Klood
Klood (operating as SpotDev) is a UK-based boutique software engineering firm delivering custom HubSpot development, customer portals, ERP/CRM integrations, CRM migrations, and AI agent services for mid-market B2B clients.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Klood does
Klood, incorporated in the UK with operational identity under the SpotDev brand, is a boutique professional services firm that delivers software engineering for HubSpot customers. The company is registered as SpotDev Services Ltd (Companies House 14296175) and operates from Bath, UK, targeting mid-market UK B2B companies with at least £5m in revenue that have outgrown native HubSpot capabilities. Klood's service portfolio spans four lines: (1) custom software and customer/partner portals built on and beyond HubSpot using custom code, serverless functions, and UI extensions; (2) HubSpot websites, redesigns, landing pages, and performance audits; (3) integrations and data, including real-time two-way connectors to Sage, NetSuite, Microsoft Dynamics, and legacy/undocumented APIs, plus CRM migration from Salesforce, Dynamics, and Pipedrive; and (4) CRM implementation, RevOps support, training, and AI agent development using Anthropic's Claude. The firm holds HubSpot Diamond Solutions Partner status (top 4% of partners globally), Custom Integration and Onboarding accreditations, and Cyber Essentials Plus certification.
The business operates on a fixed-price project delivery model with an 'on time or 20% back' guarantee, multi-year contracts, and a free Diagnostics offer as a top-of-funnel qualifying engagement. Customers include Abbott Laboratories, CIPD, LivaNova, Healix, Gunnebo, University of West London, Wolsey Hall Oxford, ZeroAvia, Ecommpay, Tentbox, and NashTech, spread across pharmaceuticals, HR, medical devices, healthcare, security, education, payments, aviation/cleantech, and B2B SaaS verticals. The company has delivered 300+ mid-market projects and positions itself as 'real software engineers' rather than HubSpot configurators, with in-house AI specialists and a standardised Integration Library that clients can self-host. Under the legacy Klood identity, the firm raised $720,000 in October 2013; no subsequent funding events are disclosed.
Klood firmographics
Firmographics- Name
- Klood
- Legal name
- SpotDev Services Ltd
- Website
- https://klood.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Klood (operating as SpotDev) is a UK-based boutique software engineering firm delivering custom HubSpot development, customer portals, ERP/CRM integrations, CRM migrations, and AI agent services for mid-market B2B clients.
- Ownership category
- akta.pro rank
Klood industry classification
Industry- Product category
- Custom Software Development
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)
Keywords
Where Klood is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Klood business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Custom Software Development: Fixed-price custom software projects including customer portals, integrations, websites, and custom-coded workflows. Delivered as complete working systems with clear timelines.
- CRM Implementation & Migration: HubSpot setup, onboarding, and migration services from Salesforce, Dynamics, or Pipedrive, delivered as fixed-price engagements.
- AI Implementation: AI agent development and custom AI model implementation services for HubSpot customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Fixed-price project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Klood product offering
Product offeringCore offering
Klood delivers custom software engineering services for HubSpot customers, building customer portals, real-time two-way integrations with ERP/legacy systems, custom-coded workflows, UI extensions, and AI agents. Projects are delivered on a fixed-price basis with an on-time or 20% refund guarantee, serving primarily UK-based mid-market B2B companies that have outgrown out-of-the-box HubSpot capabilities.
Product overview
SpotDev is a professional services company (not a software vendor) offering software engineering services primarily for HubSpot customers. Their offering is a portfolio of fixed-price professional services delivered by in-house software engineers, covering: (1) Custom software and portals built on and beyond the HubSpot platform, including Customer Portals, UI Extensions, Custom-Coded Workflows, Serverless Functions, and CMS Memberships; (2) HubSpot Websites including design, redesign, migration, landing pages, performance audits, and maintenance; (3) Integrations and Data services including HubSpot Integrations (real-time two-way sync with ERPs like Sage and NetSuite, and CRMs like Dynamics), an Integration Library for standardized solutions, CRM Migration from Salesforce/Dynamics/Pipedrive, and Data Engineering; and (4) AI Implementation services for building custom AI agents using Claude and internal AI model expertise. All engagements start with diagnosing the business problem before technical solutioning, with a guarantee of on-time delivery or 20% refund.
Differentiator
Problem solved
Functional benefit
Products and services
- Customer Portals
- UI Extensions
- Custom-Coded Workflows
- Serverless Functions
- CMS Memberships
- HubSpot Websites
- Website Redesign & Migration
- Landing Pages
- Performance Audit
- Maintenance & Support
- HubSpot Integrations
- Integration Library
- CRM Migration
- Data Engineering
- CRM Implementation
- HubSpot Training
- AI Implementation
- Diagnostics
Companies that use Klood
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles1 record
Klood technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature5 records
Klood partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HubSpotflagshipDiamond-tier Solutions Partner and Custom Integration Accredited partner. Top 4% of HubSpot partners worldwide. Delivers custom software, integrations, websites and AI solutions exclusively for HubSpot customers. Deep technical accreditation for custom API integrations and onboarding.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Klood competitors and assessment
Company assessmentBroad incumbents
- HubSpot: The CRM platform itself. SpotDev's ecosystem partner but also a competitive threat as HubSpot expands native capabilities (workflows, AI features, integrations) that overlap with SpotDev's custom development niche.
- Deloitte Digital: Global consultancy with broad CRM (Salesforce, Microsoft Dynamics, HubSpot) and digital transformation practices. Competes for larger HubSpot enterprise implementations where SpotDev's niche positioning gives way to scale and breadth.
- Accenture: Global systems integrator with extensive CRM, marketing technology, and AI implementation practices. Reaches enterprise buyers that are also evaluating SpotDev for mid-market engagements.
Direct peers
- We Are Inbound (formerly Blend): UK HubSpot Elite Partner providing CRM, marketing automation, and integration services. Direct competitor for UK mid-market HubSpot deployment projects and customer portal work.
- Penzler: UK-based HubSpot Elite Partner with comparable services across CRM implementation, integrations, and custom development. Targets the same UK B2B mid-market segment with overlapping verticals.
- Boathouse: HubSpot Elite Solutions Partner offering CRM implementation, custom development, and revenue operations services for B2B companies. Comparable positioning and service portfolio.
- New Breed: HubSpot Elite Solutions Partner offering CRM, marketing, and sales enablement services for B2B companies. Comparable positioning as a HubSpot-specialist services firm with similar go-to-market.
- Six & Flow: UK-based HubSpot Elite Solutions Partner offering CRM implementation, custom development, and inbound marketing services. Direct competitor for UK mid-market HubSpot clients with comparable service portfolio.
- SmartBug Media: US-based HubSpot Diamond (Elite-tier) Partner providing CRM implementation, custom development, and revenue operations services. Closest peer by partner tier and service mix, though geographically US-focused.
Others
- Make (formerly Integromat): No-code/low-code workflow automation platform. Adjacent rather than directly competing - reduces demand for some custom-coded workflow actions by offering a self-serve alternative that clients may prefer over SpotDev's bespoke engineering work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Klood social profiles
Digital presenceKlood compliance and trust
Trust signalCompliance2 records
Klood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Klood leadership team
Management profileNumber of profiles
Profiles1 record
Klood funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Klood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Klood
What does Klood do?
Klood delivers custom software engineering services for HubSpot customers, building customer portals, real-time two-way integrations with ERP/legacy systems, custom-coded workflows, UI extensions, and AI agents. Projects are delivered on a fixed-price basis with an on-time or 20% refund guarantee, serving primarily UK-based mid-market B2B companies that have outgrown out-of-the-box HubSpot capabilities.
Is Klood a public or private company?
Klood is a private company. It is classified as unknown and is currently operating.
When was Klood founded?
Klood was founded in 2011. It employs 1 to 10 people.
Where is Klood based?
Klood is headquartered in London, United Kingdom, in the Europe region.
How does Klood make money?
Three revenue lines are on record. Custom Software Development is the primary driver. The others are CRM Implementation & Migration and AI Implementation.
Who are Klood's main competitors?
Broad incumbents on record are HubSpot, Deloitte Digital and Accenture. Direct peers are We Are Inbound (formerly Blend), Penzler, Boathouse, New Breed, Six & Flow and SmartBug Media. Make (formerly Integromat) is listed as an others.
Does Klood have an API?
No public API is recorded for Klood.
What industry is Klood in?
Klood's product category is Custom Software Development. Its primary akta.pro industry code is HDAEAHAK, B2B/EDI & Supply Chain Process Automation Platforms. Its NAICS code is 541511 and its SIC code is 7372.