Kassel & Irons
Kassel & Irons is a Piqua, Ohio-based manufacturer of premium residential steel roofing systems, selling exclusively through a trained independent dealer network across the United States and Canada.
- Company typePrivate
- Founded-
- HeadquartersPiqua, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Kassel & Irons does
Kassel & Irons is a US-based manufacturer of residential metal roofing systems, operating as a brand of the privately held parent Isaiah Industries, Inc. The company produces four core product lines—KasselWood Steel Shingles, KasselShake Steel Shingles, Universal Standing Seam, and ClickLock Premium Standing Seam—plus a dedicated Church Roofing line. Products are built from 29 Gauge ASTM A653 G90 galvanized steel with PVDF resin-based finishes (Kynar 500® or Hylar 5000®) and feature interlocking panels with concealed fasteners; the company cites up to 35% recycled steel content and 100% US-based component sourcing.
The business model is a hardware-sales manufacturer-distributor hybrid: Kassel & Irons sells exclusively through a network of independent, trained metal roofing dealers and contractors across the United States and Canada, who handle consultation, quotation, installation, and warranty service. Pricing is custom-quoted per project based on product, home size, roof complexity, and geography; revenue is recognized on a one-time transactional basis rather than recurring contracts. Consumer-facing demand generation is content-led, leveraging an eBook, Metal Roofing Visualizer (Renoworks), AskToddMiller.com Q&A, and a roofing-needs profiler to route prospects to local dealers.
Customer segments skew heavily toward residential homeowners replacing aging or storm-damaged roofs (primary), with secondary exposure to historic preservation projects (e.g., the Santa Clarita Valley Historical Society) and commercial/public buildings. Quantified performance claims include 120 mph wind resistance, Class IV UL 2218 hail impact rating, up to 20% summer cooling cost reduction, and a transferable lifetime limited warranty of up to 40 years. The company is privately held, headquartered in Piqua, Ohio, and operates alongside Isaiah Industries sister brands Classic Metal Roofing Systems and Green American Home.
Kassel & Irons firmographics
Firmographics- Name
- Kassel & Irons
- Legal name
- Isaiah Industries, Inc.
- Website
- https://kasselandirons.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Kassel & Irons is a Piqua, Ohio-based manufacturer of premium residential steel roofing systems, selling exclusively through a trained independent dealer network across the United States and Canada.
- Ownership category
- akta.pro rank
Kassel & Irons industry classification
Industry- Product category
- Metal Roofing Manufacturing
- NAICS
- Steel Product Manufacturing from Purchased Steel (3312)
- SIC
- Sheet Metal Work (3444), Fabricated Structural Metal Products (3440)
- akta.pro primary industry
- Metal Roofing Systems (IMADAFAB)
- akta.pro secondary industry
- Metal Roofing & Wall Panels (Architectural/Structural) (IMADACAG)
Keywords
Where Kassel & Irons is headquartered
LocationHeadquarters
- HQ city
- Piqua
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kassel & Irons business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Steel Roofing Product Sales: Kassel & Irons manufactures and sells metal roofing products (KasselWood Steel Shingles, KasselShake Steel Shingles, Universal Standing Seam, ClickLock Premium Standing Seam) through a network of independent dealers. Products are sold as complete roofing systems to homeowners who work with dealers for installation.
- Dealer Network Revenue: Products distributed exclusively through trained independent metal roofing dealers who provide consultation, quotation, sale, and professional installation services. The dealer network serves as the primary distribution and installation channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quotation through dealer network |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Kassel & Irons product offering
Product offeringCore offering
Kassel & Irons manufactures and distributes metal roofing products—steel shingles (KasselWood, KasselShake), standing seam panels (Universal and ClickLock Premium), and specialized church roofing—made from 29 Gauge G90 galvanized steel with PVDF (Kynar 500®/Hylar 5000®) finishes. Products feature interlocking panels with concealed fasteners and are sold exclusively through a network of independent trained metal roofing dealers across North America who provide consultation, quotation, and professional installation. All components are 100% made in America with up to 35% recycled steel content and backed by lifetime limited transferable warranties.
Product overview
Kassel & Irons manufactures environmentally conscious metal shingles and standing seam roofing products for residential homes. The product portfolio includes four core roofing lines: KasselWood Steel Shingles (a cedar/slate appearance alternative), KasselShake Steel Shingles (textured shake-style), Universal Standing Seam, and ClickLock Premium Standing Seam. Additionally, they offer Church Roofing for houses of worship and a Metal Roofing Visualizer tool. All products feature interlocking steel panels with concealed fasteners, are made from recycled-content steel with Kynar 500 PVDF finishes, and are backed by lifetime limited warranties. The company sells exclusively through a network of independent dealers across North America.
Differentiator
Problem solved
Functional benefit
Products and services
- KasselWood Steel Shingles
Quantifiable outcome
- Wind resistance up to 120 mph with interlocking panel system
- +4 more outcomes
Companies that use Kassel & Irons
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Kassel & Irons technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Kassel & Irons partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SteelscapecoreSteelscape is a proven industry leader in innovative metal coatings. Kassel & Irons partnered with Steelscape to create exclusive Steelscape colors for KasselWood metal shingles, featuring multi-hued colors with greater color variation through a unique proprietary process applied to quality base steel.
- Isaiah Industries, Inc.coreParent company. Copyright notice states 'All images and content ©2009-2026 Isaiah Industries, Inc.' Isaiah Industries also operates sister brands Classic Metal Roofing Systems and Green American Home.
Scale indicators4 records
Recent moves2 records
Expansion highlights5 records
Kassel & Irons competitors and assessment
Company assessmentBroad incumbents
- ATAS International: Established North American manufacturer of metal roofing, wall, and ceiling systems serving commercial, architectural, and residential markets. Comparable in metal roofing manufacturing and dealer-distribution model, but operates at substantially larger scale and broader market scope.
- McElroy Metal: Large metal roofing and siding manufacturer offering residential, commercial, and architectural product lines distributed through contractors and dealers. Comparable in metal roofing manufacturing and channel strategy, with significantly broader product portfolio and geographic reach.
- Boral Steel: Major manufacturer of stone-coated and painted metal roofing products serving residential and commercial markets across North America. Directly competes in metal shingle and shake categories with substantially greater scale and brand recognition.
Direct peers
- Classic Metal Roofing Systems: Sister brand under parent Isaiah Industries, Inc., also manufacturing and distributing residential metal roofing products through an independent dealer network in North America. Most directly comparable peer due to identical parent ownership, overlapping product categories, and shared distribution model.
- Custom-Bilt Metals: Manufacturer of standing seam, shingle, and shake metal roofing products for residential and light commercial markets. Comparable through similar product mix (shingles, shake, standing seam), contractor distribution model, and focus on architectural residential roofing.
- Englert Inc. Manufacturer of standing seam metal roofing systems and related components for residential and commercial applications. Directly comparable through overlapping product categories (especially standing seam), dealer/contractor distribution, and emphasis on architectural metal roofing.
- Revere Copper Products: Manufacturer of copper, zinc, and aluminum roofing products including standing seam systems for premium residential and historic restoration applications. Comparable through premium architectural metal roofing focus and similar target customer base of high-end residential and historic preservation buyers.
- DECRA Roofing Systems: Premium residential metal roofing manufacturer offering stone-coated steel shingle, shake, and tile profiles distributed through dealers and contractors. Direct competitor in the premium residential metal roofing niche with comparable aesthetic-focused product positioning and warranty offerings.
- EDCO Products: Manufacturer of steel roofing, siding, and exterior building products distributed through contractors and dealers across North America. Comparable through metal roofing product portfolio, dealer-based distribution model, and emphasis on residential exterior solutions.
Regional players
- NuRay Metals: Manufacturer of metal roofing and siding panels primarily serving Western U.S. and Canadian residential and commercial markets. Comparable through metal panel roofing manufacturing and dealer distribution, though smaller and more regionally concentrated than Kassel & Irons' broader North American reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Kassel & Irons social profiles
Digital presenceKassel & Irons financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kassel & Irons leadership team
Management profileNumber of profiles
Profiles1 record
Kassel & Irons funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kassel & Irons M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kassel & Irons
What does Kassel & Irons do?
Kassel & Irons manufactures and distributes metal roofing products—steel shingles (KasselWood, KasselShake), standing seam panels (Universal and ClickLock Premium), and specialized church roofing—made from 29 Gauge G90 galvanized steel with PVDF (Kynar 500®/Hylar 5000®) finishes. Products feature interlocking panels with concealed fasteners and are sold exclusively through a network of independent trained metal roofing dealers across North America who provide consultation, quotation, and professional installation. All components are 100% made in America with up to 35% recycled steel content and backed by lifetime limited transferable warranties.
Is Kassel & Irons a public or private company?
Kassel & Irons is a private company. It is classified as corporate owned and is currently operating.
When was Kassel & Irons founded?
Kassel & Irons was founded in -1. It employs 51 to 100 people.
Where is Kassel & Irons based?
Kassel & Irons is headquartered in Piqua, United States, in the North America region.
How does Kassel & Irons make money?
Two revenue lines are on record. Steel Roofing Product Sales are the primary driver. The others are dealer Network Revenue.
Who are Kassel & Irons's main competitors?
Broad incumbents on record are ATAS International, McElroy Metal and Boral Steel. Direct peers are Classic Metal Roofing Systems, Custom-Bilt Metals, Englert Inc., Revere Copper Products, DECRA Roofing Systems and EDCO Products. NuRay Metals is listed as a regional player.
Does Kassel & Irons have an API?
No public API is recorded for Kassel & Irons.
What industry is Kassel & Irons in?
Kassel & Irons's product category is Metal Roofing Manufacturing. Its primary akta.pro industry code is IMADAFAB, Metal Roofing Systems, with a secondary code of IMADACAG, Metal Roofing & Wall Panels (Architectural/Structural). Its NAICS code is 3312 and its SIC code is 3444.