What Marketri does

Marketri is a US-based fractional marketing firm founded in 2004 by Debra Andrews and headquartered in Philadelphia. The company delivers senior-level marketing leadership and execution to mid-market B2B companies through subscription-based Fractional CMO and Fractional CGO engagements, project-based strategic consulting, and AI marketing advisory services. Its delivery is structured around the proprietary Marketri Momentum Model (M3), a six-step methodology covering discovery, strategic planning, quick wins, brand and website development, marketing technology implementation, and execution with analytics. Marketri is a HubSpot Platinum Solutions Partner and operates as a 100% remote distributed team with registered offices in six US metros.

The firm's service portfolio spans four primary lines: long-term fractional marketing teams led by senior strategists, project-based strategic marketing consulting, branding and messaging, and AI marketing consulting (including an AI Readiness Assessment and a 3-6 month AI Accelerator Program). Pricing is quote-based, positioned as a cost-effective alternative to building an in-house marketing team, and structured around multi-year recurring engagements. Customer verticals include financial services (investment banking, insurance, PE), technology, SaaS, professional services, engineering, manufacturing, and accounting.

Marketri goes to market via a sales-led motion anchored by direct CEO-led discovery calls (booked through Calendly/HubSpot), content marketing (blog, LinkedIn, YouTube, newsletter), conference sponsorships (notably the Centri Capital Conference at Nasdaq), and earned media (Fast Company thought leadership by Deb Andrews). The company is privately held, founder-operated, bootstrapped with no disclosed external funding, and was named to the Inc. 5000 list of America's fastest-growing private companies in 2023.

Name

Marketri

Legal name

Marketri LLC

Website

https://marketri.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Marketri is a Philadelphia-based, founder-led fractional marketing firm that provides senior-level Fractional CMO and CGO services, strategic consulting, and AI marketing advisory to mid-market B2B companies across financial services, SaaS, technology, professional services, engineering, manufacturing, and accounting verticals.

Ownership category

akta.pro rank

Product category

Fractional Marketing Consulting Services

NAICS

Direct Mail Advertising (54186), Media Buying Agencies (541830)

akta.pro primary industry

Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL)

Keywords

• Fractional marketing services
• B2b marketing consulting
• Fractional cmo services
• Marketing strategy consulting
• Ai marketing consulting

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Fractional CMO/CGO Services: Recurring professional services revenue from providing fractional Chief Marketing Officers and Chief Growth Officers to mid-market B2B companies. These senior marketers lead strategy and execution for clients on an ongoing basis.
2. Strategic Marketing Consulting: High-impact project-based consulting engagements for marketing strategy development, branding, positioning, and marketing transformation consulting.
3. AI Marketing Consulting: Specialized consulting engagements focused on AI adoption roadmaps, team training, and marketing technology implementation for AI readiness.
4. Fractional Marketing Team Services: Comprehensive fractional marketing team subscriptions including Fractional CMO, Fractional Marketing Director, specialists on demand (content, SEO, digital, email, PR), and marketing operations & analytics.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Marketri is a fractional marketing firm that delivers senior-level marketing leadership and execution to mid-market B2B companies on a subscription or project basis. Its core offerings include Fractional CMO and Fractional CGO engagements, strategic marketing consulting, marketing transformation, AI marketing consulting (including the AI Accelerator Program and a free AI Readiness Assessment), branding and messaging, and marketing plan development, all delivered through its proprietary Marketri Momentum Model (M3) six-step methodology.

Product overview

Marketri is a fractional marketing firm offering strategic marketing consulting and execution services for mid-sized B2B companies. The company's service portfolio centers on AI Marketing Consulting (including AI Readiness Assessment and AI Accelerator Program), Marketing Transformation Consulting, and Fractional Marketing Services (Fractional CMO and Fractional CGO offerings). These core services are supported by Branding and Messaging, Marketing Plan Development, and the proprietary Marketri Momentum Model (M3) six-step methodology. The firm operates across sector verticals including Financial Services, Technology, SaaS, Professional Services, Engineering, Manufacturing, and Accounting. Marketri positions itself as an AI-forward organization that helps clients harness AI tools like ChatGPT and Claude for content generation, research, campaign planning, and marketing analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• Fractional CMO Services Provides mid-market B2B companies with senior-level strategic marketing leadership on a fractional basis using the proprietary Marketri Momentum Model (M3) framework. Includes discovery, strategic planning, and team leadership.
• Fractional CGO Services Fractional Chief Growth Officer offering that leads and executes coordinated growth strategy across marketing, sales, and service functions, removes growth barriers, develops predictable pipeline, and converts warm leads to closed sales.
• Fractional Marketing Team Long-term partnership providing a dedicated team of experienced marketing professionals led by a Marketri Fractional CMO, delivering strategy development, plan execution, and ongoing optimization for clients.
• Strategic Marketing Consultants High-impact project-based consulting for companies needing to create or transform their marketing function, providing strategic guidance and execution support for revenue-focused marketing.
• Marketing Transformation Consulting Marketing transformation services that reset strategy, structure, and tools using an AI-enabled fractional marketing approach, including goal and strategy development, staffing recommendations, technology implementation, and process transformation.
• Branding and Messaging B2B brand positioning and messaging services including brand strategy development, value proposition creation, brand pillars and narrative development, brand identity elements (logo, color, typography), and brand guidelines.
• Marketing Plan Development Strategic B2B marketing plan development combining strategy with AI-enhanced planning, including discovery and assessment, buyer persona development, strategic approach, tactical channel recommendations, and KPI definition.
• AI Marketing Consulting AI marketing consulting services that help B2B marketing teams build AI capabilities through 90-day roadmap development, hands-on training, tool recommendations, and workflow design.
• AI Accelerator Program A 3-6 month engagement delivering an AI-ready marketing function roadmap, including organizational assessment, AI and tech stack audit, process mapping, strategic roadmap, change enablement plan, and best practice recommendations.
• AI Marketing Readiness Assessment A free assessment tool that reveals organizational AI readiness across five critical pillars and provides a personalized roadmap for AI adoption acceleration in marketing.

Quantifiable outcome

• 260% marketing ROI exceeded for financial services client
• +2 more outcomes

Named customers11 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• Centri Capital ConferenceminorGTM or Marketing Partner · 14 April 2026Marketri served as a promotional sponsor of the Centri Capital Conference at Nasdaq in New York City, joining other sponsors including Morgan Stanley, DFIN, Chardan, Gusto, CBIZ, and ICR. The conference brought together investment bankers, private equity investors, family offices, and high-net-worth individuals for company presentations and panel discussions.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Chief Outsiders: The largest pure-play fractional CMO firm in the US, placing experienced CMOs into mid-market and growth-stage companies. Directly comparable to Marketri's Fractional CMO offering and mid-market B2B focus.
• Heinz Marketing: B2B marketing agency specializing in sales and marketing alignment for mid-market technology and services firms. Closely overlaps with Marketri's strategy-led, pipeline-focused approach.
• Avenue9: Fractional CMO and growth marketing firm serving B2B SaaS and services companies. Directly comparable to Marketri's Fractional CMO/CGO model and AI-augmented marketing positioning.

Broad incumbents

• Walker Sands: Larger B2B marketing agency with PR, demand generation, and creative services. Competes with Marketri in mid-market B2B engagements but offers a broader full-service agency model.
• SmartBug Media: Full-service B2B marketing agency and HubSpot Elite partner offering inbound marketing, demand gen, and revenue operations. Overlaps with Marketri's HubSpot-centric, mid-market B2B focus but at greater scale.
• Square 2 Marketing: B2B marketing agency serving mid-market services and technology companies with strategy, branding, and demand generation. Similar target customer and revenue-cycle focus to Marketri.
• IMPACT: B2B and B2B2C digital marketing agency with a strong inbound/HubSpot practice and The Sales Leader podcast. Comparable mid-market services positioning to Marketri.
• Velocity Partners: B2B marketing agency focused on technology and software companies. Competes with Marketri in the SaaS and technology verticals for strategy and demand-generation engagements.
• Renegade Marketing: B2B branding and digital marketing agency. Competes with Marketri for mid-market client brand strategy and demand-generation work.
• New Breed: B2B revenue marketing agency with HubSpot partnership serving mid-market and enterprise clients. Comparable buyer base and demand-gen focus, though broader service portfolio than Marketri.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@marketri
• Facebookfacebook.com/Marketri
• LinkedInlinkedin.com/company/216004

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketri