Splendid Internet
Splendid Internet is a German full-service e-commerce agency founded in 1998 in Kiel, delivering consulting, implementation, hosting, and 24/7 support for Magento, Shopware, Shopify, and WooCommerce shops serving mid-sized and large DACH business customers.
- Company typePrivate
- Founded1998
- HeadquartersKiel, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Splendid Internet does
Splendid Internet GmbH is a German full-service e-commerce agency founded in 1998 and headquartered in Kiel, Schleswig-Holstein. The firm specializes in consulting, technical implementation, hosting, online marketing, and 24/7 ongoing support for online shops built on Magento (since 2010), Shopware (since 2013), Shopify/Shopify Plus, and WordPress/WooCommerce (since 2017). It is a Shopware Bronze Partner and Solution Partner, holds multiple Magento and Shopware developer certifications, and maintains an active community presence through Magento Stammtisch Kiel, Shopware Meetup Kiel, and Hyvä Camp Kiel 2025. The agency also publishes authoritative handbooks for Magento 2 and Shopware 6, and in January 2026 joined the Agentic Commerce Alliance to contribute to open standards for autonomous AI agents in commerce.
The company's revenue mechanics blend professional services (consulting, implementation, online marketing), managed services (ISO 27001 certified German data center hosting, 24/7 SLA support), and recurring subscriptions (hosting, 8ackProtect DDoS protection starting at EUR 49/month). Proprietary assets include the idealo Connector for Magento, the Splendid Performer open-source AI tool for e-commerce optimization launched in 2025, and an internal B2B commerce offering (avanta). The firm operates exclusively with business customers (Geschäftskunden), targets mid-sized and large online shops, and has served over 400 customers across more than 1,000 projects over its 27-year history.
The go-to-market is enterprise-direct: customers engage via the website contact form, phone (+49 431 3947 9900), or email, with no reseller or marketplace distribution. Lead generation relies on content marketing (blog, whitepapers, SEO), an email newsletter, community events, and a YouTube channel. Customer concentration is dispersed across the DACH mid-market, with Walter CMP (medical products, 75% revenue lift after relaunch) the only publicly named logo. The business is founder-led by Managing Director Carsten Stech, privately held, and bootstrapped with no external funding or parent company.
Splendid Internet firmographics
Firmographics- Name
- Splendid Internet
- Legal name
- Splendid Internet GmbH
- Website
- https://splendid-internet.de
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Splendid Internet is a German full-service e-commerce agency founded in 1998 in Kiel, delivering consulting, implementation, hosting, and 24/7 support for Magento, Shopware, Shopify, and WooCommerce shops serving mid-sized and large DACH business customers.
- Ownership category
- akta.pro rank
Splendid Internet industry classification
Industry- Product category
- E-commerce Agency Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
- akta.pro secondary industry
- E-commerce SEO (Category/Product SEO, Merchant Feeds) (BPAFAJAE)
Keywords
Where Splendid Internet is headquartered
LocationHeadquarters
- HQ city
- Kiel
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Splendid Internet business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- E-Commerce Consulting and Implementation Services: Strategic planning, technical implementation, testing, and relaunch of online shops using Magento, Shopware, Shopify, and WordPress/WooCommerce platforms.
- Managed Hosting Services: High-performance hosting packages for online shops with 24/7 SLA support, German data centers with ISO 27001 certification.
- Online Marketing Services: SEO, user experience optimization, Google Ads, web controlling, content marketing, newsletter marketing, social media marketing, video production, marketing automation, and conversion rate optimization.
- Ongoing Shop Support and Maintenance: Continuous operation, security updates, and development support for online shops with 24/7 service level agreement.
- 8ackProtect DDoS Protection: Web-based DDoS protection service starting at 49 EUR/month for online shops.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 8ackProtect DDoS Protection starting package |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Splendid Internet product offering
Product offeringCore offering
Splendid Internet is a full-service e-commerce agency that plans, builds, hosts, and operates online shops for B2B business customers on Magento, Shopware, Shopify, and WordPress/WooCommerce. Its deliverables cover consulting, platform selection, technical implementation, relaunches, managed high-performance hosting on ISO 27001-certified German data centers, 24/7 support, and online marketing services (SEO, Google Ads, content, social, video, CRO). It also develops proprietary technology such as the Splendid Performer AI tool and the idealo Connector, and publishes handbooks for Magento 2 and Shopware 6.
Product overview
Splendid Internet is a full-service e-commerce agency established in 1998, offering comprehensive consulting, implementation, and ongoing operations for online shops. Their core service portfolio consists of platform-specialized agency services built around five major e-commerce platforms: Magento (with services since 2010), Shopware (partner since 2013), WordPress/WooCommerce (since 2017), and Shopify Plus. These are complemented by add-on modules including managed hosting, online marketing services, and proprietary tools like the idealo Connector for marketplace integration and Splendid Performer for AI-powered optimization. The agency also publishes authoritative handbooks for Magento 2 and Shopware 6, and hosts community events including the Magento Stammtisch Kiel and Shopware Meetup Kiel.
Differentiator
Problem solved
Functional benefit
Brands
- Splendid Performer: Open-source AI-powered tool for e-commerce optimization.
Products and services
- Magento Services Full-service Magento agency offering, covering consulting, development, hosting, migration, and ongoing support for Magento Open Source, OpenMage, and Adobe Commerce platforms. Delivered under the company's 2010-onwards certified Magento expertise for B2B and online-shop clients.
- Shopware Services Full-service Shopware agency service offering development, extensions, testing, relaunch, and migration support for Shopware-based online shops, backed by official Shopware Solution Partner and Bronze Partner status with certified developers.
- WordPress & WooCommerce Services Full-service WordPress and WooCommerce e-commerce implementation service delivering flexible and customizable online shops for business customers.
- Shopify Plus Services Shopify Plus agency service for enterprise-level e-commerce implementations, delivered as a certified Shopify partner for business customers.
- Managed Hosting High-performance managed hosting packages for Magento and Shopware online shops with extreme speed, stability and security under peak loads, delivered from ISO 27001-certified German data centers with 24/7 support.
- Online-Marketing Services Comprehensive online marketing service covering SEO, user experience optimization, Google Ads, web controlling, content marketing, newsletter marketing, social media marketing, video production, marketing automation, and conversion optimization for online-shop operators.
- Splendid Performer Open-source AI-based tool for e-commerce optimization, integrating individual AI solutions and low-code applications into business processes for online-shop operators.
- idealo Connector for Magento Proprietary Magento extension developed by Splendid Internet that connects online shops to the idealo price comparison marketplace, available for both Magento 2 and Magento 1 platforms.
- Magento 2 Handbuch Comprehensive practical handbook for Magento 2 shop operators published by Splendid Internet in paperback and e-book formats.
- Shopware 6 Handbuch Handbook for Shopware 6 shop operators published by Splendid Internet to guide online-shop implementation and operation.
Quantifiable outcome
- 75% more revenue, 74% more TOP-10 keywords, 200% more Google visibility
Companies that use Splendid Internet
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
Splendid Internet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability7 records
Feature4 records
Splendid Internet partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Agentic Commerce AlliancecoreSplendid Internet joined the Agentic Commerce Alliance in January 2026. This network works with leading innovators to develop open, interoperable standards for autonomous agents in commerce. Splendid contributes expertise in open-source e-commerce to develop standards for trusted, interoperable agent systems.
- Open Source Business AlliancecoreSplendid Internet is a member of the Open Source Business Alliance, contributing to the advancement of open-source software in e-commerce.
- ShopwarecoreOfficial Shopware Solution Partner and Bronze Partner with certified developers for Shopware 6 development, templating, and implementation.
- Magento/OpenMagecoreCertified Magento developer with experience since 2010. Active in the OpenMage community project for continued Magento 1 support after end-of-life.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Splendid Internet competitors and assessment
Company assessmentBroad incumbents
- nexum: Cologne-based full-service digital agency with e-commerce, marketing and technology practices. Overlaps with Splendid on e-commerce consulting and digital marketing for German brands at a broader scale.
- diva-e: Large German digital commerce and content service provider with hundreds of staff across multiple locations. Overlaps with Splendid on e-commerce implementation but operates at broader portfolio and larger-enterprise scale.
Direct peers
- Shopmacher: Shopware Enterprise Partner based in Cologne offering implementation, design, and 24/7 support. Closely comparable to Splendid's Shopware-first agency business and recurring support model.
- integer_net: Shopware Enterprise Partner and Magento agency offering shop implementation, hosting, and support. Comparable as a German boutique e-commerce agency with similar platform certifications and recurring hosting revenue.
- basecom: Shopware and Magento agency in Osnabrück with deep B2B e-commerce specialization. Closely comparable in platform focus, German SME/mid-market positioning, and full-service agency model.
- AOE: Wiesbaden-based digital agency with enterprise e-commerce, portals and TYPO3 practices. Comparable for serving large German enterprise clients with custom e-commerce and integration work.
- dkd Internet Service: Frankfurt-based full-service internet agency with long-running e-commerce, TYPO3 and Shopware practices. Comparable as a long-established German agency offering implementation plus online marketing.
- elaboratum: Swiss/DACH e-commerce consultancy and implementation firm with deep platform expertise and recurring managed services. Comparable boutique e-commerce agency serving mid-market merchants in the broader DACH region.
- netz98: German Magento and Shopware full-service agency based in Mainz, offering implementation, hosting, and ongoing support. Directly comparable as a DACH e-commerce agency serving mid-market and enterprise merchants across the same platforms.
- Limesoda: Austrian/DACH full-service e-commerce agency specializing in Shopware, Magento and Shopify. Directly comparable for its multi-platform certified agency model and DACH mid-market focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Splendid Internet social profiles
Digital presenceSplendid Internet compliance and trust
Trust signalCompliance7 records
Splendid Internet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Splendid Internet leadership team
Management profileNumber of profiles
Profiles1 record
Splendid Internet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Splendid Internet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Splendid Internet
What does Splendid Internet do?
Splendid Internet is a full-service e-commerce agency that plans, builds, hosts, and operates online shops for B2B business customers on Magento, Shopware, Shopify, and WordPress/WooCommerce. Its deliverables cover consulting, platform selection, technical implementation, relaunches, managed high-performance hosting on ISO 27001-certified German data centers, 24/7 support, and online marketing services (SEO, Google Ads, content, social, video, CRO). It also develops proprietary technology such as the Splendid Performer AI tool and the idealo Connector, and publishes handbooks for Magento 2 and Shopware 6.
Is Splendid Internet a public or private company?
Splendid Internet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Splendid Internet founded?
Splendid Internet was founded in 1998. It employs 11 to 50 people.
Where is Splendid Internet based?
Splendid Internet is headquartered in Kiel, Germany, in the Europe region.
How does Splendid Internet make money?
Five revenue lines are on record. E-Commerce Consulting and Implementation Services are the primary driver. The others are managed Hosting Services, online Marketing Services, ongoing Shop Support and Maintenance and 8ackProtect DDoS Protection.
Who are Splendid Internet's main competitors?
Broad incumbents on record are nexum and diva-e. Direct peers are Shopmacher, integer_net, basecom, AOE, dkd Internet Service, elaboratum, netz98 and Limesoda.
Does Splendid Internet have an API?
No public API is recorded for Splendid Internet.
What industry is Splendid Internet in?
Splendid Internet's product category is E-commerce Agency Services. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure, with a secondary code of BPAFAJAE, E-commerce SEO (Category/Product SEO, Merchant Feeds). Its NAICS code is 541511 and its SIC code is 7372.