PURE Spa & Beauty

What PURE Spa & Beauty does

PURE Spa & Beauty is a UK private spa and wellness chain operating 9 locations across Scotland and England, having been founded in Edinburgh in 2004. Service revenues are generated through a mix of pay-as-you-go treatments (massage, facials, nails, waxing, laser hair removal), pre-paid treatment courses (6-for-5 or 6-for-4 packages offering 17% savings), recurring monthly memberships (PURE Membership at £59/month, plus Wellness and Manicure variants), spa-day packages, gift cards, retail product sales, and B2B corporate wellness contracts. Treatment pricing ranges from £20 for entry-level services to £170+ for premium packages.

The technical differentiators centre on a wellness technology suite that integrates third-party clinical-grade hardware into a hospitality wrapper: O2worx Hyperbaric Oxygen Therapy chambers, Dermalux LED light therapy, Candela/Elōs medical-grade lasers, Therabody/Theragun percussion and compression equipment, Starpool dry floatation, Starpool/Therajet dry hydrotherapy, and a BackHug robotic back therapy device. The proprietary PUREtec facial technology combines biotechnology with manual therapy, and the company retails its own 100% natural PURE Skincare range plus the Gut Wealth supplement line. Booking runs on the Zenoti SaaS platform; e-commerce on Shopify; a 'PURE Go' mobile app supports consumer self-service.

Distribution is omnichannel: directly operated day spas, boutique beauty salons, and hotel/health-club host-partner venues (DoubleTree by Hilton Edinburgh Airport, David Lloyd Coventry, Witney Lakes resort, Union Square Aberdeen). Go-to-market combines organic social (Instagram, Facebook, TikTok, LinkedIn), an SEO-focused Wellness Journal blog, email/newsletter capture with a 15% first-order incentive, a PURE Treat Card loyalty programme, and a B2B corporate partnerships team. Customer mix spans individual consumers, couples, teens, life-stage cohorts (pregnancy, menopause), athletes seeking recovery, and corporate accounts. Founder/CEO Becky Woodhouse leads the company; the company is privately held, does not disclose revenue, and shows no public/private equity funding activity in the provided material.

Name

PURE Spa & Beauty

Legal name

PURE Spa UK

Website

https://purespauk.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

PURE Spa & Beauty is a UK private spa and wellness chain operating nine day-spa and beauty-salon locations across Scotland and England, offering massage, facials, nails, laser hair removal, and advanced wellness therapies (HBOT, infrared sauna, LED) to individual consumers, couples, and corporate accounts.

Ownership category

akta.pro rank

Product category

Day Spa and Beauty Services

NAICS

Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112), Other Personal Care Services (81219), Personal Care Services (8121)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Day Spas (HSALAFAA)

akta.pro secondary industries

Day Spas (Facials, Body Treatments & Packages) (HSADAKAA), Spa Packages & Ritual Experiences (HSALAFAN), Deep Tissue Massage (HSALAEAB), Spa Body Wraps & Cocoon Treatments (HSALAFAD), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG), Mobile Spa & Body Treatments (HSALAMAG)

Keywords

• Day spa services
• Beauty treatments
• Wellness therapy
• Massage therapy
• Laser hair removal

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Individual Spa Treatments: One-time service payments for massage, facials, nails, waxing, laser hair removal, and body treatments. Individual treatments range from £20-£170 depending on service type and duration
2. Treatment Courses (6 for 5 / 6 for 4): Bulk treatment packages offering 17% savings when purchasing 6 treatments. Customers commit to ongoing self-care with flexible booking across treatments
3. Wellness Memberships: Monthly membership programs including PURE Membership, PURE Wellness Membership, and Manicure Membership offering recurring revenue with benefits and discounts
4. Spa Days and Packages: Pre-packaged spa experiences combining multiple treatments with facility access, including half-day and full-day packages
5. Product Sales: Retail sales of PURE Skincare products, Gut Wealth supplements, Hyperbaric Oxygen Chambers for home use, and professional partner products
6. Gift Cards: Gift vouchers available in various denominations (£25-£200) and experience packages, valid for 24 months across all locations
7. Corporate Partnerships: B2B services including corporate memberships, workplace wellness programs, staff benefit schemes, and multi-buy vouchers for businesses

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

PURE Spa & Beauty operates a chain of day spas and beauty salons delivering massage, facial, nail, waxing, laser hair removal, ear piercing, and advanced wellness treatments (HBOT, infrared sauna, LED light therapy, cold water therapy, compression boots, dry floatation, BackHug robotic back therapy) across 9 UK locations. The company also retails its own 100% natural PURE Skincare line, Gut Wealth supplements, and home-use hyperbaric oxygen chambers, complemented by spa day packages, multi-session treatment courses, gift cards, and recurring memberships.

Product overview

PURE Spa & Beauty is an award-winning UK spa and beauty salon chain with over 20 years of experience operating across Scotland and England. The company offers a comprehensive portfolio of spa and beauty services organized into core treatment categories: massage services (Swedish, deep tissue, hot stone, pregnancy, lymphatic drainage, menopause, and dry hydrotherapy), facial treatments (Express, Spa, Diamond Peel microdermabrasion, PUREtec biotechnology facials, and LED Light Therapy), nail treatments using OPI products, laser hair removal, and advanced wellness technology services including Hyperbaric Oxygen Therapy chambers, infrared saunas, LED light therapy (Dermalux), dry floatation therapy, cold water therapy, compression boots (Therabody), and BackHug robotic therapy. The product portfolio extends to retail with PURE Skincare (100% natural products), Gut Wealth supplements, at-home Hyperbaric Oxygen Chambers, and professional skincare lines. Additional offerings include spa days and packages, gift cards in various denominations, membership programs, wellness access passes for bulk sessions, and treatment courses offering savings on bundled services.

Differentiator

Problem solved

Functional benefit

Brands

• PURE Skincare: The company's own range of skincare products using 100% natural ingredients, including facial skincare, body skincare, and gift sets.
• PURE Professional Skincare
• Gut Wealth
• PURE Gift Collective

Products and services

• Massage Services Range of therapeutic massage treatments including Swedish, deep tissue, hot stone, Indian head, pregnancy, lymphatic drainage, menopause, Reiki, and dry hydrotherapy (Therajet) massage, priced from £69 for a 40-minute Swedish Massage, offered to individual consumers seeking relaxation and therapeutic relief.
• Facial Treatments Facial services including Express & Beauty Facials, Spa Facials, Diamond Peel microdermabrasion facials, PUREtec biotechnology facials, and LED Light Therapy enhanced facials (from £45 for a 30-minute Deluxe Facial), targeting fine lines, wrinkles, elasticity, sensitivity, rosacea, acne, dehydration, and pigmentation.
• Nail Treatments Manicure and pedicure services using OPI products including gel, BIAB builder gel, luxury, express, and teen-specific treatments with a nail guarantee policy (e.g., Gel Manicure £47 for 40 minutes).
• Laser Hair Removal Medical-grade laser hair removal using Candela/Elōs technology for face, bikini, upper body, lower body, and men, with combo packages from £69 for 3 areas offering up to 80% savings.
• Hyperbaric Oxygen Therapy (HBOT) Wellness treatment using O2worx pressurized oxygen chambers for accelerated healing, recovery, wellness, and longevity support, offered as 60-minute sessions (£85) and access passes for bulk purchases.
• Infrared Sauna Wellness technology using infrared and red light wavelengths for detoxification and muscle relaxation, available across multiple PURE spa locations.
• LED Light Therapy Advanced skin treatment using Dermalux Flex MD technology for improving skin tone, texture, acne, fine lines, and various skin conditions, available as standalone or facial add-on sessions.
• Dry Floatation Therapy Weightless deep relaxation therapy using Starpool dry floatation beds for stress relief and wellness, available at multiple PURE locations.
• Cold Water Therapy Cold water immersion and contrast therapy for recovery, invigoration, and reset, available across PURE spa locations.
• Compression Boots Therabody compression boots therapy for muscle recovery and improved circulation, available as standalone or add-on sessions.
• BackHug Robotic Back Therapy Robotic therapy device for targeted back treatment and pain relief, bookable as a wellness technology session at PURE locations.
• Waxing Services Body waxing services covering eyebrows, lips, arms, legs, bikini, chest, back, and full body, available across PURE locations.
• Ear Piercing Services Professional ear piercing services offered across PURE locations, supported by a published aftercare guide.
• Body Treatments Body treatments including reflexology, salt scrubs, body wraps, and specialist body treatments, offered as part of the core spa menu.
• Eyes and Brows Services Brow lamination, tints, lifts, and shaping, plus lash extensions and eye/brow courses, available at PURE locations.
• Spa Days and Packages Curated multi-treatment spa day experiences including Half Day Spa (from £89), Full Day Spa packages, Spa & Lunch for Two (£170 for 2), Holiday Ready Package, spa breaks, and group/party packages.
• PURE Membership Programs Subscription-based memberships including PURE Membership (£59/month), Wellness Membership, Manicure Membership, and Corporate Memberships offering access to wellness services and bulk savings on treatments.
• Treatment Courses Multi-session treatment packages offering 6 treatments for the price of 4-5, providing 17% savings across massage (e.g., Swedish Massage 60min Course £525, was £630), facial, and nail courses.
• Wellness Access Passes Bulk purchase wellness passes offering savings on HBOT (up to 30 sessions) and general wellness treatments (up to 50 sessions), with a 3-Month Wellness Pass option and HBOT sessions from £23.17 each via access passes.
• PURE Gift Cards Gift vouchers in denominations from £25 to £200, Gift of Time cards (40-120 minutes), themed experience gift cards, and corporate multi-buy gift vouchers valid for 24 months across all PURE locations.
• PURE Skincare Products PURE's own 100% natural skincare product line including 3-step routines, facial skincare, body skincare formulations, and gift sets, retailed online and in spa locations.
• Gut Wealth Supplements Internal wellness supplement range including liquid supplement sachets and daily capsule supplements for gut health, sold under the Gut Wealth sub-brand.
• Hyperbaric Oxygen Chamber (Home Use) At-home hyperbaric oxygen chamber available for purchase via the PURE e-commerce store for continued wellness therapy outside the spa.
• PURE Professional Skincare Professional-grade skincare products made available to beauty industry partners and therapists to stock and resell under the PURE Professional Partners programme.

Quantifiable outcome

• Save up to 80% with Laser Combo Packages
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Theragun (Therabody)coreTechnology or IntegrationTechnology partnership for advanced massage therapy equipment. PURE locations use Theragun devices for deep tissue massage, muscle recovery, and Theragun Hands or Feet add-on treatments.
• O2worxcoreTechnology or IntegrationHyperbaric Oxygen Therapy technology provider. O2worx equipment powers PURE's HBOT chambers used for healing, recovery, and wellness treatments across multiple locations.
• DermaluxcoreTechnology or IntegrationLED Light Therapy technology partner. Dermalux Flex MD devices used for LED Light Therapy treatments targeting acne, fine lines, skin rejuvenation, and various skin conditions.
• Candela/ElōscoreTechnology or IntegrationPremium laser hair removal technology provider. Medical-grade laser equipment for long-lasting, precise, and painless hair removal treatments across face, body, and combination packages.
• OPIcoreTechnology or IntegrationAward-winning nail care products used across all PURE locations for manicures, pedicures, gel treatments, and nail courses.
• DoubleTree by HiltoncoreStrategic or Co-development PartnerHotel spa partnership at Edinburgh Airport location. PURE Spa operates within the DoubleTree by Hilton LivingWell Health Club, providing spa services to hotel guests and general public. Features pool, sauna, steam room, hot tub, and free parking.
• David LloydcoreStrategic or Co-development PartnerHealth club spa partnership at Coventry location. PURE Spa operates inside David Lloyd health club offering treatments to members and non-members. Members receive 25% off first treatment and 10% thereafter. Pool access included with 60-min+ treatments.
• Union Square AberdeencoreStrategic or Co-development PartnerRetail destination partnership. PURE's flagship Aberdeen spa located within Union Square shopping and entertainment destination.
• Witney LakesminorStrategic or Co-development PartnerResort spa partnership at Witney Lakes in Oxfordshire, offering spa and beauty treatments within the resort facility.
• Forever EdinburghminorGTM or Marketing PartnerTourism and local business partnership. PURE is part of Forever Edinburgh's Resident Rewards programme, promoting local tourism and business.
• PURE Professional PartnersminorChannel Partner/ Reseller/ DistributorProfessional skincare wholesale program allowing other businesses to stock and sell PURE Professional Products.
• PURE Gift Collective PartnersminorChannel Partner/ Reseller/ DistributorWellness gifting marketplace partnerships allowing other businesses to sell PURE gift cards and experiences through their channels.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• Zenoti: Cloud-based spa, salon, and wellness management software platform already powering PURE's booking and operating stack. Included as an ecosystem/technology peer shaping how PURE scales, not a direct spa competitor.
• David Lloyd Leisure: UK health and racquets club operator that hosts the PURE spa at Coventry and provides member cross-promotion. Adjacent rather than direct competitor because David Lloyd itself runs spa-adjacent wellness rather than the day-spa service mix PURE offers.

Direct peers

• Champneys: Long-established UK day spa and health resort chain with multiple spa sites and own product line. Directly comparable to PURE on premium day-spa positioning, multi-location UK footprint, and own-brand beauty product retail.
• ESPA International: Premium spa brand and product house operating spa locations in the UK and internationally and supplying professional skincare to spas. Highly comparable to PURE on the combined spa-services and own-product retail model.
• Cowshed (Soho House): Boutique spa and skincare brand originating within Soho House operating multiple UK spa locations with own product line. Matches PURE on premium day-spa positioning, membership/course programmes, and own-brand retail.
• Sanctuary Spa (Covent Garden): UK day spa operator with flagship Covent Garden location combining spa, beauty and wellness therapies. Overlaps with PURE on massage, facial, and advanced wellness service mix and on premium city-centre positioning.
• Rena Spa at Center Parcs: UK spa operator running spa venues inside Center Parcs resorts. Similar business model to PURE's hotel/resort-located Edinburgh Airport and Witney Lakes sites, with comparable treatment menus and package offerings.

Broad incumbents

• Massage Envy: Large-scale membership-driven spa and massage franchise operating across the UK. Comparable to PURE on recurring massage and facial subscription model though broader and more mass-market in positioning.
• Hand & Stone Massage and Facial Spa: Multi-location spa franchise with UK presence focused on massage, facials, and skincare memberships. Comparable to PURE on subscription-based spa services though typically positioned at a more accessible price point.
• Bliss Spa (LVMH): Global spa and skincare brand under LVMH offering spa services in the UK and own-line beauty products. Comparable on premium spa-product crossover model though operating at larger brand scale than PURE.

Market position

Strengths6 records

Weaknesses6 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/purespauk
• Facebookfacebook.com/PureSpaUK
• LinkedInlinkedin.com/company/purespaandbeauty
• Instagraminstagram.com/PurespaUk
• TikToktiktok.com/@purespauk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PURE Spa & Beauty