What Kopfstand does

Kopfstand GmbH is a privately held, owner-managed full-service advertising and marketing agency headquartered in Bielefeld, Germany (Markgrafenstraße 3, 33602 Bielefeld). Founded in 2000 and registered as a German limited liability company (GmbH, HRB 43222 at Amtsgericht Bielefeld), the agency has operated for over 25 years serving German small and medium-sized enterprises and Mittelstand companies. Its primary go-to-market targets owner-managed businesses that lack in-house marketing staff, positioning itself as an external marketing department ("Werbeabteilung"). The customer base spans utilities (Stadtwerke Bielefeld), banking (Volksbank Bielefeld-Gütersloh), kitchen manufacturing (nobilia), logistics (SW-Paratus, Spedition Höcker), real estate (Wilhelm Eins), SAP consulting (Sandmeier), and consumer brands (snabbroom), with several client relationships extending 20+ years (Brockmeyer since 2002, IME Seminare since 2001).

The agency's core offering spans Corporate Branding, Corporate Design, Webdesign, Frontend Development, Online Marketing (SEO, SEA, Email), Employer Branding, E-Commerce, Print, and Marketing Strategy under a single integrated roof. Its technology stack includes WordPress and TYPO3 CMS development, plus WooCommerce, Magento, and Shopware for e-commerce. Marketing operations rely on Google Analytics, Google Tag Manager, Google Ads, Hotjar, Meta Pixel, Facebook Custom Audiences, Borlabs Cookie for consent management, and Salesforce as a demonstrated CRM integration point (documented in the SW-Paratus project). The agency publishes a content blog covering SEO, web design, social media, CMS comparisons, and core web vitals.

Revenue is generated almost entirely through project-based fixed-price professional services packages ("Pauschalangebote"), with scope and pricing determined per engagement rather than via published rate cards or hourly billing. A minor Amazon EU Partner Program affiliate stream exists. Customer acquisition is sales-led via the agency's website contact form, direct phone, email, referrals, and inbound inquiries; the agency emphasizes personal consultation, workshop-based discovery, and relationship-driven sales. Project delivery is supported by a small multidisciplinary team of programmers, designers, online marketing specialists, and copywriters operating from the Bielefeld office.

Name

Kopfstand

Legal name

kopfstand GmbH

Website

https://kopfstand-web.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Kopfstand is a Bielefeld-based, owner-managed full-service advertising agency providing branding, corporate design, web development, online marketing, and employer branding services to German SMEs and Mittelstand companies. It delivers project-based fixed-price packages using WordPress, TYPO3, WooCommerce, Magento, and Shopware, with a primary regional focus on Ostwestfalen-Lippe.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

Keywords

• Advertising agency services
• Corporate branding
• Web design development
• Online marketing services
• Employer branding

Headquarters

HQ city

Bielefeld

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services (Project-Based): kopfstand generates revenue primarily through project-based professional services including branding, web design, corporate design, online marketing, and related consulting. They charge via fixed-price project packages rather than hourly rates, as stated in their FAQ: 'Wir arbeiten mit Pauschalangeboten' (We work with fixed-price packages). Additional services beyond the original scope are communicated and billed separately.
2. Affiliate / Partner Program Revenue: kopfstand is a participant in the Amazon EU Partner Program, earning advertising cost refunds through the placement of ads and links to Amazon.de on their website.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Kopfstand is a full-service advertising agency (Werbeagentur) based in Bielefeld, Germany, providing integrated marketing services under one roof. The agency delivers corporate branding and corporate design, web design and frontend development using WordPress, TYPO3, Magento, WooCommerce, and Shopware, plus online marketing (SEO, SEA, email marketing), employer branding/recruiting campaigns, e-commerce shop development, print communications, copywriting/PR, and strategic workshops for SMEs and Mittelstand companies.

Product overview

Kopfstand is a full-service advertising agency based in Bielefeld, Germany, offering a comprehensive portfolio of marketing and digital services. The agency provides a unified service offering centered on branding, digital marketing, and web development. Core services include Corporate Branding, Corporate Design, Webdesign, Online-Marketing (SEO/SEA), E-Commerce, Employer Branding, Print, and Text/PR. These are delivered through specific platform modules including WordPress and TYPO3 CMS development, and the agency works with e-commerce platforms WooCommerce, Magento, and Shopware. The agency operates as a single integrated offering rather than separate product tiers, combining strategy, creative design, and technical implementation under one roof.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Branding Strategy and conception of brand presence for businesses, including brand positioning, messaging, and brand identity development.
• Corporate Design Visual identity development including logos, color palettes, typography, and brand guidelines for consistent visual communication across touchpoints.
• Webdesign & Webentwicklung Website design and individual development, creating custom digital presences with user experience focus and responsive design for businesses.
• Frontend Entwicklung Frontend web development translating designs into functional, responsive websites using modern development standards and CMS platforms.
• Online-Marketing Digital marketing services including SEO, SEA, email marketing, social media campaigns, and comprehensive online advertising for business clients.
• E-Commerce Shop Development Custom online shop development using Magento, WooCommerce, and Shopware with conversion optimization, multi-language support, and complex product configurations.
• Employer Branding & Recruiting Campaigns Employer branding services to position companies as attractive employers, including employer branding videos, social media ad campaigns, custom landing pages, applicant management systems, and recruitment campaign execution.
• Marketingstrategie Marketing strategy development and communication strategy planning for SMEs and regional businesses.
• Text und PR Copywriting and public relations services including SEO-optimized content creation and press relations for business clients.
• Print Design & Production Print media design and production including brochures, flyers, catalogs, business papers, magazines, and promotional materials.
• Strategic Workshops Strategic workshop facilitation for brand development, website planning, and marketing concept development as a standalone paid engagement.

Quantifiable outcome

• Clients such as Brockmeyer (garden center, 3 locations) have maintained relationships with kopfstand since 2002; IME Seminare since 2001, indicating high client retention.
• +1 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

One partnership is on record.

• Amazon EU Partnerprogramm (Amazon Associates)minorGTM or Marketing Partnerkopfstand participates in the Amazon EU Partner Program as an affiliate partner. The program is designed to provide a medium for websites through which advertising revenue is earned by placing advertisements and links to Amazon.de. This is a minor revenue stream for the agency.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• nexum: German full-service digital agency providing strategy, design, web, content marketing, and online advertising. Directly comparable integrated offering to kopfstand, serving similar B2B and Mittelstand clients.
• wob AG: Bielefeld-headquartered full-service agency offering branding, digital, design, and consulting services. The closest geographic and service-line peer to kopfstand, operating in the same regional Mittelstand market with a comparable integrated value proposition.
• Cyperfection: Cologne-based digital agency focused on performance marketing, SEO/SEA, web development, and e-commerce. Overlaps with kopfstand's online marketing and web services, though more specialized and less brand-creative.
• Kolle Rebbe: Hamburg creative agency delivering integrated brand, digital, and communications work. Comparable to kopfstand across brand identity, campaigns, employer branding, and digital experience projects.
• Thjnk: German creative and brand agency with offices in Hamburg, Berlin, Düsseldorf, and Munich. Provides branding, campaigns, and digital strategy comparable to kopfstand's offering, though at larger scale and with stronger creative recognition.
• denkwerk: Cologne-based digital agency offering web development, e-commerce, online marketing, and brand communication. Comparable to kopfstand in combining technical implementation (CMS, e-commerce) with creative and marketing services.
• Scholz & Friends: Hamburg-headquartered full-service agency offering brand strategy, design, digital, and integrated marketing. Competes with kopfstand for German enterprise and Mittelstand clients across overlapping service lines.
• KNSKB+: Hamburg-based brand and digital agency combining strategy, design, and technology. Overlaps with kopfstand across corporate branding, web development, and digital campaign execution for German-speaking clients.
• Serviceplan Group: Germany's largest independent agency group, offering integrated brand, digital, e-commerce, and marketing strategy services across all major channels. Operates at significantly greater scale than kopfstand but competes for the same Mittelstand and enterprise marketing budgets with a comparable full-service model.
• Jung von Matt: Leading German creative and digital agency group with offices across Germany. Comparable to kopfstand across branding, digital campaigns, web, and employer branding, but at a much larger scale and with stronger creative-award positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kopfstand

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kopfstand