What Andana Consulting does

Andana Consulting, LLC is a privately held professional services firm founded in 2014 and headquartered in Clarksville, Maryland, with an additional office in Ohio. The firm is SBA-Certified as both a Woman-Owned Small Business (WOSB) and a HUBZone small business, registrations that grant eligibility for federal contracting set-aside programs (CAGE 75CM1, UEI CEL3KX68KUH5, primary NAICS 541611). It employs between 1 and 10 people and operates without institutional funding or parent-company backing.

Andana delivers an integrated portfolio of consulting and creative services to government contractors and other professional services firms. Offerings span agency communications, document management, editing and graphic design, staff augmentation, proposal development, growth strategy, marketing, and training. The firm derives much of its positioning from direct collaboration with government contractor clients, which it leverages as a credibility anchor in messaging to federal-market buyers. The go-to-market motion is sales-led and relationship-driven, executed via direct outreach, industry association participation across organizations such as SAME, AFCEA, Fort Meade Alliance, National 8(a) Association, SMPS, and the Urban Land Institute, and a structured discovery call booking system.

Revenue is generated through bespoke professional services engagements with quote-based pricing; no revenue figures are publicly disclosed. The business is founder/management-owned, with no venture capital, private equity, or strategic investor ownership indicated. Operating geography is limited to the United States, with primary activity concentrated in the Maryland and Ohio markets.

Name

Andana Consulting

Legal name

Andana Consulting, LLC

Website

https://andanaconsulting.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Andana Consulting is a privately held, SBA-certified WOSB/HUBZone professional services firm that provides proposals, strategy, marketing, training, and related consulting services primarily to government contractors and professional services firms in Maryland and Ohio.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Government contract consulting
• Proposal development services
• Marketing strategy consulting
• Staff augmentation services
• Professional services consulting

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Consulting Services: Andana generates revenue through consulting engagements providing growth strategy, marketing, and management services to professional services firms and government contractors. Services include agency communications, document management, editing and graphic design, and staff augmentation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Andana Consulting provides a suite of consulting services to professional services firms and government contractors, including proposal development, strategy, marketing, training, agency communications, document management, editing and graphic design, and staff augmentation. The firm is SBA-Certified as a Woman-Owned Small Business (WOSB) and HUBZone, positioning it for set-aside federal contracting work. Engagements are delivered directly to clients through relationship-driven, sales-led outreach.

Product overview

Andana Consulting is a professional services consulting firm offering a unified portfolio of services including agency communications, document management, editing and graphic design, staff augmentation, proposals, strategy, marketing, and training. Founded in 2014 and now in their second decade, the company serves professional services firms with a focus on government contractors. Their services work together as an integrated offering designed to help clients win work, amplify messaging, and expand business reach.

Differentiator

Problem solved

Functional benefit

Products and services

• Agency Communications Services Professional communications services for professional services firms, enhancing messaging and expanding reach.
• Document Management Comprehensive document management solutions to organize, track, and maintain business documentation.
• Editing and Graphic Design Professional editing and graphic design services to create polished, visually compelling business materials.
• Staff Augmentation Strategic staffing solutions providing additional skilled professionals to support client projects and growth initiatives.
• Proposals Expert proposal development services to help firms win competitive contracts and new business opportunities.
• Strategy Services Strategic consulting to guide professional services firms in growth, positioning, and market expansion.
• Marketing Services Professional marketing services designed to elevate professional service marketing and drive business growth.
• Training Services Training programs to develop skills and capabilities within professional services organizations.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• Society of American Military Engineers (SAME)minorStrategic or Co-development PartnerActive industry membership providing networking opportunities, market intelligence, and relationship building within the military engineering and government contracting community.
• AFCEAminorStrategic or Co-development PartnerIndustry association membership enhancing services through relationships and market intelligence in communications and IT government sectors.
• Fort Meade AllianceminorStrategic or Co-development PartnerLocal alliance membership supporting community and industry engagement around Fort Meade military installation.
• National 8(a) AssociationminorStrategic or Co-development PartnerAssociation membership providing resources and networking for 8(a) business development program participants and those serving 8(a) contractors.
• Society for Marketing Professional Services (SMPS)minorStrategic or Co-development PartnerProfessional society membership enhancing marketing expertise and relationships within the professional services industry.
• Urban Land Institute (ULI)minorStrategic or Co-development PartnerInstitute membership providing market intelligence and relationships in the real estate and land use development community.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Marketri: B2B marketing consulting firm serving professional services and B2B technology firms. Comparable in target customer and service offering to Andana's professional services marketing practice.
• Winvale: Government contracting advisory firm offering business development, GSA scheduling, and proposal support. Comparable in mission and customer base to Andana.
• Hinge Marketing: B2B marketing firm specializing in professional services firms. Directly comparable to Andana's marketing consulting services for the professional services segment.
• Lohfeld Consulting Group: Govcon capture and proposal consulting firm. Directly competes with Andana in proposal management, capture planning, and business development support for government contractors.
• BDR Solutions: Provides proposal management, capture planning, and BD support to government contractors. Closely comparable service portfolio to Andana's proposal and strategy offerings.

Emerging players

• Capture2Proposal: Niche govcon capture and proposal consulting firm with similar scale and service focus. Overlaps meaningfully with Andana's core proposal services.

Broad incumbents

• Apex Systems: Large IT staffing and consulting firm with substantial government contractor exposure. Overlaps with Andana's staff augmentation and document management offerings.
• Booz Allen Hamilton: Major government services and consulting firm. Competes with Andana for federal marketing, communications, and BD advisory engagements as part of a much broader portfolio.
• Kforce: Large staffing and professional services firm with a significant government contractor practice. Competes with Andana's staff augmentation services at enterprise scale.

Others

• SMPS (Society for Marketing Professional Services): Industry association for marketing in the A/E/C and professional services space. Andana is a member and draws pipeline and credibility from this community rather than competing with it.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AndanaConsulting
• LinkedInlinkedin.com/company/andana-consulting

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Andana Consulting