The Care Circle

What The Care Circle does

De Zorgcirkel is a private Dutch elderly care organization headquartered in Purmerend, North Holland, operating a regionally integrated portfolio of home care, residential care, geriatric rehabilitation, palliative care, and outpatient clinical services across four regions — Purmerend, Zaanstreek, Edam-Volendam, and Noord-Kennemerland. The organization serves approximately 7,500 elderly clients and is staffed by approximately 4,700 employees (including nurses, caregivers, doctors, therapists, and support staff), supported by over 1,000 volunteers. Its service mix spans wijkverpleging (home nursing), household help, day activities, senior housing, specialized dementia wards, the Leef Thuis bundled home-care package, the GRZPLUS geriatric rehabilitation platform jointly operated with Omring (combining for ~17,500 clients across 51 locations), the De Where palliative ward, the Wijkkliniek community clinic with Dijklander Hospital, and a FACT VVT psychiatric crisis team that is described as unique in the Dutch VVT sector.

The technology layer centers on the Caren client portal (allowing clients to view care dossiers, appointments, and messages, with family access management and two-factor authentication), PGO integration for medical-record portability, and a suite of remote-monitoring and assistive hardware (Compaan, Medido, Tessa, Thuiszorg Digiteams). Methodologically, De Zorgcirkel has institutionalized the Persoonsgericht Werken person-centered care framework co-developed with the Trimbos Institute, and applies Dementia Care Mapping (DCM) using trained Mappers as a systematic observational quality tool. No public APIs, SDKs, or proprietary AI/ML systems are documented.

The business model is structurally funded by the Dutch statutory reimbursement framework — primarily the Health Insurance Act (Zvw), Long-term Care Act (Wlz), and Social Support Act (Wmo) — under contracts with most major Dutch health insurers. A supplementary transaction-based revenue stream comes from private/self-pay services including meal delivery (from €6.50 per meal), senior housing rentals, and wellness programs such as 65+ Fitness. Marketing and patient acquisition run through a referral-driven GTM model anchored on general practitioners, hospitals, the public ZorgkaartNederland ratings platform, an in-house bemiddelingsbureau (mediation bureau), and local community partnerships, with no evidence of traditional advertising spend.

Name

The Care Circle

Legal name

De Zorgcirkel

Website

https://zorgcirkel.nl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

De Zorgcirkel is a private Dutch elderly care provider headquartered in Purmerend, delivering integrated home care, residential living, geriatric rehabilitation, and palliative services to approximately 7,500 clients across four North Holland regions through 4,700 staff and statutory Dutch reimbursement contracts.

Ownership category

akta.pro rank

Product category

Elderly Care Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (624120), Nursing and Residential Care Facilities (623)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Dementia/Alzheimer’s Care Management & Behavioral Support (HLADALAF)

akta.pro secondary industries

Dementia Personal Care (ADLs) Support (HSABAEAB), Dementia Care Coordination & Care Planning (HSABAEAJ), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)

Keywords

• Elderly care services
• Home nursing care
• Geriatric rehabilitation
• Residential care facilities
• Dementia care services

Headquarters

HQ city

Purmerend

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Health Insurance Act (Zvw) Services: Home care, nursing care, and medical treatments covered under the Dutch Health Insurance Act, reimbursed through health insurance companies. De Zorgcirkel has contracts with most major Dutch health insurers.
2. Long-term Care Act (Wlz) Services: Residential care and intensive care services covered under the Long-term Care Act, funded through the Dutch social insurance system.
3. Social Support Act (Wmo) Services: Household help and support services funded through municipal social support arrangements.
4. Private/Self-pay Services: Additional services such as meal delivery, senior housing rentals, and wellness programs charged directly to clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

De Zorgcirkel operates as a multi-service elderly care organization providing home care (Zorg thuis), residential living with integrated care (Wonen met zorg), and specialized clinical services including geriatric rehabilitation, dementia care, palliative care, and outpatient therapies. The organization serves approximately 7,500 elderly clients across four regions in North Holland (Purmerend, Zaanstreek, Edam-Volendam, Noord-Kennemerland) with 4,700 staff and over 1,000 volunteers. Services are reimbursed through Dutch health insurance (Zvw), long-term care (Wlz), and municipal social support (Wmo) frameworks.

Product overview

De Zorgcirkel operates as a multi-service elderly care organization offering a unified portfolio of home care, residential living, and specialized clinical services across four Dutch regions (Purmerend, Zaanstreek, Edam-Volendam, and Noord-Kennemerland). The core offering centers on Zorg thuis (home care) — including nursing, household help, meal delivery, dementia support, and personal alarm systems — and Wonen met zorg (housing with care), spanning residential locations, dementia wards, and senior apartments. These are supported by Geriatrische Revalidatiezorg (GRZ) for post-hospital recovery, palliative-terminal care (including the De Where ward and Torenerf hospice apartments), and the FACT VVT crisis team for at-home psychiatric crisis intervention. The Caren Client Portal serves as the primary digital entry point, enabling clients to view their care dossier, appointments, and messages, with PGO integration allowing medical data portability. A suite of digital aids (Medido, Compaan, Tessa, Digiteams) extends care into the home. Therapies (physiotherapy, ergotherapy, speech therapy, dietetics, psychology, spiritual care) and wellness programs (65+ Fitness, Day Activities) complement the clinical and custodial care layers. GRZPLUS, the joint rehabilitation brand with partner Omring, anchors the specialized research and recovery mission. The organization serves approximately 7,500 elderly clients with 4,700 staff and over 1,000 volunteers.

Differentiator

Problem solved

Functional benefit

Brands

• Caren: Client portal platform for accessing care records and communicating with care staff
• GRZPLUS
• G'oud

Products and services

• Home Care Services (Zorg thuis)
• Residential Care (Wonen met zorg)
• Geriatric Rehabilitation (Geriatrische Revalidatiezorg / GRZ)
• Palliative and Terminal Care (Palliatief Terminale Zorg)
• Leef Thuis (Volledig Pakket Thuis / VPT)
• Caren Client Portal
• GRZPLUS
• Bemiddelingsbureau (Mediation Bureau)
• Wijkkliniek (Community Clinic)
• Medical Treatment Service (Medische Behandeldienst)

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• GRZPLUS (De Zorgcirkel + Omring)coreStrategic or Co-development Partner · 1 January 2019Intensive collaboration between De Zorgcirkel and Omring for geriatric rehabilitation and recovery care (GRZ). Combined they serve approximately 17,500 clients from 51 locations. Focuses on faster, better, and more pleasant recovery for elderly after accidents, strokes, or joint surgeries. Joint research agenda covering ambulatory GRZ, care technology, and quality measurement.
• RegioplatformcoreStrategic or Co-development PartnerCollaboration platform of hospitals, general practitioners, and VVT organizations (nursing homes, residential care, and home care) in North Holland North and Zaanstreek Waterland regions. Jointly develops ideas and plans to make regional healthcare future-proof.
• VONK (Noord-Holland Noord)coreStrategic or Co-development PartnerCollaborative network of healthcare providers, welfare organizations, housing corporations, municipalities, insurance office, and health insurer VGZ. Goal: enabling elderly to live safely at home longer with maintained quality of life, supported by informal and formal care.
• G'oud Zaanstreek-WaterlandminorStrategic or Co-development PartnerRegional program bringing together partner organizations in Zaanstreek-Waterland to provide meaningful existence for every person at every age. Shared vision and driving force across multiple partner organizations.
• Acute Care Network (Magentazorg, Geriant, Evean, HONK, Noordwest Ziekenhuis)coreStrategic or Co-development PartnerIntensive collaboration for acute care situations in Alkmaar region. Enables rapid referral to appropriate care through a shared phone number available 24/7. Joint bed management app provides real-time visibility of available care spots. Aims to reduce emergency room visits and hospital admissions.
• UNO Amsterdam (Universitair Netwerk Ouderengeneeskunde)minorStrategic or Co-development PartnerUniversity Network for Elderly Care Medicine Amsterdam. De Zorgcirkel participates alongside 23 other elder care organizations. Scientific committee members collaborate within this network on research topics including geriatric rehabilitation, dementia care, and care organization.
• Hogeschool van Amsterdam (HvA)minorStrategic or Co-development PartnerPartnership with Amsterdam University of Applied Sciences for research collaboration and knowledge exchange in elderly care.
• Hospice In VrijheidminorStrategic or Co-development PartnerCollaboration with hospice in Waterland region for palliative terminal care. De Zorgcirkel provides nursing care during three daily care moments, with GPs responsible for medical care.
• Facility Suppliers (Rentex Floron, SCA, Ecolab, HSD, GP Groot, SAIN)minorOthersPartnerships with various suppliers for sustainable facility management including laundry services, sanitary products, cleaning products, window cleaning, waste management, and group purchasing through SAIN (16-institution purchasing consortium).
• WelzijnWonenPlusminorChannel Partner/ Reseller/ DistributorPartnership for meal delivery service (tafeltje dekje) in Wormerland region. Volunteers from WelzijnWonenPlus deliver warm meals to clients' homes.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cordaan: Large Amsterdam-based VVT and disability-care provider offering home care, residential elderly care, and dementia services — directly comparable in scale and service mix, operating in the adjacent Greater Amsterdam region.
• Magentazorg: North Holland VVT organization offering home nursing, residential care, and dementia services — directly comparable to De Zorgcirkel in scale, geography (Alkmaar region), and Acute Care Network participation.
• Geriant: North Holland specialist in dementia case management and home-based dementia support — overlapping with De Zorgcirkel's dementia case management and DCM-based psychogeriatric services, and a co-partner in the regional Acute Care Network.
• Omring: West-Friesland-based Dutch VVT provider offering home care, residential care, and geriatric rehabilitation — direct peer and GRZPLUS joint-venture partner of De Zorgcirkel, serving overlapping elderly populations with a comparable service portfolio.
• Archipel Zorggroep: Eindhoven-region Dutch VVT provider delivering intramural care, dementia specialization, and home care — comparable scale and service portfolio outside of North Holland.
• Pieter van Foreest: Westland-region Dutch VVT organization with nursing homes, rehabilitation, and home care — comparable integrated elder care operator under similar Zvw/Wlz/Wmo funding structure.
• Evean: Major North Holland VVT provider delivering home care, residential living, and specialist geriatric services across the same operating region as De Zorgcirkel, including partnership in the Alkmaar Acute Care Network.
• Vivium Zorggroep: Gooi en Vechtstregion VVT provider with home care, residential locations, and rehabilitation services — comparable Dutch regional integrated elder care operator with similar statutory funding mix.

Regional players

• TanteLouise: Southern Netherlands (West-Brabant) VVT provider offering home care, residential living, and dementia services — comparable regional integrated elder care operator with similar Dutch statutory reimbursement model.

Broad incumbents

• Laurens: Large Rotterdam-based VVT organization with residential locations, rehabilitation, home care, and hospice services — broader Dutch incumbent comparable in full-service elder care delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/zorgcirkel

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Care Circle