ISG Insurance LLC

What ISG Insurance LLC does

ISG Insurance, LLC is a privately held, family-owned independent insurance agency headquartered in Clinton, Tennessee, operating four offices across East Tennessee (Clinton, Knoxville, Jacksboro, and Oneida). The agency distributes personal, commercial, employee benefits, and specialty insurance products as a broker representative of nine named carriers — Allstate, Encova, Farmers Mutual TN, Foremost, Nationwide, Penn National, Progressive, Safeco, and Travelers — earning commission revenue on policies placed. Its product catalog spans auto, homeowners, motorcycle, recreational vehicle, boat, renters, condo, mobile home, and rental property insurance on the personal side, alongside business owners policy, general liability, commercial auto, commercial property, commercial umbrella, workers' compensation, construction, contractors, bonds, and farm insurance on the commercial side, plus health, dental, vision, disability, group, and voluntary benefits.

The agency's go-to-market is sales-led and relationship-driven: agents deliver one-on-one consultations by phone and in-office, conduct annual policy reviews, and run a Refer-A-Friend program for customer-driven acquisition. Distribution is supported by a Zywave-powered website (isgauto.com) offering online quote requests, educational blog content on insurance topics, and social media presence on Facebook and LinkedIn. The agency serves individuals, families, and small-to-medium businesses in Tennessee, with no evidence of geographic expansion beyond the state or of digital-product channels beyond the standard agency website.

Underlying technology is conventional for an independent agency: no proprietary platform, no APIs or SDKs, no AI/ML components, and no documented integrations beyond the Zywave website vendor relationship. Revenue is commission-based with quote-driven pricing individualized per customer risk profile and monthly billing cadence. The agency has no parent company, no institutional investors, no disclosed funding, and operates as a single legal entity under Tennessee jurisdiction.

Name

ISG Insurance LLC

Legal name

ISG Insurance, LLC

Website

https://isgauto.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

ISG Insurance, LLC is a privately held, family-owned independent insurance agency in Tennessee, operating four East Tennessee offices (Clinton, Knoxville, Jacksboro, Oneida) and distributing personal, commercial, employee benefits, and specialty insurance on commission from nine carrier partners to individuals and small businesses.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

akta.pro secondary industries

Public Liability (Premises/Operations) (FSAJADAD), Hired & Non-Owned Auto (FSAJABAE)

Keywords

• Independent insurance agency
• Personal insurance lines
• Commercial insurance brokerage
• Multi-carrier insurance
• Employee benefits coverage

Headquarters

HQ city

Clinton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Insurance Commission Revenue: As an independent insurance agency, ISG Insurance earns revenue through commissions paid by insurance carriers for policies sold. Agents work with multiple carriers (Allstate, Encova, Farmers Mutual TN, Foremost, Nationwide, Penn National, Progressive, Safeco, Travelers) to find optimal coverage and pricing for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

ISG Insurance LLC is an independent insurance agency that sells personal, commercial, and employee benefits insurance policies from multiple carrier partners (Allstate, Encova, Farmers Mutual TN, Foremost, Nationwide, Penn National, Progressive, Safeco, Travelers). The agency serves individuals, families, and small-to-medium businesses in Clinton, Knoxville, Jacksboro, and Oneida, Tennessee through licensed insurance agents who consult with customers and tailor policies across personal lines (auto, home, recreational vehicles), commercial lines (general liability, BOP, workers' comp, contractors), and group benefits (health, dental, vision). Revenue is earned through carrier commissions on policies placed.

Product overview

ISG Insurance LLC is an independent insurance agency offering a comprehensive portfolio of personal and commercial insurance products. The agency operates as a locally owned and operated business with offices in Clinton, Knoxville, Jacksboro, and Oneida, Tennessee. Their product portfolio includes: Personal lines (Auto, Homeowners, Motorcycle, Recreational Vehicle, Boat, Renters, Condo, Mobile Home, Rental Property, and Other Personal including Identity Theft and Umbrella); Commercial lines (Business Insurance, General Liability, Business Owners Policy, Commercial Auto, Commercial Property, Commercial Umbrella, Workers' Compensation, Construction, Contractors, Bonds, and Farm Insurance); and Employee Benefits (Health, Dental, Vision, Disability, Group Benefits, and Voluntary Benefits). As an independent agency, they represent multiple carrier partners including Allstate, Encova, Farmers Mutual TN, Foremost, Nationwide, Penn National, Progressive, Safeco, and Travelers to provide tailored insurance solutions to individuals and businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core.

• AllstatecoreOthersMajor national insurance carrier providing auto, home, and other personal insurance products. Customers can access Allstate coverage and pay bills through ISG Insurance.
• EncovacoreOthersRegional insurance carrier offering commercial and personal lines coverage. Customers can access Encova products through ISG Insurance agency.
• Farmers Mutual TNcoreOthersTennessee-based mutual insurance company providing coverage to local policyholders. Strong regional presence in the state.
• ForemostcoreOthersInsurance carrier specializing in specialty products including mobile home insurance, landlord policies, and niche personal lines.
• NationwidecoreOthersMajor national insurance carrier providing a broad range of insurance and financial products. Customers can access Nationwide coverage through ISG.
• Penn NationalcoreOthersRegional insurance carrier operating primarily in the mid-Atlantic and southeastern states, offering personal and commercial insurance.
• ProgressivecoreOthersMajor national auto insurance carrier known for competitive rates and the Name Your Price tool. Provides auto and specialty coverage.
• SafecocoreOthersLiberty Mutual subsidiary offering personal insurance products. Provides auto, home, and umbrella coverage options.
• TravelerscoreOthersMajor national insurance company offering comprehensive commercial and personal lines coverage including auto, home, and business insurance.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Hub International: Large national insurance brokerage offering personal, commercial, and benefits lines across the U.S., including a growing presence in the Southeast. Comparable to ISG on independent multi-line broker model and as an active consolidator of mid-size independent agencies.
• Erie Insurance: Regional P&C carrier distributing through independent agents across the Midwest and Mid-South, including Tennessee. Comparable to ISG because it represents one of the carrier-side parallels to ISG's distribution role and competes for the same Tennessee personal and small-commercial customers.
• Acrisure: Large PE-backed insurance and risk services rollup with deep personal, commercial, and benefits broker capabilities nationally. Comparable to ISG as the type of aggregator actively consolidating independent agencies of ISG's size and as a competitor for regional carrier relationships.
• Country Financial: Regional mutual insurer distributing personal, commercial, and life/benefits products through agents in Midwestern and Southern states. Comparable to ISG on multi-line agent-distributed insurance model and on serving rural and small-town customers.
• Brown & Brown: Large national insurance broker offering personal, commercial, and employee benefits across multiple carrier partners. Comparable to ISG on multi-line independent agency model and on serving small/mid commercial customers, though at substantially greater scale.
• AssuredPartners: Large PE-backed insurance brokerage rollup acquiring independent agencies across the U.S. Directly comparable to ISG as a buyer/aggregator of agencies like ISG and as a competing destination for carrier appointments and producer talent in Tennessee.

Direct peers

• Brown Insurance Group: Tennessee-headquartered independent insurance agency offering personal, commercial, and benefits coverage across multiple carrier partners. Directly comparable to ISG on size, multi-line breadth, independent agency model, and Tennessee regional presence.
• Higginbotham: Texas-headquartered independent insurance brokerage with multi-line personal, commercial, and employee benefits offerings across multiple carriers. Comparable to ISG on independent multi-line model and small-/mid-commercial focus, but at much larger scale.
• Houchens Insurance Group: Multi-state independent insurance agency rooted in Kentucky/Tennessee/Indiana, offering personal, commercial, and benefits lines through multiple carrier partnerships. Directly comparable to ISG as a regional independent agency in adjacent Mid-South geographies.

Regional players

• Farm Bureau Health Plans: Tennessee Farm Bureau-affiliated insurance operation selling personal, farm, and commercial coverage through exclusive agents across the state. Comparable to ISG because it competes for the same Tennessee personal-auto, homeowners, and farm customers using an agent-driven distribution model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ISGAUTOINSURANCE
• LinkedInlinkedin.com/company/isg-auto-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ISG Insurance LLC