PrivacyLab
PrivacyLab is an Italian SaaS provider of UNICERT-certified GDPR compliance software, serving Italian enterprises, SMEs, public entities, and privacy consultants with modular tools for documentation, breach management, training, and multi-tenant DPO workflows, operating as a Business Unit of listed group Tinexta S.p.A.
- Company typePrivate
- Founded2003
- HeadquartersReggio Nell'emilia, Italy
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PrivacyLab does
PrivacyLab is an Italian SaaS company that provides a cloud-based software platform for managing GDPR (EU Regulation 2016/679) compliance. Founded in 2003 by Andrea Chiozzi and headquartered in Reggio Emilia, Italy, the company operates as a Business Unit of Tinexta Innovation Hub S.p.A., which is under the management and coordination of Tinexta S.p.A., a publicly listed Italian group. PrivacyLab GDPR is the first software platform certified at European level by UNICERT for GDPR compliance, and it serves Italian organizations of all sizes — enterprises, SMEs, public entities, and privacy consultants/Data Protection Officers — who need to manage data processing documentation, breach response, staff training, and ongoing regulatory obligations.
The core platform is a modular subscription SaaS offering with optional add-on tools: Gorilla Data Breach (incident management under Article 33), an E-learning training tool, a multi-language document generation tool (English, Romanian, German, French), a Superuser dashboard for managing multiple client organizations, Cristallino (transparency compliance), and SOS GDPR (emergency triage). The business model is annual SaaS subscription licenses activated through the website, with modules sold separately. Distribution combines direct self-serve website activation with a two-tier channel network of certified privacy consultants (consulenti.privacylab.it) and authorized resellers (rivenditori.privacylab.it), and lead generation runs through multilingual content marketing, social media, and the RAISE Academy training program.
The customer base spans multiple sectors — food (Bauli, Bonduelle, Mister Pet), aviation (SEA Aeroporti Milan), professional audio (RCF), textiles (Zegna Baruffa), retail (R-Store), manufacturing (Presezzi, Karton), insurance brokerage (Asigest), training (Ifoa), public-sector IT (Informatica Alto Adige), and nonprofits (LILT Biella, Comunità Betania). The platform is available in Italian, English, French, and Spanish, with the company claiming operating geographies across Italy, France, Spain, and the UK. The founder Andrea Chiozzi remains the public face of the product and serves as an examiner for DPO certifications across UNICERT, TÜV, CEPAS Bureau Veritas, ACS ITALIA, and UNIVERSAL GmbH DAKKS, embedding PrivacyLab inside the Italian/European privacy certification ecosystem.
PrivacyLab firmographics
Firmographics- Name
- PrivacyLab
- Legal name
- Tinexta Innovation Hub S.p.A.
- Website
- https://privacylab.it
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PrivacyLab is an Italian SaaS provider of UNICERT-certified GDPR compliance software, serving Italian enterprises, SMEs, public entities, and privacy consultants with modular tools for documentation, breach management, training, and multi-tenant DPO workflows, operating as a Business Unit of listed group Tinexta S.p.A.
- Ownership category
- akta.pro rank
PrivacyLab industry classification
Industry- Product category
- GDPR Compliance Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Privacy Governance & Consent Management (HDADAIAI)
- akta.pro secondary industries
- Privacy Management (Consent, DSAR, RoPA) (HDADAFAH), Data Privacy, Consent & Compliance Management (HDAEADAG), Privacy-Preserving ML & Data Protection (e.g., federated learning, differential privacy) (HDAAAMAD)
Keywords
Where PrivacyLab is headquartered
LocationHeadquarters
- HQ city
- Reggio Nell'emilia
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
PrivacyLab business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software License Subscriptions: PrivacyLab GDPR operates as a cloud-based SaaS platform where organizations purchase licenses to access the compliance management system. Licenses are activated with codes and passwords. The platform uses a modular approach with additional tools (Superuser, Languages, E-learning, Data Breach) available as add-ons to the base subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | License-based SaaS subscription with modular add-ons |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
PrivacyLab product offering
Product offeringCore offering
PrivacyLab operates a cloud-based SaaS platform (PrivacyLab GDPR) that helps organizations manage GDPR (EU Regulation 2016/679) compliance, including data mapping, processing registers, breach management, staff training, and multi-language document generation. The platform is sold as a license-based subscription with optional modular add-ons (Gorilla Data Breach, E-learning, Languages, Superuser, Cristallino, SOS GDPR) and is distributed directly via the website and through a network of certified consultants and resellers.
Product overview
PrivacyLab GDPR is a unified cloud-based software platform for GDPR compliance management, available since 2004. The core platform enables organizations to verify data security, monitor data processing workflows, and produce documentation. It is offered as a modular suite with optional add-on tools including: Gorilla Data Breach (for data breach management), E-learning Tool (for staff training), Languages Tool (for multi-language document generation), Superuser (for managing multiple company licenses), Cristallino (for transparency compliance), and SOS GDPR (for emergency triage). PrivacyLab GDPR is the first GDPR software certified at the European level.
Differentiator
Problem solved
Functional benefit
Brands
- PrivacyLab GDPR: The primary software service for managing GDPR compliance requirements under EU Regulation 2016/679.
- RAISE Academy
Products and services
- PrivacyLab GDPR A cloud-based SaaS software platform for managing GDPR compliance under EU Regulation 2016/679, enabling organizations to verify data security, monitor data processing workflows, and produce required documentation. The first GDPR software certified at the European level (UNICERT).
- PrivacyLab GDPR E-learning Tool A one-hour video-based training course for data processing personnel covering legal and practical aspects of GDPR compliance, with a final questionnaire whose results are added to the training plan.
- Gorilla Data Breach A tool for identifying and managing personal data breaches according to GDPR Article 33, calculating incident severity, determining breach level, and drafting communications to the data protection authority.
- PrivacyLab GDPR Languages Tool A tool that generates privacy notices, treatment records, appointment documents, and all documentation in multiple languages (English, Romanian, German, French) for international organizations, with pricing varying based on number of employees.
- PrivacyLab GDPR Superuser A consolidated dashboard tool enabling management of multiple company licenses from a single interface, with pre-defined templates for common treatments (HR, video surveillance) and quick switching between licenses.
- Cristallino (Transparency Tool) A tool supporting organizations in meeting transparency compliance obligations introduced by decree, related to GDPR transparency requirements.
- SOS GDPR A technological and legal triage system for managing personal data problems, incidents, and data protection emergencies.
Quantifiable outcome
- Organizations can easily and completely manage all formalities required by EU Regulation 2016/679 on data processing
- +1 more outcomes
Companies that use PrivacyLab
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
PrivacyLab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
PrivacyLab partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
PrivacyLab competitors and assessment
Company assessmentDirect peers
- TrustArc: TrustArc provides a privacy compliance management platform covering consent, DSAR, assessments, and certifications. It targets the same mid-market and enterprise GDPR use cases as PrivacyLab, with a stronger US footprint but active European presence.
- DataGuard: DataGuard is a European (Munich-based) privacy and information security compliance platform targeting mid-market and enterprise customers. It directly competes with PrivacyLab GDPR on consent, DSAR, and ISO certification support in the DACH and broader EU region.
- Iubenda: Iubenda is an Italy-founded privacy and cookie compliance SaaS platform popular with SMBs and publishers. It targets the same Italian and European SMB GDPR compliance buyer as PrivacyLab, with strong overlap in cookie/consent and privacy notice generation.
- Securiti.ai: Securiti.ai is a unified data privacy, governance, and security platform with strong AI-governance positioning. It competes with PrivacyLab in the enterprise segment and is increasingly targeting EU/Italian regulated customers with AI-driven compliance automation.
- OneTrust: OneTrust is the largest dedicated privacy management platform globally, offering consent management, DSAR automation, vendor risk, and AI governance. It directly competes with PrivacyLab GDPR in the Italian and broader European mid-market, with significantly broader feature scope.
- Didomi: Didomi is a French-based consent and preference management platform widely deployed across European digital media and retail. It competes with PrivacyLab's consent/privacy documentation layer, particularly for multinational organizations needing multi-language support.
- Cookiebot (Cybot): Cookiebot is a Danish-based GDPR cookie compliance and consent management solution. It overlaps with PrivacyLab's privacy documentation use case at the SMB and mid-market, especially for organizations with significant web properties.
Emerging players
- Ethyca: Ethyca provides developer-centric privacy engineering and consent tooling (Fides) overlapping with PrivacyLab's data mapping and DSAR modules. It is positioned as an emerging alternative for organizations wanting engineering-led privacy automation.
- Priverion: Priverion is an Austrian/German privacy management platform with overlap to PrivacyLab on GDPR documentation and data protection officer tooling. It targets DACH mid-market customers with a similar certification-driven positioning.
Others
- Tinexta Group (parent ecosystem): Tinexta S.p.A. is the publicly-listed Italian group operating PrivacyLab as a business unit; the broader Tinexta portfolio (cybersecurity, digital trust, advisory) is an adjacent ecosystem player. It is comparable as the corporate parent and as a peer in the wider Italian compliance/services market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PrivacyLab social profiles
Digital presencePrivacyLab compliance and trust
Trust signalCompliance1 record
PrivacyLab financial estimates
Financial estimateRevenue estimate
Valuation estimate
PrivacyLab leadership team
Management profileNumber of profiles
Profiles1 record
PrivacyLab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PrivacyLab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PrivacyLab
What does PrivacyLab do?
PrivacyLab operates a cloud-based SaaS platform (PrivacyLab GDPR) that helps organizations manage GDPR (EU Regulation 2016/679) compliance, including data mapping, processing registers, breach management, staff training, and multi-language document generation. The platform is sold as a license-based subscription with optional modular add-ons (Gorilla Data Breach, E-learning, Languages, Superuser, Cristallino, SOS GDPR) and is distributed directly via the website and through a network of certified consultants and resellers.
Is PrivacyLab a public or private company?
PrivacyLab is a private company. It is classified as corporate owned and is currently operating.
When was PrivacyLab founded?
PrivacyLab was founded in 2003. It employs 11 to 50 people.
Where is PrivacyLab based?
PrivacyLab is headquartered in Reggio Nell'emilia, Italy, in the Europe region.
How does PrivacyLab make money?
One revenue line is on record: software License Subscriptions.
Who are PrivacyLab's main competitors?
Direct peers on record are TrustArc, DataGuard, Iubenda, Securiti.ai, OneTrust, Didomi and Cookiebot (Cybot). Emerging players are Ethyca and Priverion. Tinexta Group (parent ecosystem) is listed as an others.
Does PrivacyLab have an API?
No public API is recorded for PrivacyLab.
What industry is PrivacyLab in?
PrivacyLab's product category is GDPR Compliance Software. Its primary akta.pro industry code is HDADAIAI, Privacy Governance & Consent Management, with a secondary code of HDADAFAH, Privacy Management (Consent, DSAR, RoPA). Its NAICS code is 51821 and its SIC code is 7370.