Las Cruces Bulletin

What Las Cruces Bulletin does

Las Cruces Bulletin is a privately held weekly community newspaper founded in 1969 by Ken Dahlstrom and headquartered in Las Cruces, New Mexico. It is owned by Osteen Media Group, a diversified regional media conglomerate that acquired the publication in November 2012 from David and Jacqueline McCollum. The Bulletin distributes a 10,000-copy weekly print edition (~3,200 home-delivered, ~6,600 via 200+ retail rack locations) and operates a website, e-editions, and a Mailchimp-powered email newsletter (eBulletin). Its core product consists of locally produced journalism covering news, sports, opinion, business, obituaries, arts & entertainment, religion, health, and TV/entertainment listings for the greater Las Cruces and Doña Ana County area.

The business generates revenue primarily through print and digital advertising, individual subscriptions ($75/year for carrier delivery in Las Cruces, $148/year for mail), a portfolio of 25+ special sections and themed publications (including the official Greater Las Cruces Chamber of Commerce publication The Bottom Line), and an online job board powered by Recruitology. The Bulletin also owns Desert Exposure, a monthly southern New Mexico newspaper in Silver City acquired in 2014, and maintains multi-chamber and civic relationships across the Las Cruces Hispanic, Green, and Greater Chambers plus Rotary, March of Dimes, United Way, Salvation Army, and Boys and Girls Club. Underlying technology is a content management system and website template provided by Creative Circle Media Solutions; integrations limited to Recruitology (job board), Mailchimp (email), Google Maps API, and Facebook/X social login. No proprietary technology, AI/ML capability, mobile application, or public API is evidenced.

Name

Las Cruces Bulletin

Legal name

Las Cruces Bulletin

Website

https://lascrucesbulletin.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

The Las Cruces Bulletin is a privately held weekly community newspaper founded in 1969 in Las Cruces, New Mexico, owned by Osteen Media Group. It distributes 10,000 print copies, operates a digital site, special sections, and a job board, and serves readers and local advertisers in southern New Mexico.

Ownership category

akta.pro rank

Product category

Community Newspaper Publishing

NAICS

Newspaper Publishers (513110), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Community newspaper publishing
• Local news reporting
• Print and digital subscriptions
• Local advertising sales
• Classified job listings

Headquarters

HQ city

Las Cruces

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Print and Digital Advertising: The primary revenue driver. The newspaper serves local advertisers seeking to reach the Las Cruces community through display ads, classifieds, and special section sponsorships. Advertising options include digital display, print display, and classified advertising across multiple categories.
2. Subscriptions: Individual subscriptions available for carrier delivery in Las Cruces for $75 per year and mail subscriptions for $148 per year. Subscription revenue provides recurring income from dedicated readers.
3. Special Sections and Publications: Produces premium special sections including The Bottom Line (Chamber of Commerce publication), Desert Exposure, Home & Garden Show, wedding magazines, and other themed publications that generate advertising revenue.
4. Jobs Portal: Operates a local job board at jobs.lascrucesbulletin.com, generating revenue from employers posting job listings in categories including accounting, customer service, construction, education, hospitality, manufacturing, nursing, and transportation.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Las Cruces Bulletin is a weekly community newspaper (founded 1969) serving the greater Las Cruces area and southern New Mexico with a 10,000-copy circulation. It publishes locally produced news, sports, opinion, business, obituaries, arts and entertainment content in print and digital editions, and generates revenue through subscriptions, display and classified advertising, special-section sponsorships, and a local jobs portal.

Product overview

Las Cruces Bulletin operates as a multi-platform local news organization built around its flagship weekly community newspaper (10,000 circulation), published in print and digital e-edition formats. The core product is complemented by an online job board powered by Recruitology, and the company publishes numerous special sections and themed magazines including The Bottom Line (Chamber of Commerce publication), Healthy You, Women's History HERstory, Home & Garden Show, Life is Good in Las Cruces, Bulletin's Best of the Mesilla Valley, wedding publications, and TV-Entertainment Guide. The company also owns Desert Exposure, a monthly publication for southern New Mexico acquired in 2014.

Differentiator

Problem solved

Functional benefit

Products and services

• Las Cruces Bulletin Weekly Newspaper Flagship weekly community newspaper covering local news, sports, opinion, business, obituaries, arts and entertainment, religion, health and well-being, TV-Entertainment Guide, and classified advertising for residents of the greater Las Cruces area in southern New Mexico.
• E-Editions Digital editions of the Las Cruces Bulletin newspaper and special publications available for online viewing, allowing subscribers and readers to access content without print delivery.
• Desert Exposure Monthly southern New Mexico newspaper established in Silver City covering regional news, lifestyle, and community features for Grant County and surrounding areas, owned and operated by the Bulletin.
• The Bottom Line The official monthly publication of the Greater Las Cruces Chamber of Commerce, produced by the Las Cruces Bulletin, covering business news, chamber events, and regional economic developments.
• Las Cruces Bulletin Job Board Online employment listings platform powered by Recruitology featuring local job postings across categories including Accounting, Customer Service, Construction, Education, Hospitality, Manufacturing, Nursing, and Transportation, plus career advice articles.
• Special Sections and Themed Magazines Themed magazine-style publications including Healthy You, Women's History HERstory, Home & Garden Show, Life is Good in Las Cruces, Bulletin's Best of the Mesilla Valley, Southwest Wedding Celebrations, EXPLORE Southern New Mexico, Locals community directory, Mesilla Valley Health Directory, Sports Magazine, and the Las Cruces International Film Festival program.
• TV-Entertainment Guide Weekly television programming and entertainment guide providing listings and entertainment news, published as both a print section within the Bulletin and as a digital edition.
• eBulletin Email Newsletter Weekly email newsletter delivered to subscribers featuring top stories and community news from the Las Cruces Bulletin.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Desert ExposurecoreOthersMonthly southern New Mexico newspaper established in Silver City in 1996, purchased by the Bulletin in 2014. Operates as an affiliated publication under the same ownership, covering Grant County and surrounding areas.
• New Mexico Press AssociationminorOthersProfessional membership organization for New Mexico newspapers. The Bulletin holds professional membership in this industry association.
• Greater Las Cruces Chamber of CommercecoreOthersThe Bulletin produces The Bottom Line, the official publication of the Greater Las Cruces Chamber of Commerce, each month. Bulletin holds membership in the Chamber.
• Las Cruces Hispanic Chamber of CommerceminorOthersProfessional membership organization supporting Hispanic business development in Las Cruces. The Bulletin holds membership.
• Las Cruces Green Chamber of CommerceminorOthersProfessional membership organization focused on sustainable and environmentally-conscious businesses in Las Cruces. The Bulletin holds membership.
• Creative Circle Media SolutionscoreTechnology or IntegrationTechnology platform provider that powers the Las Cruces Bulletin website and digital publishing infrastructure. The company's content management system and website templates are provided by Creative Circle Media Solutions.
• Electronic CaregiversminorOthersThe Bulletin's office is located on the 2nd floor of the Electronic Caregivers Building at 506 S. Main in Las Cruces.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Albuquerque Journal: New Mexico's largest daily newspaper, based in Albuquerque. Comparable as a regional print/digital publisher covering New Mexico news, though operating at materially greater scale and broader geographic scope than the Bulletin.
• Arizona Daily Star: Regional daily newspaper serving Tucson, Arizona. Comparable as a Southwest regional newspaper publisher with print subscriptions, digital subscriptions, and local advertising — though at significantly larger scale.
• El Paso Times: Gannett-owned daily newspaper serving El Paso, Texas, immediately adjacent to the Las Cruces market. Comparable as a regional print/digital publisher competing for cross-border advertising and audience attention.

Direct peers

• Las Cruces Sun-News: The other primary newspaper serving the Las Cruces market, owned by Gannett. Competes directly for local advertising, subscribers, and journalism in the same DMA, but at a larger scale and with national backing.

Regional players

• Ruidoso News: Weekly newspaper serving Ruidoso and Lincoln County, New Mexico. Comparable as a small-town community newspaper in the same state with similar advertising and subscription economics.
• The Taos News: Weekly community newspaper serving Taos, New Mexico. Comparable as a small-market New Mexico newspaper with a print-and-digital model anchored in local advertising and subscriptions.
• Santa Fe New Mexican: Long-running daily newspaper serving Santa Fe and north-central New Mexico. Comparable as a regional newspaper publisher with a similar mix of print subscriptions, local advertising, and special publications in the same state.
• Silver City Daily Press: Daily newspaper serving Silver City and Grant County — the same secondary market covered by the Bulletin's subsidiary Desert Exposure. Direct geographic overlap on the Bulletin's expansion footprint.
• Deming Headlight: Weekly newspaper serving Deming and Luna County in southwestern New Mexico. Comparable as a small-market community newspaper with print/digital editions in the same broader region.
• Rio Grande Sun: Weekly community newspaper serving the Española/Rio Grande corridor in northern New Mexico. Comparable as a small-circulation, locally-produced weekly in the same state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lcbulletin
• Xx.com/LCBulletin
• LinkedInlinkedin.com/company/the-las-cruces-bulletin

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Las Cruces Bulletin