Welzijnwonenplus
WelzijnWonenPlus is a Dutch regional welfare foundation delivering practical and social support services to independently living elderly and vulnerable residents across 7 municipalities in the Zaanstreek-Waterland region, using 1,000+ coordinated volunteers and 26–28 professional consultants funded primarily by municipal subsidies and a low-cost subscription model.
- Company typePrivate
- Founded2010
- HeadquartersPurmerend, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Welzijnwonenplus does
WelzijnWonenPlus is a Dutch regional welfare foundation (Stichting WelzijnWonenPlus, ANBI-registered) that supports independently living elderly people and other vulnerable residents across 7 municipalities in the Zaanstreek-Waterland region, with an extension into the Alkmaar buitengebied (Schermer, Graft-De Rijp). The organization operates 7 physical service points staffed by 26–28 professional consulenten (consultants) plus a 1,000+ volunteer workforce, and delivers a catalog of more than 15 services spanning practical support (grocery delivery, meal delivery via De Zorgcirkel, computer help, handyman, garden help, moving, transportation, district-bus Wijkbus Wormerland) and social support (friendly home visits, phone circles, coffee drop-ins, social activities, joint meals), as well as dedicated caregiver and young-caregiver support services.
The service model is subscription-gated: €6/month for general subscribers, €3/month for tenants of six partner housing corporations (Eigen Haard, Intermaris, Rochdale, De Vooruitgang, Woonwaard, Wooncompagnie), and €10/month for homeowners. Most core services are provided free to subscribers, with cost-recovery charges only on garden help (€5/hour), grocery delivery (€2.50 per delivery), meals (€8.30 per meal), and transport (€0.40/km). There is no proprietary technology platform; service delivery relies on volunteer coordination by consulenten, a WordPress website, and standard consumer digital tools. The organization is governed by a directeur-bestuurder and a 4-member Raad van Toezicht (Supervisory Board).
Revenue is dominated by municipal subsidies from the 7 servicing municipalities, supplemented by subscription fees, donations (tax-deductible under ANBI status starting at €15/year), and per-use service fees. Customer acquisition flows through housing-corporation tenant referrals, municipality partnerships, community presence at the service points, social-media channels, and word-of-mouth. Recent strategic moves include the launch of the Energiebrigade in Alkmaar buitengebied (June 2026), co-location of VVO transport services at the Purmerend HQ (May 2026), takeover of social-cultural and youth work at buurtcentrum De Bolder (April 2025), and acquisition of the vrijwilligerswaterland.nl volunteer-matching website (2025). All staff and volunteers hold VOG (Verklaring Omtrent Gedrag) certificates and the organization is GDPR/AVG-compliant.
Welzijnwonenplus firmographics
Firmographics- Name
- Welzijnwonenplus
- Legal name
- Stichting WelzijnWonenPlus
- Website
- https://welzijnwonenplus.nl
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WelzijnWonenPlus is a Dutch regional welfare foundation delivering practical and social support services to independently living elderly and vulnerable residents across 7 municipalities in the Zaanstreek-Waterland region, using 1,000+ coordinated volunteers and 26–28 professional consultants funded primarily by municipal subsidies and a low-cost subscription model.
- Ownership category
- akta.pro rank
Welzijnwonenplus industry classification
Industry- Product category
- Social Welfare Services for Independent Living
- NAICS
- Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE)
- akta.pro secondary industries
- Companion Care & Social Support (non-clinical) (HLADAGAB), Community Resources, Social Services & Transportation Coordination (HLADALAK)
Keywords
Where Welzijnwonenplus is headquartered
LocationHeadquarters
- HQ city
- Purmerend
- HQ country
- Netherlands
- HQ region
- Europe
Offices8 records
Markets served
Welzijnwonenplus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Municipality Subsidies: Primary funding from municipal subsidies from the municipalities in their service area (Zaanstreek/Waterland and Graft de Rijp and Schermer)
- Subscription Fees: Monthly subscription fees from subscribers: €6/month for general public, €3/month for tenants of partner housing corporations
- Donations and Sponsoring: Donations (starting from €15/year) and sponsoring from businesses and individuals. Donations are tax-deductible due to ANBI status
- Service Fees: Small fees for specific services such as garden help (€5/hour), grocery delivery (€2.50), meal delivery (€8.30), district bus (strip cards)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard subscription for general public |
| Subscription | Monthly | Discounted subscription for housing corporation tenants |
| Usage-based | Pay-as-you-go | Garden assistance service |
| Unit Pricing | Pay-as-you-go | Grocery delivery service |
| Unit Pricing | Pay-as-you-go | Meal delivery (Tafeltje Dekje) |
| Usage-based | Pay-as-you-go | Private transport service |
| Subscription | Annual | District bus membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Welzijnwonenplus product offering
Product offeringCore offering
WelzijnWonenPlus is a regional Dutch welfare foundation that delivers practical and social support services to independently living elderly and vulnerable residents through a network of trained volunteers coordinated by professional consultants. The core offering is a subscription-based service (€3-€6/month) granting access to in-home assistance such as administrative support, grocery delivery, computer help, handyman tasks, garden maintenance, transportation, caregiver support, friendly home visits, phone check-ins, meal delivery, and social activities, delivered across 7 service points in the Zaanstreek-Waterland region.
Product overview
WelzijnWonenPlus is a regional welfare organization offering a subscription-based service model for independent living support. The core offering consists of practical and social services delivered by trained volunteers for elderly and vulnerable residents in 7 municipalities across the Zaanstreek-Waterland region. Services include administrative support, grocery and meal delivery, computer help, handyman and garden assistance, transportation (including Wijkbus Wormerland), caregiver support, friendly home visits, phone circles, energy coaching, and social activities. Access requires a subscription (€3-€10/month depending on housing status), with most services provided free of charge to subscribers except for materials, garden help (€5/hour), and transport (€0.40/km).
Differentiator
Problem solved
Functional benefit
Products and services
- Administrative Support (Administratieve ondersteuning)
Quantifiable outcome
- Volunteers perform light household tasks (max 1.5-2 hours per job) for subscribers up to 3-4 times per year
- +1 more outcomes
Companies that use Welzijnwonenplus
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Welzijnwonenplus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Welzijnwonenplus partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- VVO (Vervoersorganisatie Purmerend)minorTransportation organization that relocated to WelzijnWonenPlus headquarters in Purmerend, continuing their services from the shared location.
- Eigen HaardcoreHousing corporation partner. Eigen Haard tenants receive discounted subscription rates (€3/month vs €6/month). Partnership involves subscriber referrals and community support services.
- IntermariscoreHousing corporation managing ~17,300 homes in Purmerend, Hoorn, and Monnickendam. Intermaris tenants receive discounted subscription rates. Partnership supports independent living for tenants.
- RochdalecoreHousing corporation providing affordable housing for low-income residents in Amsterdam, Zaanstad, Purmerend, Diemen, and Landsmeer. Partnership involves subscriber referrals and tenant support services.
- De VooruitgangcoreHousing corporation focused on affordable housing for vulnerable populations in Edam-Volendam area. Tenants receive discounted subscription rates.
- WoonwaardcoreHousing corporation managing ~15,000 social rental homes in Alkmaar and Dijk en Waard municipalities. Partnership supports tenant wellbeing.
- WooncompagniecoreHousing corporation managing 14,000 social rental homes in 8 municipalities with 53 villages in North Holland. Wooncompagnie tenants receive discounted subscription rates.
- Het BuitenhuisminorLogement and day arrangement facility in Wijdewormer for people with beginning chronic or incurable diseases like Alzheimer, Parkinson, and MS.
- G'oud Zaanstreek-WaterlandcoreCollaborative network of social organizations, elderly care organizations, municipalities, housing corporations, doctors, hospitals, mental health care, insurers, and seniors working together for healthy aging in the region.
- Wegwijzer bij kankerminorFoundation providing (ex-)cancer patients and their relatives with insight into regional help and aftercare, with an informative website and helpdesk of trained volunteers.
- WormerWonenminorHousing corporation with ~2,200 homes in Wormer, actively expanding and sustainability renovation through solar panels.
- Fonds Sluyterman van LoominorDutch foundation supporting projects that improve elderly wellbeing, providing subsidies to organizations focused on reducing loneliness and strengthening social involvement.
- Netwerk Dementie & Ouderenpsychiatrie Zaanstreek-WaterlandminorNetwork for dementia and elderly psychiatry in Zaanstreek-Waterland region, supporting coordination of care for elderly with cognitive issues.
- De ZorgcirkelcoreHealthcare organization preparing and delivering meals (Tafeltje Dekje) from De Zorgcirkel kitchen locations, including Torenerf in Wormer. Meals are delivered by WelzijnWonenPlus volunteers.
- PLUS SupermarktminorGrocery delivery partnership for subscribers in Purmerend and Waterland. Volunteers deliver groceries from PLUS supermarkets.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Welzijnwonenplus competitors and assessment
Company assessmentRegional players
- Participe Amstelland: Welfare organization in Amstelland region (Amstelveen, Ouder-Amstel, Uithoorn) delivering well-being, elderly support and community services on behalf of municipalities. Comparable funding model (WMO/social-domain contracts) and service mix, but in a different geography.
- Combiwel: Amsterdam-based welfare organization providing community support, elderly services, and social-cultural work. Comparable business model and service mix, but operating in a different (urban Amsterdam) geography than WelzijnWonenPlus's Zaanstreek-Waterland footprint.
Direct peers
- Stichting WonenPlus: National Dutch federation of regional WonenPlus welfare organizations (WelzijnWonenPlus operates as 'Regionale Stichting WonenPlus'). Direct peer and likely parent federation; supports the same subscription-based elderly service model across multiple Dutch regions.
- Humanitas: Major Dutch welfare organization offering a broad portfolio of elderly support, caregiver respite, and community services across multiple regions. Highly comparable as a subscription/club-funded welfare NGO delivering in-home practical and social support to independently living elderly.
- Mezzo: National Dutch association for informal caregivers (mantelzorgers), providing advice, respite and recognition programs. Directly comparable to WelzijnWonenPlus's mantelzorgondersteuning service line, which is delivered via specialist consulenten at the Wormerland and other locations.
- MEE: Dutch national network supporting people with disabilities and chronic conditions through information, advice, and case management. Comparable as a non-medical social-assistance organization funded by municipalities to help vulnerable people live independently.
Broad incumbents
- Cordaan: Large North Holland healthcare and welfare provider offering home care, elderly housing, and welfare services. Comparable elderly-support customer segment, but operates at much larger scale and includes clinical home health alongside welfare services.
- Evean: North Holland-based care and welfare provider serving elderly and vulnerable populations, including home care, district nursing and welfare work. Comparable regional footprint in Noord-Holland and overlapping elderly-support service offering.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Welzijnwonenplus social profiles
Digital presenceWelzijnwonenplus compliance and trust
Trust signalCompliance3 records
Welzijnwonenplus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Welzijnwonenplus leadership team
Management profileNumber of profiles
Profiles1 record
Welzijnwonenplus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Welzijnwonenplus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Welzijnwonenplus
What does Welzijnwonenplus do?
WelzijnWonenPlus is a regional Dutch welfare foundation that delivers practical and social support services to independently living elderly and vulnerable residents through a network of trained volunteers coordinated by professional consultants. The core offering is a subscription-based service (€3-€6/month) granting access to in-home assistance such as administrative support, grocery delivery, computer help, handyman tasks, garden maintenance, transportation, caregiver support, friendly home visits, phone check-ins, meal delivery, and social activities, delivered across 7 service points in the Zaanstreek-Waterland region.
Is Welzijnwonenplus a public or private company?
Welzijnwonenplus is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Welzijnwonenplus founded?
Welzijnwonenplus was founded in 2010. It employs 11 to 50 people.
Where is Welzijnwonenplus based?
Welzijnwonenplus is headquartered in Purmerend, Netherlands, in the Europe region.
How does Welzijnwonenplus make money?
Four revenue lines are on record. Municipality Subsidies are the primary driver. The others are subscription Fees, donations and Sponsoring and service Fees.
Who are Welzijnwonenplus's main competitors?
Regional players on record are Participe Amstelland and Combiwel. Direct peers are Stichting WonenPlus, Humanitas, Mezzo and MEE. Broad incumbents are Cordaan and Evean.
Does Welzijnwonenplus have an API?
No public API is recorded for Welzijnwonenplus.
What industry is Welzijnwonenplus in?
Welzijnwonenplus's product category is Social Welfare Services for Independent Living. Its primary akta.pro industry code is HLADAAAE, Independent Living with Supportive Services (Light ADL/IADL Support), with a secondary code of HLADAGAB, Companion Care & Social Support (non-clinical). Its NAICS code is 62412 and its SIC code is 8300.