Health inc

What Health inc does

Health inc is a privately held, cash-pay holistic wellness center headquartered at 50 Manning Place in Birmingham, Alabama. Operating under a single physical location, the company delivers an integrated blend of family medicine (via an in-house MD), chiropractic care (via two DCs), and alternative modalities including iridology, colonic therapy, HNPT nutritional performance testing, acupuncture, ozone therapy, stem cell regeneration therapy (SCRT), advanced laser therapy, BETAR sound bed therapy, Neuro Emotional Technique (NET), and organic facials. Patient cohorts span newborns through seniors, with deliberate segment emphasis on prenatal care, pediatric wellness, chronic-condition root-cause work, and athletic performance optimization.

The practice is unified by its proprietary "Four Pillars of Health" clinical framework, which organizes care across Structure (spine/nervous system), Emotions (stress/mental patterns), Environment (toxins/exposures), and Nutrition (diet/digestion). Underlying clinical tools include HNPT functional exams, iridology assessments, HRV and cardiovascular exams, EKG, comprehensive blood work and hormone panels (including up to $1,436 lab panels), food sensitivity testing, and neurological exams. These are manually interpreted by practitioners rather than processed through software; appointment scheduling and intake are handled through JaneApp, and the website runs on a standard CMS without a dedicated mobile app or AI component.

The business model is exclusively cash-pay with no in-network insurance (BCBS out-of-network claims are submitted on patient behalf), driving revenue across four streams: clinical consultations (new patient exams from $125 to $300, sick visits $40-$150), diagnostic testing and specialized lab panels, therapeutic treatments ($70-$180 facials, $100-$150 colonic therapy, advanced modalities priced individually), and recurring supplement sales of non-synthetic brands (Mediherb, Standard Process) channeled both in-office and through the shop.allnaturalfamilydoc.com e-commerce storefront. Go-to-market is direct-to-consumer, sales-led through in-office consultations, free discovery calls with non-physician practitioners, content marketing (active blog), community events (farmers markets, retreats, scheduled Thermography screenings), and word-of-mouth referrals. Unit pricing is pay-as-you-go across all tiers, with care plans and memberships offered for ongoing patients. The company employs approximately 11 practitioners and staff across clinical, specialist, and patient-experience functions, with no disclosed external investors, parent company, or scaling capital signaled in the source data.

Name

Health inc

Legal name

Health Inc

Website

https://healthinc.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Health inc is a Birmingham, Alabama holistic wellness center serving patients from newborns through seniors with an MD-led family medicine practice, chiropractic care, alternative therapies (iridology, colonic therapy, ozone, sound bed), diagnostics, and non-synthetic supplements under a proprietary Four Pillars methodology.

Ownership category

akta.pro rank

Product category

Holistic Wellness Services

NAICS

Offices of Physicians (6211), Offices of Chiropractors (621310), Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHSADAGAA

General Health Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYHSADAGAG

Mind-Body Wellness Coaching (Holistic/Integrative)

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYHSADAGAH

Chronic Condition Lifestyle Coaching (Non-Clinical)

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

Keywords

• Holistic family medicine
• Chiropractic care services
• Functional diagnostic testing
• Natural health therapies
• Wellness center services

Headquarters

HQ city

Cottingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Clinical Consultation Services: Revenue generated from in-office and phone consultations with various practitioners including doctors, holistic wellness practitioners, and nutritional coaches. Services include new patient exams, follow-up visits, and specialized consultations.
2. Supplement Sales: Sale of nutritional supplements including Mediherb, Standard Process, and other trusted brands through in-office and online store (shop.allnaturalfamilydoc.com). All supplements are non-synthetic.
3. Diagnostic Testing Services: Comprehensive testing including chiropractic exams, HNPT functional exams, iridology, heart rate variability, food sensitivity testing, hormone panels, and blood work evaluation. Both in-office and at-home testing options available.
4. Therapeutic Treatments: Revenue from therapeutic services including colonic therapy, organic facials, acupuncture, stem cell regeneration therapy, emotional detox, and ozone therapy.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Health Inc operates a holistic wellness center delivering chiropractic adjustments, concierge family medicine, Holistic Nutritional Performance Testing (HNPT), iridology, colonic therapy, BETAR sound bed therapy, stem cell regeneration, ozone therapy, acupuncture, organic facials, and comprehensive lab-based diagnostic services organized around its proprietary Four Pillars of Health framework (Structure, Emotions, Environment, Nutrition). Services are delivered in-office, by phone consultation, and via telehealth, complemented by retail sales of non-synthetic nutritional supplements (Mediherb, Standard Process, and other trusted brands) through both the Birmingham wellness center and an online storefront at shop.allnaturalfamilydoc.com.

Product overview

Health inc is a holistic wellness center offering a comprehensive range of health services organized around four pillars: Structure, Emotions, Environment, and Nutrition. The practice functions as a unified wellness platform providing core services (chiropractic adjustments, family medicine, HNPT nutritional testing, colonic therapy, food coaching) alongside advanced therapies (stem cell regeneration, laser treatment, ozone therapy), diagnostic services (iridology, HRV, cardio exams, comprehensive lab work), and specialty programs (prenatal care, pediatric wellness). The center also offers organic facials, acupuncture, emotional detox, and a curated selection of non-synthetic wellness supplements. Services are available in-office, via phone consultation, or telehealth, with no insurance-based model to allow focus on holistic healing options.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Adjustments

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Wellness Way: Network of holistic wellness clinics applying a branded methodology (Testing, Nutrition, Mindset) across multiple locations; comparable operating model and franchise-style expansion thesis to Health Inc's Four Pillars approach.
• Restore Hyper Wellness: Multi-modality wellness franchise offering cryotherapy, IV therapy, infrared, and hormone services in a retail-wellness format; comparable to Health Inc in combining diverse therapeutic services under one cash-pay wellness brand.
• Parsley Health: Functional medicine membership practice offering root-cause, holistic care with MDs and health coaches — closely matches Health Inc's whole-person approach, though delivered primarily through a virtual/tech-enabled model.
• The UltraWellness Center: Functional medicine clinic founded by Dr. Mark Hyman integrating conventional and holistic care for chronic conditions; directly comparable to Health Inc's root-cause, integrative clinical model.

Emerging players

• Function Health: Direct-to-consumer functional medicine testing platform offering comprehensive blood work and practitioner review; directly contests Health Inc's diagnostic testing and supplement-driven revenue lines.
• Maven Clinic: Virtual women's and family health platform covering preconception, prenatal, postpartum, and pediatric care; overlaps with Health Inc's prenatal, pediatric, and family-medicine service lines.

Broad incumbents

• One Medical (formerly Iora Health): Membership-based primary care network emphasizing longer visits, preventive care, and whole-person health; competes for the same wellness-oriented patient demographic that Health Inc targets.
• Cleveland Clinic Center for Functional Medicine: Hospital-based functional medicine program delivering integrative, root-cause care with physician-led teams; overlaps with Health Inc's clinical-holistic positioning but operates within a major health system.
• Life Time Fitness (Life Time Health): National fitness and wellness operator adding longevity, nutrition coaching, and recovery services; competes for the same affluent, prevention-minded wellness consumer as Health Inc but at much larger scale.

Others

• Standard Process / Mediherb-affiliated holistic clinics: Supplier ecosystem (supplement brands Health Inc retails) with a long-standing affiliated practitioner network that drives wholesale supplement distribution through independent holistic clinics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health inc