Storm Property
Storm Property is a UK social impact developer delivering bespoke supported housing, care homes, mental health crisis accommodation, and affordable housing for local authorities, NHS bodies, registered providers, and institutional investors across England.
- Company typePrivate
- Founded2009
- HeadquartersBirmingham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Storm Property does
Storm Property is a UK-based social impact property developer founded in 2017 by Sam Roden (who entered the property industry in 2009 and previously spent eight years at Deloitte advising FTSE 100 housebuilders, FTSE 250 regeneration companies, local authorities, the NHS, and pension funds). The firm develops bespoke supported housing, care homes, children's homes, mental health crisis houses, temporary accommodation, affordable rent and shared ownership housing, and residential conversions across England, with a stated footprint of 8 counties and 10+ local authority delivery partners.
Its core technology offering is a proprietary Sustainable Homes Technology Suite spanning closed panel timber frame construction (0.14 W/m2k), brick cladding alternatives, roof-integrated solar PV, decentralised mechanical ventilation with heat recovery, infrared heating, battery storage, EV charging, triple glazing, and Loxone-based smart home management. For supported living schemes, the firm integrates a Whole House Technology System covering interlinked fire alarms, warden call, lifeline units, personal pendants, NFC keyfobs, CCTV, and assistive technology for vulnerable residents. The wholly-owned subsidiary Storm Housing Group holds Registered Provider status granted by the Regulator of Social Housing in June 2022, enabling direct delivery of regulated social housing.
Storm makes money through development fees and project management (Development Services), profit-sharing joint ventures with landowners, operators, and investors (over 50% of projects), and outright property sales to registered providers, local authorities, and investors. The go-to-market is enterprise B2B, relationship-driven direct sales to local authorities, NHS trusts, registered providers, and institutional investors. The company has raised £100m of annual investment from Social Impact Investment Funds and targets acquiring 1,000+ homes per year and delivering 5,000 homes by 2027/2028.
Storm Property firmographics
Firmographics- Name
- Storm Property
- Legal name
- Storm Property
- Website
- https://stormproperty.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Storm Property is a UK social impact developer delivering bespoke supported housing, care homes, mental health crisis accommodation, and affordable housing for local authorities, NHS bodies, registered providers, and institutional investors across England.
- Ownership category
- akta.pro rank
Storm Property industry classification
Industry- Product category
- Social Impact Property Development
- NAICS
- Residential Building Construction (23611), Residential Property Managers (531311)
- SIC
- General Bldg Contractors - Residential Bldgs (1520), Real Estate (6500)
- akta.pro primary industry
- Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)
Keywords
Where Storm Property is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Storm Property business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Development Services: Storm Property acts as a social impact developer providing turnkey development solutions to partners including local authorities, registered providers, and investors. Revenue is generated through development fees, project management, and construction oversight services.
- Joint Venture Partnerships: Over 50% of developments are joint ventures or partnerships with landowners, operators, and investors. Revenue generated through profit sharing and value creation on development projects.
- Property Sales: Sale of completed residential properties (supported housing, affordable housing, residential) to registered providers, local authorities, and investors.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Storm Property product offering
Product offeringCore offering
Storm Property is a social impact property developer that builds bespoke supported housing, care homes, children's homes, mental health crisis houses, temporary accommodation, affordable housing, and sustainable residential developments for local authorities, the NHS, registered providers, care operators, and institutional investors. The company manages the full development lifecycle from site identification and design collaboration through construction oversight, joint venture structuring, and sale or ongoing management of completed schemes via its Registered Provider subsidiary Storm Housing Group.
Product overview
Storm Property operates as a social impact developer offering a portfolio of specialized housing products and services. The core offering includes Storm Property (main development company) and Storm Housing Group (Registered Provider subsidiary). Products span supported housing, carehomes, children's homes, mental health crisis houses, temporary accommodation, affordable housing (affordable rent and shared ownership), and residential developments. The company also delivers sustainable homes incorporating timber frame construction, solar panels, MVHR systems, infrared heating, smart home management, and EV charging. A key partnership with EVO Digital Technologies provides digital property management capabilities for post-tenancy repairs and maintenance.
Differentiator
Problem solved
Functional benefit
Products and services
- Supported Housing, Carehomes and ExtraCare
Quantifiable outcome
- 150+ homes developed
- +5 more outcomes
Companies that use Storm Property
Customer profileNamed customers26 records
Segments8 records
Ideal customer profiles6 records
Storm Property technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Storm Property partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and strategic.
- CarbonWisecoreStorm Housing Group partnered with CarbonWise and Saint-Gobain Off-Site Solutions for sustainable construction. Collaboration focuses on carbon reduction and sustainable building methods in housing development.
- Saint-Gobain Off-Site SolutionscoreStorm Housing Group partnered with CarbonWise and Saint-Gobain Off-Site Solutions for sustainable construction. Collaboration focuses on carbon reduction and sustainable building methods in housing development.
- Evo Digital Technologies Limited (EVO)coreStorm Housing Group partnered with EVO, a digital property management company, to manage post-tenancy repairs and maintenance through EVO's tenant-focused digital cloud platform and mobile applications. EVO's technology enables smart automation of repairs, maintenance and compliance processes. Residents can report repairs, arrange service appointments, and store home documents through the EVO App. The partnership aims to reduce homelessness, ensure accommodation compliance, improve tenant experience, and significantly reduce environmental impact.
- Children's Services ProviderscoreStorm works alongside Children's Services Providers to provide bespoke homes for children and young people who have experienced neglect, abuse and trauma. Storm provides any type of property to meet specific requirements, typically small family-style homes.
- NHS & Clinical Commissioning GroupscoreStorm works with the NHS to source, develop and acquire property including Mental Health Crisis Centres, Step Down facilities, Primary care, Medical centres, and Key worker accommodation.
- Local AuthoritiescoreStorm works in partnerships with local authorities to deliver affordable housing, redevelop areas in need of regeneration, and create bespoke accommodation for supported housing and extracare schemes. Works as commissioners partner to find suitable sites, and as estates team partner for purchase or development.
- Registered ProviderscoreStorm partners with RPs for joint venture development providing turnkey affordable accommodation, S106 disposals, and Specialist Supported Housing Developments. Also provides management partnerships for Storm's affordable housing stock, allowing RPs to manage stock without owning it.
- HousebuildersstrategicStorm partners with housebuilders by unlocking stalled sites offering best prices on S106 stock, and working as joint venture partners to maximise value on existing sites. Also partners on regeneration projects with national housebuilders.
- Architects & Property ConsultantsstrategicStorm has partnered with leading sector-specific consultants and design teams for project appraisal and design. Services include research consultancy, operational and management consultancy, viability analysis, capital markets consultancy, agency, and valuation.
- LandownersstrategicStorm helps landowners maximise value on their land by working as a joint venture partner or buying sites for the best price. Storm is a recommended development partner for agents, landowners, registered providers, local authorities, banks and funders.
- OperatorscoreStorm helps operators find the best sites to run their business, working with care providers, Mental Health Crisis Providers, Children's services Providers, and Social Impact companies. Using secured investment funds, Storm manages acquisition, investor, development and on-going management.
- SavillsstrategicSavills provided advisory support for Storm Housing Group's successful registration as a Registered Provider. Steve Partridge, Director, Affordable Housing Consultancy at Savills praised the quality of team and board, and their model designed to protect tenant interests with focus on sustainability.
- Asquith HomesstrategicJohn Gannon, Storm's Technology & Risk Director, founded Asquith Homes. Asquith Homes redeveloped Birmingham's Grade 2 Listed Victorian building in the Jewellery Quarter into six loft-style apartments.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Storm Property competitors and assessment
Company assessmentDirect peers
- Keepmoat Homes: Keepmoat is a UK residential developer with strong affordable and supported housing exposure and JV partnerships with registered providers and local authorities — directly comparable to Storm's regional partnership-led affordable housing model.
- Wates Residential: Wates Residential is a UK residential developer active in affordable housing, supported living, and JV partnerships with local authorities and housing associations — comparable to Storm's partnership-driven affordable and supported housing model.
- Vistry Partnerships: Vistry Partnerships (formerly Countryside Partnerships) is a UK housebuilder segment focused on affordable housing, partnerships with local authorities, and S106 delivery — a directly comparable model to Storm's JV/partnership-led affordable housing development.
Broad incumbents
- L&Q: L&Q is one of the UK's largest housing associations, both developing and managing affordable and supported housing stock — overlapping with Storm Housing Group's RP activities and supported housing development across the same council customer base.
- Home Group: Home Group is a large UK housing association with significant supported housing and mental health accommodation provision, directly comparable to Storm's specialist supported living and mental health crisis house development offering.
- Peabody: Peabody is a major London-based housing association with development of affordable, supported, and extra-care housing, comparable to Storm's RP-registered affordable and specialist supported living portfolio but operating at significantly greater scale.
- Orbit Group: Orbit is a UK housing association developing affordable and supported housing through JV partnerships with housebuilders and councils — comparable to Storm Housing Group's model in regional markets including the Midlands.
- Stonewater: Stonewater is a UK housing association developing affordable rent, shared ownership, and extra-care housing across regional markets including the Midlands — directly comparable to Storm Housing Group's RP-registered development pipeline.
- Legal & General Affordable Homes: Legal & General Affordable Homes is a large institutional build-to-rent and affordable housing provider operating across the UK, overlapping with Storm's affordable rent and shared ownership pipeline but at significantly larger scale and with broader geographic reach.
Emerging players
- Habinteg: Habinteg is a UK specialist accessible and inclusive housing provider focused on supported and adapted homes for vulnerable residents — closely comparable to Storm's assistive-technology-equipped supported living developments.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Storm Property social profiles
Digital presenceStorm Property financial estimates
Financial estimateRevenue estimate
Valuation estimate
Storm Property leadership team
Management profileNumber of profiles
Profiles17 records
Storm Property subsidiaries and ownership
Company hierarchySubsidiaries1 record
Storm Property funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Storm Property M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Storm Property
What does Storm Property do?
Storm Property is a social impact property developer that builds bespoke supported housing, care homes, children's homes, mental health crisis houses, temporary accommodation, affordable housing, and sustainable residential developments for local authorities, the NHS, registered providers, care operators, and institutional investors. The company manages the full development lifecycle from site identification and design collaboration through construction oversight, joint venture structuring, and sale or ongoing management of completed schemes via its Registered Provider subsidiary Storm Housing Group.
Is Storm Property a public or private company?
Storm Property is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Storm Property founded?
Storm Property was founded in 2009. It employs 11 to 50 people.
Where is Storm Property based?
Storm Property is headquartered in Birmingham, United Kingdom, in the Europe region.
How does Storm Property make money?
Three revenue lines are on record. Development Services are the primary driver. The others are joint Venture Partnerships and property Sales.
Who are Storm Property's main competitors?
Direct peers on record are Keepmoat Homes, Wates Residential and Vistry Partnerships. Broad incumbents are L&Q, Home Group, Peabody, Orbit Group, Stonewater and Legal & General Affordable Homes. Habinteg is listed as an emerging player.
Does Storm Property have an API?
No public API is recorded for Storm Property.
What industry is Storm Property in?
Storm Property's product category is Social Impact Property Development. Its primary akta.pro industry code is BPAGALAC, Affordable Housing & Community Development (Housing, Community Land Trusts). Its NAICS code is 23611 and its SIC code is 1520.