Reaves Law Firm

What Reaves Law Firm does

Reaves Law Firm, PLLC is a privately held, founder-owned personal injury law firm headquartered in Memphis, Tennessee, operating across a three-state footprint in Tennessee, Arkansas, and Mississippi. Founded and led by Attorney, Founder & CEO Henry E. Reaves III, the firm represents individuals injured by the negligence of others across ten practice areas: car, truck, motorcycle, bicycle, pedestrian, and slip-and-fall accidents, plus wrongful death, premises liability, dog bite, and catastrophic injury claims. The firm maintains three physical offices (two in Memphis at Thousand Oaks Blvd and downtown Court Ave, plus one in Jackson, Mississippi) and serves sub-markets including Bartlett, Cordova, East Memphis, Oakville, South Memphis, Whitehaven, Marshall County, and West Memphis.

The firm's core offering is contingency-fee legal representation with no proprietary technology platform or algorithmic systems described in the source materials; intake is supported by standard marketing infrastructure (Apex Live chat, contact forms, content blog). Revenue mechanics are entirely transactional: the firm advances case costs and recovers them only upon winning, taking 20-35% of total recovery as its fee, with no upfront charges to clients. This model aligns the firm's economics with case outcomes rather than billable hours.

Go-to-market is sales-led plus community-led: inbound demand is generated through a free-consultation offer, content marketing on legal topics, multi-platform social media presence (Facebook, Twitter/X, LinkedIn, Instagram, YouTube), and community involvement (charitable give-backs and the 'God Is Good' T-shirt initiative with proceeds donated to local activities). The firm also derives ancillary community-merchandise revenue from branded apparel. All clients are individual consumers (SMB/individual segment), and the firm's Million Dollar Advocates Forum and Multi-Million Dollar Advocates Forum memberships are the primary third-party validation of case-outcome capability.

Name

Reaves Law Firm

Legal name

Reaves Law Firm, PLLC

Website

https://beyourvoice.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Reaves Law Firm, PLLC is a privately held, founder-owned Memphis-based personal injury law firm representing injured individuals across Tennessee, Arkansas, and Mississippi on a contingency-fee basis, with three offices and ten practice areas spanning vehicle, premises, and catastrophic injury claims.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Car accident attorney
• Wrongful death claims
• Premises liability representation
• Contingency fee legal services

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Contingency Fee Legal Services: The firm operates exclusively on a contingency fee basis. Clients pay no upfront or flat fees. Attorney fees and expenses are taken as a percentage (typically 20-35%) of the total recovery only if the firm wins the case. If the firm does not win, the fee is waived. This is the sole revenue model for the firm's personal injury legal services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Reaves Law Firm, PLLC provides legal representation to individuals who have been injured due to the negligence of others. The firm handles personal injury matters including car, truck, and motorcycle accidents, slip and fall, wrongful death, premises liability, dog bites, bicycle and pedestrian accidents, and catastrophic injuries. The firm operates exclusively on a contingency fee basis, serving clients across Tennessee, Mississippi, and Arkansas.

Product overview

Reaves Law Firm, PLLC is a personal injury law firm offering a unified suite of legal services focused on accident and injury claims. The firm's core offering consists of comprehensive legal representation across multiple practice areas including car accidents, truck accidents, motorcycle accidents, slip and fall accidents, wrongful death, and catastrophic injuries (spinal cord, traumatic brain, burns, paralysis). The practice areas extend to bicycle accidents, pedestrian accidents, dog bites, and premises liability claims. The firm serves clients in Tennessee (Memphis, Bartlett, Cordova, East Memphis, Oakville, South Memphis, Whitehaven), Mississippi (Jackson, Marshall County), and Arkansas (West Memphis). The firm operates on a contingency fee basis, meaning clients pay no upfront fees. The company also offers community merchandise (God Is Good T-Shirt) with proceeds supporting local activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Accident Legal Services Legal representation for victims of car accidents to recover compensation for medical expenses, lost wages, and pain and suffering. Targeted at individuals injured in automobile collisions in Tennessee, Mississippi, and Arkansas.
• Truck Accident Legal Services Legal representation for victims of commercial truck accidents, including analysis of trucking regulations and evidence gathering. For individuals injured in collisions involving commercial vehicles.
• Motorcycle Accident Legal Services Legal representation for motorcyclists injured in accidents due to another party's negligence. Targeted at injured motorcyclists in the Memphis tri-state region.
• Slip and Fall Legal Services Legal representation for individuals injured in slip and fall accidents on another party's property. For victims of premises-related injuries.
• Wrongful Death Legal Services Legal representation for families pursuing claims when a loved one's death was caused by another party's negligence or wrongdoing. Targeted at surviving family members.
• Bicycle Accident Legal Services Legal representation for cyclists injured in accidents caused by negligent motorists or hazardous road conditions. Targeted at injured bicyclists.
• Pedestrian Accident Legal Services Legal representation for pedestrians struck by vehicles, helping victims recover compensation for injuries. Targeted at injured pedestrians.
• Dog Bite Legal Services Legal representation for victims of dog bites and animal attacks to seek compensation for injuries. Targeted at victims of animal attacks.
• Premises Liability Legal Services Legal representation for injuries occurring on dangerous or poorly maintained properties. Targeted at individuals injured due to property owner negligence.
• Catastrophic Injury Legal Services Legal representation for severe injuries including spinal cord damage, traumatic brain injuries, burns, and paralysis. Targeted at victims of catastrophic injuries and their families.
• God Is Good T-Shirt (Community Merchandise) Community merchandise featuring 100% airlume combed and ringspun cotton with custom print tag. Proceeds are donated to local community activities as part of the firm's community involvement initiative.

Quantifiable outcome

• Successfully recovered millions of dollars on behalf of clients; membership in Million Dollar Advocates Forum and Multi-Million Dollar Advocates Forum

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Allen, Allen, Allen & Allen: Regional personal injury firm based in Virginia with a similar multi-office, contingency-fee model and broad PI practice area coverage (car, truck, motorcycle, wrongful death). Directly comparable as a mid-sized regional PI firm with a strong community brand identity and litigation focus.
• Law Offices of Larry H. Parker: Long-standing contingency-fee personal injury firm in California with broad PI practice area coverage and strong reliance on mass-market advertising. Directly comparable in business model and breadth of accident/injury practice areas.
• The Barnes Firm: Personal injury law firm operating across multiple states on a contingency-fee basis with a similar broad PI practice area menu (car, truck, motorcycle, slip and fall, wrongful death). Comparable in go-to-market reliance on digital marketing and free consultations.
• Bisnar Chase Personal Injury Attorneys: California-based contingency-fee personal injury firm with a similar broad accident/injury practice area menu and heavy digital marketing approach. Comparable in business model and plaintiff-side orientation, though geographically distant.
• Cellino Law: Personal injury firm with a regional multi-office presence operating on contingency fees across auto, truck, and slip-and-fall matters. Comparable on GTM motion, contingency economics, and plaintiff-side PI focus.

Regional players

• McDonald Worley Attorneys at Law: Regional personal injury firm based in the Mid-South with multi-office presence and contingency-fee model covering car, truck, and other accident claims. Direct geographic and practice area overlap with Reaves Law Firm's tri-state Memphis-area footprint.
• Pittman Roberts & Associates: Tennessee-based personal injury firm practicing across Memphis and surrounding counties on a contingency-fee basis with similar broad PI practice areas. Direct regional competitor with overlapping Tennessee jurisdiction and customer base.

Emerging players

• Gorilla Law: Emerging personal injury firm using a heavy digital/performance marketing approach and contingency fee model, often competing in regional accident markets. Comparable on GTM motion (digital lead-gen, free consultation) and core offering, though typically newer and narrower geographically.

Others

• Wilshire Law Firm:

Broad incumbents

• Morgan & Morgan: Largest U.S. personal injury plaintiff firm with a national footprint and heavy TV/digital advertising spend; comparable contingency-fee model and broad PI practice area coverage (auto, truck, slip and fall, wrongful death). Operates at vastly larger scale but competes for the same plaintiff-side demand in regional markets like Memphis.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ReavesLawFirmTN
• YouTubeyoutube.com/user/ReavesLawFirm/videos
• Facebookfacebook.com/ReavesLawFirm
• LinkedInlinkedin.com/in/henry-reaves-05313949
• Instagraminstagram.com/reaveslawfirmtn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reaves Law Firm