MNP Community & Sport Centre

What MNP Community & Sport Centre does

MNP Community & Sport Centre is a Calgary-based non-profit community recreation and high-performance sport facility, opened in 1983 as Lindsay Park Sports Centre and rebranded under its current name in 2022 when MNP became the naming sponsor. Owned and operated by the Lindsay Park Sports Society under a dual mandate directed by The City of Calgary, the organization combines a public-membership fitness business with a high-performance training mission, housing competition and training pools, dive tank and towers, multiple gyms, an indoor track, and more than 10 specialized studios (including TechnoSPIN, R.E.P.S. Kickboxing, Strength & Balance, and High Performance Training). It is officially recognized as a National Training Centre by Water Polo Canada and has produced 21 Olympic and Paralympic medallists recognized as Lifetime Members.

The centre operates six revenue streams: membership subscriptions (annual/monthly), day admissions (adult $19.75, senior $11.75, youth $11.50, child $7.25), registered program fees (swim lessons, sport camps, personal training, 3433 Sport Performance coaching tiers), facility rentals (25m pool $164.30/hr, 50m pool $328.20/hr, gym $126.40/hr, meeting rooms $54.50-$78.20/hr), event hosting (100+ events annually, including Swim Alberta Provincials and HYROX Under the Tent for 680 athletes), and corporate memberships and naming-rights partnerships. Distribution is direct-to-consumer via online member portal, walk-in access, corporate sales, an event booking desk, and a Sport Partner Program with 20+ regional clubs aligned to Long-Term Athlete Development. The only disclosed technology integration is TrainingPeaks for 3433 Sport Performance endurance coaching.

The business is currently in a major capital expansion phase: the Leisure Expansion Aquatics Project (LEAP), a $87.5 million initiative ($57.5M City of Calgary, $20M Province of Alberta, $10M community fundraising) broke ground in 2024 and is adding a lazy river, hot tub, water slides, wading pool, 25m multi-use pool, universal locker rooms, food & beverage outlets, and enhanced gathering spaces over an approximately 30-month construction window. Revenue is not publicly disclosed; the organization employs 251-500 staff and operates as a registered non-profit (#12137 6511 RT0001) with no venture capital or private equity ownership.

Name

MNP Community & Sport Centre

Legal name

MNP Community & Sport Centre

Website

https://mnpcentre.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

251–500 employees

Short description

MNP Community & Sport Centre is a Calgary-based non-profit operating one of North America's largest multi-sport facilities under a dual mandate from The City of Calgary, serving general-public members, youth, and high-performance athletes via aquatic, fitness, and coaching programs.

Ownership category

akta.pro rank

Product category

Community Recreation & Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industries

Aquatic Centers & Swimming Facilities (MPAKAEAF), Arenas & Indoor Sports Centers (MPAKAEAB), Training & Practice Facilities (Team Performance Centers) (MPAKAEAI)

Keywords

• Community recreation services
• Fitness and aquatics
• Sport performance coaching
• Facility rentals
• Membership-based fitness

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Subscriptions: Annual and monthly membership fees providing unlimited access to fitness facilities, pools, tracks, and group fitness classes. The primary recurring revenue stream for the non-profit organization.
2. Day Admission / Drop-in Fees: Pay-per-visit pricing for non-members including adult ($19.75), senior ($11.75), youth ($11.50), and child ($7.25) rates. Provides access to casual users and trial customers.
3. Program Fees: Revenue from registered programs including swim lessons, sport camps, personal training packages, group fitness classes, and specialized training programs like 3433 Sport Performance coaching.
4. Facility Rentals: Hourly and daily rental rates for pools (25m from $164.30, 50m from $328.20), gyms ($126.40), tracks ($132.10), and meeting rooms for events, competitions, and private bookings.
5. Event Hosting: Revenue from hosting sporting competitions and events including event packages, spectator fees, vendor fees, and catering arrangements for externally organized competitions.
6. Corporate Memberships and Partnerships: Corporate membership packages and sponsorship revenue from naming rights (MNP) and other business partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels12 records

Core offering

MNP Community & Sport Centre operates a non-profit community fitness and aquatic facility in Calgary that sells annual and monthly memberships, day passes, group fitness classes, personal training, swim lessons, youth sport camps, and high-performance coaching through its 3433 Sport Performance division. It also rents pool, gymnasium, track, and meeting-room space to sport clubs and event organizers and provides sport performance dietitian services. The centre operates under a dual mandate from the City of Calgary to serve both community members and elite Sport Partner Athletes.

Product overview

MNP Community & Sport Centre is a non-profit community and sports facility offering a comprehensive suite of aquatic, fitness, and athletic programs. The core facilities include swimming pools (Competition Pool, Teaching Pool, Dive Tank, Training Pool), fitness centres and gymnasiums, an indoor track, and specialized studios (TechnoSPIN, R.E.P.S. Kickboxing, Strength & Balance). Programming spans group fitness classes, personal training, swim lessons, youth sport camps, and the 3433 Sport Performance high-performance training division for triathlon and individual sports. Additional services include facility rentals, meeting room bookings, and the John Currie Amateur Sport Legacy Fund bursary program. The Leisure Expansion Aquatics Project (LEAP) represents a significant expansion initiative adding new aquatic amenities.

Differentiator

Problem solved

Functional benefit

Brands

• 3433 Sport Performance: World class performance coaching, endurance and strength training program located at the facility, named after the elevation of 3433 feet.

Products and services

• Facility Memberships (Annual and Monthly) Recurring memberships giving individuals and families unlimited access to the facility's pools, gymnasiums, indoor track, studios, and group fitness classes. Tiered by age and term length.
• Day Admissions and Drop-in Passes Single-visit or short-term passes for non-members providing access to pools, gyms, and track at age-segmented drop-in rates. Includes 60-Day Summer Pass products.
• Corporate Memberships Corporate-tier membership packages sold to Calgary-area businesses for employee wellness benefits, team-building events, and corporate use.
• Personal Training One-on-one and small-group personal training sessions with certified fitness professionals, including Manual Stretch Therapy and the Forever Strong Challenge program.
• Group Fitness Classes Scheduled group exercise classes across Strength, Cardio, Combo, Yoga, and Hot Yoga categories, available to members and drop-in guests.
• Swim & Aquatic Programs Registered aquatic programs including swim lessons, club programs, and lifesaving leadership courses for all ages and skill levels.
• Children & Youth Programs (Sport Camps)

Quantifiable outcome

• 21 Olympic and Paralympic Medallists trained at facility recognized as Lifetime Members
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

19 partnerships are on record, tiered flagship, core and supporting.

• MNPflagshipGTM or Marketing Partner · 1 January 2022MNP is the naming sponsor of the facility (since 2022). One of Canada's largest national accounting and professional services firms, headquartered in Calgary. Supports Lindsay Park Sports Society in keeping vibrancy of achievement in sport, fitness, and community accessible to all. Embodies shared values of community, family, achievement, wellness, and inclusion.
• The City of CalgarycoreStrategic or Co-development PartnerCity of Calgary is a key civic partner and asset owner. Provides $57.5M funding for LEAP expansion. Ensures facility will continue serving Calgarians well into the future through ongoing civic support.
• Province of AlbertacoreStrategic or Co-development PartnerProvided $20M funding for LEAP (Leisure Expansion Aquatics Project) to support community recreation enhancement in Calgary.
• Parks Foundation CalgarycoreStrategic or Co-development PartnerProject Gifts Administrator for The John Currie Amateur Sport Legacy Fund. Issues charitable tax receipts for donations over $25. Administers LEAP fund development campaign portal.
• Tourism CalgarysupportingGTM or Marketing PartnerMember and partner with Tourism Calgary - Calgary's destination marketing organization representing tourism industry and 540+ members.
• Triathlon AlbertasupportingStrategic or Co-development PartnerNon-profit provincial governing body in multi-sport events throughout Alberta. Provides support for athletes, race directors, and technical delegates ensuring safety, fairness, and fun at sanctioned events.
• TrainingPeakssupportingTechnology or Integration3433 Sport Performance coaches utilize TrainingPeaks web, mobile and desktop solution for enabling smart and effective endurance training. Includes Athlete and Coach Edition, WKO+ desktop software, and mobile apps.
• Sport CalgarysupportingStrategic or Co-development PartnerLeader in community-based sport in Calgary providing opportunities and support to partners to influence and advocate for growth of sport. Builds partnerships to ensure sport is safe, welcoming, and inclusive.
• Calgary Adapted HubsupportingStrategic or Co-development PartnerCollective committed to providing quality sport and recreation for children, youth, and families with disabilities. Supported by Canadian Tire Jumpstart. Founded in 2020 to make sport and recreation inclusive.
• Calgary Sport & Social ClubsupportingChannel Partner/ Reseller/ DistributorAdult co-ed multi-sport organization established 1996. Hosts 5,300+ teams annually serving 120,000+ Calgarians. Year-round leagues, tournaments, and events.
• Cavalry FCsupportingGTM or Marketing PartnerProfessional soccer club based at Spruce Meadows. 2024 Canadian Premier League Champions. MNPCSC members receive 10% off regular-season matchday tickets.
• Calgary SurgesupportingGTM or Marketing PartnerCanadian Elite Basketball League franchise. Community partner at the facility.
• COR.FitsupportingStrategic or Co-development PartnerPartner in hosting HYROX Under the Tent Simulation event - indoor functional fitness race experience bringing together everyday athletes and fitness enthusiasts.
• GAMEDAY Men's HealthsupportingGTM or Marketing PartnerEvent partner for HYROX Under the Tent Simulation, contributing to fitness community engagement and event sponsorship.
• Lifemark PhysiotherapysupportingChannel Partner/ Reseller/ DistributorTenant at MNP Community & Sport Centre providing physiotherapy services to members and facility users.
• Water Polo CanadacoreStrategic or Co-development PartnerFacility officially recognized as National Training Centre by Water Polo Canada. Canadian Senior Men's National Team led by Neil Muir trains at facility and represents Canada internationally.
• M3 Development ManagementsupportingImplementation/ SI/ Consulting PartnerPart of LEAP project delivery team for $87.5M expansion project.
• GEC ArchitecturesupportingImplementation/ SI/ Consulting PartnerArchitecture firm on LEAP project design team for expansion.
• Bird ConstructionsupportingImplementation/ SI/ Consulting PartnerConstruction firm contracted for LEAP expansion project.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Winsport (Canada Olympic Park): Calgary-based high-performance sport training and competition facility at the former Olympic site. Highly comparable as a multi-sport training/competition venue with elite sport-partner clubs, public programming, and event hosting in the same Calgary market.
• JCC Calgary (Jewish Community Centre): Calgary non-profit community centre offering fitness, aquatics, and recreation programming on a membership basis. Directly comparable as a smaller-scale Calgary community recreation operator with similar programming mix.
• YMCA Calgary: Calgary-based non-profit membership organization offering fitness, aquatics, child care, and community programming. Directly comparable membership-based recreation model competing for the same household and family segments.
• The Olympic Oval (University of Calgary): Calgary high-performance training venue operated by the University of Calgary, hosting elite athletes and public programming. Comparable as a Calgary-located elite training facility with public-access programming and sport-partner relationships.
• Canada Games Centre: Large community sport and recreation complex in Halifax that similarly combines aquatic, fitness, and high-performance programming with sport-partner affiliations. Closely mirrors MNP's hybrid community/elite mandate and membership model.
• Westside Recreation Centre: Calgary municipal recreation centre offering aquatics, fitness, and sport programming. Directly comparable as a city-mandated multi-sport community facility competing in the same Calgary catchment area.

Regional players

• Hillcrest Aquatic Centre: Vancouver municipal aquatic and recreation centre with similar community sport programming. Comparable facility model serving a different Canadian urban market.

Broad incumbents

• GoodLife Fitness: Canada's largest fitness club chain with broad footprint of facilities. Comparable as a membership-based fitness competitor with multi-club access proposition, though narrower in aquatics and high-performance sport.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/thetalismancentre
• Facebookfacebook.com/MNPsportcentre
• LinkedInlinkedin.com/company/mnpcentre
• Instagraminstagram.com/MNPsportcentre

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MNP Community & Sport Centre