What Exact Sales does

Exact Sales (legal entity Exact Desenvolvimento e Programação de Software S.A.) is a Florianópolis, Brazil-based SaaS company that builds Exact Spotter, a sales engagement platform designed to standardize and automate the pre-sales and Inside Sales motion for B2B companies. The platform layers Big Data prospecting (Exact Searching), a contact discovery engine, multi-channel cadence automation across email, WhatsApp, webphone, and video, lead scoring, qualification workflows, and an AI-powered virtual SDR (SDR Virtual) that autonomously captures and qualifies leads 24/7. It also offers AI-driven transcription and meeting summarization, generative AI content tools (acquired via Magic Write's GPT-3 stack), and personal landing pages (Magic Pages) for lead capture. The product is sold in three subscription tiers (Basic ~R$896/month, Professional ~R$2,302/month, Advanced on consultation) with usage-based add-ons covering WhatsApp messaging, email cadences, Big Data lead generation, contact searches, webphone minutes, video rooms, and storage.

The company operates a sales-led go-to-market anchored on consultative demos and Inside Sales teams, supported by an extensive content engine (79+ blog pages, the #1-ranked Academia Exact pre-sales courses, a webinars/guides library), the Exact Network event series, and a premium Exact Club coaching program with plans up to R$6,000/month. Named customers span enterprise logos (TOTVS, BASF, BOSCH, Philips, Thomson Reuters, Serasa, Ultragaz, Unimed, Estadão, Grupo ND) and mid-market/SMB accounts (WebMais Sistemas, MasterTax, AG Capital, Senior Mega, Reconlog, Ace Logística, LiveSEO, NSC Comunicação). Exact Sales is part of the RD Station product ecosystem (RD Station itself being part of the broader Brazilian martech landscape) and has been funded by CVentures, CRP Companhia de Participações, Bossa Invest, Astella, and Namari Capital across multiple rounds from 2015 through 2022. The company reports 101-250 employees, over 40,000 companies across the RD Station portfolio, and 20,000+ daily active users on Exact Spotter, with LGPD-compliant operations and a DPO contact.

Name

Exact Sales

Legal name

Exact Desenvolvimento e Programação de Software S.A.

Website

https://exactsales.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Exact Sales builds Exact Spotter, a Brazilian Sales Engagement SaaS platform offering Big Data prospecting, multi-channel cadences, AI SDR, and meeting intelligence for B2B sales teams across LATAM, operating within the RD Station product ecosystem.

Ownership category

akta.pro rank

Product category

Sales Engagement Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Advertising (7310)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Sales engagement platform
• Lead prospecting software
• Inside sales automation
• Multi-channel sales cadences
• B2B pre-sales qualification

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Exact Spotter): Exact Sales operates as a SaaS company generating recurring subscription revenue from its Exact Spotter platform. Pricing is tiered across Basic, Professional, and Advanced plans with per-user and per-feature add-ons. The revenue model is characterized by monthly or annual recurring subscriptions with additional consumption-based charges for features like WhatsApp messaging, email cadences, and contact searches.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Exact Sales sells the Exact Spotter Sales Engagement platform, a cloud-based SaaS that helps B2B companies run Inside Sales operations end-to-end, including Big Data prospecting, AI-driven lead scoring and qualification, multi-channel cadences across email, WhatsApp, webphone, and video with AI transcription, and an autonomous AI SDR (SDR Virtual). The platform is sold on tiered subscriptions with usage-based add-ons, and is complemented by Magic Write (GPT-3 content generation) and Magic Pages (personalized landing pages), plus Academia Exact training and Exact Club premium coaching services.

Product overview

Exact Sales offers a unified Sales Engagement platform centered on the Exact Spotter product, which covers the full sales cycle from prospecting to conversion. The platform is structured in three tiers — Basic, Professional, and Advanced — with modular add-ons including the SDR Virtual AI assistant, Exact Searching (Big Data prospecting), the Buscador de Contatos (contact finder), Cadência de E-mails (email cadence), WhatsApp integration, and videoconferencing with AI transcription. Exact Sales also operates supporting services: Academia Exact for sales training, and Exact Club for strategic account management. The company expanded its AI capabilities through the January 2023 acquisition of Magic Write (GPT-3-based content creation) and Magic Pages (personalized landing pages), integrating them into the Exact Spotter ecosystem. The platform positions as the #1 Sales Engagement solution in LATAM.

Differentiator

Problem solved

Functional benefit

Brands

• Exact Spotter: The company's primary Sales Engagement software platform for lead prospecting, qualification, and multichannel engagement (Big Data, AI, webphone, WhatsApp, email cadence, workflow automation, SDR Virtual, video conferencing with transcription).
• Academia Exact
• Exact Club
• Exact Network
• Exact Searching
• SDR Virtual

Products and services

• Exact Spotter

Quantifiable outcome

• Reduces Customer Acquisition Cost (CAC) by 40-90% compared to field sales
• +11 more outcomes

Named customers32 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature6 records

Partnerships

One partnership is on record.

• Magic WritecoreStrategic or Co-development Partner · 30 January 2023Exact Sales acquired Magic Write for R$ 6 million in January 2023 to integrate AI-driven content creation capabilities based on GPT-3 language models into the Exact Spotter platform. Magic Write specializes in AI content generation and will continue to be led by its founders. The acquisition also included Magic Pages, a platform for creating personalized landing pages, which was incorporated into Exact Sales' existing solutions to enhance the platform's lead capture and engagement capabilities.

Scale indicators15 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Outreach: Outreach is a leading sales engagement platform offering multi-channel cadences, sequencing, and AI-powered sales workflows. Highly comparable to Exact Spotter's core value proposition but globally scaled and significantly more capitalized.
• Salesloft: Salesloft (Drift + Salesloft converged platform) provides sales engagement, cadences, and conversation intelligence. Direct overlap with Exact Spotter on multi-channel outreach, AI call summaries, and SDR productivity tooling.
• Apollo.io: Apollo offers a combined sales intelligence + engagement platform with prospecting database, multi-channel cadences, and AI workflows — overlapping tightly with Exact Spotter's Big Data prospecting plus cadence capabilities.

Broad incumbents

• HubSpot Sales Hub: HubSpot bundles sales engagement, CRM, and marketing tools into a broader SMB/mid-market platform and is actively expanding in LATAM. It competes with Exact Spotter via integrated, freemium-led suites rather than a focused sales-engagement tool.
• Pipedrive: Pipedrive is a CRM-centric sales productivity platform with built-in cadence and pipeline management, well distributed in Brazil and broadly comparable to Exact Spotter's SMB/mid-market value proposition.
• Zendesk Sell: Zendesk Sell provides CRM plus sales engagement capabilities as part of Zendesk's broader CX suite, addressing the same mid-market B2B sales-prospecting and pipeline workflows that Exact Spotter covers.
• Freshsales (Freshworks): Freshsales delivers AI-led CRM and sales engagement with multi-channel sequences and Freddy AI. Its freemium and SMB-friendly pricing compete directly with the Basic tier of Exact Spotter.

Others

• Resultys: Resultys is a Brazilian sales-results/Inside-Sales consultancy that was acquired by Exact Sales in November 2019 — relevant as a now-internal capability and as a former peer in the LATAM Inside-Sales services space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/exactsales
• YouTubeyoutube.com/c/ExactSales
• Facebookfacebook.com/exactsales
• LinkedInlinkedin.com/company/exact-sales
• Instagraminstagram.com/exactsales

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exact Sales