Aviva Solutions
Aviva Solutions is a Netherlands-based full-service digital agency (founded 2006, 51–100 staff) delivering All-In-One DXP and MACH-based Composable Commerce platforms to enterprise and mid-market clients across retail, banking, insurance, energy, and government sectors.
- Company typePrivate
- Founded2006
- HeadquartersKoudekerk Aan Den Rijn, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Aviva Solutions does
Aviva Solutions is a Netherlands-based full-service digital agency founded in 2006, headquartered in Koudekerk aan den Rijn with a regional office (Kantoor Zuid) in Eindhoven. The firm operates as a private limited company with 51–100 employees and became a member of the Geniki network of 250+ IT companies in Belgium and the Netherlands in 2025 while retaining independent branding and leadership under CEO Bart Hoppe. Aviva delivers a portfolio of three solution tracks — All-In-One DXP (primarily Kentico), Composable DXP & Commerce (MACH architecture), and Custom Solutions — alongside services covering Experience & Design, Development & Techniek, Digital Marketing & Groei, Managed Services, and Inhouse Professionalisering, organized around an internal "Think, Create, Evolve" methodology. The agency's go-to-market is consultative and sales-led, targeting enterprise and mid-market clients in retail, government, banking, insurance, energy, automotive, and education through direct contact and project-based engagements; managed services and SLA-based post-launch support provide recurring revenue tail alongside project fees.
Underlying technology centers on MACH principles (Microservices, API-first, Cloud-native SaaS, Headless), with a certified partner stack spanning Contentstack (headless CMS), commercetools (composable commerce), Constructor (search), Cloudinary (DAM), Vercel (frontend delivery), Talon.One (promotions), and Contact Pigeon (engagement) for the Composable track, and Kentico Xperience 13 plus Sitecore for the All-In-One DXP track. Headline technical benchmarks come from the Plaisio engagement: 3.75 billion unique per-customer prices, 21 million monthly page requests, 200,000 peak requests per hour, and 100ms price calculation latency. AI capability is implemented at the feature level — recommendation engines, B2B support routing, newsletter personalization — built atop third-party services rather than proprietary models. Notable recognition includes three Kentico Site of the Year wins (2020–2022), consecutive Emerce 100 placements (2025, 2026), FONK150 Top 5 (2025), and European Agency Awards B2B Agency of the Year finalist status (2025), in addition to multiple first-ever MVP designations held by staff for Kentico and Sitecore Commerce.
Aviva Solutions firmographics
Firmographics- Name
- Aviva Solutions
- Legal name
- Aviva Solutions
- Website
- https://avivasolutions.nl
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Aviva Solutions is a Netherlands-based full-service digital agency (founded 2006, 51–100 staff) delivering All-In-One DXP and MACH-based Composable Commerce platforms to enterprise and mid-market clients across retail, banking, insurance, energy, and government sectors.
- Ownership category
- akta.pro rank
Aviva Solutions industry classification
Industry- Product category
- Digital Agency Services
- NAICS
- Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Enterprise Integration, iPaaS & Middleware Services (API/EDI) (BPAEAGAH)
- akta.pro secondary industry
- Enterprise Architecture & IT Operating Model (BPAHAEAB)
Keywords
Where Aviva Solutions is headquartered
LocationHeadquarters
- HQ city
- Koudekerk Aan Den Rijn
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Aviva Solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Services: Project-based digital agency services including strategy, UX design, development, implementation, and consulting across digital transformation, e-commerce, and DXP implementations.
- Managed Services & Support: Ongoing SLA-based maintenance, support, and continued development services after platform go-live, ensuring stable and growing digital platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Aviva Solutions product offering
Product offeringCore offering
Aviva Solutions is a full-service digital agency that designs, builds, and maintains digital experience platforms and e-commerce solutions for enterprise and mid-market organizations. Its offerings span three solution types — All-In-One DXP (Kentico-based), Composable DXP & Commerce (MACH-architecture-based), and Custom Solutions — combined with services covering Experience & Design, Development & Techniek, Digital Marketing & Groei, Managed Services, and Inhouse Professionalisering.
Product overview
Aviva Solutions is a Full Service Digital Agency offering a portfolio of three distinct solution types: All-In-One DXP (using Kentico), Composable DXP & Commerce (using best-of-breed MACH architecture services like Contentstack, commercetools, Constructor), and Custom Solutions. Their services span Experience & Design, Development & Techniek, Digital Marketing & Groei, Managed Services, and Inhouse Professionalisering, supported by a Think, Create, Evolve methodology. As a Microsoft, Kentico, and MACH Alliance partner, they specialize in digital transformation, e-commerce platforms, and enterprise web solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- All-In-One DXP Digital Experience Platform combining content management, digital marketing, and e-commerce in a single integrated platform with seamless functionality collaboration, typically delivered using Kentico Xperience 13.
- Composable DXP & Commerce Modular digital platform combining best-of-breed specialized tools (CMS, commerce, search, marketing) via APIs using MACH architecture principles (Contentstack, commercetools, Constructor, Cloudinary, Vercel, Talon.One, Contact Pigeon), allowing organizations to build a tailored platform.
- Custom Solutions Tailored bespoke digital solutions built to fully meet the specific requirements and wishes of individual organizations.
- Experience & Design UX/UI design and customer experience services that digitize processes, products, and services by designing optimal customer experiences.
- Development & Techniek Software development and technical services building teams, architecture, and platforms that advance digital business.
- Digital Marketing & Groei Digital marketing and growth services using data to create and optimize digital experiences and customer journeys.
- Managed Services Post-launch maintenance, support, and continued development services delivered under SLA to ensure platform stability and growth.
- Inhouse & Expertise (Inhouse Professionalisering) Internal team support, inspiration, and professionalization services to strengthen internal capabilities of client organizations.
Quantifiable outcome
- +32% daily revenue for Plaisio B2B platform
- +6 more outcomes
Companies that use Aviva Solutions
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Aviva Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability2 records
Feature3 records
Aviva Solutions partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- KenticocoreKentico is a key technology partner for DXP implementations. Aviva Solutions is recognized as having the first-ever Kentico Marketing MVP and delivers award-winning Kentico implementations, including three Kentico Site of the Year wins.
- MicrosoftcoreMicrosoft is listed as a key technology partner. Aviva Solutions has a Microsoft MVP (Dennis Doomen) on staff and leverages Microsoft technologies including Azure for implementations.
- ContentstackcoreContentstack is a headless CMS partner used in Composable Commerce implementations. A key component in MACH-architecture platforms for enterprise clients like Plaisio.
- commercetoolscorecommercetools is a composable commerce platform partner providing the e-commerce engine for Composable Commerce implementations. MACH Alliance certified partner.
- ConstructorcoreE-commerce search and product discovery service used in Plaisio's Composable Commerce platform, enabling fast and relevant search results for large product catalogs.
- CloudinarycoreDigital asset management service used in Plaisio's Composable platform for managing and delivering digital media assets efficiently.
- VercelcoreFront-end delivery platform used in Composable Commerce implementations, providing edge deployment and optimal performance for web applications.
- Talon.OnecorePromotion and loyalty engine used in Plaisio's Composable Commerce platform for managing complex pricing rules, discounts, and promotions.
- Contact PigeoncoreCustomer engagement and personalization platform used in Plaisio's Composable Commerce implementation for personalized B2B customer experiences.
- GenikicoreAviva Solutions joined Geniki, a network of 250+ autonomous, complementary IT companies in Belgium and the Netherlands. The partnership provides access to broader expertise, knowledge, infrastructure, and colleagues in complementary domains while Aviva maintains its own DNA, teams, and approach.
- MACH AlliancecoreAviva Solutions works with MACH Alliance-certified partners and implements MACH architecture principles. The non-profit MACH Alliance certifies companies building transformative, open, best-of-breed technology solutions.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Aviva Solutions competitors and assessment
Company assessmentBroad incumbents
- Deloitte Digital: Strategy-led digital delivery arm of Deloitte, active in Dutch enterprise Composable/DXP transformation mandates. Competes on credibility and breadth rather than depth in a specific vendor stack like Kentico or commercetools.
- Publicis Sapient: Global digital transformation consultancy within Publicis, with established practice in Composable Commerce, DXP and cloud platform builds. Competes with Aviva for larger Dutch/European enterprise transformation RFPs as part of a much broader services portfolio.
- Accenture Song: Global experience agency arm of Accenture, offering end-to-end digital transformation, commerce and DXP implementation services. Overlaps with Aviva's enterprise transformation value proposition at the top end of the deal-size spectrum.
Regional players
- Emakina Group: Belgian-headquartered digital agency group with similar full-service offering (strategy, design, engineering, commerce) and Benelux focus. Competes for Dutch/Flemish enterprise e-commerce and DXP work though footprint extends across wider Europe.
- Conclusion: Dutch IT consultancy federation with strong digital, integration and platform capabilities; competes for enterprise transformation mandates in the Netherlands and frequently partners with (or against) agencies on the Composable DXP opportunity.
Direct peers
- DEPT®: Largest Dutch-based full-service digital agency with comparable end-to-end capabilities in strategy, design, development, and managed services for enterprise brands. Direct head-to-head competitor in the Netherlands and Benelux on Composable Commerce, DXP, and digital transformation mandates.
- Valtech: European digital agency specialized in Composable DXPs and MACH-based commerce, with deep partnerships across commercetools, Contentful and Sitecore. Closest peer at the architecture/methodology level, operating at slightly larger scale across multiple European geographies.
- DotControl: Eindhoven-based full-service digital agency with comparable service portfolio (experience design, development, DXP and managed services). Direct regional competitor for mid-market and enterprise clients across the southern Netherlands.
- iO (formerly Intracto): Benelux-based end-to-end digital agency of similar scale, with strong credentials in Kentico, Sitecore and Composable Commerce. Operates in the same Dutch/Belgian enterprise and mid-market segments and frequently competes for the same Composable replatforming briefs.
Others
- Merkle / dentsu: Global customer experience and digital agency network under Dentsu, with adjacent Composable Commerce, personalization and DXP capabilities. Selected as a thematically adjacent incumbent rather than a direct Dutch mid-market competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Aviva Solutions social profiles
Digital presenceAviva Solutions compliance and trust
Trust signalCompliance1 record
Aviva Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aviva Solutions leadership team
Management profileNumber of profiles
Profiles5 records
Aviva Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aviva Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aviva Solutions
What does Aviva Solutions do?
Aviva Solutions is a full-service digital agency that designs, builds, and maintains digital experience platforms and e-commerce solutions for enterprise and mid-market organizations. Its offerings span three solution types — All-In-One DXP (Kentico-based), Composable DXP & Commerce (MACH-architecture-based), and Custom Solutions — combined with services covering Experience & Design, Development & Techniek, Digital Marketing & Groei, Managed Services, and Inhouse Professionalisering.
Is Aviva Solutions a public or private company?
Aviva Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aviva Solutions founded?
Aviva Solutions was founded in 2006. It employs 51 to 100 people.
Where is Aviva Solutions based?
Aviva Solutions is headquartered in Koudekerk Aan Den Rijn, Netherlands, in the Europe region.
How does Aviva Solutions make money?
Two revenue lines are on record. Professional Services are the primary driver. The others are managed Services & Support.
Who are Aviva Solutions's main competitors?
Broad incumbents on record are Deloitte Digital, Publicis Sapient and Accenture Song. Regional players are Emakina Group and Conclusion. Direct peers are DEPT®, Valtech, DotControl and iO (formerly Intracto). Merkle / dentsu is listed as an others.
Does Aviva Solutions have an API?
No public API is recorded for Aviva Solutions.
What industry is Aviva Solutions in?
Aviva Solutions's product category is Digital Agency Services. Its primary akta.pro industry code is BPAEAGAH, Enterprise Integration, iPaaS & Middleware Services (API/EDI), with a secondary code of BPAHAEAB, Enterprise Architecture & IT Operating Model. Its NAICS code is 541512 and its SIC code is 7373.