Lean Sales
Lean Sales is a Brazilian B2B sales and marketing services firm providing lead generation, market intelligence, MDF management, and channel marketing exclusively to IT manufacturers, distributors, and partners across Latin America.
- Company typePrivate
- Founded2016
- HeadquartersSanta Catarina, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Lean Sales does
Lean Sales is a privately held Brazilian B2B sales and marketing services firm dedicated exclusively to the information technology sector. Founded in 2017 and headquartered in Rio do Sul, Santa Catarina, the company operates across Latin America with 101-250 employees, delivering data-driven sales acceleration, lead generation, and market intelligence to technology manufacturers, distributors, and channel partners. The firm is CEO-led by Jorge Dalfovo, a co-founder (alongside Rafael Andrade) with an MBA from Fundação Dom Cabral, and operates without institutional outside capital, a parent organization, or a public listing.
The company's offering is organized as six branded service solutions: Lean Prospect (B2B prospecting with strategic account development and a stated capacity of up to 150 accounts and 8+ qualified opportunities per dedicated resource per month), Lean Navigator (account and market intelligence), Lean Events (event design and pipeline generation), Lean Marketing (specialized digital marketing for the IT ecosystem), Lean Partner Marketing (dedicated MDF management and co-marketing for manufacturers), and Lean Academy (pipeline-connected sales training, rebranded from Lean Learning in February 2026). Underlying execution is human-staffed dedicated capacity with a consultative sales motion, supported by content marketing, LinkedIn presence, and a tri-language (Portuguese/Spanish/English) website. The company holds no disclosed patents, no AI capabilities, and no proprietary software platform; it is fundamentally a professional services business.
Lean Sales generates revenue through professional services fees contracted as dedicated capacity. The published customer logo set is unusually strong for a regional firm of this size, including AMD, Autodesk, AWS, Dell Technologies, Equinix, Fortinet, Google Workspace, Honeywell, HPE, IBM, Intel, Lenovo, Microsoft, NetApp, Nutanix, and Red Hat, alongside LATAM distributors Ingram Micro, TD Synnex, Agis, and SND, and channel partners such as CTI, Dinamo Networks, and Embratel. Pricing is not publicly disclosed and contracts are tailored; Great Place to Work certification is the only notable external recognition. No funding rounds, M&A, regulatory actions, or leadership changes beyond founder-level roles are evidenced.
Lean Sales firmographics
Firmographics- Name
- Lean Sales
- Legal name
- Lean Sales
- Website
- https://leansales.com.br
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lean Sales is a Brazilian B2B sales and marketing services firm providing lead generation, market intelligence, MDF management, and channel marketing exclusively to IT manufacturers, distributors, and partners across Latin America.
- Ownership category
- akta.pro rank
Lean Sales industry classification
Industry- Product category
- B2B Sales & Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Marketing Consulting Services (541613), Telemarketing Bureaus and Other Contact Centers (561422)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industries
- Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD), B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), Outbound Lead Generation & Prospecting (BPAAADAB), Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)
Keywords
Where Lean Sales is headquartered
LocationHeadquarters
- HQ city
- Santa Catarina
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Lean Sales business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- B2B Prospecting Services: Ongoing strategic account development and lead generation services for technology companies, contracted as dedicated capacity with exclusive resources working on client-defined strategic accounts
- Event Services: Event design and execution services including strategy, full operation management, and post-event follow-up for pipeline generation
- Marketing Services: Specialized marketing services for IT ecosystem including social media management, content creation, branding, and digital marketing
- Training and Academy: Customized training programs for technology companies with modules on sales, leadership, and technical content
- Partner Marketing Services: Dedicated resources for MDF management and co-marketing support for IT manufacturers
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Lean Sales product offering
Product offeringCore offering
Lean Sales provides B2B prospecting, sales marketing, and demand generation services dedicated exclusively to the IT sector across Latin America. The company delivers these services through an integrated portfolio covering the full commercial lifecycle: strategic account development, market intelligence, event management, specialized digital marketing, MDF/partner marketing management, and sales training. Services are contracted as dedicated capacity, with exclusive resources working on client-defined strategic accounts to generate qualified pipeline opportunities.
Product overview
Lean Sales is a B2B sales and marketing services company dedicated to the IT sector for over 7 years. Their portfolio consists of six integrated solutions: Lean Prospect (intelligence-driven B2B prospecting with strategic account development), Lean Navigator (market intelligence), Lean Events (event design and execution for pipeline generation), Lean Marketing (digital marketing services for the IT ecosystem), Lean Partner Marketing (dedicated MDF management for manufacturers), and Lean Academy (pipeline-connected sales training). The company operates across Latin America with a data-driven approach, connecting positioning, demand generation, and commercial performance to scale results.
Differentiator
Problem solved
Functional benefit
Brands
- Lean Prospect: B2B prospecting solution with intelligence and predictability for technology companies
- Lean Navigator
- Lean Events
- Lean Marketing
- Lean Partner Marketing
- Lean Academy
Products and services
- Lean Prospect B2B prospecting solution for technology companies that transforms lead generation into predictable revenue growth through ongoing strategic account development, systematic relationship building, and progressive qualification aligned with real priorities. Delivered as dedicated capacity with exclusive resources per client.
- Lean Navigator Account intelligence and market intelligence solution that provides strategic guidance and market intelligence for IT companies, supporting data-driven prospecting and sales acceleration decisions.
- Lean Events Event management solution that designs and executes business events to generate real opportunities, including strategy, full operation execution, and post-event follow-up that turns interactions into pipeline.
- Lean Marketing Specialized digital marketing services for manufacturers, distributors, and partners in the technology sector, including social media management, executive profiles, email automation, blogs, websites, visual identity, case studies, podcasts, and event marketing.
- Lean Partner Marketing 100% dedicated consultative resource for IT manufacturers focused on MDF (Market Development Fund) management, strategic planning with partner channels, co-marketing action planning, and compliance with manufacturer rules.
- Lean Academy Strategic training program for technology companies that trains sales teams in real-world scenarios while business is happening, connecting learning directly to pipeline and focusing on complex B2B sales cycles, commercial acceleration, social selling, and optimized sales pitch.
Quantifiable outcome
- Each dedicated resource acts on up to 150 accounts per month and generates at least 8 qualified opportunities for commercial contact
Companies that use Lean Sales
Customer profileNamed customers23 records
Segments4 records
Ideal customer profiles3 records
Lean Sales technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Lean Sales partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Lean Sales competitors and assessment
Company assessmentDirect peers
- Exact Sales: Brazilian B2B sales outsourcing and SDR-as-a-service firm offering dedicated prospecting teams and outbound campaigns for tech and SaaS clients — directly overlapping with Lean Prospect and the broader Lean Sales services portfolio.
- Leads2b: Brazilian B2B lead generation and demand generation agency focused on tech and enterprise clients, offering outbound prospecting, account-based marketing and qualified appointment setting — highly comparable service mix to Lean Sales.
- Meetime: Brazilian sales development platform and agency combining SDR outsourcing with sales engagement software — a direct competitor on both the human prospecting services side and the underlying tooling that Lean Sales uses operationally.
- Accountbase: Brazilian account-based marketing (ABM) and B2B demand generation agency serving technology vendors — directly comparable to Lean Navigator and the ABM components of Lean Marketing.
- Inside Sales (VTEX/Inside Sales Brasil): Pioneer Brazilian sales outsourcing and SDR firm offering dedicated inside sales teams, lead qualification and pipeline acceleration — a long-established direct peer on the dedicated-capacity B2B prospecting model Lean Sales uses.
Broad incumbents
- Resultados Digitais (RD Station): Brazilian martech incumbent with a large agency and services network built around its RD Station platform — competes with Lean Marketing and Lean Events by bundling demand generation with software for SMB and mid-market tech clients.
- MRP (Prelytics): Global B2B account-based marketing and demand generation platform-plus-services provider for technology and industrial vendors — a broader incumbent that competes with Lean Navigator and the ABM portion of Lean Sales.
- CI&T: Large Brazilian digital, IT services and consulting firm serving global enterprise clients — overlaps with Lean Sales on demand generation and GTM consulting for technology vendors, but at far greater scale and scope.
Regional players
- DemandGen International: Global B2B demand generation and lead management agency with strong roots serving enterprise IT and high-tech vendors — a comparable services peer in the same category but primarily serving US and EMEA markets rather than LatAm.
- Tquila: Salesforce-focused consulting and managed services firm with adjacent B2B prospecting, demand generation and outsourced SDR offerings for enterprise technology buyers — thematically comparable but operating primarily in EMEA/APAC.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Lean Sales social profiles
Digital presenceLean Sales financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lean Sales leadership team
Management profileNumber of profiles
Profiles2 records
Lean Sales funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lean Sales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lean Sales
What does Lean Sales do?
Lean Sales provides B2B prospecting, sales marketing, and demand generation services dedicated exclusively to the IT sector across Latin America. The company delivers these services through an integrated portfolio covering the full commercial lifecycle: strategic account development, market intelligence, event management, specialized digital marketing, MDF/partner marketing management, and sales training. Services are contracted as dedicated capacity, with exclusive resources working on client-defined strategic accounts to generate qualified pipeline opportunities.
Is Lean Sales a public or private company?
Lean Sales is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lean Sales founded?
Lean Sales was founded in 2016. It employs 101 to 250 people.
Where is Lean Sales based?
Lean Sales is headquartered in Santa Catarina, Brazil, in the Latin America region.
How does Lean Sales make money?
Five revenue lines are on record. B2B Prospecting Services are the primary driver. The others are event Services, marketing Services, training and Academy and partner Marketing Services.
Who are Lean Sales's main competitors?
Direct peers on record are Exact Sales, Leads2b, Meetime, Accountbase and Inside Sales (VTEX/Inside Sales Brasil). Broad incumbents are Resultados Digitais (RD Station), MRP (Prelytics) and CI&T. Regional players are DemandGen International and Tquila.
Does Lean Sales have an API?
No public API is recorded for Lean Sales.
What industry is Lean Sales in?
Lean Sales's product category is B2B Sales & Marketing Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of BPAFAKAD, Appointment Setting & Sales Development (SDR/BDR) Services. Its NAICS code is 541810 and its SIC code is 7311.