Ethyca
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Ethyca firmographics
Firmographics- Name
- Ethyca
- Legal name
- Ethyca
- Website
- https://ethyca.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Ethyca industry classification
Industry- Product category
- Data Privacy and Governance Software
- NAICS
- Software Publishers (5132), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Privacy, Consent & Compliance Management (HDAEADAG)
Keywords
Where Ethyca is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ethyca business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Enterprise Software Licensing: Ethyca is an enterprise software company offering a modular platform (Fides, Helios, Janus, Lethe, Astralis) to global enterprises. Pricing is quote-based, suggesting custom enterprise contracts tailored to deployment scale and modules selected.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Ethyca product offering
Product offeringCore offering
Ethyca sells a modular privacy engineering platform that embeds governance, consent, and policy enforcement directly into data infrastructure. Its core open-source toolkit, Fides, allows engineering teams to define privacy and access policies as machine-readable, version-controlled code. Five commercial modules (Helios, Janus, Lethe, Astralis, plus the Fides governance taxonomy) extend Fides into data inventory, consent orchestration, automated data subject request fulfillment, and AI policy enforcement for enterprise customers.
Product overview
Ethyca is a privacy technology company offering a modular platform-plus-products architecture built around its open-source Fides privacy engineering toolkit and five integrated commercial modules. The core Fides platform provides the foundational policy-as-code layer for encoding privacy and access policies as machine-readable, version-controlled code enforceable across all infrastructure. The five modular products—Helios (data inventory), Janus (consent orchestration), Lethe (automated DSR), and Astralis (AI policy enforcement)—work together as an integrated privacy infrastructure stack. This architecture enables organizations to operationalize trust in real time, from classifying sensitive data to enforcing consent, fulfilling user rights, and validating AI model inputs. The platform is designed for enterprise use and supports over 200 global brands including The New York Times, Ramp, and SurveyMonkey.
Differentiator
Problem solved
Functional benefit
Brands
- Fides: Governance taxonomy and ontology product - open-source privacy engineering framework that encodes privacy and access policies as machine-readable, version-controlled code
- Helios
- Janus
- Lethe
- Astralis
Products and services
- Fides The world's most-used open-source privacy engineering toolkit that provides a machine-readable language for describing privacy within tech infrastructure, enabling policy-as-code, consent management, and automated privacy operations across an organization's data systems. Targeted at engineering and privacy teams at enterprises.
- Helios Data inventory, catalog and mapping engine that provides operational intelligence for sensitive data from discovery to risk assessment, enabling always-on visibility and regulatory alignment across systems. Targeted at enterprise privacy and GRC teams.
- Janus Consent and preference orchestration layer that standardizes permissioned data use with a control center for managing user consent across all systems in real time. Targeted at enterprise marketing, legal, and engineering teams.
- Lethe Automated DSR and de-identification engine that honors deletion requests, scales de-identification, and manages data retention across all connected systems. Targeted at enterprise privacy operations and legal teams handling GDPR/CCPA requests.
- Astralis AI policy enforcement product that scales data access intelligently from policy definition to enforcement, making privacy rules executable by design across AI training, inference, and model governance workflows. Targeted at enterprise AI, ML, and data platform teams.
Quantifiable outcome
- Over $74 million in operational savings delivered to customers
- +2 more outcomes
Companies that use Ethyca
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles2 records
Ethyca technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration110 records
AI capability7 records
Feature5 records
Ethyca partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- IAB Tech LabcoreEthyca contributes to and participates in IAB Tech Lab standards. Fideslang, Ethyca's open-source privacy taxonomy, is published through IAB Tech Lab (https://iabtechlab.github.io/fideslang/), indicating active contribution to industry standards development for data governance.
- SnowflakecoreEthyca's Fides platform integrates with Snowflake as a supported database integration, enabling data discovery, classification, and policy enforcement within Snowflake environments.
- SalesforcecoreEthyca provides a native Salesforce SaaS integration, enabling privacy controls and data subject request fulfillment for Salesforce CRM data.
- SegmentcoreEthyca integrates with Segment's customer data platform, providing privacy governance across Segment-connected data flows and third-party integrations.
- StripecoreEthyca integrates with Stripe's payments platform to enforce privacy controls on financial transaction data.
- OktacoreEthyca integrates with Okta as an identity provider, enabling privacy-aware identity and access management through Fides.
- HubSpotcoreEthyca provides a HubSpot integration enabling consent orchestration and privacy request fulfillment for HubSpot CRM data.
- Google BigQuerycoreEthyca integrates with Google BigQuery as a supported database integration, enabling data inventory and classification across BigQuery datasets.
- ShopifycoreEthyca provides Shopify integrations including standard installation and Shopify Checkout installation guides, enabling consent management and privacy request fulfillment for e-commerce data.
- Microsoft EntracoreEthyca integrates with Microsoft Entra (formerly Azure AD) as an identity provider for privacy-aware access management.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Ethyca competitors and assessment
Company assessmentBroad incumbents
- Collibra: Large data intelligence and governance platform with privacy and consent capabilities. Broader data catalog and lineage footprint than Ethyca, but increasingly overlapping on governance taxonomy and policy enforcement.
- Reltio: Cloud-native master data management (MDM) and data unification platform with privacy and consent extensions. Overlaps with Ethyca's Fides/Helios on governance taxonomy, data mapping, and policy-as-code in large enterprise data estates.
- Informatica: Enterprise data integration and governance suite with privacy, masking, and DSR capabilities. Competes with Ethyca at the data infrastructure layer, particularly for large enterprises standardizing on a single data platform vendor.
Direct peers
- Osano: Privacy and consent management platform targeting both mid-market and enterprise with transparent SaaS pricing. Overlaps directly with Ethyca on consent orchestration (Janus) and DSR (Lethe) and competes on PLG-friendly deal motion.
- BigID: Data intelligence platform focused on data discovery, classification, and privacy. Competes with Ethyca's Helios module on data inventory and mapping, and overlaps on policy enforcement and DSR.
- OneTrust: Largest dedicated privacy management platform offering consent, DSR, and data governance solutions to global enterprises. Direct overlap with Ethyca across privacy engineering, consent orchestration, and DSR automation, though OneTrust's suite is broader and field-sales-heavy.
- Didomi: Consent management platform (CMP) focused on publisher and enterprise customer consent orchestration. Overlaps with Ethyca's Janus product, especially in media/publishing verticals like several of Ethyca's customers (NYT, Axios, WeTransfer).
- TrustArc: Long-standing privacy management and compliance platform offering consent, assessments, and DSR automation. Targets the same enterprise buyer persona as Ethyca for regulatory compliance workflows.
- Securiti.ai: Unified data security and privacy cloud combining consent, DSR, data mapping, and AI governance. Most direct competitor to Ethyca's combined privacy + Astralis AI governance positioning.
Emerging players
- K2view: Data product platform with entity-level data masking and privacy operations. Adjacent competitor to Ethyca on operational data privacy and DSR at scale, particularly for enterprises with complex, distributed operational data stores.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ethyca social profiles
Digital presenceEthyca compliance and trust
Trust signalCompliance1 record
Ethyca financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ethyca leadership team
Management profileNumber of profiles
Profiles5 records
Ethyca funding detail
Funding detailFunding overview
Funding rounds5 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ethyca M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ethyca
What does Ethyca do?
Ethyca sells a modular privacy engineering platform that embeds governance, consent, and policy enforcement directly into data infrastructure. Its core open-source toolkit, Fides, allows engineering teams to define privacy and access policies as machine-readable, version-controlled code. Five commercial modules (Helios, Janus, Lethe, Astralis, plus the Fides governance taxonomy) extend Fides into data inventory, consent orchestration, automated data subject request fulfillment, and AI policy enforcement for enterprise customers.
Is Ethyca a public or private company?
Ethyca is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ethyca founded?
Ethyca was founded in 2018. It employs 11 to 50 people.
Where is Ethyca based?
Ethyca is headquartered in New York, United States, in the North America region.
How does Ethyca make money?
One revenue line is on record: enterprise Software Licensing.
Who are Ethyca's main competitors?
Broad incumbents on record are Collibra, Reltio and Informatica. Direct peers are Osano, BigID, OneTrust, Didomi, TrustArc and Securiti.ai. K2view is listed as an emerging player.
Does Ethyca have an API?
Yes. Ethyca provides a comprehensive REST API for managing privacy operations including: consent management, privacy requests (access, erasure, correction, portability), data mapping, privacy assessments, system configuration, and policy management. The API supports OAuth2 authentication with token-based access, webhook integrations for real-time events, and endpoints for managing datasets, connection configurations, privacy notices, and experience configurations. Developer documentation is at www.ethyca.com/docs/api-reference.
What industry is Ethyca in?
Ethyca's product category is Data Privacy and Governance Software. Its primary akta.pro industry code is HDAEADAG, Data Privacy, Consent & Compliance Management. Its NAICS code is 5132 and its SIC code is 7372.