What HangarFour does

HangarFour is an integrated creative agency that operates as a wholly owned subsidiary of Dan Klores Communications, LLC (DKC), a strategic communications company founded in 1991. The agency functions as a professional services firm, not a software company, with capabilities centered on human expertise in strategy, copywriting, design, experiential events, marketing, and content creation. Its service portfolio spans five core offerings: Influencer Strategy and Marketing, Events and Experiential Brand Activations, Social Media Strategy and Management, Content Creation and Execution, and Creative and Brand Management. HangarFour also operates StudioFour, a private photo and video production studio in NoMad, New York, which is rented out through Peerspace and provides in-house production infrastructure for client work. The agency maintains a bicoastal presence with offices in New York (headquarters at 261 5th Ave, Floor 4) and Los Angeles (1801 Century Park E, Ste 130), led by a management team of approximately 20+ employees.

The agency's client base is concentrated in major consumer brands across beauty (L'Oréal Paris, Clinique, Caboodles), technology (Indeed, Match Group, Dyson, Zenni), food and agriculture (Organic Valley, Xochitl), and emerging verticals such as cannabis (ILGM) and esports (Zenni Gaming). Service delivery is project-based and retainer-based, with revenue generated through negotiated fees for influencer programs, experiential activations, social media campaigns, content production, and brand management work. Go-to-market is sales-led, relying on business development, referrals from parent DKC, and inbound interest generated by the agency's portfolio. The agency reports outcomes tied to specific campaigns, including $71.9M in earned media value for the L'Oréal League, 130M total engagement for the Indeed x MIKA Soundtrack of Empathy campaign, and a 1188% increase in total engagements for the Caboodles rebrand.

HangarFour is part of the Acceleration Community of Companies (ACC) umbrella alongside DKC, which provides access to a broader network of strategists, storytellers, and partner companies. The agency's competitive positioning emphasizes integrated 360-degree campaign development, owned production capability through StudioFour, and a track record of measurable client outcomes. It has been recognized with BizBash's "Best Pop-Up Experience" award for the Organic Valley activation at Rockefeller Center. There is no disclosed venture capital, private equity, or public market participation, and the company operates as a private entity under DKC's ownership.

Name

HangarFour

Legal name

Dan Klores Communications, LLC

Website

https://hangarfour.co

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

HangarFour is an integrated creative agency and subsidiary of DKC that delivers influencer marketing, experiential events, social media strategy, content creation, and brand management to enterprise consumer brands across beauty, tech, and lifestyle from offices in New York and Los Angeles.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: HangarFour generates revenue through professional services rendered to brands, including influencer marketing campaigns, experiential brand activations, social media strategy and content creation, events and experiential marketing, and creative and brand management services. Revenue is project-based and retainer-based for ongoing client relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

HangarFour is an integrated creative agency that helps brands harness culture and content through influencer marketing programs, events and experiential brand activations, social media strategy and management, content creation, and creative and brand management services. The agency also operates StudioFour, a private photo and video production studio in NoMad, New York, available for rental through Peerspace.

Product overview

HangarFour is an integrated creative agency that functions as a unified service-based business rather than a software product. The agency offers a portfolio of creative services including Influencer Strategy and Marketing, Events and Experiential Brand Activations, Social Media Strategy and Management, Content Creation and Execution, and Creative and Brand Management. The company also operates StudioFour, a private photo and video production studio in NoMad, New York available for rental. These services work together to help brands harness culture and content through comprehensive 360-degree campaigns spanning digital strategy, influencer partnerships, experiential events, and branded content production.

Differentiator

Problem solved

Functional benefit

Brands

• StudioFour: A private studio in NoMad with White Cyc/Green Screen studios ideal to rent for product, fashion, interview, and brand photo shoot and video productions. Features include professional lighting system, private restroom, and adjacent kitchenette.

Products and services

• Influencer Strategy and Marketing
• Events and Experiential Brand Activations
• Social Media Strategy and Management
• Content Creation and Execution
• Creative and Brand Management
• StudioFour

Quantifiable outcome

• L'Oréal League campaign achieved $71.9M EMV, 73.7M engagements, +116M reach, with products selling every 8 seconds after activation
• +6 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Acceleration Community of Companies (ACC)coreStrategic or Co-development PartnerACC is the parent organization that powers HangarFour. The agency is part of a community of companies under ACC's umbrella, providing access to broader strategic resources, additional talent, and cross-company collaboration opportunities. The website footer shows ACC branding alongside HangarFour branding.
• DKC (Dan Klores Communications)coreStrategic or Co-development PartnerDKC was founded in 1991 and has consistently transformed brands, individuals, and issues with a strategic and creative approach to communications. HangarFour benefits from close relationship with DKC's network of strategists and storytellers. Terms of Use documents reference DKC News as the operating entity. Zorina Akhund joined HangarFour from DKC Public Relations.
• PeerspaceminorGTM or Marketing PartnerStudioFour studio space is available to book through Peerspace platform (peerspace.com), enabling the studio to reach potential renters through Peerspace's marketplace.
• Golden Guardians (Esports)minorGTM or Marketing PartnerZenni Gaming partnership with Golden Guardians esports team as part of strategic partnerships to build Zenni's presence in the gaming and esports arena.
• Houston Outlaws (Esports)minorGTM or Marketing PartnerZenni Gaming partnership with Houston Outlaws esports team as part of strategic partnerships to build Zenni's presence in the gaming and esports arena.
• Pittsburgh Knights (Esports)minorGTM or Marketing PartnerZenni Gaming partnership with Pittsburgh Knights esports team as part of strategic partnerships to build Zenni's presence in the gaming and esports arena.
• Clayster (Call of Duty Legend)minorGTM or Marketing PartnerCollaboration with Call of Duty legend Clayster to develop a custom Zenni eyewear collection, expanding Zenni Gaming's reach in the esports community.
• Benefit CosmeticsminorGTM or Marketing PartnerCaboodles rebrand included partnerships with Benefit Cosmetics as part of the brand collaboration strategy during the relaunch.
• Lip SmackerminorGTM or Marketing PartnerCaboodles rebrand included partnerships with Lip Smacker as part of the brand collaboration strategy during the relaunch.
• TetrisminorGTM or Marketing PartnerCaboodles rebrand included partnerships with Tetris as part of the brand collaboration strategy during the relaunch.
• Simone BilesminorGTM or Marketing PartnerOlympic gold medalist Simone Biles served as national campaign ambassador for Caboodles, cementing the brand's comeback as a cultural reawakening.
• Born This Way FoundationminorGTM or Marketing PartnerIndeed x MIKA Soundtrack of Empathy campaign included partnership with Lady Gaga's Born This Way Foundation. The campaign drove $40K in donations to the foundation.
• MIKA (Pop Star)minorGTM or Marketing PartnerPop star MIKA served as the centerpiece artist for the Indeed 'Soundtrack of Empathy' campaign, featuring a curated live-streamed concert and content creation partnership.
• Jimmy FallonminorGTM or Marketing PartnerTonight Show host Jimmy Fallon served as brand ambassador for Xochitl's brand reintroduction, with HangarFour leading all social media and creative for the partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 72andSunny: Independent creative agency known for integrated, culture-driven campaigns across social, content, and experiential. Comparable in creative approach and enterprise brand client base.
• Anomaly: Independent creative agency with a model built around integrated brand, content, and communications work. Comparable in operating model and client profile to HangarFour's full-service creative offering.
• Obviously: Influencer marketing agency managing large-scale always-on creator programs for consumer brands. Closely comparable to HangarFour's L'Oréal League model and beauty/fashion client roster.
• Mother NYC: Independent creative agency delivering integrated campaigns across digital, social, and experiential channels. Comparable as a similarly positioned boutique creative competitor working with major consumer brands.
• Sparks: Experiential and event marketing agency producing brand experiences, pop-ups, and product launches. Comparable to HangarFour's experiential work such as the Organic Valley Rockefeller Center activation.
• VaynerMedia: Integrated digital and social media agency offering influencer marketing, content creation, and brand strategy for enterprise clients. Closely comparable to HangarFour's service mix, though VaynerMedia operates at significantly larger scale.
• MKG: Experiential marketing agency producing brand activations, pop-ups, and immersive events for enterprise clients. Directly comparable to HangarFour's Events and Experiential Brand Activations practice.
• Movers+Shakers: Influencer marketing and social-first creative agency specializing in TikTok-native and creator-driven campaigns. Directly comparable to HangarFour's influencer and social media work, especially campaigns like Clinique's #CSuite.

Broad incumbents

• Edelman: Global communications and creative firm spanning PR, brand, and content. Comparable in offering integrated earned/creative work for enterprise brands, and adjacent via DKC's PR heritage.
• Accenture Song (Droga5): Large holding-company creative network (formerly Droga5) offering integrated creative, content, and experiential at global scale. A scaled competitor that could win global AOR assignments HangarFour cannot service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HangarFour
• LinkedInlinkedin.com/company/hangarfour
• Instagraminstagram.com/hangarfour/?hl=en
• TikToktiktok.com/@hangarfourcreative
• Xx.com/hangarfour

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HangarFour