Gio Coffee
Gio Coffee is a Dutch B2B workplace coffee provider serving 9,000+ businesses with commercial coffee machines, own-brand coffee and tea, accessories, and route-based maintenance under rental and recurring-supply contracts.
- Company typePrivate
- Founded2009
- HeadquartersOudewater, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Gio Coffee does
Gio Coffee is a Dutch B2B workplace coffee service provider headquartered in Oudewater, Netherlands, serving over 9,000 business customers across SMB, mid-market, and enterprise segments with a 15-year operating history. The company operates a route-based field-sales model in which regional representatives physically visit each customer every 4-8 weeks to replenish coffee, tea, and accessory supplies and to service machines, creating a high-touch recurring engagement layer.
Its product portfolio spans three pillars: (1) commercial coffee machines — proprietary bean-to-cup models (Baristi 100, Capri, Alba, Lagundo, Novara, Venturo, Savona), instant machines (Torino Small/Medium, Trento Compact, Savona Instant), fresh-brew machines (Savona Fresh Brew), and resold Franke professional machines (A400/A600/A800); (2) coffee and tea under own brands including Gio Grande coffee blend and Gio Leaves tea (green, black, rooibos), Rainforest Alliance certified; and (3) accessories and by-products such as Lattia milk coolers, creamer sticks, stroopwafels, cups, and sugar.
The business model is a hybrid rental/subscription plus recurring supply revenue engine. Customers can purchase machines outright (€1,800-€22,300), rent them monthly (€27-€372/month on 12-60 month contracts), or subscribe to the Gio Coffee Direct all-in plan at €19.50/week for 1-5 drinkers. All rental and direct-subscription contracts include machine maintenance, 48-hour technician response, and 30-day free trial placement. Go-to-market is sales-led (field representatives, inside sales via phone/WhatsApp, and the Oudewater Experience Center for coffee tastings) supported by a content-rich Dutch website with a 5-step guided machine advisor (keuzehulp).
Gio Coffee firmographics
Firmographics- Name
- Gio Coffee
- Legal name
- Gio Coffee
- Website
- https://giocoffee.nl
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Gio Coffee is a Dutch B2B workplace coffee provider serving 9,000+ businesses with commercial coffee machines, own-brand coffee and tea, accessories, and route-based maintenance under rental and recurring-supply contracts.
- Ownership category
- akta.pro rank
Gio Coffee industry classification
Industry- Product category
- Office Coffee Service
- NAICS
- Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920), Food Service Contractors (722310)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee, Espresso & Tea Appliances Retail (CRACADAC)
- akta.pro secondary industries
- Beverage Service (Coffee/Tea/Juice) & Refreshment Stations (HSACAGAJ), RTD Coffee Production (Non-Dairy/Non-Alcoholic) (AFAFABAE)
Keywords
Where Gio Coffee is headquartered
LocationHeadquarters
- HQ city
- Oudewater
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Gio Coffee business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Coffee Machine Rental/Lease: Monthly subscription for coffee machines ranging from €27 to €372 per month depending on machine type, capacity, and contract length (12-60 months). The rental includes the machine, service, and maintenance.
- Coffee Machine Purchase: One-time purchase of coffee machines with prices ranging from €1,800 to €22,300. Purchase includes standard service and maintenance package.
- Coffee and Ingredients Supply: Recurring supply of coffee beans, instant coffee, fresh brew coffee, tea, milk products, sugar, cups, and accessories. Products delivered via regional representatives during 4-8 week visits.
- Gio Coffee Direct Subscription: All-in weekly subscription at €19.50 per week for small businesses (1-5 coffee drinkers), including machine, coffee (3 bags per 4 weeks), and service. Monthly cancelable.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Gio Coffee Direct - All-in for 1-5 users |
| Subscription | Multi-year contract | Instant Machines - Entry level |
| Subscription | Multi-year contract | Bean-to-Cup - Small to Medium |
| Subscription | Multi-year contract | Bean-to-Cup - Large capacity |
| Subscription | Multi-year contract | Franke Professional Series |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Gio Coffee product offering
Product offeringCore offering
Gio Coffee is a Dutch B2B coffee service company that supplies coffee machines, coffee beans, tea, and related accessories to more than 9,000 business customers across the Netherlands. The company combines one-time machine sales with subscription-based bean supply, machine rental and leasing, trial placements, and recurring field-based service and maintenance delivered by its own representatives.
Product overview
Gio Coffee is a Dutch B2B coffee service company offering a comprehensive coffee solution for businesses. The portfolio consists of three main pillars: (1) Coffee machines including coffee bean machines (Capri, Baristi 100, Alba, Lagundo, Novara, Venturo, Savona, Franke A400/A600/A800), instant coffee machines (Torino Small/Medium, Trento Compact, Savona Instant), and fresh brew machines (Savona Fresh Brew), plus the all-in subscription product Gio Coffee Direct for small businesses; (2) Coffee and tea products under own brands including Gio Grande coffee blend and Gio Leaves tea line (green tea, black tea, rooibos); and (3) Complementary by-products including milk products, cups, sugar, accessories, tableware, cookies, and stroopwafels. Services include machine rental (from €27/month), leasing (from €29/month), trial placements, coffee tastings, and regular maintenance visits every 4-8 weeks.
Differentiator
Problem solved
Functional benefit
Brands
- Gio Leaves: Own brand of tea products including green tea, black tea, and rooibos varieties.
- Gio Coffee Direct
Products and services
- Coffee Machines
- Gio Coffee Direct
- Gio Grande Coffee Beans
- Gio Leaves Tea
- Office Coffee Accessories
- Machine Rental
- Machine Leasing
- Trial Placement
- Equipment Service and Maintenance
Quantifiable outcome
- 9000+ businesses served in the Netherlands
- +3 more outcomes
Companies that use Gio Coffee
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles1 record
Gio Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Gio Coffee partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Rainforest AlliancecoreRainforest Alliance certification ensures Gio Coffee's tea and coffee products are sourced from farms that meet standards for environmental sustainability, biodiversity conservation, and fair treatment of workers. Their Gio Leaves tea line and select coffee blends carry this certification, demonstrating commitment to ethical sourcing.
- FrankecoreGio Coffee resells and services Franke professional coffee machines including the Franke A400, A600, and A800 models. These premium machines are offered as part of Gio Coffee's product portfolio with full installation, service, and maintenance support.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Gio Coffee competitors and assessment
Company assessmentDirect peers
- Pelican Rouge: A long-established Dutch B2B coffee service provider offering coffee machines, beans, and workplace service contracts across the Netherlands — directly competing with Gio Coffee on machine rental, bean supply, and field-service in the same geography and customer segments.
- Bocca Coffee: Specialty Dutch coffee roaster and B2B workplace coffee supplier serving offices and foodservice — comparable in model (beans + machines + service for businesses), premium positioning, and Netherlands-only footprint.
- Peeze Coffee: Dutch specialty coffee roaster supplying workplace and hospitality accounts with beans, machines, and service — comparable to Gio Coffee in B2B coffee subscription, Rainforest Alliance/UTZ-certified sourcing, and a strong focus on the Dutch mid-market.
- Brandnew Coffee: Dutch coffee subscription and workplace coffee provider with a sustainability angle — competes head-to-head with Gio Coffee in the SME and SMB 'coffee as a subscription' segment in the Netherlands.
Broad incumbents
- Nestlé Professional: Nestlé's out-of-home beverage division (Nescafé, Nespresso for Work) serving workplaces globally — competes with Gio Coffee for office coffee spend, particularly at multinational sites with Nespresso Professional machines.
- JDE Professional (Jacobs Douwe Egberts): The B2B arm of JDE Peet's, offering Douwe Egberts and Jacobs workplace coffee machines, beans, and service across Europe — a much larger incumbent that overlaps with Gio Coffee on machine rental and bean supply for Dutch enterprise accounts.
- Lavazza Professional: B2B arm of Italian coffee giant Lavazza, distributing bean-to-cup machines and coffee capsules to offices and HoReCa across Europe — overlaps with Gio Coffee on premium workplace machines and competes in larger enterprise deals.
Regional players
- Koffievoordeel: Dutch online retailer of coffee beans, pads, and machines for both consumers and small businesses — adjacent competitor in the Dutch SME segment with a more e-commerce-led motion than Gio Coffee's field-sales model.
Others
- Moccamaster: Dutch-designed premium filter coffee machine brand, hand-built in the Netherlands — adjacent rather than directly competing, but supplies high-end machines into the same Dutch workplace and prosumer channel as Gio Coffee.
- Franke Coffee Systems: Swiss manufacturer of professional coffee machines whose A400/A600/A800 line Gio Coffee resells and services — a key supplier and partial competitor, since Franke also sells direct to large accounts in the Netherlands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Gio Coffee social profiles
Digital presenceGio Coffee compliance and trust
Trust signalCompliance1 record
Gio Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gio Coffee leadership team
Management profileNumber of profiles
Profiles1 record
Gio Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gio Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gio Coffee
What does Gio Coffee do?
Gio Coffee is a Dutch B2B coffee service company that supplies coffee machines, coffee beans, tea, and related accessories to more than 9,000 business customers across the Netherlands. The company combines one-time machine sales with subscription-based bean supply, machine rental and leasing, trial placements, and recurring field-based service and maintenance delivered by its own representatives.
Is Gio Coffee a public or private company?
Gio Coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gio Coffee founded?
Gio Coffee was founded in 2009. It employs 51 to 100 people.
Where is Gio Coffee based?
Gio Coffee is headquartered in Oudewater, Netherlands, in the Europe region.
How does Gio Coffee make money?
Four revenue lines are on record. Coffee Machine Rental/Lease is the primary driver. The others are coffee Machine Purchase, coffee and Ingredients Supply and gio Coffee Direct Subscription.
Who are Gio Coffee's main competitors?
Direct peers on record are Pelican Rouge, Bocca Coffee, Peeze Coffee and Brandnew Coffee. Broad incumbents are Nestlé Professional, JDE Professional (Jacobs Douwe Egberts) and Lavazza Professional. Koffievoordeel is listed as a regional player. Others are Moccamaster and Franke Coffee Systems.
Does Gio Coffee have an API?
No public API is recorded for Gio Coffee.
What industry is Gio Coffee in?
Gio Coffee's product category is Office Coffee Service. Its primary akta.pro industry code is CRACADAC, Coffee, Espresso & Tea Appliances Retail, with a secondary code of HSACAGAJ, Beverage Service (Coffee/Tea/Juice) & Refreshment Stations. Its NAICS code is 31192 and its SIC code is 2080.