Advantage Nutrition & Wellness

What Advantage Nutrition & Wellness does

Advantage Nutrition & Wellness (ANW) is a privately-held Pennsylvania LLC operating an evidence-based nutrition counseling private practice out of a single office at 961 Marcon Blvd., Suite 115, in Allentown, PA. Founded in 2000 by Jennifer M. Doane and reincorporated as an LLC in 2007 when Jacqui Jarrett joined, the practice has served the Lehigh Valley and surrounding Pennsylvania region for over 24 years. The clinical team comprises registered and licensed dietitians with specialty credentials including CDCES, CSSD, and Monash FODMAP training.

The practice delivers an integrated portfolio of eight service lines: nutrition counseling (weight management, cardiovascular, food allergies/intolerances, GI), diabetes education and management, sports nutrition, eating-disorder recovery, digestive health, corporate wellness, telehealth/virtual nutrition therapy, and a regulated Diabetes Education Training offering for unlicensed direct care staff at PA-licensed personal care homes and assisted living residences. Service delivery is built around 1:1 and family-based counseling sessions, augmented by a small set of third-party integrations: Recovery Record and Nourishly for meal logging and symptom tracking, EatLove for client-side meal planning, InBody segmental body composition analysis, and SimplePractice for HIPAA-compliant telehealth. No proprietary technology platform, mobile app, API, or AI/ML capability is disclosed.

ANW monetizes through fee-for-service nutrition counseling billed by the hour, packaged session bundles (3-hour package at $335, 6-hour at $630), insurance reimbursements from major commercial carriers plus Medicare (no Medicaid), and corporate contracts for on-site counseling, class series, and lunch-and-learn programs. Go-to-market is sales-led and referral-driven: healthcare providers (physicians, therapists, hospitals) and insurance network directories generate individual patient demand, while corporate wellness outreach serves employer clients. Pricing is publicly disclosed on the company website at $160/hour for an initial consult and $140/hour for follow-up sessions.

Name

Advantage Nutrition & Wellness

Legal name

Advantage Nutrition & Wellness, LLC

Website

https://anwnutrition.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Advantage Nutrition & Wellness is a privately-held Pennsylvania LLC operating an evidence-based nutrition counseling private practice in Allentown, PA since 2000, serving individual patients, employers, and care facilities across the Lehigh Valley with specialties in diabetes, eating disorders, sports nutrition, digestive health, and corporate wellness.

Ownership category

akta.pro rank

Product category

Nutrition Counseling Services

NAICS

Diet and Weight Reducing Centers (812191), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Nutrition Coaching (HSADAFAA)

akta.pro secondary industries

Eating Disorder Recovery Nutrition Support (HSADAFAM), Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO), Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)

Keywords

• Nutrition counseling
• Diabetes education
• Sports nutrition
• Eating disorder recovery
• Digestive health

Headquarters

HQ city

Bethlehem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Nutrition Counseling Sessions: Fee-for-service nutrition counseling sessions billed per hour. Includes initial consultations and follow-up sessions. Insurance accepted from major carriers including Aetna, Capital BlueCross, Highmark, Independence Blue Cross, Cigna, United Healthcare, and Medicare.
2. Self-Pay Sessions: Competitive self-pay rates for clients without insurance coverage or seeking services beyond insurance limits. Initial consult $160/hr, follow-up $140/hr, with discounted package options.
3. Corporate Wellness Programs: On-site individual nutrition counseling, nutrition and wellness class series, and lunch and learn sessions for corporate clients.
4. Diabetes Education Training: Diabetes education and insulin injection training for unlicensed direct care staff of personal care homes and assisted living residences as mandated by PA Department of Welfare Code 2600.190.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Advantage Nutrition & Wellness is a private nutrition counseling practice that delivers evidence-based, registered-dietitian-led sessions for individuals and families. Core offerings include nutrition counseling, diabetes education and management, sports nutrition, eating disorder recovery, digestive health, corporate wellness programs, and HIPAA-compliant virtual telehealth sessions. All services are available on-site at their Allentown, PA office or virtually.

Product overview

Advantage Nutrition & Wellness is a private nutrition counseling practice serving the Lehigh Valley since 2000. The company offers a unified service portfolio centered on individual and family nutrition counseling, with specialized programs in diabetes education and management, sports nutrition, eating disorder recovery, digestive health, corporate wellness, and telehealth. All sessions are evidence-based, tailored to individual goals, and available in-person or virtually. The practice integrates third-party tools including Recovery Record, Nourishly, EatLove, InBody, and SimplePractice to support client care across its service lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Nutrition Counseling Evidence-based nutrition and wellness counseling addressing weight management, high cholesterol, high blood pressure, gastrointestinal issues, general health and wellness for individual and family clients.
• Diabetes Education & Management

Quantifiable outcome

• Client testimonial reports losing in excess of 25 pounds with more fat lost than muscle mass through targeted nutrition planning
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Success RehabilitationcoreStrategic or Co-development PartnerANW provides nutrition counseling and weekly cooking classes for survivors of severe brain injury at Success Rehabilitation. Jacqui Jarrett guides clients with patience and positive attitude, empowering informed food choices leading to improved health and weight management.
• Mack TruckscoreChannel Partner/ Reseller/ DistributorANW has been providing various wellness services to Mack Trucks for many years. Services include wellness education and programming aligned with employer health goals.

Scale indicators3 records

Recent moves2 records

Expansion highlights5 records

Emerging players

• Calibrate: Telehealth metabolic-health program combining clinician-supervised care with coaching; competes for ANW's diabetes and weight-management patients, particularly those seeking pharma-supported treatment.
• Maven Clinic: Virtual care platform for women's and family health that includes nutrition counseling; intersects with ANW's family-based sessions and chronic-disease management in a different demographic vertical.

Broad incumbents

• WW International (WeightWatchers): Established national weight-management and wellness brand with both digital and coaching programs; competes for the same weight-management and wellness consumer that ANW serves, but at vastly greater scale and brand recognition.
• Noom: Digital health platform combining psychology-based coaching with nutrition tracking; overlaps with ANW's weight-management and habit-change counseling across the same consumer segments.
• LifeMD: Telehealth provider across primary care, weight management, and chronic conditions; overlaps with ANW's diabetes and lifestyle counseling through virtual subscription programs.
• Cleveland Clinic Nutrition: Health-system-affiliated outpatient nutrition services offering RD counseling across chronic disease and weight management; a broader incumbent that competes for physician referrals in its regional markets.
• Hims & Hers Health: Large telehealth platform expanding into chronic-condition care including weight management; adjacent competitor that could absorb nutrition-counseling demand with bundled virtual care offerings.

Direct peers

• Foodsmart: Telenutrition and food-as-medicine platform partnering with health plans and employers; comparable to ANW's corporate wellness and chronic-disease nutrition offerings, but at national scale.
• Nourish: Telehealth platform connecting patients with registered dietitians for insurance-covered nutrition counseling; competes directly with ANW for in-network and self-pay RD visits, especially via virtual delivery.
• Fay Nutrition: Online nutrition counseling platform matching users with registered dietitians for one-on-one sessions; direct competitor in the telehealth RD category that overlaps with ANW's virtual counseling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advantage Nutrition & Wellness