Sussex Rural Electric Cooperative

What Sussex Rural Electric Cooperative does

Sussex Rural Electric Cooperative (SREC) is a not-for-profit, member-owned electric distribution cooperative founded in 1937 and headquartered at 64 County Route 639, Sussex, New Jersey. It is the only electric cooperative chartered in New Jersey and holds an exclusive franchise to distribute electricity across Sussex County. Members are simultaneously customers and owners; surplus revenues are returned via annual capital credits allocations, and governance is exercised through a member-elected board of directors and annual meetings. The cooperative maintains conventional distribution infrastructure—power lines, meters, substations—and operates a real-time outage mapping system plus an online member portal (srecbillpay.com and Invoice Cloud Quick Pay) for account management and service requests.

The core product is metered electric service billed under SREC's Tariff for Electric Service, supplemented by an unusually broad portfolio of member-facing programs: ETS (Electric Thermal Storage) off-peak heating, Beat the Peak demand response, medical alert enrollment, ENERGY STAR appliance rebates, solar interconnection for residential and commercial generation, an Electric Vehicles program, and surge protection (Tesco TES 240 MSA), GenerLink transfer switches (Global Power Products), and Cummins QuietConnect standby generators (13kW–100kW) installed through its wholly-owned contracting subsidiary, SREC Resources (NJ Licensed Electrical Contractor #15375A). SREC Resources also performs commercial, industrial, and utility-scale electrical work including high-voltage primary work up to 34,500V and standby generation from 20KW to 2MW.

The go-to-market is direct-to-consumer within the defined service territory: members apply for service, pay bills online, and may purchase ancillary products installed by SREC technicians. Distribution is fully owned and operated; customer engagement runs through the Touchstone Energy–hosted website, Facebook, Twitter/X, YouTube, an AWeber-powered email alert system, and the monthly Currents newsletter. Community programming—Youth Tour, scholarships (Goodwin, Trade School/Certification, Ray Cordts Community Champion), Pluggy's Power Patrol safety education, and donation drives—is delivered in coordination with NRECA and PREA. Pricing for core electric service is not publicly disclosed; ancillary hardware is priced transparently, with consumer financing available through PowerPay.

Name

Sussex Rural Electric Cooperative

Legal name

Sussex Rural Electric Cooperative, Inc.

Website

https://sussexrec.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

1–10 employees

Short description

Sussex Rural Electric Cooperative is a not-for-profit, member-owned electric distribution cooperative founded in 1937 that exclusively serves Sussex County, New Jersey. It delivers metered electric service, energy management programs, and ancillary hardware (generators, transfer switches, surge protection) to residential and commercial members through its wholly-owned subsidiary SREC Resources.

Ownership category

akta.pro rank

Product category

Electric Utility Distribution

NAICS

Electric Power Distribution (221122), Electric Power Transmission, Control, and Distribution (22112)

SIC

Electric Services (4911)

akta.pro industry

PRIMARYEUADABAC

Electric Cooperatives (Rural/Member-Owned Utilities)

Energy, Utilities & Environment/Electric Transmission & Distribution (T&D)/Distribution System Operators (DSOs) & Electric Distribution Utilities

SECONDARYEUADABAI

Electric Distribution System Owners (Wires-Only Companies)

Energy, Utilities & Environment/Electric Transmission & Distribution (T&D)/Distribution System Operators (DSOs) & Electric Distribution Utilities

Keywords

• Rural electric distribution
• Cooperative utility services
• Member-owned electricity
• Standby generator sales
• Residential power service

Headquarters

HQ city

Sussex

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Supply Chain, Others

Revenue model

1. Electric Service Revenue: Core revenue from providing electric utility service to residential and commercial members within Sussex County, NJ. Rates are set according to the Tariff for Electric Service and include base charges plus consumption-based usage fees.
2. Capital Credits: As a not-for-profit cooperative, SREC returns excess revenue to members in the form of capital credits refunds, which are allocated annually based on patronage.
3. SREC Resources Electrical Services: Wholly-owned subsidiary providing electrical contracting services, generator installations, and distribution systems. Services include standard low voltage work up to 480 volt three-phase, high voltage primary up to 34,500 volts, controls and metering, and standby power generation from 20KW to 2MW.
4. GenerLink Products: Sale and installation of GenerLink transfer switches and GenerLok cords. Models range from $1,362.67 to $1,562.06 including tax and labor.
5. Surge Protection Devices: Sale and installation of Tesco TES 240 MSA Surge Arrestors for whole-home surge protection.
6. Cummins Generators: Sale and installation of Cummins QuietConnect residential generators ranging from 13kW to 100kW, with whole house generators starting at $13,000 or $155/month through PowerPay financing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Sussex Rural Electric Cooperative distributes electricity to residential and commercial members within its exclusive Sussex County, New Jersey service territory as a not-for-profit, member-owned electric cooperative. It supplements this core utility service with member programs (ETS heating, Beat the Peak demand response, surge protection, GenerLink, solar interconnection) and electrical contracting through its wholly-owned subsidiary SREC Resources.

Product overview

Sussex Rural Electric Cooperative is a not-for-profit electric utility serving as New Jersey's only electric cooperative since 1937. The cooperative provides core electricity distribution services to residential and commercial members in Sussex County, NJ. Its product portfolio centers on the core utility service supplemented by energy management programs including ETS (Electric Thermal Storage) heating and the Beat the Peak demand response program. Add-on offerings include GenerLink transfer switches for portable generator connections, Cummins home standby generators (installed through subsidiary SREC Resources), and Tesco whole-home surge protection devices. The cooperative also offers renewable energy interconnection services for solar installations, electric vehicle programs, appliance rebates, and medical alert services. Community programs include youth education through Pluggy's Power Patrol, the Youth Tour Washington D.C. trip, and various scholarships. SREC Resources, a wholly-owned electrical contracting subsidiary, provides commercial and residential electrical services. The cooperative's digital services include online bill pay, real-time outage mapping, and the Currents member newsletter.

Differentiator

Problem solved

Functional benefit

Brands

• SREC Resources: Wholly-owned subsidiary providing electrical contracting services including residential, commercial, industrial, new construction, Cummins generator installation, distribution systems, utility construction, and exterior lighting. NJ Licensed Electrical Contractor #15375A.
• Pluggy's Power Patrol

Products and services

• Electric Distribution Service Core electricity distribution service providing power to residential and commercial members in Sussex County, NJ, delivered as a not-for-profit electric cooperative under the SREC Tariff for Electric Service.
• SREC Resources Electrical Contracting Wholly-owned subsidiary providing residential, commercial, and industrial electrical contracting services, including new construction, renovation, high-voltage primary work up to 34,500 volts, controls and metering, and standby power generation from 20KW to 2MW. NJ Licensed Electrical Contractor #15375A.
• ETS Heat (Electric Thermal Storage) Electric Thermal Storage heating program that allows members to heat their homes with off-peak electric heat, providing protection against fuel price fluctuations with bill credits.
• GenerLink Transfer Switch Transfer switch installed behind electric meters by SREC technicians, enabling safe connection of portable generators to homes during outages, with built-in surge protection and generator wattage management up to 9,600 running watts.
• Cummins QuietConnect Home Generators Residential standby generators from 13kW to 100kW, sold and installed by SREC Resources as an authorized Cummins dealer, with optional financing through PowerPay starting at $13,000 or $155/month.
• Tesco TES 240 MSA Surge Protection Whole-home surge arrester installed behind electric meters by SREC technicians to protect appliances and electronics from line overvoltage, with a 10-year manufacturer warranty.
• Solar Interconnection Service Interconnection process and applications for residential and commercial solar installations, including guides for members and solar companies.
• Beat the Peak Demand Response Demand response program where members register to receive alerts during high-demand periods and earn monthly bill credits.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Touchstone EnergycoreTechnology or IntegrationWebsite hosting provider for sussexrec.com. Touchstone Energy is a national brand for electric cooperatives providing website infrastructure and cooperative marketing resources.
• Global Power ProductscoreTechnology or IntegrationManufacturer of GenerLink transfer switches. SREC sells and installs GenerLink products which come with 7-year manufacturer warranty and 15-year surge protection warranty. Not compatible with solar installations.
• CumminscoreTechnology or IntegrationAuthorized Cummins dealer for residential generators from 13kW to 100kW. SREC Resources, the subsidiary, handles sizing, selection, and installation of Cummins QuietConnect generators backed by Cummins warranty.
• PowerPayminorChannel Partner/ Reseller/ DistributorConsumer financing provider for Cummins generator purchases. Offers PowerPay loan calculator and financing terms such as 11.99% APR over 180 months.
• NRECAcoreStrategic or Co-development PartnerNational Rural Electric Cooperative Association - national association providing youth programs (Youth Tour), scholarships including Glenn English Youth Tour Alumni Scholarship, and cooperative support.
• PREAcoreStrategic or Co-development PartnerPennsylvania Rural Electric Association - regional association providing scholarship opportunities including William F. Matson Scholarship Trust Fund and Jody Loudenslager Memorial Scholarship for Youth Tour alumni from NJ and PA.
• TescocoreTechnology or IntegrationManufacturer of Tesco TES 240 MSA Surge Arrestors sold and installed by SREC. Includes 10-year manufacturer warranty covering up to $5,000 per item and $50,000 aggregate per failure.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Pedernales Electric Cooperative: Largest electric cooperative in the United States, serving central Texas. Comparable as a member-owned electric distribution cooperative operating under identical cooperative principles (capital credits, member governance) as SREC but at materially larger scale.
• Seminole Electric Cooperative: Florida generation and transmission cooperative supplying wholesale power to member distribution cooperatives. Comparable as a Touchstone Energy–affiliated cooperative operating under the same cooperative business model as SREC.
• Sullivan County Rural Electric Cooperative: New York-based rural electric cooperative serving Sullivan County adjacent to SREC's Sussex County territory. Comparable as a small, rural Touchstone Energy cooperative with similar kWh scale, capital credit structure, and member demographics.
• Rockland Electric Company: Orange & Rockland Utilities subsidiary serving northern New Jersey and is regulated by the NJBPU. Comparable as a small-to-mid-sized electric distribution utility operating in northwestern NJ, with overlapping territory adjacent to Sussex County.

Broad incumbents

• Jersey Central Power & Light (JCP&L): FirstEnergy subsidiary and New Jersey's largest investor-owned electric utility serving more than 1 million customers. Comparable as a regulated distribution operator overlapping Sussex County, but as a much larger IOU serving multiple states with broader scope than SREC's cooperative-only territory.
• Atlantic City Electric: Exelon subsidiary providing regulated electric distribution to southern and central New Jersey. Comparable as a regulated New Jersey electric utility but operates at significantly larger scale and serves far more densely populated territory than SREC.
• Public Service Enterprise Group (PSEG): New Jersey's largest IOU providing electric transmission, distribution, and generation across most of the state. Comparable as a regulated electric utility serving NJ customers but vastly larger and more diversified than SREC's single-county cooperative.

Emerging players

• DEEP (Distributed Energy Economic Prosperity): Emerging rural electric cooperative utility platform serving small US territories. Comparable as a smaller-scale cooperative operator that mirrors SREC's member-owned distribution model in a rural context.

Others

• Touchstone Energy Cooperative Network: National brand and services network of 750+ electric cooperatives including SREC. Comparable as the platform through which SREC accesses cooperative marketing, website infrastructure, and shared services.
• CoBank: Member of the Farm Credit System providing wholesale lending and financial services to rural electric cooperatives, including capital financing for distribution infrastructure. Comparable as the upstream capital provider supporting SREC's cooperative peers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sussexrec
• YouTubeyoutube.com/channel/UCjb7WwA9Jkg29IJWHEy__mQ
• Facebookfacebook.com/sussexrec
• LinkedInlinkedin.com/company/srec-resources-inc.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sussex Rural Electric Cooperative