Austin Sports Medicine

What Austin Sports Medicine does

Austin Sports Medicine is a private, physician-owned orthopedic and sports medicine practice founded in 1999 by Dr. Douglas Elenz and headquartered in Austin, Texas. The practice delivers musculoskeletal care across six locations in the Austin metropolitan area — Central Austin, Bee Cave, Cedar Park, South Austin, Pflugerville, and a dedicated MRI Campus — and serves a diverse patient base spanning recreational and professional athletes, general orthopedic patients, workers compensation cases for first responders and City of Austin employees, and institutional partners including the University of Texas at Austin and Austin FC.

The practice operates an integrated care model combining orthopedic surgery, sports medicine, physical therapy, and on-site diagnostic imaging (MRI and X-ray) within a single clinical group. Clinical capabilities include total joint replacement (including robotic-assisted knee procedures led by Dr. Matthew Crozier), fracture care, arthroscopic procedures, orthobiologics, trigger point injections, sports rehabilitation, and pre/post-operative physical therapy. The practice operates no proprietary software or technology platform; its technical infrastructure consists of third-party clinical hardware (MRI units, robotic surgical systems), an athenahealth patient portal, and Phreesia online scheduling.

Revenue is generated across five streams: orthopedic surgical and consultative services, physical therapy sessions, diagnostic imaging, workers compensation contracts via York Services, and direct-to-patient sales of a five-SKU proprietary supplement line (Reinforce, Relieve, Renew, Restore, Revive) manufactured by partner XYMOGEN and priced at $41.46-$67.94 per bottle. Patient acquisition is direct-to-consumer through same-day appointment availability, complemented by a healthcare provider referral program and digital marketing via the practice website, blog content, and social media channels.

Name

Austin Sports Medicine

Legal name

Austin Sports Medicine

Website

https://austinsportsmed.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Austin Sports Medicine is a private, physician-owned orthopedic and sports medicine practice founded in 1999, operating six Austin-metro locations that deliver integrated musculoskeletal care, physical therapy, on-site MRI imaging, and workers compensation services to athletes, general orthopedic patients, and institutional partners.

Ownership category

akta.pro rank

Product category

Orthopedic and Sports Medicine Services

NAICS

Offices of Physicians (6211), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Sports Medicine (HLAKALAB)

akta.pro secondary industries

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Pain Management (Spine & Musculoskeletal) (HLAKALAM), Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB)

Keywords

• Orthopedic care
• Sports medicine
• Physical therapy
• Orthopedic surgery
• Musculoskeletal treatment

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Orthopedic Medical Services: Revenue from orthopedic consultations, surgical procedures including joint replacements, fracture care, and sports medicine treatments. Billed through insurance with self-pay options.
2. Physical Therapy Services: Physical therapy evaluation and treatment sessions at multiple locations. Includes specialized services for sports rehabilitation, pre/post-operative care, and workplace injuries.
3. Supplement Sales: Proprietary supplement line (Reinforce, Relieve, Renew, Restore, Revive) sold directly to patients. Partnered with XYMOGEN for formulation and manufacturing. Prices range from $41.46 to $67.94 per product.
4. Diagnostic Imaging: On-site MRI and X-ray imaging services for diagnostic purposes.
5. Workers Compensation Services: Contracted services through York Services for first responders and City of Austin employees injured on the job.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Austin Sports Medicine is a multi-location orthopedic and sports medicine medical practice offering diagnosis, surgical, and non-surgical treatment of musculoskeletal conditions. The practice provides on-site imaging, physical therapy, orthopedic urgent care, workers' compensation services, and a proprietary supplement line (ASM Supplements). Patient care is delivered across six Austin-metro clinics with a mix of board-certified physicians, physical therapists, and clinical support staff.

Product overview

Austin Sports Medicine is an orthopedic and sports medicine medical practice offering a comprehensive range of musculoskeletal healthcare services across six locations in Central Austin, Bee Cave, Cedar Park, South Austin, Pflugerville, and MRI Campus. The practice operates as a unified service offering centered around orthopedic surgery and sports medicine, with integrated physical therapy, diagnostic imaging (on-site MRI and X-ray), and ancillary services. Core clinical services include fracture care, total joint replacement (hip, knee, ankle, shoulder), sports medicine rehabilitation, physical medicine with trigger point injections, orthobiologics, orthopedic urgent care, and workers compensation care. The practice also offers a line of physician-formulated supplements (ASM Supplements) created in partnership with XYMOGEN. Treatment approaches include minimally invasive arthroscopic procedures and robotic-assisted joint replacement techniques. Same-day and next-day appointments are available for acute orthopedic injuries.

Differentiator

Problem solved

Functional benefit

Products and services

• Fracture Care
• Total Joint Replacement
• Orthopedic Urgent Care
• On-Site Imaging (MRI)
• Orthobiologics
• Physical Medicine
• Sports Medicine
• General Orthopedics
• Workers Compensation
• Trigger Point Injections
• ASM Supplements
• Physical Therapy

Quantifiable outcome

• 2% rerupture rate for surgically treated Achilles tendon ruptures vs 18% for non-surgical treatment
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• York ServicescoreStrategic or Co-development PartnerAustin Sports Medicine is contracted with York Services to provide orthopedic care for first responders and City of Austin employees who sustain work-related injuries. Practice helps decrease pain, restore normal movement patterns, and facilitate successful return-to-work programs through dedicated Work Comp Coordinator Lesley.
• XYMOGENcoreOEM/ Whitelabel/ Licensing PartnerPartnership with XYMOGEN, an industry leader in nutritional supplements, to create a custom line of physician-formulated supplements (Reinforce, Relieve, Renew, Restore, Revive) specifically designed for orthopedic and musculoskeletal health. XYMOGEN handles formulation and manufacturing while Austin Sports Medicine physicians provide product development input.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Andrews Sports Medicine & Orthopaedic Center: Birmingham-based sports medicine practice affiliated with the American Sports Medicine Institute (Dr. James Andrews), providing the same type of elite athletic care, surgical services, and PT integration that Austin Sports Medicine delivers.
• Texas Orthopedics, Sports & Rehabilitation Associates: Multi-location independent orthopedic and sports medicine practice based in the Austin metro, offering surgical, PT, and on-site imaging services that directly mirror Austin Sports Medicine's integrated care model and target market.
• Steadman Hawkins Clinic: Specialty orthopedic and sports medicine practice in Denver known for treating professional and Olympic athletes, with a comparable model of fellowship-trained surgeons, on-site imaging, and integrated rehabilitation.
• Beacon Orthopaedics & Sports Medicine: Multi-location independent orthopedic and sports medicine group in the Cincinnati region offering surgical, PT, imaging, and urgent orthopedic care — closely matching the service mix and regional multi-site model of Austin Sports Medicine.

Regional players

• OrthoVirginia: Virginia-based multi-location orthopedic group with sports medicine, joint replacement, PT, and on-site imaging, offering a comparable multi-site independent practice model outside of Texas.
• Resurgens Orthopaedics: Atlanta-area orthopedic specialty group with multiple locations, on-site PT, and imaging, comparable in size and service breadth to Austin Sports Medicine but operating in a different regional market.
• OrthoCarolina: Charlotte-based independent orthopedic practice with multi-location clinical sites, in-house PT, and team physician relationships, providing a useful benchmark for the scale Austin Sports Medicine could reach as a regional specialty group.

Broad incumbents

• Rothman Orthopaedic Institute: Large multi-state orthopedic specialty group with sports medicine, joint replacement, and on-site PT/Imaging services, representing a scaled-up version of the integrated care model Austin Sports Medicine operates.
• Hospital for Special Surgery: National leader in orthopedic and sports medicine care based in New York, offering a broader portfolio of subspecialty services and research — relevant as a benchmark for clinical reputation and brand positioning in the orthopedic space.
• Midwest Orthopaedics at Rush: Large academic-affiliated orthopedic specialty group in Chicago with fellowship-trained sports medicine surgeons and team-physician relationships, providing a comparable but broader and more research-oriented operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/austinsportsmed
• Facebookfacebook.com/atxsportsmedicine
• Instagraminstagram.com/austinsportsmed/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Austin Sports Medicine