Oral Unic
Oral Unic is a Brazilian premium dental franchise network operating 300+ clinics across 11+ states, founded in 2016. It franchises Standard, Smart, and Slim clinic formats to dentists and investors, offering comprehensive dental services under a proprietary brand with strong unit economics.
- Company typePrivate
- Founded2016
- HeadquartersBalneário Camboriú, Brazil
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Oral Unic does
Oral Unic is a Brazilian premium dental franchise network founded in 2016 by CEO Nadim Farid in Itajaí, Santa Catarina. The company operates more than 300 franchise clinics across at least 11 Brazilian states, offering a full suite of dental services including implants, orthodontics (via its proprietary Oral Unic Align clear aligner system), dental veneers, teeth whitening, orofacial harmonization, removable prosthetics, and general dentistry. Its proprietary Sedação Unic offering — anesthesia administered by an anesthesiologist enabling patients to sleep through procedures — is positioned as a key clinical differentiator addressing patient fear of dental pain.
The business model is a franchise/licensing structure with three clinic formats (Standard, Smart launched 2020, Slim launched 2021) targeting both practicing dentists and non-dentist investors. Franchisees receive comprehensive support covering site selection, marketing, technology, and daily operations, and are trained at the Centro Avançado de Treinamento (CAT) — described as the largest dental franchising training center in Latin America, housed within the company's new 7,000m² headquarters in Balneário Camboriú inaugurated in 2024. The technology stack includes Tasy (health data), Healthshare (LGPD consent management), Carestream (imaging), and the Portal Oral Unic franchisee platform.
Unit-level economics are strong: average monthly billing of R$ 400k per clinic, average treatment ticket of R$ 8k, franchise unit profit margins of 20-30%, break-even by month 4 for 80% of units, and franchisee ROI of 12-24 months. Cumulative network revenue surpassed R$ 1 billion across 2023 and 2024 combined. The company is privately held with no disclosed institutional investors.
Oral Unic firmographics
Firmographics- Name
- Oral Unic
- Legal name
- ORAL UNIC
- Website
- https://oralunic.com.br
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Oral Unic is a Brazilian premium dental franchise network operating 300+ clinics across 11+ states, founded in 2016. It franchises Standard, Smart, and Slim clinic formats to dentists and investors, offering comprehensive dental services under a proprietary brand with strong unit economics.
- Ownership category
- akta.pro rank
Oral Unic industry classification
Industry- Product category
- Dental Care Services
- NAICS
- Offices of Dentists (621210)
- akta.pro primary industry
- General Dentistry Group Practices (HLABAKAB)
Keywords
Where Oral Unic is headquartered
LocationHeadquarters
- HQ city
- Balneário Camboriú
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
Oral Unic business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Franchise Fees and Royalties: Revenue generated from franchise fees paid by dentists and investors who open Oral Unic clinics. The company provides a validated business model, infrastructure, technology, marketing support, and operational guidance in exchange for franchise fees and ongoing royalties.
- Dental Treatment Revenue: Each franchise clinic generates revenue through dental treatments including implants, orthodontics, aesthetic procedures, and general dental care. Average monthly billing of R$ 400 thousand per unit with average treatment ticket of R$ 8 thousand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Initial consultation - Free |
| Unit Pricing | Pay-as-you-go | Average treatment ticket - R$ 8 thousand |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Oral Unic product offering
Product offeringCore offering
Oral Unic is a Brazilian premium dental franchise network operating over 300 clinic units that provide comprehensive dental treatments including implants, orthodontics (Oral Unic Align clear aligners and traditional braces), dental veneers, teeth whitening, orofacial harmonization, removable prosthetics, and general dentistry. The company licenses its validated franchise model to dentists and investors, providing standardized infrastructure, proprietary clinical techniques (Sedação Unic and Oral Unic Align), training through CAT, marketing support, and ongoing operational guidance in exchange for franchise fees and royalties.
Product overview
Oral Unic is a Brazilian premium dental franchise network operating on a platform-plus-models architecture. The core offering centers on comprehensive dental treatments including dental implants (using their proprietary Sedação Unic anesthesia), orthodontic solutions (Oral Unic Align transparent aligners plus traditional braces), cosmetic dentistry (dental veneers, teeth whitening), orofacial harmonization, removable prosthetics, and general dentistry. The company operates through multiple clinic formats: the original Standard model, the compact Smart model (2020), and the streamlined Slim model (2021). Franchisees access operations through the Portal Oral Unic platform, while the company supports its network through the Centro Avançado de Treinamento (CAT) - the largest franchise training center in Latin America - located at their 7,000m² headquarters in Balneário Camboriú, SC.
Differentiator
Problem solved
Functional benefit
Brands
- Oral Unic Align: Exclusive brand of clear dental aligners offered by Oral Unic clinics.
Products and services
- Implantes Dentários (Dental Implants) Dental implant procedures using titanium screws to replace missing tooth roots, topped with dental crowns for permanent tooth replacement. A core service offered across the Oral Unic franchise network.
- Alinhador Transparente (Oral Unic Align) Exclusive proprietary branded clear aligner system for orthodontic treatment - a comfortable, removable, and discreet alternative to metal braces. Offered as an own-brand product across the franchise network.
- Lentes de Contato Dental (Dental Veneers) Ultra-thin dental veneers for cosmetic smile transformation, offering aesthetic improvement with durability. A core cosmetic service in the franchise offering.
- Clareamento Dental (Dental Whitening) Professional dental bleaching treatments to achieve whiter, brighter smiles from natural shade to extra shine. A core aesthetic service offered across the franchise network.
- Aparelho Dental (Dental Braces) Traditional orthodontic treatment to correct misaligned teeth and bite problems. A core orthodontic service across the Oral Unic clinics.
- Harmonização Orofacial (Orofacial Harmonization) Facial aesthetic treatments to improve self-esteem and facial harmony through various cosmetic procedures. A core aesthetic service in the Oral Unic offering.
- Prótese Dentária Móvel (Removable Dental Prosthesis) Removable prosthetic devices for patients who need to replace missing teeth, allowing comfortable eating and smiling. A core dental service offered across the franchise.
- Clínico Geral (General Dentistry) General dental care services including routine examinations, cleanings, and comprehensive oral healthcare. A foundational service category of the franchise network.
- Sedação Unic Proprietary sedation technique applied by medical anesthesiologists enabling painless or highly comfortable dental surgery. Patients sleep through the procedure with proper post-operative monitoring in a specially prepared environment. Offered as a distinct service across Oral Unic clinics.
- Modelo Padrão (Standard Clinic Model) The original full-service clinic franchise format offering complete dental treatments and services. The foundational franchise offering.
- Modelo Smart Smaller footprint clinic franchise model offering a more compact alternative format for the franchise system. Launched in 2020 to expand franchise options.
- Modelo Slim Compact clinic franchise model launched in 2021 offering a streamlined version of the franchise format, expanding franchise options to smaller footprint operations.
Quantifiable outcome
- Average monthly revenue of R$ 400 thousand per clinic
- +3 more outcomes
Companies that use Oral Unic
Customer profileSegments1 record
Ideal customer profiles3 records
Oral Unic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
Oral Unic partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- TasycoreTasy is used for health data management, storing and managing patient clinical data across the franchise network to ensure consistent record-keeping and care continuity.
- HealthsharecoreHealthshare provides storage and management of data and patient consent documentation, supporting compliance with LGPD (Brazilian data protection law) requirements.
- CarestreamcoreCarestream provides dental imaging and X-ray examination storage and management systems, enabling efficient access to diagnostic images and reports across clinic locations.
- Associação Brasileira de Franchising (ABF)minorOral Unic is affiliated with ABF, the Brazilian Franchising Association, and has received multiple Selo de Excelência em Franchising awards from the organization (2020, 2022, 2023, 2025).
Scale indicators7 records
Recent moves9 records
Expansion highlights4 records
Oral Unic competitors and assessment
Company assessmentDirect peers
- Sorridents: Sorridents is one of the largest dental franchise networks in Brazil, operating hundreds of clinics and competing head-to-head with Oral Unic in the franchise dental services category, often at more accessible price points.
- OdontoCompany: OdontoCompany is one of Brazil's largest dental clinic franchise networks, directly competing with Oral Unic in the franchise-based dental services space across Brazilian states, with similar value proposition and franchise model.
- Odontoclinic: Odontoclinic is a Brazilian dental franchise chain offering general and specialty dentistry services, competing with Oral Unic for both franchisees and patients across multiple Brazilian states with comparable clinic formats.
- Donto Odontologia Moderna: Donto is a Brazilian dental clinic network offering general and aesthetic dentistry, directly competing with Oral Unic for premium dental patients in overlapping Brazilian geographies.
Others
- Straumann Group: Straumann is a global leader in dental implants and prosthetics, adjacent to Oral Unic because the franchise network depends on implant and prosthetic supply chains that companies like Straumann anchor.
- OdontoPrev (Odontoprev): OdontoPrev is Brazil's largest dental benefits/insurance operator; comparable as a major player in the Brazilian dental services value chain that influences pricing and patient access for clinic networks like Oral Unic.
- Align Technology: Align Technology manufactures Invisalign, the leading clear aligner brand globally; adjacent comparable because Oral Unic operates its own proprietary aligner brand (Oral Unic Align) competing in the same end market.
Broad incumbents
- Heartland Dental: Heartland Dental is the largest DSO in the United States supporting thousands of dentist offices; comparable to Oral Unic as a multi-site dental practice operator but at vastly greater scale and in a different geography.
- Aspen Dental: Aspen Dental is a major US-based DSO with hundreds of branded dental offices offering general, cosmetic, and specialty services, comparable to Oral Unic in operating branded multi-location dental practices.
Emerging players
- Orthodontic Brasil: Orthodontic Brasil operates a network of orthodontic-focused clinics across Brazil, overlapping with Oral Unic's clear aligner and orthodontic offerings while specializing in a narrower service line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Oral Unic social profiles
Digital presenceOral Unic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oral Unic leadership team
Management profileNumber of profiles
Profiles2 records
Oral Unic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oral Unic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oral Unic
What does Oral Unic do?
Oral Unic is a Brazilian premium dental franchise network operating over 300 clinic units that provide comprehensive dental treatments including implants, orthodontics (Oral Unic Align clear aligners and traditional braces), dental veneers, teeth whitening, orofacial harmonization, removable prosthetics, and general dentistry. The company licenses its validated franchise model to dentists and investors, providing standardized infrastructure, proprietary clinical techniques (Sedação Unic and Oral Unic Align), training through CAT, marketing support, and ongoing operational guidance in exchange for franchise fees and royalties.
Is Oral Unic a public or private company?
Oral Unic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Oral Unic founded?
Oral Unic was founded in 2016. It employs 501 to 1,000 people.
Where is Oral Unic based?
Oral Unic is headquartered in Balneário Camboriú, Brazil, in the Latin America region.
How does Oral Unic make money?
Two revenue lines are on record. Franchise Fees and Royalties are the primary driver. The others are dental Treatment Revenue.
Who are Oral Unic's main competitors?
Direct peers on record are Sorridents, OdontoCompany, Odontoclinic and Donto Odontologia Moderna. Others are Straumann Group, OdontoPrev (Odontoprev) and Align Technology. Broad incumbents are Heartland Dental and Aspen Dental. Orthodontic Brasil is listed as an emerging player.
Does Oral Unic have an API?
No public API is recorded for Oral Unic.
What industry is Oral Unic in?
Oral Unic's product category is Dental Care Services. Its primary akta.pro industry code is HLABAKAB, General Dentistry Group Practices. Its NAICS code is 621210.