YoYotta
YoYotta Ltd is a UK-based software company that builds native macOS and cloud workflow tools for media production and post-production, covering camera card offloading, LTO tape archiving, transcoding, conform, and cloud sync, sold via subscription modules to film, TV, and post-production customers including Netflix.
- Company typePrivate
- Founded2010
- HeadquartersFyshwick, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What YoYotta does
YoYotta Ltd is a privately held UK software company headquartered in Greenwich, London, that builds native macOS and cloud workflow software for the media production and post-production industries. Its platform manages data workflows across the lifecycle of camera-captured media: on-location camera card offloading with metadata extraction, thumbnail generation, and multi-destination verified copying; LTFS-based LTO tape archiving across generations LTO-5 through LTO-10 with automated library control; timeline-driven conform and trim using Avid AAF, ALE, CSV, EDL, and FCPXML; high-quality transcoding to DPX, ProRes, H.264, H.265, and MXF+AAF with CDL and 3D CUBE LUT support; and YoYotta Server for multi-site project metadata sync plus native integration with AWS S3, Backblaze B2, and Wasabi for hybrid cloud workflows. The software runs on Intel and Apple silicon Macs across macOS 12 Monterey through macOS 26 Tahoe, with camera-format support spanning ARRI, RED, Canon, Sony, Blackmagic Design, and Nikon, including ARRICORE for the ALEXA 35 Xtreme.
The company monetizes primarily through a subscription model for YoYotta v4 (released April 2023), with v3 trade-in credits easing migration from the legacy perpetual license line. Modular add-ons — LTO Drive, LTO Library, Multi LTO Library, Transcode, Conform, and Server — are sold as separately licensed options, and pricing is quote-based rather than publicly disclosed. Distribution is direct via yoyotta.com (downloadable demos and self-serve purchase) and at the annual NAB trade show, supported by an active YouTube training channel and email-driven sales. Customers are concentrated in film, television, and commercial production; post-production facilities; and major studios and streaming platforms, with Netflix explicitly named as meeting its technical and delivery specifications via YoYotta's verified-copy and MHL reporting pipeline.
YoYotta is a bootstrapped, independent company with no disclosed parent, subsidiaries, funding rounds, or institutional investors, and operates with a single disclosed UK office and no public headcount. Recent product cadence — Multi LTO Library (April 2025), LTO-10 support (June 2025), ARRICORE codec (Winter 2025), macOS 26 Tahoe (Summer 2025), and a v5 preview at NAB 2026 — indicates an active, iterative development loop rather than a scale-up phase.
YoYotta firmographics
Firmographics- Name
- YoYotta
- Legal name
- YoYotta Ltd
- Website
- https://yoyotta.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- YoYotta Ltd is a UK-based software company that builds native macOS and cloud workflow tools for media production and post-production, covering camera card offloading, LTO tape archiving, transcoding, conform, and cloud sync, sold via subscription modules to film, TV, and post-production customers including Netflix.
- Ownership category
- akta.pro rank
YoYotta industry classification
Industry- Product category
- Post-Production Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Asset Management (DAM) for Media/Creative (MPAHAGAB)
- akta.pro secondary industry
- Encoding & Transcoding Software (File/Live) (MPAHAHAA)
Keywords
Where YoYotta is headquartered
LocationHeadquarters
- HQ city
- Fyshwick
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
YoYotta business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscription (YoYotta v4): YoYotta v4 is available on subscription basis. v3 licenses can be traded in for credit against v4 subscriptions. The subscription model provides ongoing access to software, updates, and support.
- Perpetual License (Legacy v3): Legacy YoYotta v3 licenses are no longer sold but remain valid with email support available. v3 required macOS 10.13 High Sierra through macOS 15 Sequoia.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription-based pricing for v4 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
YoYotta product offering
Product offeringCore offering
YoYotta develops macOS-native and cloud workflow software for media production and post-production professionals. Its software handles video transcoding, conforming, and long-term archival to LTO tape, with a server component for collaborative media management. The product suite is targeted at studios, post-production facilities, and media production companies that need to integrate with third-party NLE and color grading tools.
Product overview
YoYotta is a modular macOS and cloud workflow software platform for the media production and post-production industries. The core YoYotta software manages data workflows including camera card offloading, metadata extraction, thumbnail generation, and verified multi-destination copying. Optional modules extend functionality: the LTO Drive/Library options add LTFS tape archive support (LTO-5 through LTO-10) with automated library management supporting up to 4 tape libraries; YoYotta Transcode enables high-quality transcoding to formats like DPX, ProRes, H.264, H.265, and MXF+AAF with LUT support; YoYotta Conform allows batch restore and trim of clips using edit timelines (AAF, ALE, CSV, EDL, FCPXML) for grading, online, and VFX workflows; and YoYotta Server provides multi-system project sync and S3 cloud storage integration for AWS, Backblaze, and Wasabi. All modules run on Intel and Apple silicon Macs supporting macOS 12 Monterey through macOS 26 Tahoe.
Differentiator
Problem solved
Functional benefit
Products and services
- YoYotta Core macOS-native workflow software for media production and post-production, supporting transcoding, LTO archival, and conforming workflows. Targeted at professional media production companies, post-production facilities, and studios.
- LTO Drive Option Option that enables integration of LTO tape drives with YoYotta workflow software for archival and backup of large media assets. Targeted at post-production facilities needing long-term archival.
- LTO Library Library software module for managing and orchestrating LTO tape archives within a single-library environment. Targeted at media production teams needing structured LTO archival workflows.
- Multi LTO Library Extended library module for managing multiple LTO tape libraries, enabling enterprise-scale archival operations across multiple devices. Targeted at large post-production facilities and studios.
- Transcode Standalone video transcoding module for converting media files between formats required by different distribution, editing, or grading workflows. Targeted at post-production professionals handling multi-format deliveries.
- Conform Automated conforming module that assembles and matches media assets to edit decision lists (EDLs) or timelines for finishing. Targeted at post-production facilities performing finishing and color grading workflows.
- YoYotta Server Server-based media management platform that enables collaborative workflows, centralized asset tracking, and integration across production teams. Targeted at studios and post-production facilities running multi-operator environments.
Quantifiable outcome
- LTO-10 full height standalone drives achieve transfer speeds of 400MB/s
- +2 more outcomes
Companies that use YoYotta
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
YoYotta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature8 records
YoYotta partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
YoYotta competitors and assessment
Company assessmentBroad incumbents
- Atomos: Atomos makes production recorders and monitors that integrate with camera and post workflows; adjacent competitor on the production side where media management begins.
- Blackmagic Design: Blackmagic Design is a major incumbent in video production with DaVinci Resolve, HyperDeck, and Cintel, plus broader workflow tools; competes indirectly through bundled media management and storage products.
- Quantum Corporation: Quantum is a large incumbent in LTO tape and enterprise storage, providing archive hardware and software that overlaps with YoYotta's LTO archiving value proposition at a much broader scale.
Direct peers
- Pomfort: Pomfort's Silverstack and Silverstack XT are the most direct competitive products to YoYotta, providing camera card offloading, metadata extraction, and on-set data management for film and TV productions on macOS.
- Studio Network Solutions (SNS): SNS offers shared storage and media management (including EVO) for video production and post, with overlapping capabilities in verified copying, LTO integration, and post-production file management on macOS.
- Codex (a Deluxe company): Codex makes digital media workflow tools for production including offload, archive, and restore on Codex media and LTO. Overlaps with YoYotta in production-to-post media management and LTO archive workflows.
- Marquis Broadcast: Marquis provides post-production tools for media analysis, conforming, and archive workflows (e.g., Medway, Xclusive), competing for the same post-production ingest, conform, and archive budget as YoYotta Conform/Transcode.
- Hedge (Postlab): Hedge's Postlab and CheckVault provide verified copying, archiving, and post-production file management for macOS-based post workflows — a direct overlap with YoYotta's verification and archive feature set.
Emerging players
- iconik: iconik is a cloud-native media asset management platform used by broadcasters and studios; represents the cloud-based direction of the DAM/archive workflows YoYotta is hybridizing toward.
- Frame.io (Adobe): Frame.io, now part of Adobe, is a cloud-native production review and asset management platform competing for post-production metadata and collaboration workflows that overlap with YoYotta's indexing and project metadata features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
YoYotta social profiles
Digital presenceYoYotta compliance and trust
Trust signalCompliance1 record
YoYotta financial estimates
Financial estimateRevenue estimate
Valuation estimate
YoYotta leadership team
Management profileNumber of profiles
YoYotta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YoYotta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YoYotta
What does YoYotta do?
YoYotta develops macOS-native and cloud workflow software for media production and post-production professionals. Its software handles video transcoding, conforming, and long-term archival to LTO tape, with a server component for collaborative media management. The product suite is targeted at studios, post-production facilities, and media production companies that need to integrate with third-party NLE and color grading tools.
Is YoYotta a public or private company?
YoYotta is a private company. It is classified as unknown and is currently operating.
When was YoYotta founded?
YoYotta was founded in 2010. It employs 1 to 10 people.
Where is YoYotta based?
YoYotta is headquartered in Fyshwick, Australia, in the Oceania region.
How does YoYotta make money?
Two revenue lines are on record. Software Subscription (YoYotta v4) is the primary driver. The others are perpetual License (Legacy v3).
Who are YoYotta's main competitors?
Broad incumbents on record are Atomos, Blackmagic Design and Quantum Corporation. Direct peers are Pomfort, Studio Network Solutions (SNS), Codex (a Deluxe company), Marquis Broadcast and Hedge (Postlab). Emerging players are iconik and Frame.io (Adobe).
Does YoYotta have an API?
No public API is recorded for YoYotta.
What industry is YoYotta in?
YoYotta's product category is Post-Production Software. Its primary akta.pro industry code is MPAHAGAB, Digital Asset Management (DAM) for Media/Creative, with a secondary code of MPAHAHAA, Encoding & Transcoding Software (File/Live). Its NAICS code is 5132 and its SIC code is 7372.