customer marketing services to businesses. The platform consists of three subscription tiers—Silver, Gold, and Platinum—that progressively add features such as social login integration, customer data collection for marketing, welcome page customization, and user bandwidth/time controls. The product is designed for self-installation via a provided kit and includes a control panel for managing network access and monitoring usage analytics.
Differentiator
Problem solved
Functional benefit
Products and services
- Easy Wifi Managed Hotspot Platform Cloud-based SaaS platform bundled with a self-install router kit that enables Italian businesses (hotels, residences, mountain shelters, municipal offices, professional associations) to provide guest WiFi with social login, branded captive portals, persistent device recognition, bandwidth analytics, and Italian/EU legal compliance logging. Offered in three monthly subscription tiers (Silver €10/month, Gold €20/month, Platinum €30/month) with progressive features.
Quantifiable outcome
- Legal compliance with Italian law enforcement data requests - transparent tracking and logging of user internet activities
Companies that use Easy Wifi
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
Easy Wifi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Easy Wifi partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights2 records
Easy Wifi competitors and assessment
Company assessmentDirect peers
- Purple WiFi: Guest WiFi and analytics platform with social login, branded captive portals, and marketing data capture for venues. Comparable feature set to Easy WiFi; significantly larger customer base and broader international reach.
- Cloud4Wi: Cloud-based guest WiFi, location analytics, and marketing platform widely used by retail and hospitality venues. Directly comparable to Easy WiFi on social-login captive portals, customer data collection, and analytics; larger and international in scale.
- SpotOn: Hospitality-focused WiFi marketing and guest data platform with branded captive portals and analytics. Directly comparable to Easy WiFi's hospitality vertical and social-login/marketing stack.
- Linkyfi: Italian social WiFi and proximity marketing platform serving venues with captive portals, analytics, and campaign tools. Direct competitor in Easy WiFi's home geography with overlapping hospitality and SMB target segments.
- Social WiFi: Marketing-oriented guest WiFi platform with social login, customer data collection, and campaign analytics. Comparable to Easy WiFi's social WiFi and marketing features, with international coverage across multiple markets.
- Tanaza: Italian-headquartered cloud-managed WiFi platform for MSPs and SMBs, offering remote fleet management of access points and captive portals. Closest geographic comparable to Easy WiFi with a more MSP/channel-oriented GTM.
Broad incumbents
- Fortinet: Enterprise networking and security vendor with FortiAP access points and FortiGate captive portal capabilities. Overlaps with Easy WiFi at the secure-guest-WiFi layer in the SMB and branch-segment market.
- Ubiquiti: Low-cost, prosumer/SMB wireless networking platform with captive portal and hotspot features. Competes with Easy WiFi's self-install, low-cost positioning for technically inclined SMB buyers.
- Cisco (Meraki / Cisco Spaces): Meraki cloud-managed WiFi plus Cisco Spaces location analytics offers equivalent captive portal, social login, and analytics features at enterprise scale. Comparable on the underlying technology stack but serves a much broader and larger-customer portfolio.
- HPE Aruba Networking: Enterprise WLAN leader with cloud-managed access points, captive portals, and ClearPass policy management. Competes with Easy WiFi at the high end of the SMB and mid-market in the same broad category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Easy Wifi compliance and trust
Trust signalCompliance1 record
Easy Wifi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easy Wifi leadership team
Management profileNumber of profiles
Profiles1 record
Easy Wifi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easy Wifi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easy Wifi
What does Easy Wifi do?
Easy Wifi provides a cloud-based managed WiFi hotspot platform together with a self-install router kit that enables Italian businesses to offer guest internet access, capture customer data for marketing, and remain compliant with Italian and EU data retention laws. Service is sold on monthly recurring subscriptions (Silver €10/month, Gold €20/month, Platinum €30/month) with progressive features such as social login, branded captive portals, and advanced analytics.
Is Easy Wifi a public or private company?
Easy Wifi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Easy Wifi founded?
Easy Wifi was founded in 1995. It employs 1 to 10 people.
Where is Easy Wifi based?
Easy Wifi is headquartered in Siror, Italy, in the Europe region.
How does Easy Wifi make money?
One revenue line is on record: monthly Subscription Plans.
Who are Easy Wifi's main competitors?
Direct peers on record are Purple WiFi, Cloud4Wi, SpotOn, Linkyfi, Social WiFi and Tanaza. Broad incumbents are Fortinet, Ubiquiti, Cisco (Meraki / Cisco Spaces) and HPE Aruba Networking.
Does Easy Wifi have an API?
No public API is recorded for Easy Wifi.
What industry is Easy Wifi in?
Easy Wifi's product category is Managed WiFi Hotspot Services. Its primary akta.pro industry code is HDAFACAI, Carrier & Public Venue Wi‑Fi (Hotspot/Passpoint/NGH), with a secondary code of HDAFAIAH, Small Business/SoHo Routers & Gateways. Its NAICS code is 5171 and its SIC code is 4899.