What McDonald Jones Homes does

McDonald Jones Homes is a privately held, family-owned Australian residential home builder founded in 1987 and headquartered in Thornton, New South Wales. The company designs, sells and constructs architecturally designed single-storey, two-storey, split-level, acreage, dual-occupancy and granny-flat homes for individual owner-occupiers, with a particular focus on first-home buyers, upsizers and multi-generational households across New South Wales and the Australian Capital Territory. It is recognised as the largest project home builder in NSW and operates 65+ display homes, six regional offices and a workforce of 600+ staff supported by 2,000+ subcontractors.

The core technology platform centres on an exclusive Supaloc steel frame system built with Bluescope and TrueCore steel, which underpins a 50-year structural warranty and 100% termite-proof guarantee. MJH sells 150+ designs across eight collections (Single Storey, Two Storey, Acreage, Split Level, Stuart Everitt, Metro/Everyday, Dual Living, Granny Flats) and bundles them with sustainability add-ons (SolarPay 6.6kW solar + EV charger via Stoddart Group; Green Pack up to $35,000 of eco-inclusions) and a digital experience layer including 3D virtual tours and the MyHome customer portal. Adjacent revenue and switching-cost infrastructure is delivered through the in-house MyChoice platform — Home Loans, Design Studio and Conveyancing — providing financing, interior design consultation and property legal services.

The business model is predominantly one-time construction revenue under fixed-price building contracts, supplemented by house-and-land package commissions with land developers, finance/insurance referrals via Mortgageport, and conveyancing fees. Distribution is direct-to-consumer through display villages, an inside sales team (phone 1300 555 382, web enquiry), land-developer partnerships and digital self-service. Pricing is quote-based with current incentives including a $30,000 Price Rollback (April–June 2026), 20-month Price Hold and $10,000 Rate Relief Bonus; house-and-land packages start below A$750K. The company is unlisted, holds NSW and ACT builder's licences and architect registrations, and is not part of a disclosed corporate group.

Name

McDonald Jones Homes

Legal name

McDonald Jones Pty Ltd ACN 167 786 094

Website

https://mcdonaldjoneshomes.com.au

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Thornton

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Home Construction: One-time construction of architecturally designed single-storey, two-storey, split-level, acreage, and dual occupancy homes. Revenue generated through fixed-price building contracts with customers. Additional revenue from customisation options, upgrades, and design studio selections.
2. House and Land Packages: Bundled house and land offerings partnering with land developers across NSW and ACT. Single legal contract covers both land purchase and house construction. Revenue from both components including construction of home on developer-provided land.
3. MyChoice Financial Services: In-house finance team (MyChoice Home Loans) and MyChoice Conveyancing providing construction loans, mortgage management, and property conveyancing services as supplementary revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

McDonald Jones Homes designs, builds, and sells architecturally designed residential homes across NSW and ACT using proprietary Supaloc steel frame technology, offering single-storey, two-storey, split-level, acreage, and dual-occupancy home designs through collections such as Stuart Everitt, Everyday, and Metro. The company complements construction with in-house MyChoice services (home loans, design studio, conveyancing), house and land packages with developer partners, knockdown rebuild services, and sustainability add-ons including SolarPay solar + EV charging and Green Pack energy-efficient inclusions.

Product overview

McDonald Jones Homes is one of Australia's largest residential home builders operating across NSW and ACT since 1987. The company operates as a unified home building platform offering architecturally designed homes through multiple product collections: Single Storey, Two Storey, Acreage, and Split Level homes as core offerings, supplemented by sub-brands including the luxury Stuart Everitt Collection, affordable Everyday Collection (including Metro by McDonald Jones for compact designs), and Dual Living/Granny Flat options. Services are integrated into the building experience through in-house offerings: MyChoice Home Loans (construction financing), MyChoice Design Studio (interior design consultation), MyChoice Conveyancing (property transfer), and the MyHome Customer Portal (progress tracking). Sustainability features are offered through SolarPay (solar + EV charging) and Green Pack (eco-inclusions). The company provides complete house and land packages, knockdown rebuilds, and maintains 65+ display homes across Sydney, Newcastle, Central Coast, South Coast, Mid North Coast, and Canberra regions.

Differentiator

Problem solved

Functional benefit

Brands

• Metro by McDonald Jones: A compact range of home designs targeting affordable housing and first home buyers, previously marketed as the Discovery Collection.

Products and services

• Single Storey Homes Single-storey architecturally designed homes across multiple collections, ranging from affordable to luxury acreage designs, built for individual home buyers in NSW and ACT.
• Two Storey Homes Double-storey home designs ideal for narrower blocks, offering more living space without increasing land footprint, targeting home buyers in NSW and ACT.
• Acreage Homes Large single-storey home designs for wide acreage blocks featuring expansive layouts and seamless indoor-outdoor living.
• Split Level Homes Multi-level home designs suited for sloping blocks, maximising views and creating visual separation between living zones.
• Stuart Everitt Collection Premium architecturally designed executive residences with sophisticated contemporary designs and premium inclusions, targeting luxury buyers.
• Everyday Collection Affordable home designs including the Metro range, NOW Series, and GenOne designs for narrow blocks and first-home buyers in NSW and ACT.
• Metro by McDonald Jones Compact home designs positioned as the company's most affordable range, perfect for first-home buyers and those seeking smaller footprints.
• Dual Living / Dual Occupancy Multi-generational home designs with separate living spaces for families wanting to accommodate extended family members.
• Granny Flats Independent self-contained living accommodation built alongside the main residence (only available when building with main residence).
• House & Land Packages Bundled land and home construction packages partnered with leading Australian land developers, covering Sydney, Newcastle, Mid North Coast, South Coast, and Canberra regions, with packages starting under $750K.
• Knockdown Rebuild Service allowing customers to demolish existing homes and rebuild on the same block, staying in their preferred neighbourhood.
• MyChoice Home Loans In-house finance team providing access to loans from multiple lenders, including construction loans with interest subsidy offers up to $12,000 during the construction period.
• MyChoice Design Studio Interior design consultation service guiding customers through home selections including fixtures, finishes, and styling options.
• MyChoice Conveyancing Property conveyancing service simplifying the legal transfer process for home buyers.
• SolarPay Sustainability package including 6.6kW solar panel system with Tier 1 Jinko Panels, 5kW SolaX Inverter, Smart Energy app, and electric vehicle car charger in garage.
• Green Pack Eco-inclusions package worth up to $35,000 featuring double-glazed windows, enhanced insulation (R4.1 to ceilings, R2.0 to external walls), and water-saving technologies.
• 25 Year Structural Guarantee Transferable 25-year structural warranty covering steel frames, timber frames, concrete slabs, and footings, backed by Bluescope Supaloc steel frames.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and strategic.

• Stoddart GroupcoreStrategic or Co-development Partner · 1 July 2021SolarPay partnership with Stoddart Group providing solar panel systems (6.6kW with Tier 1 Jinko Panels and 5kW SolaX Inverter), electric vehicle car chargers for garages, and Smart Energy app for usage tracking on all new builds from July 1, 2021.
• Land Developers (Multiple)coreChannel Partner/ Reseller/ DistributorPartnerships with leading Australian land developers to offer bundled house and land packages across NSW and ACT. McDonald Jones builds homes on land released by developer partners in various estates and communities.
• Bluescope SteelstrategicTechnology or IntegrationSupplier of Bluescope steel for exclusive Supaloc steel frame system. TrueCore steel components included in frames with 50-year structural warranty.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• BGC Australia: Western Australia-based integrated home builder with own building products manufacturing and similar project home offerings. Comparable in vertical integration and supply chain ownership, though operating primarily in a different geographic market.

Direct peers

• ABN Group: Large Australian home builder (parent of Birchwood, Homebuyers Centre, and other brands) operating across multiple states with similar project home and volume building model. Comparable in scale, multi-brand strategy, and integrated finance services offering.
• Carlisle Homes: Premium-positioned Australian home builder with strong display home presence and architecturally designed product ranges, similar to McDonald Jones's Stuart Everitt Collection. Comparable in product customisation approach and target customer base of upsizers and families.
• Eden Brae Homes: Sydney-based residential home builder focused on NSW and ACT with similar display home strategy and project home offerings. Direct geographic overlap in Sydney and Hunter regions, with comparable product positioning across affordable to mid-market home designs.
• GJ Gardner Homes: Australia and New Zealand home builder using a franchise-display model with similar project home product range. Comparable in customer experience focus, fixed-price contract model, and target market of individual home buyers.
• Henley Properties: Victorian-based home builder with national reach offering similar single-storey, double-storey, and acreage designs. Comparable in product breadth, design studio service model, and integrated approach to home building.
• Clarendon Homes: NSW-focused home builder operating across Sydney, Hunter, and Central Coast with display villages in overlapping regions. Direct competitor in McDonald Jones's core geographic markets with similar product positioning and customer segments.
• Masterton Homes: Established Australian home builder with project home offerings and similar design-and-construct service model. Comparable in product positioning across affordable to premium ranges and house-and-land package distribution approach.
• Simonds Homes: Major Australian home builder with display villages across multiple states offering similar single-storey, double-storey, and acreage home designs. Comparable in customer segments, project home business model, and integrated home building services.
• Metricon Homes: One of Australia's largest home builders operating across multiple eastern states, with similar project home model, display village footprint, and house-and-land package offerings. Directly comparable in scale, product breadth, and target customer segments as a major Australian residential construction company.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McDonald Jones Homes