Poolheatpumps.com

What Poolheatpumps.com does

Poolheatpumps.com is an e-commerce retailer founded in 2012 and headquartered in St. Augustine, Florida, specializing in pool and spa heating equipment. The business operates as a multi-brand authorized distributor of heat pumps, gas heaters, electric heaters, and solar heating systems, carrying product lines from manufacturers including Gulfstream, AquaCal, Hayward, Jandy Zodiac, Heat Siphon, Pentair, Raypak, Lochinvar, Techno-Solis, and AutoPilot. The website identifies the parent entity as Rio Bravo, Inc. The retailer serves residential pool owners as the primary customer base and extends into commercial facilities, aquaculture and agriculture operations, above-ground pool owners, and spa/hot tub owners across the United States, Jamaica, and the United Kingdom, with 50/60 Hz models offered for international markets.

The product catalog spans price points from approximately $10 for replacement parts to $6,999 for premium heat pumps, with gas heaters priced between roughly $1,200 and $2,310. Revenue is generated through direct equipment sales supplemented by parts and accessories, with free pool analysis/consultation services functioning as a pre-sales advisory and lead-generation channel. The business supports international shipping, free shipping promotions, manufacturer rebates, and seasonal sale pricing consistent with niche e-commerce operations. Named operating personnel include Asa Strong, identified as a Pool Heating Expert.

The company reports 714+ verified customer reviews with a 4.9/5 average rating through Shopper Approved and has received a 5 Star Excellence award. Named accounts and target segments include government projects such as Bears Bluff National Fish Hatchery and commercial buyers in hotels, motels, country clubs, HOAs, condos, and athletic/physical therapy facilities. No AI/ML capabilities, proprietary technology platform details, funding history, headcount, or revenue figures are disclosed in available materials.

Name

Poolheatpumps.com

Legal name

Poolheatpumps.com

Website

https://poolheatpumps.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Poolheatpumps.com is a St. Augustine, Florida-based e-commerce retailer founded in 2012 that distributes multi-brand pool and spa heating equipment (heat pumps, gas, electric, solar) to residential, commercial, and aquaculture customers across the US, Jamaica, and the UK.

Ownership category

akta.pro rank

Product category

Pool Heating Equipment

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720), Home Centers (444110)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

Keywords

• Pool heat pumps
• Pool heaters
• Swimming pool equipment
• Pool heat exchangers
• Pool heating systems

Headquarters

HQ city

Saint Augustine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of pool heat pumps, gas pool heaters, electric heaters, solar heating systems, pool supplies, and replacement parts. Products range from consumer-grade residential units to commercial-grade equipment. The company also sells refurbished pool heat pumps at discounted prices.
2. Parts and Accessories Sales: Sales of replacement parts including capacitors, compressors, control boards, heat exchangers, pressure switches, temperature sensors, fan parts, and other components for pool heat pumps and heaters from multiple manufacturers.
3. Consultation Services: Free pool analysis and sizing assistance to help customers determine correct heater size and type. Professional consultation included with purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Poolheatpumps.com is an online e-commerce retailer founded in 2012 and based in St Augustine, FL, that specializes in selling residential and commercial pool heating equipment from multiple manufacturers including Gulfstream, AquaCal, Hayward, Jandy, Pentair, Raypak, Lochinvar, Heat Siphon, Techno-Solis, AquaPro, and AutoPilot. The company sells pool heat pumps, gas heaters, electric heaters, solar pool heaters, chillers, replacement parts, pool covers, and pool maintenance supplies directly through its website, with free expert consultation and free shipping on orders over $99.

Product overview

Poolheatpumps.com is a specialized e-commerce retailer offering a comprehensive portfolio of pool heating and cooling solutions. The core product line consists of multiple heat pump brands (Gulfstream, AquaCal SuperQuiet and TropiCal series, Hayward HeatPro, Heat Siphon, Pentair UltraTemp, Jandy JE Pro, Raypak Crosswind) ranging from 48,000 to 142,000 BTU with heat-only and heat/cool functionality. Complementary product categories include residential and commercial gas pool heaters (Lochinvar EnergyRite, Hayward H Series, Raypak P-R Series), electric spa heaters (Raypak ET3), pool chillers (AquaCal TropiCool), solar heating systems (Techno-Solis panels), and refurbished units (AquaPro). The company also offers replacement parts, pool heat pump covers, wifi controllers (Gulfstream Compass, PoolSync), salt water chlorination systems (AutoPilot), and pool equipment (pumps, filters). Services include free pool heating analysis, sizing calculators, technical support, installer network, and international shipping. The business operates as a multi-brand distributor rather than a single-product company, providing comprehensive pool climate management solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Pool Heat Pumps Energy-efficient air-source heat pump pool heaters from brands such as Gulfstream and AquaCal that extract heat from ambient air to warm residential and commercial swimming pools.
• Residential Gas Pool Heaters Natural gas and propane pool heaters from brands such as Hayward, Jandy, Pentair, and Raypak designed for fast heating of residential swimming pools.
• Commercial Gas Pool Heaters (ASME) ASME-rated commercial-grade gas pool heaters from brands such as Raypak, Lochinvar, and Pentair designed for hotels, resorts, YMCAs, waterparks, and other commercial swimming facilities.
• Electric Pool and Spa Heaters Electric resistance pool and spa heaters suitable for smaller pools, spas, and above-ground applications where gas or heat pump installation is impractical.
• Solar Pool Heaters Solar pool heating systems from Techno-Solis that use solar thermal collectors to harness sunlight for free pool heating.
• Pool Heat Pumps with Cooling / Chillers Reversible heat pump units from brands such as Gulfstream and AquaCal that can both heat and cool pool water for year-round temperature control.
• Replacement Parts and Accessories OEM and aftermarket replacement parts, components, and accessories for major pool heater brands to support repair and maintenance of existing installations.
• Pool Covers and Maintenance Supplies Pool covers, water treatment products, and maintenance supplies to support overall pool care alongside heating equipment purchases.

Quantifiable outcome

• Heat pumps cost 4-5x less to operate than gas heaters
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• GulfstreamcoreTechnology or IntegrationGulfstream manufactures pool heat pumps sold through Poolheatpumps.com. Gulfstream heat pumps feature titanium heat exchangers and are available in heat-only and heat/cool models ranging from 110,000 to 150,000 BTU.
• AquaCalcoreTechnology or IntegrationAquaCal (including AquaPro) produces pool heat pumps and chillers sold through Poolheatpumps.com. Products include SuperQuiet, TropiCal, and TropiCool series with various BTU capacities.
• HaywardcoreTechnology or IntegrationHayward manufactures HeatPro series pool heat pumps and H Series gas pool heaters sold through Poolheatpumps.com with capacities from 50,000 to 140,000 BTU.
• Jandy ZodiaccoreTechnology or IntegrationJandy (by Zodiac) manufactures JE Pro Series pool heat pumps sold through Poolheatpumps.com with remote control capabilities and capacities from 70,000 to 140,000 BTU.
• Heat SiphoncoreTechnology or IntegrationHeat Siphon produces pool heat pumps with analog and digital control options sold through Poolheatpumps.com. Models range from 48,000 to 120,000 BTU.
• PentaircoreTechnology or IntegrationPentair manufactures UltraTemp pool heat pumps sold through Poolheatpumps.com with heat-only and heat/cool models from 70,000 to 140,000 BTU.
• RaypakcoreTechnology or IntegrationRaypak produces pool heat pumps (including Crosswind series for above ground pools), gas pool heaters, and electric spa heaters sold through Poolheatpumps.com.
• LochinvarcoreTechnology or IntegrationLochinvar manufactures EnergyRite gas pool heaters including ASME commercial-grade units with cupronickel heat exchangers. BTU capacities from 152,000 to 400,000.
• Techno-SoliscoreTechnology or IntegrationTechno-Solis manufactures solar pool heating panels sold through Poolheatpumps.com. Solar panels feature patented design with freeze-resistant expansion, 35% more Polypropylene than competitors, and 150mph wind resistance.
• AutoPilotminorChannel Partner/ Reseller/ DistributorAutoPilot produces salt water chlorine generators including Digital Nano system and Evolve salt cell products sold through Poolheatpumps.com as pool supply accessories.
• PayPal FinancingminorOthersPayPal financing option available for customers to finance pool heating equipment purchases.
• Shopper ApprovedminorOthersThird-party review platform providing verified customer review aggregation and the 5 Star Excellence award displayed on the website.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• PoolSupplyWorld: E-commerce pool equipment retailer carrying many of the same brands (Hayward, Pentair, Jandy). Direct peer because it competes head-to-head on the same heat pump and gas heater SKUs at comparable price points.
• InyoPools: Large online pool equipment retailer selling heaters, pumps, filters, and replacement parts direct to consumers. Closest direct peer — same multi-brand e-commerce model, same DIY pool owner target buyer, similar sizing and educational content play.
• Doheny's Water Warehouse: Long-tenured online and catalog pool supplies retailer. Direct peer given overlapping product catalog (pool heaters, parts, accessories) and similar SMB/consumer customer base.
• Pool and Spa Depot: Online pool equipment retailer carrying Hayward, Pentair, Jandy and other major brands. Direct peer competing in the same multi-brand e-commerce segment for residential pool owners.

Broad incumbents

• Hayward Pool Products: Major pool equipment manufacturer whose HeatPro heat pumps and H-Series gas heaters are sold through Poolheatpumps.com. Broad incumbent — vertically integrated manufacturer that competes with its own resellers via direct channels.
• Leslie's Pool Supplies: Public pool products retailer and service company (NASDAQ: LESL). Broad incumbent in residential pool supplies; competes for the same pool heater and accessory dollars as Poolheatpumps.com, but serves a much wider product set.
• AquaCal AutoPilot: Pool heat pump and chiller manufacturer (SuperQuiet, TropiCal, TropiCool) sold through Poolheatpumps.com. Broad incumbent with parallel direct sales and dealer network, creating channel competition with the anchor.
• Pentair: Global pool equipment manufacturer whose UltraTemp heat pumps are a core SKU for Poolheatpumps.com. Broad incumbent with a direct-to-consumer sales channel that overlaps with the anchor's product lines.

Regional players

• Splash Supercenter: Pool supplies and equipment e-tailer in the Southeast US. Regional peer with overlapping product catalog (heaters, pumps, parts) and similar customer base, but more limited geographic reach.

Others

• Amazon (Pool Heaters category): Marketplace that sells the same pool heat pump SKUs as Poolheatpumps.com, often at aggressive pricing. Not a direct brand-equivalent peer but a constant pricing benchmark the anchor must match under its price-match policy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Poolheatpump
• YouTubeyoutube.com/user/PoolHeatPumpsDotCom/videos
• Facebookfacebook.com/poolheatpumpscom
• Instagraminstagram.com/poolheatpumps.com3445
• LinkedInlinkedin.com/company/www-poolheatpumps-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poolheatpumps.com