What Formento Agenti Immobiliari does

Formento Agenti Immobiliari SRL is a family-owned real estate brokerage headquartered in Genoa, Italy, operating continuously since 1919. Founded by Settimio Formento and his sister Caterina, the firm has passed through three generations of family management and now serves residential and commercial clients across all Genoa zones (from Centro Storico to the Riviera Levante and Ponente) and the broader Liguria region. Its core services include property buying and selling (Compravendite), rentals (Locazione), property exchanges (Permute), bare ownership transactions (Nuda Proprietà), valuations (Valutazioni), and arbitration (Arbitrati). The company is often appointed as arbitrator in property disputes, reflecting established market trust.

The business operates on a commission-based revenue model, earning transaction fees from residential and commercial property sales and rental intermediation. Customer acquisition is driven by direct-to-consumer channels including a flagship showroom at Via XX Settembre 84/86r in the Palazzo dei Giganti — described as the most strategic retail point in Genoa — with high-visibility window displays, a proprietary property magazine (FORMENTO CASE NEWS), a 30+ year Sunday advertising page in Il Secolo XIX, brochures, and online property portals. The technology stack is standard: a website with property search, contact forms, an "Area Riservata" reserved client portal, Google Analytics, and social media widget integrations. No proprietary technology platform, AI/ML capabilities, or data assets are mentioned. The company serves individual buyers, sellers, tenants, and landlords, with a particular focus on prestigious residential properties in Genoa and the Riviera. Headcount is 11–50 employees, revenue is not disclosed, and the firm operates as a private SRL with no external investors.

Name

Formento Agenti Immobiliari

Legal name

FORMENTO AGENTI IMMOBILIARI SRL

Website

https://formentoimmobiliare.it

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

Formento Agenti Immobiliari is a family-owned real estate brokerage founded in 1919 in Genoa, Italy. It provides residential and commercial property buying, selling, renting, valuation, and arbitration services across all Genoa zones and the Liguria Riviera, serving individual buyers, sellers, tenants, and landlords.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Multifamily Brokerage (BPAJABAD)

Keywords

• Real estate brokerage
• Property sales services
• Residential rentals
• Property valuation
• Property exchange services

Headquarters

HQ city

Genoa

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Sales Commission: Commission-based fees from residential and commercial property sales transactions facilitated by the agency.
2. Rental/Letting Fees: Commission or fees from residential and commercial property rental intermediation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Formento Agenti Immobiliari is a traditional real estate brokerage that intermediates the buying, selling, renting, exchanging, and valuation of residential, commercial, and tourist properties across Genoa and the Ligurian Riviera. The agency also provides arbitration services for property disputes. Its offerings are supported by a flagship showroom on Via XX Settembre, a proprietary property magazine (FORMENTO CASE NEWS), and a long-running weekly newspaper advertising presence in Il Secolo XIX.

Product overview

Formento Agenti Immobiliari is a traditional real estate agency established in 1919, offering a comprehensive suite of property services. The core offering consists of residential and commercial property buying/selling (Compravendite), property exchanges (Permute), bare ownership sales (Nuda Proprietà), valuations, and arbitration services. The company also provides rental/location services with tenant screening and an exclusive reserved client area. Their marketing platform includes the proprietary FORMENTO CASE NEWS newsletter and storefront displays on Via XX Settembre in Genoa, as well as advertising in Il Secolo XIX newspaper on Sundays for over 30 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Compravendite Immobiliari (Real Estate Sales) Real estate buying and selling intermediation services covering residential, tourist, business, and office properties throughout Genoa and the Ligurian Riviera area, for individual buyers and sellers.
• Permute Immobiliari (Property Exchanges) Property exchange services that facilitate trade-in transactions between properties, requiring specialized expertise in complex contracts, for individual property owners seeking to swap holdings.
• La Nuda Proprietà (Bare Ownership Sales) Bare ownership sale services where the buyer acquires property rights while an usufructuary retains usage rights, requiring careful selection of appropriate buyers, for individual owners looking to monetize property while preserving usufruct.
• Valutazioni (Property Valuations) Property valuation services leveraging extensive experience to provide accurate market assessments, for individual property owners, buyers, sellers, and third-party requesters needing valuation expertise.
• Arbitrati (Arbitration Services) Arbitration services where the company is often appointed as arbitrator to resolve disputes regarding property division or sale, for parties involved in property disputes including divisions, inheritances, and co-ownership conflicts.
• Locazione Immobili (Property Rentals) Property rental intermediation services for residential, commercial, and industrial properties, with tenant selection based on documented verification, for landlords and tenants seeking rental properties in Genoa and the Riviera.

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• RE/MAX Italia: Italian arm of the global RE/MAX real estate franchise network, providing residential brokerage and rental services. Comparable to Formento as a brokerage serving buyers and sellers, but differentiated by international brand backing and a multi-agent franchise model.
• Tecnocasa: Italy's largest franchised real estate brokerage network with significant presence in Genoa. Compared to Formento, Tecnocasa operates at national scale with a franchise model and standardized marketing, whereas Formento is a single independent brand anchored to a prime storefront.
• Engel & Völkers Italia: International luxury real estate brokerage with Italian operations across major cities. Comparable to Formento's higher-end residential and Riviera-focused mandate, but scales globally and competes particularly for prestige and waterfront properties in Liguria.
• Gabetti Property Solutions: Long-established Italian real estate brokerage offering sales, rentals, and valuation services across multiple cities. Directly comparable to Formento as a traditional full-service brokerage, but operating at national scale with broader franchise and corporate reach.
• Pirelli RE: Italian real estate firm with broader commercial and asset management activities. Comparable to Formento's commercial brokerage and valuation exposure, but operating at a much larger portfolio scale and serving institutional clients.
• Coldwell Banker Italy: Italian branch of the international Coldwell Banker brokerage network, focused on residential sales and rentals. Comparable to Formento in the buyer-seller intermediation business, but with global brand support and broader geographic coverage across Italy.

Others

• Idealista: Leading European real estate classifieds portal with strong presence in Italy. Adjacent to Formento's business as a discovery channel and potential structural competitor that could continue to disintermediate traditional agency listing flows in Italy.
• Immobiliare.it: Italy's largest online real estate listing portal. Not a direct competitor to Formento's brokerage, but a critical channel partner and an indirect substitute for traditional listing and lead generation, shaping consumer discovery behavior in Genova and Liguria.

Direct peers

• Toscano Immobiliare: Italian real estate brokerage with a family-style heritage and long-standing presence in northern Italy. Directly comparable to Formento as a traditional, multi-generational Italian brokerage serving residential and commercial markets with a comparable service mix and target client profile.
• Frimm: Italian real estate network offering traditional brokerage services through affiliated agents. Comparable to Formento in providing residential and commercial sales and rental intermediation, but operating through a network model rather than a single flagship office.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Formento Agenti Immobiliari