Becoming Your Best Global Leadership

What Becoming Your Best Global Leadership does

Becoming Your Best Global Leadership LLC is a privately held, bootstrapped leadership and productivity training company headquartered in Orem, Utah. Founded by Steve Shallenberger and co-founded by Rob Shallenberger, the company packages 40 years of proprietary research into four core curricula: Do What Matters Most (time management and productivity), The Six-Step Process (problem-solving and planning), 12 Principles of Highly Successful Leaders (leadership development), and Strategic Planning & Alignment (executive-level organizational alignment). Content is delivered through on-demand courses, live virtual workshops, in-person keynotes, trainer certification programs, executive and group coaching, a podcast, and a library of bestselling books, planners, and motivational merchandise.

The underlying technology consists of a cloud-based learning management system at learn.becomingyourbest.com hosting self-paced courses and certification content, plus a Digital Planner browser extension that integrates directly into Google Calendar and Outlook 365 to operationalize the methodology inside users' existing workflows. The Digital Planner is sold as a subscription ($2.99/month, $29/year, or $69/3 years) and represents the company's main technology-enabled recurring revenue stream.

The business model blends one-time course purchases, perpetual certifications, subscription products, physical and digital planner sales, book sales, and professional-services revenue. Go-to-market runs through a hybrid motion: enterprise field sales for large corporate and government engagements, inside sales for mid-market and certification inquiries, self-serve e-commerce for individuals and SMBs, a certified trainer network that scales delivery inside client organizations, and government contracting via GSA/FSS, BPA, BOA, and IDC vehicles. Customer segments span large enterprises (Dallas Cowboys, Charles Schwab, Dell, Pepsi, NuSkin, Hensel Phelps, A Place for Mom, CarX, Ulta Beauty), federal and military agencies (US Air Force, US Department of the Treasury), certified internal trainers, and individual professionals. The company holds no patents, has no external investors, and reports no disclosed revenue or headcount growth data.

Name

Becoming Your Best Global Leadership

Legal name

Becoming Your Best Global Leadership LLC

Website

https://becomingyourbest.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Becoming Your Best Global Leadership is a private, bootstrapped leadership and productivity training company in Orem, Utah, founded by Steve and Rob Shallenberger. It sells on-demand courses, live workshops, trainer certifications, coaching, books, and a subscription Digital Planner to enterprises, government agencies, and individuals.

Ownership category

akta.pro rank

Product category

Leadership Development Training

NAICS

Professional and Management Development Training (611430), Human Resources Consulting Services (541612)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Executive Leadership & C-Suite Development (EDABAAAA)

akta.pro secondary industries

Strategic Leadership & Business Acumen (EDABAAAC), Corporate & Leadership Development (BPACANAA), Coaching Leadership & Mentoring Skills (EDABAAAG)

Keywords

• Leadership development training
• Executive coaching services
• Productivity training programs
• Trainer certification programs
• Strategic planning consulting

Headquarters

HQ city

Orem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Training Programs and Certifications: Core revenue from on-demand courses ($145-$279), live virtual workshops ($1,195-$1,995), and trainer certification programs ($995-$1,995). Training is delivered through proprietary learning portal with certification creating recurring internal training revenue.
2. Physical and Digital Planners: Annual and coil-bound planners ($55.96-$59.95), undated planners ($59.95), and digital planner subscriptions ($2.99/month, $29/year, or $69/3 years). Digital planner integrates with Google/Outlook calendars.
3. Books and Publications: Books including 'Do What Matters Most', 'Becoming Your Best: 12 Principles of Highly Successful Leaders', 'Start With The Vision', 'Conquer Anxiety', and 'The Liberty of Our Language Revealed' ($11.66-$24.95). Three-book bundle available.
4. Executive and Group Coaching: Executive coaching services for senior personnel and high-potential leaders. Group coaching through Founders Group Coaching program. Accountability and personal feedback with custom topics and long-term mastery focus.
5. Trainer Certification Program: Three-step certification process enabling organizations to create internal experts. Certified trainers adapt content and deliver in-house training. Includes access to Trainer Success Center, quarterly conferences, and ongoing support.
6. Government Sector Training: Specialized government pricing for Master Trainer facilitation ($6,500-$23,500/day), trainer certification ($995-$2,450/person), and participant kits ($195-$275/person). Available through GSA/FSS, BPA, BOA, and IDC contracting.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

Becoming Your Best Global Leadership is a leadership and productivity training company that sells four core programs (Do What Matters Most, The Six-Step Process, 12 Principles of Highly Successful Leaders, and Strategic Planning & Alignment) delivered through on-demand courses, live virtual workshops, in-person keynotes, trainer certification, executive and group coaching, books, and physical and digital planners. Its offering centers on a research-backed methodology that helps individuals and organizations improve productivity, leadership effectiveness, and strategic execution.

Product overview

Becoming Your Best Global Leadership offers a comprehensive suite of leadership development, productivity, and training solutions organized around four core programs: (1) Do What Matters Most - time management and productivity training focused on vision, planning, and prioritization, (2) The Six-Step Process - systematic problem-solving and planning methodology, (3) 12 Principles of Highly Successful Leaders - comprehensive leadership development program based on 40 years of research, and (4) Strategic Planning & Alignment - executive-level organizational alignment. These core programs are delivered through multiple formats including on-demand courses, live virtual workshops, in-person training, trainer certification programs, executive/group coaching, and a subscription-based Digital Planner that integrates with Google Calendar and Outlook Calendar. The company also offers a library of books (including the bestselling 12 Principles and Do What Matters Most), physical and digital planners, motivational posters, a podcast, and productivity assessments. The trainer certification model allows organizations to create internal experts, while the All Access Pass subscription provides comprehensive access to all courses and resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Do What Matters Most Training A time-management and productivity training program that teaches individuals and teams to accomplish 30-50% more while reducing stress and improving work-life balance, targeted at professionals, teams, and enterprise organizations.
• The Six-Step Process Training A problem-solving and planning methodology that gives organizations a universal six-step framework to solve challenges, align teams, and create clear plans, targeted at executives, managers, and project teams.
• 12 Principles of Highly Successful Leaders Training A leadership development program based on 40 years of research, teaching 12 common denominators of highly successful leaders (character, vision, planning, communication, trust, accountability, innovation, work-life balance), targeted at leaders at all organizational levels.
• Strategic Planning & Alignment An executive-level program that develops a strategic plan aligning teams from top to bottom through company vision, values, strategy, culture, goals, and weekly alignment meetings, targeted at C-suite and senior leadership teams.
• Do What Matters Most Digital Planner A subscription-based browser extension for Chrome/Edge that integrates with Google Calendar and Outlook 365, enabling role-based planning, pre-week planning, and vision/goals tracking to drive 30-50% productivity gains, targeted at individual professionals and teams.
• On-Demand Course - Do What Matters Most A self-paced e-learning course (4-6 hours) covering Do What Matters Most productivity and time management, with downloadable materials and 1-year access to the Digital Planner, targeted at individual learners.
• On-Demand Course - The Six-Step Process A self-paced e-learning course (3-4 hours) teaching the Six-Step Process for systematic problem-solving and planning, including a perpetual-use template, targeted at individual learners.
• On-Demand Course - 12 Principles of Highly Successful Leaders A 9-10 hour self-paced course distilling 40 years of research into 12 leadership principles, with videos, templates, and resources, targeted at aspiring and current leaders.
• Do What Matters Most Trainer Certification A three-step train-the-trainer program that certifies internal trainers to deliver the Do What Matters Most curriculum inside their organizations, including the on-demand course, certification course, 1:1 master trainer review, and ongoing support.
• Six-Step Process Trainer Certification A train-the-trainer program that certifies executives, managers, and team leads to deliver the Six-Step Process framework internally, including teaching skills and ongoing support.
• 12 Principles Trainer Certification A comprehensive train-the-trainer certification for the 12 Principles of Highly Successful Leaders curriculum, including all training materials, on-demand courses, live virtual events, and 1:1 master trainer review.
• Becoming Your Best: 12 Principles of Highly Successful Leaders (Book) An international bestselling book by Steve and Rob Shallenberger covering 12 principles of highly successful leaders, organized into Transformational Leadership, Transformational Teams and Relationships, and Transformational Living sections.
• Do What Matters Most (Book) A book by Steve Shallenberger on time management and productivity that teaches how to prioritize effectively and accomplish 30-50% more.
• Start With The Vision (Book) A book by Steve Shallenberger that illustrates how to apply the Six-Step Process to any problem or opportunity, with 4 case studies demonstrating each step.
• Conquer Anxiety (Book) A book addressing anxiety management and control strategies for personal development.
• Physical Planners (Dated and Undated) Peak performance physical planners in dated (2026) and undated formats, perfect-bound and coil-bound, designed to help users accomplish 30-50% more and find work-life balance.
• Executive Coaching One-on-one leadership development coaching providing accountability, personal feedback, and custom topics for long-term mastery, delivered to senior personnel and high-potential leaders.
• Group Coaching Founders Group Coaching program providing monthly group coaching calls on leadership topics including vision, roles/goals, and priority management.
• All Access Pass A comprehensive subscription providing access to all BYB on-demand courses, resources, and the Digital Planner for individual learners.
• 5-Day Challenge An intensive 5-day productivity and success challenge program for individuals seeking a short, focused kickstart.
• 52-Week Success Rhythm A year-long subscription program providing weekly success tools and motivation across 52 weeks for individual learners.
• Becoming Your Best Podcast A weekly podcast (447+ episodes) covering leadership, productivity, and personal development topics, available on Spotify, Apple Podcasts, Google Podcasts, and Stitcher.

Quantifiable outcome

• 30-50% increase in performance and productivity within 2-4 weeks of implementing Do What Matters Most training
• +6 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dale Carnegie & Associates: Dale Carnegie delivers enterprise leadership, sales, and communication training through a global certified-instructor network across 90+ countries. Its train-the-trainer model, executive offerings, and focus on measurable behavior change place it in direct competition with Becoming Your Best's certification and enterprise programs.
• The Ken Blanchard Companies: Blanchard is a long-standing leadership development and management training firm known for SLII and situational leadership curricula. It overlaps directly with Becoming Your Best's 12 Principles leadership training, executive coaching, and certification-based distribution to HR/L&D buyers.
• Ziglar: Ziglar offers corporate leadership, sales performance, and personal development training built on the legacy Zig Ziglar brand. It targets the same enterprise L&D and individual professional segments as Becoming Your Best with comparable certification and training products.
• Tony Robbins Companies: Tony Robbins' companies (Robbins Research, Results Coaching) deliver high-ticket personal development, leadership, and business performance programs via events, books, and coaching. While broader in scope, it competes for the same self-improvement and executive productivity budgets as Becoming Your Best.
• John Maxwell Company: John Maxwell Company packages the Maxwell leadership methodology into books, courses, certifications, and speaking engagements aimed at enterprises and individuals. It directly parallels Becoming Your Best's 12 Principles framework, bestselling book, and certified-trainer network distribution.
• FranklinCovey: FranklinCovey is the largest dedicated leadership and execution training company globally, built around The 7 Habits of Highly Effective People and related enterprise programs. It competes head-on with Becoming Your Best in the executive leadership, productivity, and organizational alignment market, with a much larger global sales force.
• Brian Tracy International: Brian Tracy International sells leadership, productivity, and sales training programs plus books and seminars to individuals and corporate buyers. Its self-paced courses, executive content, and bestselling business books overlap closely with Becoming Your Best's productivity, leadership, and book-led offering.

Broad incumbents

• Skillsoft: Skillsoft provides enterprise-wide leadership, compliance, and professional development content via its Percipio platform to large global workforces. It overlaps with Becoming Your Best in the corporate training procurement space, particularly with Fortune 500 L&D buyers, but with broader content coverage and platform contracts.
• LinkedIn Learning: LinkedIn Learning is a large-scale subscription corporate learning library spanning leadership, productivity, and business skills. It competes broadly with Becoming Your Best's on-demand courses via enterprise-wide platform deals, though without the personalized coaching or certification depth.

Others

• ATD (Association for Talent Development): ATD is the largest professional association for talent development and corporate training practitioners, offering certifications, research, and conferences. It is comparable as an ecosystem participant whose members are core buyers of Becoming Your Best's trainer certification and enterprise programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/BYB
• YouTubeyoutube.com/user/BecomingYourBest
• Facebookfacebook.com/BecomingYourBest

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Becoming Your Best Global Leadership