Metzer

What Metzer does

Metzer Group is an Israeli-headquartered agricultural irrigation equipment manufacturer and turnkey project contractor serving commercial agriculture, orchards and plantations, greenhouse and controlled-environment agriculture, smallholder farmers, and other dripline manufacturers. The company designs and produces a broad portfolio spanning pressure-compensating and non-PC driplines (Adi, Idit, MetzerTape, Gali, Vardit, Inbar, Assif, Vered, LIN, Minilin, Microlin, IRIS, Yuval, Vered AS), micro-sprinklers and impact sprinklers (MZ100–MZ400 series), filters (HydroProtec, SandProtec, DiscProtec, NetProtec), hydraulic control valves (IrriGate plastic and cast-iron), HDPE/LDPE pipes (MetzerFlex, IrriPipes), hose reels, and center-pivot systems. Metzer's proprietary technology stack — including the patented RootGuard Band® (co-developed with GeoFlow USA, providing 3–10+ year root-intrusion protection for subsurface drip irrigation), CleanLine® (antibacterial plus slippery-surface biofilm protection), WasteFlow® (effluent/wastewater irrigation combining both), Vered AS anti-siphon driplines, and the Gravity Drip System (GDS) for off-grid smallholder use — represents the core technical differentiation.

The business operates four distinct revenue streams: (1) irrigation hardware product sales (driplines, drippers, sprinklers, filters, valves, PE pipes) via direct enterprise quote-based ordering; (2) turnkey irrigation project services covering feasibility, custom design, hydraulic calculations, installation, commissioning, training, and post-sale support for deployments ranging from 15 ha to over 1,000 ha; (3) fertigation and irrigation-automation systems integrating nutrient injection, valve control, and remote monitoring; and (4) capital-equipment sales of proprietary dripline production lines (NEXO, EXPE, SPIR, HYDO, XERO series) and standalone machines to other dripline manufacturers. Distribution is enterprise field-sales driven with localized regional websites serving Israel, Mexico, India, Ukraine, Southeast Asia, Argentina, Kazakhstan, and Romania, and documented project execution across more than 100 countries.

Customer concentration is diversified across crop types — hazelnuts, coffee, apples, tomatoes, avocados, maize, bananas, sugarcane, nuts, wine grapes, cannabis, and flowers — and across geographies including Ukraine, Azerbaijan, Rwanda, Ethiopia, Cambodia, Thailand, Vietnam, the Philippines, and Malaysia. Pricing is not publicly disclosed and is quote-driven per project. AI/ML capability is limited to 100% automated optical inspection in Adi-dripper manufacturing rather than embedded in core products or services. Metzer is a privately held operating company with no disclosed ownership structure, funding history, or financial metrics in the available source data.

Name

Metzer

Legal name

Metzer Group

Website

https://metzer-group.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Metzer Group is an Israeli-headquartered agricultural irrigation equipment manufacturer and turnkey project contractor offering smart drip irrigation systems, proprietary technologies (RootGuard, CleanLine, WasteFlow), and dripline production equipment to commercial farmers, orchards, greenhouse operators, and smallholders across 100+ countries.

Ownership category

akta.pro rank

Product category

Agricultural Irrigation Equipment

NAICS

Pump and Compressor Manufacturing (33391), Water Supply and Irrigation Systems (221310)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Drip Irrigation Consumables & Accessories (Emitters, Dripline, Fittings, End Caps) (AFABAHAD)

akta.pro secondary industry

Irrigation Design, Installation & Maintenance Services (Engineering, Retrofit, Repair) (AFAAACAL)

Keywords

• Drip irrigation systems
• Agricultural irrigation hardware
• Subsurface drip irrigation
• Precision fertigation systems
• Micro sprinkler products

Headquarters

HQ city

Mezer

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Irrigation Hardware Products: Sale of driplines, drippers, sprinklers, filters, valves, PE pipes, and irrigation components. Products include pressure-compensating and non-PC driplines, micro sprinklers, impact sprinklers, foggers, screen/disc/media filters, butterfly valves, ball valves, and HDPE/LDPE pipes.
2. Turnkey Irrigation Projects: End-to-end project services including feasibility studies, custom irrigation design, hydraulic calculations, system installation, commissioning, training, and post-sale support. Projects range from small plots to 1000+ hectare deployments.
3. Dripline Production Equipment: Manufacturing equipment sales including complete production lines (NEXO, EXPE, SPIR, HYDO, XERO series) and standalone machines (extrusion, insertion, inspection, printing, pulling systems) for dripline manufacturers.
4. Fertigation Systems: Precision nutrient delivery systems integrated with irrigation, including controllers, venturi injectors, valves, gauges, filters, water meters, and sensors for customized fertigation solutions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Metzer manufactures and sells precision irrigation hardware including driplines, online drippers, micro-sprinklers, impact sprinklers, foggers, filters, hydraulic control valves, and HDPE/LDPE pipes, alongside proprietary technology solutions (RootGuard Band®, CleanLine®, WasteFlow®) and turnkey irrigation project services ranging from feasibility studies through installation and post-sale support.

Product overview

Metzer is an agricultural irrigation company offering a comprehensive portfolio of smart irrigation products and solutions. The product portfolio includes: Driplines and Online Drippers (Adi, Idit, MetzerTape, Gali PC, Gali PCND, Vered, Vardit, Inbar, Assif, LIN, Minilin, Microlin, IRIS, Yuval, Vered AS); Agricultural Sprinklers (MZ100 Series foggers/misters, MZ300 Series micro-sprinklers including MZ301, MZ302 PC, MZ303, MZ306, MZ400 Series impact sprinklers including MZ401, MZ402, MZ403 PC, MZ405, MZ406); Irrigation Filters (HydroProtec hydrocyclone separator, SandProtec AU media filter, DiscProtec AU/AU DX disc filters, NetProtec SA screen filter); Valves (IrriGate plastic and cast iron hydraulic control valves, manual valves); PE Irrigation Pipes (MetzerFlex HDPE pipes, IrriPipes blank irrigation pipes); Hose Reels and Pivots for large-scale irrigation. Additionally, Metzer offers proprietary technology solutions including RootGuard Band (root intrusion prevention), CleanLine (dual biofilm protection), WasteFlow (effluent irrigation), InbarRGX and Inbar ClusterDrip (growbag solutions), Sub Surface Drip Irrigation (SDI), Gravity Drip System (GDS), Irrigation Automation, Fertigation Systems, and Production Lines/Standalone Machines for dripline manufacturing. The company also provides the Irrimetzer Calculator planning tool. Together these products form an integrated irrigation ecosystem covering driplines, sprinklers, filtration, automation, and fertigation for diverse agricultural applications from small farms to large-scale commercial operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Adi Driplines Heavy-duty pressure-compensated cylindrical dripper for long-term use in open-field crops and orchards, delivering consistent and reliable performance under tough field conditions with flow rates of 1.6/2.2/3.5 l/h. Features AI-driven 100% quality inspection, dual inlet filter up to 10x larger than competitors, and compensation range of 8-40m up to 4.3 bars.
• Idit Driplines Robust cylindrical non-PC dripline engineered for reliable irrigation across diverse crops and water qualities, featuring long turbulent labyrinth and clog-resistant inlet filter with flow rates 1.4-10 L/hr and very low CV.
• MetzerTape Drip Tape High-performance thin-wall drip tape with continuous labyrinth for exceptional clogging resistance and uniform flow. Features laser-cut slits, 100% recyclable construction, flow rates 0.6-1.5 l/h, and operating pressure 0.7-1.0 bar.
• Gali PC Online PC dripper with advanced self-flushing mechanism for pressure-compensated irrigation.
• Gali PCND No-drain online PC dripper with anti-drainage mechanism for subsurface drip irrigation applications.
• Vered Driplines Driplines with PC drippers featuring wide self-cleaning labyrinth with turbulent flow for uniform water distribution.
• Vardit Driplines Driplines with mini PC drippers, highly resistant to UV and typical agricultural fertilizers, designed for precision irrigation across challenging topographies.
• Inbar Driplines Driplines with mini PC non-drain drippers that prevent drainage between irrigation cycles, suitable for subsurface drip irrigation.
• Assif Driplines Driplines with mini PC anti-siphon drippers designed for subsurface drip irrigation (SDI) applications.
• MZ301 Rotating Micro-Sprinkler Rotating micro-sprinkler for gentle, low-pressure irrigation ideal for orchards, vineyards, and greenhouses.
• MZ302 PC Micro-Sprinkler Flow-regulating micro-sprinkler with pressure compensation for uniform coverage.
• MZ303 Swivel Divers Micro-Sprinkler Swivel Divers micro-sprinkler for versatile irrigation applications.
• MZ306 Bridgeless Spinning Micro-Sprinkler Bridgeless spinning micro-sprinkler for efficient water distribution.
• MZ-FOG Foggers Foggers and misters for climate control providing uniform cooling, humidification, and dust suppression in greenhouses.
• MZ401 Impact Sprinkler Highly efficient impact sprinkler for uniform water distribution and minimal waste.
• MZ402 Under-Tree Impact Sprinkler Under-tree irrigation impact sprinkler for targeted watering beneath tree canopy.
• MZ405 Multi-Use Impact Sprinkler Multi-use impact sprinkler for versatile agricultural irrigation applications.
• MZ406 Overhead Impact Sprinkler Versatile overhead irrigation impact sprinkler for field and orchard applications.
• HydroProtec Hydrocyclone Separator Hydrocyclone sand separator using centrifugal force to remove sand and heavy particles from irrigation water, with flow rates 25-90 m³/hr, connection sizes 2-4 inches, max 6 bar. Non-corrosive glass-reinforced polymer construction.
• SandProtec AU Automatic Media Filter Automatic sand media filter for high-efficiency filtration in irrigation systems with high particle loads.
• DiscProtec AU Self-Cleaning Disc Filter Self-cleaning automatic disc filter for drip irrigation systems.
• IrriGate Plastic Control Valves Plastic hydraulic control valves for automated flow control and pressure regulation in irrigation systems.
• IrriGate C.I. Cast Iron Control Valves Cast iron hydraulic control valves for heavy-duty irrigation applications.
• MetzerFlex HDPE/LDPE Pipes HDPE/LDPE pipes for reliable water transport in agricultural irrigation systems, diameters ranging from 16-335mm with maximum pressure resistance of 16PN.
• IrriPipes Blank Irrigation Pipes Blank irrigation pipes for efficient water distribution in drip systems, micro-sprinklers, landscaping, and mining applications, diameters 12-40mm.
• Hose Reel Irrigation Systems High-performance hose reel irrigation systems for flexible, mobile irrigation solutions across varied terrain for field crops, orchards, and open-field vegetables.
• Pivot Irrigation Machines Center pivot and linear (lateral move) irrigation machines for large-scale precision irrigation with automated operation and uniform water distribution.
• RootGuard Band® Patented root-inhibiting solution co-developed with GeoFlow USA, preventing root intrusion in subsurface drip irrigation (SDI) systems through slow-release agent technology with over 25 years of field success worldwide. Provides 3-10+ years of durability depending on configuration.
• CleanLine® Dual protection irrigation solution combining active antibacterial ingredient layer and slippery surface barrier to prevent biofilm buildup in pipes and driplines, reducing need for chemical treatments like chlorine and extending system lifespan.
• WasteFlow® Smart irrigation solution for wastewater reuse combining RootGuard root-intrusion protection with CleanLine biofilm resistance for clog-free performance with treated effluent.
• Gravity Drip System (GDS) Off-grid irrigation solution using gravitational energy from elevated water tanks for small family plots without electricity. Includes driplines, manual valves, Y-net filter, and essential fittings.
• Irrigation Automation Advanced irrigation automation system integrating control of irrigation cycles, valve operations, and filter automatic cleaning with remote monitoring capabilities.
• Fertigation Systems Precision nutrient management system integrated with irrigation for accurate fertilizer injection rates and timing with automated pH and EC monitoring and control. Includes controllers, venturi injectors, valves, gauges, filters, water meters, and sensors.
• Production Lines and Standalone Machines Advanced dripline production lines including NEXO Series (high-speed flat drippers), EXPE Series (multi-layer), SPIR Series (cylindrical), HYDO Series (hybrid), and XERO Series (cost-effective), plus standalone machines including extrusion, insertion, inspection, printing, and pulling systems for dripline manufacturers.
• Turnkey Irrigation Projects End-to-end project services including feasibility studies, custom irrigation design, hydraulic calculations, system installation, commissioning, training, and post-sale support. Projects range from small plots to 1,000+ hectare deployments across 100+ countries.

Quantifiable outcome

• Threefold increase in coffee crop yield compared to traditional methods
• +5 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• GeoFlow USAcoreStrategic or Co-development PartnerStrategic collaboration for development of RootGuard Band® patented technology. GeoFlow USA co-developed the root-intrusion prevention solution that has been field-proven for over 25 years in subsurface drip irrigation applications worldwide.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Toro Company: US-based diversified manufacturer of irrigation equipment (drip, sprinklers, controllers) for agricultural, commercial, and residential markets. Overlapping product portfolio and global presence, but much larger and broader than Metzer.
• Lindsay Corporation: US-based manufacturer of center pivot and lateral move irrigation systems plus infrastructure products. Direct overlap with Metzer's pivot irrigation product line and turnkey project capabilities.
• Valmont Industries: US-based manufacturer of mechanized irrigation equipment (center pivots, linear moves) and infrastructure products. Comparable as a large-scale irrigation equipment manufacturer with global project capabilities, overlapping in pivot systems sold by Metzer.
• Rain Bird Corporation: US-based privately held manufacturer of irrigation products for agriculture, golf, and commercial markets. Overlaps with Metzer in agricultural drip and sprinkler lines but broader portfolio and larger global presence.
• Hunter Industries: US-based privately held manufacturer of irrigation equipment for landscape, golf, and agricultural markets. Comparable in micro-irrigation and filtration product categories though more focused on landscape than large-scale agriculture.

Direct peers

• NaanDanJain Irrigation: Joint venture between NaanDan (Israel) and Jain Irrigation offering driplines, micro-sprinklers, and filtration globally. Direct competitor in the same Israeli-engineered drip irrigation category as Metzer.
• Netafim: Israeli-based global leader in drip and micro-irrigation, offering driplines, emitters, filters, and turnkey projects. Most direct comparable to Metzer given shared Israeli heritage, drip irrigation focus, and global project delivery model.
• Rivulis Irrigation: Global drip and micro-irrigation manufacturer offering driplines, sprinklers, filters, and valves with strong presence in emerging markets. Direct competitor in turnkey irrigation projects across similar crop and geography segments as Metzer.
• Jain Irrigation Systems: Indian integrated irrigation company manufacturing driplines, PE pipes, sprinkler systems, and tissue-cultured plants. Comparable as a vertically integrated irrigation manufacturer with similar product breadth and emerging-market focus.

Regional players

• EL Riad Company for Irrigation: Egyptian manufacturer of drip irrigation systems and components for MENA and African markets. Comparable to Metzer as a regional drip irrigation specialist with overlapping emerging-market customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCGJuozjSf2EbJkUMLqBKbaA
• Facebookfacebook.com/metzerplas
• LinkedInlinkedin.com/company/metzer
• Instagraminstagram.com/metzergroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metzer