Legacy Gymnastics

What Legacy Gymnastics does

Legacy Gymnastics is a privately held gymnastics training facility operating from a single 18,000 square foot location at 260 Applegate Pkwy, Pelham, Alabama, serving the Birmingham metropolitan area. The company provides recreational gymnastics classes for children ages 18 months through 14 years (Mommy and Me, Preschool, Mini Mite, Girls Recreational, Boys programs), competitive team programs at DP compulsory, optional, and Xcel levels for girls and boys, plus adjacent offerings including Ninja classes, Tumbling classes, Adult Gymnastics, and a special-needs program (Aerial Angels). It also operates ancillary revenue streams: birthday and group parties, year-round and seasonal camps (Summer Fun, Spring Break), Skills Clinics, Flippin' Fridays evening childcare, Spring and Winter Showcases, and the Veterans Day Classic home meet.

The business is co-owned and operated by Brianna Salter Mitchell (Owner/Head Coach) and Steven Mitchell (Co-owner and Compulsory & Optional Head Coach), supported by a coaching roster of roughly 20 instructors across recreational, compulsory, optional, Xcel, and pre-team tracks. The underlying technology stack is conventional: physical gymnastics apparatus (37-foot in-ground tumble trak, Eurotramp competition trampoline, resi pits, women's apparatus, climbing ropes), an 18,000 sq ft training floor, plus the iClassPro SaaS parent portal for registration, scheduling, recurring tuition drafting, and payment processing. No proprietary software, mobile app, AI capability, or patented technology is present.

Revenue is generated through multiple streams: monthly subscription tuition for recreational classes and competitive team dues (drafted on the 1st of each month, with a 3-month minimum commitment), one-time fees for birthday and group parties ($250-$275 plus add-ons), camp fees (Summer Fun, Spring Break, Year Round), showcase participation fees (~$40 plus ticket sales), and a multi-tier local sponsorship program (Olympic, Gold, Silver, Bronze, Banner, Meet T-shirt) contributing ancillary revenue. The company sells direct-to-consumer via its website, the iClassPro portal, walk-in inquiries, and community word-of-mouth, with social media (Facebook, Instagram, YouTube) as its primary marketing channels. The founder-operator ownership structure, absence of institutional capital, and single-facility footprint are defining constraints on scale.

Name

Legacy Gymnastics

Legal name

Legacy Gymnastics

Website

https://legacygymnastics.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Legacy Gymnastics is a privately held, single-location gymnastics training facility in Pelham, Alabama serving the Birmingham metro with recreational classes, DP and Xcel competitive team programs, ninja and tumbling classes, camps, parties, and showcase events for children and adults.

Ownership category

akta.pro rank

Product category

Gymnastics Training Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Teen Personal Training (HSADAAAJ)

akta.pro secondary industries

Adventure Multi-Sport Camps & Skills Academies (THAAAKAM), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Gymnastics training
• Recreational gymnastics
• Competitive gymnastics
• Youth sports classes
• Birthday party venue

Headquarters

HQ city

Pelham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Recreational Classes: Monthly tuition fees for recreational gymnastics classes for children aged 18 months to 14 years, as well as Ninja classes, Tumbling classes, Adult Gymnastics, and special needs Aerial Angels classes. Class fees are drafted on the first of each month.
2. Competitive Team Programs: DP and Xcel competitive team programs for girls and boys, with separate compulsory and optional team tracks. Revenue generated through monthly dues for team participation.
3. Birthday and Group Parties: One-time fees for birthday parties ($250-$275 depending on membership status), ninja parties, and group parties. Additional fees for extra guests and bounce house add-ons.
4. Camps: Summer Fun Camp, Spring Break Camp, and Year Round Camps offered throughout the year with separate camp fees.
5. Showcases: Spring and Winter Showcase events with participation fees ($40 for Winter, ticket sales for spectators).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Legacy Gymnastics is a Birmingham-area gymnastics training facility delivering recreational and competitive gymnastics instruction for participants aged 18 months through adult. The facility offers age-tiered recreational classes (Mommy and Me, Preschool, Mini Mite, Girls Recreational), Ninja and Tumbling classes, a special-needs Aerial Angels program, and DP and Xcel competitive team programs, complemented by birthday parties, camps, showcases, and a Veterans Day Classic home meet.

Product overview

Legacy Gymnastics offers a comprehensive gymnastics training facility with recreational and competitive programs. The core offerings include recreational gymnastics classes for children ages 18 months to 14 years (Mommy and Me, Preschool, Girls Mini Mite, Girls Recreational), Ninja Classes, Tumbling Classes, and Aerial Angels for special needs. Competitive programs include DP (Difficulty Preferred) and Xcel teams at compulsory and optional levels. The facility also operates party services (Birthday Parties, Ninja Parties, Group Parties), seasonal camps (Summer Fun Camp, Spring Break Camp, Year Round Camps), skills clinics, Flippin' Fridays evening childcare, and events including Spring Showcase, Winter Showcase, and the Veterans Day Classic home meet.

Differentiator

Problem solved

Functional benefit

Products and services

• Recreational Gymnastics Classes Recreational gymnastics programs for children ages 18 months to 14 years including Mommy and Me, Preschool, Girls Mini Mite, and Girls Recreational classes teaching Olympic gymnastics events.
• Ninja Classes Obstacle course-style classes for boys and girls ages 4–14 featuring ninja-style training with swinging, balancing, climbing, and general fitness activities.
• Tumbling Classes Cheer tumbling classes ranging from forward rolls to layout twisting for ages 5–18, with multiple skill levels from Tumbling 1–4.
• Aerial Angels (Special Needs) Special needs gymnastics program for individuals with intellectual and physical challenges, available for ages 3 years through adult, including Mini Aerial Angels and Jr. Aerial Angels.
• DP and Xcel Competitive Teams Competitive gymnastics teams competing at compulsory and optional levels, including DP (Difficulty Preferred) and Xcel programs for girls and boys.
• Birthday Parties Birthday party packages at the gymnastics facility including use of equipment, party space, and party add-ons such as the ninja bounce house. Tiered pricing of $250 for registered members and $275 for non-members.
• Ninja Parties Ninja-themed birthday party packages featuring obstacle courses and ninja training activities at the facility.
• Group Parties Group party bookings for organizations and groups wanting gymnastics-themed celebrations at the facility.
• Skills Clinics Specialized skill-building clinics for gymnasts to develop specific gymnastics abilities.
• Flippin' Fridays Friday evening childcare service with gymnastics activities, games, and pizza dinner for children.
• Summer Fun Camp Summer day camp program featuring gymnastics activities, games, and themed events during summer break.
• Spring Break Camp Week-long camp program during spring break with gymnastics activities and crafts.
• Year Round Camps Camps available throughout the year during school breaks and holidays.
• Spring Showcase Annual spring gymnastics showcase where recreational gymnasts perform their routines for family and friends.
• Winter Showcase Annual winter gymnastics showcase with participation trophies and apparel options for recreational gymnasts.
• Veterans Day Classic Home gymnastics meet competition held annually in November, hosting teams from the region.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

36 partnerships are on record, tiered minor.

• Ultaca d/b/a Door BuddyminorOthersOlympic Level Sponsor of Legacy Gymnastics.
• JK ConstructionminorOthersOlympic Level Sponsor of Legacy Gymnastics.
• Jubilee JoesminorOthersOlympic Level Sponsor of Legacy Gymnastics.
• Cahaba Valley Pediatric DentistryminorOthersOlympic Level Sponsor of Legacy Gymnastics.
• 24e Health ClubsminorOthersOlympic Level Sponsor of Legacy Gymnastics.
• Greystone ChiropracticminorOthersOlympic Level Sponsor of Legacy Gymnastics.
• Skai Travel CompanyminorOthersOlympic Level Sponsor of Legacy Gymnastics.
• Wilson Mitigation/ServprominorOthersOlympic Level Sponsor of Legacy Gymnastics.
• Alabama Plumbing ContractorsminorOthersOlympic Level Sponsor of Legacy Gymnastics.
• Wiregrass Construction Company, IncminorOthersOlympic Level Sponsor of Legacy Gymnastics.
• Martin GraceminorOthersGold Level Sponsor of Legacy Gymnastics.
• Davis OrthopedicsminorOthersGold Level Sponsor of Legacy Gymnastics.
• Hope and A Future Birth Services LLCminorOthersGold Level Sponsor of Legacy Gymnastics.
• Jami Noe State FarmminorOthersGold Level Sponsor of Legacy Gymnastics.
• Melvin and Sophia MillerminorOthersGold Level Sponsor of Legacy Gymnastics.
• FiltaminorOthersGold Level Sponsor of Legacy Gymnastics.
• Cotter MD AestheticsminorOthersGold Level Sponsor of Legacy Gymnastics.
• Beef O BradysminorOthersGold Level Sponsor of Legacy Gymnastics.
• Highlands Company - Alliance Nurse CoreminorOthersGold Level Sponsor of Legacy Gymnastics.
• Tim Mitchell, exp RealtyminorOthersGold Level Sponsor of Legacy Gymnastics.
• Shaggy Chic Pet GroomingminorOthersGold Level Sponsor of Legacy Gymnastics.
• Pigg EnterprisesminorOthersGold Level Sponsor of Legacy Gymnastics.
• Career Academy of Real EstateminorOthersGold Level Sponsor of Legacy Gymnastics.
• Melaleuca Wellness CompanyminorOthersGold Level Sponsor of Legacy Gymnastics.
• Grace Community SchoolsminorOthersMeet T-shirt Sponsor of Legacy Gymnastics.
• Emerald Coast Pest Control IncminorOthersMeet T-shirt Sponsor of Legacy Gymnastics.
• Southern Home Inspection LLCminorOthersMeet T-shirt Sponsor of Legacy Gymnastics.
• Drayer PTminorOthersBanner Sponsor of Legacy Gymnastics.
• American LegionminorOthersBanner Sponsor of Legacy Gymnastics.
• Limelife by AlconeminorOthersSilver Level Sponsor of Legacy Gymnastics.
• Veronica LottminorOthersSilver Level Sponsor of Legacy Gymnastics.
• Rachel Burks RealtyminorOthersBronze Level Sponsor of Legacy Gymnastics.
• CrossFit AlabasterminorOthersBronze Level Sponsor of Legacy Gymnastics.
• Health IncminorOthersBronze Level Sponsor of Legacy Gymnastics.
• Its about time barber shopminorOthersBronze Level Sponsor of Legacy Gymnastics.
• Tragg TewminorOthersBronze Level Sponsor of Legacy Gymnastics.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Goldfish Swim School: Franchise of children's specialty sports instruction centers, focused on swim lessons rather than gymnastics. Operates with a near-identical business model — recurring tuition, party packages, family-friendly facility, and small-class structure — making it the strongest franchise-model comparable even though the sport differs.

Direct peers

• The Little Gym: International franchise of children's gymnastics and motor-skills development centers serving ages 4 months through 12 years. Operates a comparable parent-tuition subscription model with structured age-banded classes, parties, and camps — the closest scaled analog to Legacy's recreational programming.
• My Gym: Franchise network of children's fitness and gymnastics centers offering age-structured classes, birthday parties, camps, and special programs. Mirrors Legacy's full-age-range programming (toddlers through pre-teens) and party/event revenue stream in a comparable direct-to-consumer subscription format.
• Premier Gymnastics: Independent gymnastics training facility chains offering recreational classes, competitive teams, birthday parties, and camps in a similar suburban-metro footprint. Closely matches Legacy's facility-driven business model, team-program structure, and party/event ancillary revenue.
• Gold Medal Gymnastics: Multi-location competitive and recreational gymnastics training brand with similar DP/Xcel team structures, party services, and camps. A directly comparable gymnastics-only operator with national brand recognition that benchmarks competitive-program quality and pricing.

Others

• i9 Sports: National youth sports league operator offering franchise-based recreational leagues in multiple sports. Adjacent rather than directly competing — competes for the same household activity-budget allocation but does not operate gymnastics-specific instruction.

Emerging players

• Sky Zone: National chain of indoor trampoline and active-play parks with ninja warrior courses and toddler zones. Directly overlaps with Legacy's Ninja Classes, Tumbling Classes, and Flippin' Fridays offerings, and competes for the same family birthday-party and weekend activity-spend dollars.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6_T2H1cWmdgtZYjketzFTg
• Facebookfacebook.com/LegacyAL
• Instagraminstagram.com/legacygymnasticsal
• Xx.com/legacygymal

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legacy Gymnastics