New Life Treatment Centers

What New Life Treatment Centers does

New Life Treatment Centers, operating as New Life Ministries Inc., is a U.S. nonprofit Christian counseling and recovery ministry founded in 1988 by Stephen Arterburn and headquartered in Richardson, Texas (mailing address). The organization delivers faith-based mental health, addiction recovery, marriage, family, sexual integrity, and compulsive-behavior support through a hybrid media-and-services platform: a daily call-in radio broadcast (New Life LIVE) distributed across 250+ terrestrial stations, Sirius XM Channel 131, YouTube, Spotify, Apple Podcasts, NRB TV, and Alexa; a network of 850+ licensed Christian counselors and certified coaches providing one-on-one counseling and coaching (coaching typically $100–$250 per hour, not insurance-reimbursed); faith-based 12-step New Life Recovery Groups (in-person and online, generally free); multi-day intensive workshops (Every Man's Battle, Intimacy in Marriage, Restore); structured online courses such as Take Your Life Back (~$399) and Lose It For Life; webinars; devotionals, books, workbooks, and the Life Recovery Bible sold via store.newlife.com; and an iOS/Android mobile app.

The ministry is funded primarily through donations — including a tiered 9941 Partners monthly giving program — supplemented by user-paid fees for coaching, courses, workshops, and product sales. Its go-to-market motion combines sales-led intake via a toll-free helpline (800-NEW-LIFE) and event-driven intensive workshops and conferences, with awareness generated through the broadcast and podcast ecosystem and church partnership channels. The leadership team is led by President Becky Brown (appointed 2023), with three VPs across Development, Finance, and Operations and a Board chaired by Doug Traxler; clinical credibility is anchored by a roster of on-air co-hosts holding PsyD, PhD, or LMFT credentials.

Name

New Life Treatment Centers

Legal name

New Life Ministries Inc.

Website

https://newlife.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

New Life Treatment Centers (New Life Ministries Inc.) is a nonprofit Christian counseling and recovery ministry that delivers faith-based mental health, addiction, and relationship support through a national network of 850+ licensed counselors, intensive workshops, online courses, and a daily radio broadcast on 250+ stations and Sirius XM.

Ownership category

akta.pro rank

Product category

Faith-Based Counseling and Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Religious Organizations (8131)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

akta.pro secondary industry

Faith-Based Healthcare Ministries (Hospitals, Clinics, Medical Missions) (BPAGAJAH)

Keywords

• Faith-based counseling
• Christian recovery programs
• Biblical mental health
• Addiction recovery support
• Marriage counseling services

Headquarters

HQ city

Lake Forest

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Donations and Charitable Contributions: New Life operates as a nonprofit ministry funded primarily through donations. The 9941 Partners program provides monthly recurring support ($15, $30, $50, $100 or other amounts) to ensure calls are answered and broadcasts continue. Donations are tax-deductible as allowed by law.
2. Coaching and Counseling Services: One-on-one coaching and counseling sessions provided through the network of licensed professionals. Coaching fees typically range from $100-$250 per hour with an average of $120/hour. Counseling fees vary by provider. Neither is covered by insurance.
3. Courses and Workshops: Online courses (12-week programs) and intensive workshops sold for fees. Example: Take Your Life Back course at $399 per person. Webinars and weekend intensives (Every Man's Battle, Intimacy in Marriage, Restore) available for registration.
4. Products and Resources: Physical and digital products including books, devotionals, workbooks, and the Life Recovery Bible sold through the online store. Prices range from $2-$50 for individual items.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

New Life Treatment Centers is a faith-based nonprofit that delivers Christian counseling, coaching, recovery groups, online courses, intensive workshops, podcasts, and a daily call-in radio broadcast (New Life LIVE) to individuals and couples struggling with addiction, mental health, marriage, family, and sexual integrity issues. Services are delivered directly to consumers and through partner churches via a nationwide network of 850+ licensed Christian counselors and certified coaches.

Product overview

New Life Treatment Centers (New Life Ministries) operates as a faith-based nonprofit offering a comprehensive suite of Christian counseling, recovery support, and mental health services. The organization delivers its offerings through a multi-platform approach centered on the New Life LIVE daily radio show/podcast, supported by one-on-one counseling and coaching services, New Life Recovery Groups (faith-based 12-step groups), online courses (Healing is a Choice, Lose It For Life, Take Your Life Back), webinars, and intensive workshops (Every Man's Battle, Intimacy in Marriage, Restore). Additional products include podcasts (Every Man's Battle Podcast, Life Recovery Today Podcast), Life Recovery Today TV content, devotionals, blog articles, videos, and an e-commerce store featuring the Life Recovery book series. The organization maintains a nationwide network of licensed Christian counselors and certified coaches, with operations spanning media broadcasts, digital content, in-person events, and a monthly giving program (9941 Partners). Founded in 1988, the company is headquartered in Richardson, TX.

Differentiator

Problem solved

Functional benefit

Products and services

• New Life Counseling One-on-one Christian counseling service connecting individuals with licensed counselors to address mental health issues, addiction, relationship struggles, grief, and trauma using faith-based and clinical approaches; available via referral through the 800-NEW-LIFE helpline.
• New Life Coaching Certified Christian coach service helping individuals set meaningful goals, overcome obstacles, and grow spiritually through virtual, phone, or in-person sessions focused on personal growth and accountability. Coaching fees average $120/hour (range $100-$250), not covered by insurance.
• New Life Recovery Groups Faith-based 12-step support groups for addiction and compulsive behaviors, available in-person and online, offering safe spaces with proven frameworks combining biblical truth with 12-step principles; participation generally free with optional workbook fees.
• New Life Online Courses Structured 12-week online courses led by licensed counselors or certified coaches, including Healing is a Choice, Lose It For Life, and Take Your Life Back ($399 per person), designed for personal growth and breaking free from unhealthy patterns.
• New Life Webinars Online webinar series led by licensed counselors or certified coaches covering topics such as Grief: Hope & Healing After Loss, Rescue: Your First Step Toward Healing, From Addiction to Freedom, and Doing Life With Your Adult Children.
• New Life Intensive Workshops Multi-day in-person and online intensive workshops led by expert counselors including Every Man's Battle (sexual integrity for men), Intimacy in Marriage (for couples), and Restore: Healing After Betrayal (for women).
• New Life LIVE Radio Broadcast Daily Christian counseling call-in radio show and podcast featuring licensed counselors providing biblical wisdom for marriage, family, addiction, mental health, and spiritual growth; airs weekdays on 250+ radio stations nationwide, Sirius XM Channel 131, YouTube, Spotify, Apple Podcasts, NRB TV, and Alexa devices.
• New Life Mobile App Mobile application for iOS and Android providing access to New Life content, resources, devotionals, and support services.
• New Life Store (Life Recovery Series and Christian Resources) Online store offering Christian recovery books, workbooks, devotionals, and resources including the Life Recovery Bible, Life Recovery Workbook, Life Recovery Devotional, and Life Recovery Leader's Guide; individual items priced $2-$50.
• Hope Together Conference Annual faith-based conference combining biblical truth and clinical expertise to help attendees break free of strongholds and reclaim their future.
• 9941 Partners Monthly Giving Program Recurring monthly donation program with giving tiers of $15, $30, $50, $100, or custom amounts to fund the helpline, broadcasts, and ministry operations (inspired by Luke 15); donations are tax-deductible as allowed by law.

Quantifiable outcome

• 2,572,108+ lives transformed over nearly 40 years
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Faith-Based Inpatient Treatment CenterscoreStrategic or Co-development PartnerNew Life maintains relationships with trusted Christian inpatient treatment centers across the country. The ministry connects callers with appropriate faith-based residential programs that align with their treatment goals and values when outpatient services are insufficient.
• Faith-Based InterventionistscoreStrategic or Co-development PartnerNew Life helps facilitate interventions through a network of trusted, experienced interventionists who share the faith-based approach. These specialists help families guide loved ones toward recovery.
• NRB TVcoreChannel Partner/ Reseller/ DistributorNRB TV distributes New Life LIVE TV and Life Recovery Today content via streaming platform and app. New Life content is available on NRB TV for viewers seeking faith-based recovery programming.
• Radio Stations (250+)coreChannel Partner/ Reseller/ DistributorOver 250 radio stations across the United States air the New Life LIVE broadcast. Stations include WBHY (AL), KATB (AK), KNLB (AZ), and many others in all 50 states.
• Sirius XM Satellite RadiocoreChannel Partner/ Reseller/ DistributorSirius XM Channel 131 carries New Life LIVE nationally, expanding reach beyond traditional radio to satellite subscribers nationwide.
• SpotifymajorChannel Partner/ Reseller/ DistributorNew Life LIVE podcast available on Spotify for streaming and on-demand listening, reaching Spotify's large podcast audience.
• Apple PodcastsmajorChannel Partner/ Reseller/ DistributorNew Life LIVE podcast distributed through Apple Podcasts platform, reaching iOS users and Apple podcast subscribers.
• OnePlacemajorChannel Partner/ Reseller/ DistributorNew Life LIVE available on OnePlace Christian radio app and platform, a dedicated hub for Christian radio programming.
• Church PartnerscoreStrategic or Co-development PartnerChurches partner with New Life to bring intensive workshops and recovery groups to their congregations. New Life provides resources, training, and curriculum while churches provide local community access.
• Townsend Institute for Leadership and CounselingminorStrategic or Co-development PartnerFeatured on New Life LIVE to discuss Townsend Institute programs for leadership and counseling education, demonstrating collaborative relationship in training future counselors.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Focus on the Family: Large national Christian ministry with counseling, marriage, and parenting resources distributed via broadcast and publishing. Comparable on radio/podcast distribution and marriage/parenting content but at substantially larger scale.
• Hazelden Betty Ford Foundation: Large, secular addiction treatment network that New Life refers callers into. Overlaps on addiction/recovery content and 12-step framework, but is mainstream rather than faith-based and operates inpatient facilities.
• American Association of Christian Counselors (AACC): Professional association providing training, certification, and conferences for Christian counselors. Comparable on practitioner credentialing and event-driven GTM, but it is a membership body rather than a direct service provider.

Direct peers

• Pure Desire Ministries: Faith-based organization focused on sexual integrity and addiction recovery, offering groups, intensives, and church-based resources. Direct overlap with New Life's Recovery Groups and Every Man's Battle workshop positioning.
• Harvest USA: Faith-based ministry addressing sexual brokenness with counseling, groups, and church resources. Direct overlap with Every Man's Battle and Restore workshop populations.
• Twelve Stones Ministries: Faith-based recovery group ministry for men and women with multiple locations and online groups. Overlaps with New Life Recovery Groups on the in-person and online 12-step model.
• Association of Biblical Counselors (ABC): Certifies and trains biblical counselors and produces faith-integrated counseling content. Comparable on training, certification, and theological positioning though it does not run a broadcast operation.
• Christian Counseling & Educational Foundation (CCEF): Provides biblical counseling training, resources, and direct counseling from a Christian framework. Highly comparable on content/publishing model and faith-based counseling positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/newlife
• YouTubeyoutube.com/c/newlifelive
• Facebookfacebook.com/newlifemin
• Instagraminstagram.com/newlifeministries
• TikToktiktok.com/@newlifeministries

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Life Treatment Centers