STUDIO Artech

What STUDIO Artech does

STUDIO Artech is a Seoul-based, privately held media art and spatial experience studio founded in January 2020 by co-representatives Kim Seong-pil (김성필) and Park Moon-seok (박문석). The company designs and produces end-to-end immersive installations, generative AI media art, audio-reactive visual systems, and large-scale LED/media-wall content for luxury brands, cultural institutions, government bodies, and commercial real estate clients. The business operates as project-based professional services, with each engagement spanning concept development, AI visual creation, motion graphics, spatial design, hardware system supply, and on-site installation, delivered through direct enterprise sales rather than self-serve or channel distribution. Pricing is project-specific and not publicly disclosed.

The studio's technology stack centers on proprietary generative AI pipelines that translate urban imagery, audio signals, and structured environmental data into real-time or pre-rendered visual narratives, complemented by anamorphosis techniques, interactive media-wall systems, and integrated multi-display motion design. Notable in-house capabilities include the 'RaWon' AI-driven experimental workflow, the RA80 audio-reactive mapping system for HiFi ROSE, the GONG: THE CITY urban-data particle engine, and the Samsung Paradigm generative AI experience, alongside a physical print line (ARTPIECE Collection) and sub-brands (GONG, IMAGINARY LANDSCAPE, PIECE).

Customer concentration is anchored on a handful of repeat enterprise clients, most prominently Samsung (multiple flagship and Galaxy launch projects), Hyundai (Asan Plant, Jakarta Studio), and Hanwha (Centre Pompidou, 63 Building), supplemented by luxury commissions (CHAUMET, Louis Vuitton, Mercedes-Benz Korea, Gentle Monster), cultural and government work (Incheon Airport HiKR Station, APEC 2025, National Heritage Agency), and retail/real estate activations (HDC iParkMall Yongsan, Blue Bottle Myeongdong). Geographic reach spans South Korea, France, Austria, the UK, the USA, and Indonesia, with global projects including the 2024 Paris Olympic Meta City Paris x Seoul installation. The company is bootstrapped with no disclosed external funding, has no publicly stated headcount, and does not disclose revenue.

Name

STUDIO Artech

Legal name

주식회사 스튜디오아텍

Website

https://studio-artech.com

Company type

Private

Founded year

2020

Operating status

Operating

Ownership category

akta.pro rank

Product category

Media Art & Spatial Experience Design

NAICS

Interior Design Services (54141)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Theming, Mood Boards & Concept Design (HSACAOAH)

akta.pro secondary industry

Event Signage, Props & Custom Installations (HSACAOAG)

Keywords

• Media art installations
• Spatial experience design
• Generative AI visuals
• Immersive brand activations
• Interactive media walls

Headquarters

HQ city

Seongsu

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Media Art & Spatial Experience Projects: Project-based professional services for designing and producing media-art content and spatial media systems. Services include concept development, AI visual creation, motion graphics, spatial design, hardware system supply, and on-site installation. Revenue is generated through one-time project fees for custom installations across exhibitions, brand activations, public spaces, and commercial environments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

STUDIO Artech is a Seoul-based media art and spatial experience studio that designs and produces media-art content and spatial media systems for exhibitions, luxury brand activations, cultural institutions, public spaces, and commercial environments. Services span the full project lifecycle — concept development, brand identity analysis, proprietary generative AI visual creation, motion graphics, spatial design, hardware system supply, on-site installation, and operational optimization — delivered as custom commissions to enterprise and government clients.

Product overview

Studio Artech is a Seoul-based Media Art & Spatial Experience Studio offering end-to-end creative services from concept to installation. The portfolio comprises: (1) Core media art and spatial experience design services; (2) Named project products including Samsung Paradigm (generative AI media art), RaWon (AI-driven botanical garden), GONG: THE CITY (data-driven anamorphosis artwork), HiKR Station (K-culture airport experience), RA80 Audio Reactive Visual System (audio-to-visual translation), CHAUMET Bee My Love (interactive digital sculpture), Hyundai Asan Plant Exhibition (heritage exhibition), Centre Pompidou Hanwha (museum media art), Dopamine Station (retail corridor experience); (3) ARTPIECE Collection (digital-to-analog prints); (4) Meta City series (global cultural installations); (5) Color of Nature series (AI media art). The company combines generative AI, spatial design, display systems, interactive technology, and hardware integration to create immersive experiences for exhibitions, luxury brands, cultural institutions, commercial environments, and public spaces.

Differentiator

Problem solved

Functional benefit

Brands

• GONG: A series of media art works using particle-based generative visuals, including GONG: THE CITY, GONG:Galaxy, GONG: Toward Victory, GONG:ghostprojects, and others.
• ARTPIECE
• IMAGINARY LANDSCAPE
• PIECE Collection

Products and services

• Media Art & Spatial Experience Studio Services Core B2B service offering: end-to-end design and production of media-art content and spatial media systems, combining artistic vision with proprietary generative AI visuals, motion graphics, spatial design, hardware integration, and on-site installation for exhibitions, luxury brand activations, cultural institutions, public spaces, and commercial environments.
• Samsung Paradigm Generative AI media art installation at the Samsung Gangnam flagship store that transforms the retail environment into an immersive narrative blending reality and imagination using AI-generated urban landscapes.
• RaWon - The Unknown Garden Fully AI-driven experimental media art installation created for the 2025 APEC Summit in Gyeongju, treating nature as continuous flow through generative AI morphing of organic forms, landscapes, and speculative future cities.
• HiKR Station End-to-end hardware and immersive media content K-culture experience zone at Incheon International Airport Terminal 1, featuring an XR K-pop stage, photo booth, digital interaction zones, and K-beauty styling media props.
• GONG: THE CITY Anamorphosis media artwork at Magok One Grove that transforms urban data (brightness, landscape, movement) into continuously evolving generative imagery using particles that connect, disperse, and reconnect symbolizing urban growth.
• RA80 Audio Reactive Visual System Real-time audio-reactive visual system developed for the HiFi ROSE RA80 Monoblock Power Amplifier, mapping music amplitude, rhythm, and frequency to particle density, motion speed, and light intensity on the product's 11-inch display.
• CHAUMET Bee My Love Immersive digital sculpture and interactive media wall created for Chaumet at Frieze Seoul 2024, transforming the brand's honeycomb motif into living, visitor-responsive digital artwork using 3D modeling.
• Hyundai Asan Plant Exhibition Immersive exhibition renewal at Hyundai Motor Company's Asan Plant telling a narrative of automotive heritage and intelligent production, including a Main Media Wall, Archive Collection, GRANDEUR XG Experience Space, an Interactive Production Process Table, a Vehicle Display Table, and multilingual content.
• Centre Pompidou Hanwha Media Art Full media art production for the GF floor of Centre Pompidou Hanwha in the 63 Building, including an underwater sky perspective exit experience, a panoramic horizontal media wall, and an F&B hallway with interactive media screens responding to visitor movement.
• Dopamine Station Large-scale Christmas holiday project for HDC iPark Mall Yongsan inspired by a futuristic railway station atmosphere, integrating motion design across large-scale media facades, wall-mounted LED screens, and ceiling displays.
• Meta City Series Series of media art installations under the Meta City umbrella delivering spatial media experiences for venues in Korea, UK, USA, and at the 2024 Paris Olympic (Meta City Paris x Seoul).
• Color of Nature Series AI-powered media art series featuring continuously evolving generative natural imagery, exhibited at GMAF 2022 (UNESCO Asian Cultural Center) and as an anamorphic installation on Hanam Starfield Media Tower.
• ARTPIECE Collection Digital-to-analog print collection converting the studio's GONG particle-based generative visuals into graphic artworks that combine fragments, graffiti, and objects with the particle aesthetic, available as numbered PIECE editions.
• GONG Series (sub-brand artwork family) Family of particle-based generative visual artworks under the GONG sub-brand, including city-data-driven installations (GONG: THE CITY), public 3D anamorphic artworks (Gong:ㅎ), and brand/collaboration pieces (GONG: Galaxy, GONG: Toward Victory, GONG:ghostprojects).

Quantifiable outcome

• 60-day end-to-end production and installation capability demonstrated for Hyundai Asan Plant project including interior, content production, interactive table development, and exhibition space construction
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Moment Factory: Montreal-based studio specializing in multimedia environments combining video, lighting, sound, and interactivity for public spaces, airports, and brand experiences. Highly comparable end-to-end delivery model, similar blue-chip client roster, and direct competition for international immersive-project briefs.
• teamLab: Japan-based interdisciplinary art collective producing large-scale immersive digital installations for museums, brand activations, and public venues (e.g., teamLab Borderless, teamLab Planets). Most direct global competitor to Studio Artech in AI/media-art spatial experiences with comparable luxury-brand and cultural-institution clientele.
• d'strict: Korean digital media-art studio behind 'Beyond Reality' exhibitions and high-profile LED anamorphic installations (e.g., giant K-pop wave displays in Seoul). Direct domestic competitor for Korean luxury, cultural, and government media-art briefs; very similar technology stack and project types.
• Universal Everything: UK-based digital art and design studio creating immersive video-based installations, generative visuals, and large-format public art. Comparable focus on art-driven spatial experiences for brands and cultural institutions, with similar generative-AI and motion-design capabilities.
• VOID / VOID Media Art: Danish creative studio and exhibition company operating immersive media-art centers (e.g., 'Ames Room' installations) globally. Direct competitor for immersive cultural-installation commissions and European luxury/cultural partnerships.
• Random International: London-based studio known for large-scale interactive installations (Rain Room, Zoological). Direct peer in producing immersive, audience-responsive installations for museums, retail, and brand environments with comparable artistic-technical integration.
• Refik Anadol Studio: Los Angeles-based media artist studio producing AI-driven data sculptures, large-scale generative installations, and museum works. Direct peer in generative-AI media art applied to luxury and cultural-institution commissions; comparable pricing tier and project prestige.
• Jason Bruges Studio: London-based design studio specializing in site-specific installations at the intersection of architecture, art, and technology. Comparable bespoke-installation business model serving luxury brands, airports, and cultural venues with integrated hardware and content.

Broad incumbents

• Obscura Digital: San Francisco-based experiential design firm producing large-scale immersive installations for global brands and entertainment venues. Established incumbent in the same immersive-experience category, though with broader portfolio scale and longer operating history.

Regional players

• DreamMaker Entertainment & Media: Korean experiential production company under CJ ENM delivering large-scale immersive exhibitions (e.g., Van Gogh, Jurassic World, K-pop themed shows). Comparable in Korean market for cultural and brand exhibitions but operates at significantly larger scale and with licensed-IP focus.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/studio_artech

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STUDIO Artech